growth = marketing.merge(analytics, on="data")

Where marketing meets technology.

Gabriel Nistoran Marketing, Data & Analytics Leader

19+ years of turning data into business decisions across eCommerce, performance marketing and digital analytics. I also train teams to do the same.

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Gabriel Nistoran, portrait
19+years in marketing, product & tech
7years in top Romanian digital agencies
6.5years working at a global level
18years of publishing articles on marketing and analytics
1M+new customers acquired at Tazz by eMAG
€15M+annual global media budget owned

The path behind the numbers

Global role (US, Western Europe, Australia)Other roles

Nine employers, from a local agency in Craiova to global campaigns. Each bar spans the years I worked there.

    About

    I'm passionate about using data to drive business decisions, with a proven track record of delivering results. My career has moved between the two sides of the table – seven years in leading digital agencies (creative, media and performance) and more than six years inside eMAG Group – so I understand both how campaigns are sold and how they're measured.

    I've worked at a global level for 6.5 years, at BullGuard and now at The Conqueror, running campaigns and measurement with a focus on the US, Western Europe and Australia.

    I've built and led teams in Marketing, Product and Data at eMAG Group, Dr. Max, BullGuard, Ringier, GroupM (WPP) and The Conqueror, and I'm an advocate for measurement, performance marketing and data-driven decision making.

    I'm also a Google Analytics 4 trainer for some of the biggest companies, agencies and NGOs in Romania.

    Paid media

    Google AdsMeta AdsTikTok AdsSnapchat AdsApple AdsBing AdsCriteoRTB HouseSearch Ads 360

    Analytics & data

    GA4 / GA360Google Tag ManagerGoogle Data Studio (Looker Studio)BigQuerySQLPythonRPower BITableauFirebaseAppsFlyerMeiro CDP

    Optimization & AI

    CROA/B testingOptimizelyVWOHotjarClaude CodeGit

    Brands I've worked with and for

    • eMAG
    • Tazz
    • Vodafone
    • VISA
    • L'Oréal
    • OLX
    • Dr. Max
    • BCR / Erste Group
    • Autovit.ro
    • imobiliare.ro
    • BullGuard
    • The Conqueror

    Experience

    2024 – Present

    The Conqueror

    Paid Media Manager
    • Develop media strategies aligned with brand priorities and business goals for a global mobile app that helps people build healthier habits
    • Design, manage and execute paid media campaigns across digital ad platforms, including creative testing campaigns
    • Monitor performance and manage budgets to optimize campaigns based on data insights
    • Support product launches, seasonal initiatives and integrated cross-channel campaigns
    • Manage a global team of paid media specialists, reporting directly to the Global CEO
    • Work with the Data team on dashboards and reports, and with the Funnel team on landing pages and funnels
    2023 – 2024

    Dr. Max

    Marketing & Data Analytics Manager
    • Led marketing, e-commerce and analytics teams at the largest pharmacy network in Central Europe (3,000+ pharmacies)
    • Led the migration to GA4, the move of corporate reporting to the cloud (Azure + Power BI) and the preparation for Salesforce
    2020 – 2023

    Tazz by eMAG (eMAG Group, Naspers / Prosus)

    Head of Performance Marketing · Head of Data & Analytics
    • Built the performance marketing team, then led data and analytics across Product, Growth, Marketing and Revenue
    • Tazz climbed from 4th to 2nd place in Romanian quick commerce during this period
    2019 – 2020

    imobiliare.ro (Ringier)

    Performance & Digital Marketing Manager
    • Set the performance marketing strategy and led specialists in PPC, SEO, CRO and data analysis
    2015 – 2019

    BullGuard (Norton LifeLock)

    Performance Media Manager · Senior Analytics Manager
    • Started in paid media (Google Ads, Bing Ads, Criteo), then became the go-to person for measurement, reporting and business analysis
    2012 – 2015

    Conversion Marketing (eMAG Group, Naspers / Prosus)

    Senior Marketing Strategist / Project Manager
    • Led a team of 6 PPC specialists across Romania, Hungary and Bulgaria for clients such as eMAG, OLX, Autovit.ro and Flanco
    2011 – 2012

    Mediaedge:cia (WPP / GroupM)

    Digital Analytics and Insight Manager
    • The first digital analytics manager in Romania, working on research and strategy for clients such as BCR, VISA and Danone
    2008 – 2011

    MB Dragan

    Online Marketing Manager · Managing Partner, Craiova office
    • Oversaw performance advertising (especially pay-per-click), web analytics and optimization for the agencies in the group, MB Dragan and Metromind Media
    • Managing Partner of the local office in Craiova, at an independent, award-winning digital creative agency
    • Worked for clients such as Yellow Pages, Vodafone, L'Oréal, Ursus Breweries and Miniprix
    • Organized Now Media, the first digital analytics conference in Craiova
    2007 – 2008

    Next Generation Design (NGD)

    Marketing Manager
    • Oversaw marketing research and communication for the leading sign and advertising agency in Craiova
    • Responsible for media planning and media relations for the agency's clients
    • Created the agency's very first marketing plan

    Education

    Bachelor's in Marketing

    University of Craiova, Faculty of Economics and Business Administration · 2003–2007

    Data Science International Summer School

    ASE Bucharest, Bucharest Business School · July 2023

    Courses and certificates

    • Data Analysis With R · Team Simmer, 2026
    • Server-Side Tagging in Google Tag Manager · Team Simmer, 2026
    • Introduction to Databricks · DataCamp, 2024
    • Mastering CSS Selectors · Team Simmer, 2024
    • Data Analyst with Python Track · DataCamp, 2024
    • Data Engineering · SkillLab, 2023–2024
    • ETL Data with SSIS · Data Training, 2023
    • Python Data Science Toolbox · DataCamp, 2023
    • Introduction to Git · DataCamp, 2023
    • Design Thinking Fundamentals · Integrated Consulting Group, 2022
    • SQL Programming for Developers · Data Training, 2022
    • SQL Querying for Business · Data Training, 2022
    • Power BI Desktop – Data Sources & Visuals · Data Training, 2022
    • SQL · 365 Data Science, 2020
    • Data Scientist with R Track · DataCamp, 2018
    • Advanced Google Tag Manager · CXL, 2017
    • Adobe Photoshop for Web · Line Education Center, 2011
    • Microsoft Excel for Business · Line Education Center, 2011
    • Google Analytics Individual Qualification · first achieved in 2011
    • Google Ads Certification · first achieved in 2009

    Let's talk

    Interested in analytics consulting or training, performance marketing, digital media or leading data-driven growth? I'd be glad to hear from you.

    Emailgabi@webanalyst.ro

    LinkedIn

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