{"id":940,"date":"2013-02-14T10:00:20","date_gmt":"2013-02-14T08:00:20","guid":{"rendered":"https:\/\/webanalyst.ro\/?p=940"},"modified":"2014-09-07T15:36:48","modified_gmt":"2014-09-07T12:36:48","slug":"sa-cunoastem-limitele","status":"publish","type":"post","link":"https:\/\/webanalyst.ro\/blog\/2013\/sa-cunoastem-limitele\/","title":{"rendered":"S\u0103 cunoa\u0219tem limitele!"},"content":{"rendered":"<p>Am \u00eenceput acest blog pentru a informa oamenii care fac marketing online \u00een Rom\u00e2nia despre oportunit\u0103\u021bile de web analytics. C\u00e2nd am v\u0103zut colegi \u201ede industrie\u201d c\u0103 evalueaz\u0103 activitatea de analytics dup\u0103 num\u0103rul implement\u0103rilor de event-uri pentru Google Analytics, am realizat c\u00e2t mai e de lucru la educarea pie\u021bei.<!--more--><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-941\" src=\"https:\/\/webanalyst.ro\/blog\/wp-content\/uploads\/2013\/02\/facepalm.jpg\" alt=\"facepalm\" width=\"400\" height=\"300\" srcset=\"https:\/\/webanalyst.ro\/blog\/wp-content\/uploads\/2013\/02\/facepalm.jpg 400w, https:\/\/webanalyst.ro\/blog\/wp-content\/uploads\/2013\/02\/facepalm-150x112.jpg 150w, https:\/\/webanalyst.ro\/blog\/wp-content\/uploads\/2013\/02\/facepalm-300x225.jpg 300w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/><\/p>\n<p>Google Analytics este un instrument foarte util care a f\u0103cut ca oricine s\u0103 poat\u0103 folosi web analytics. Instalarea lui, incluziv cu implement\u0103ri avansate, <strong>nu se nume\u0219te analiz\u0103 web<\/strong>, la fel cum o instalare de Photoshop nu te face designer&#8230; nici m\u0103car cunoa\u0219terea am\u0103nun\u021bit\u0103 a func\u021bionalit\u0103rilor lui nu \u00ee\u021bi ofer\u0103 acest statut.<\/p>\n<p>De c\u00e2\u021biva ani,\u00a0<strong>web analytics<\/strong> se refer\u0103 la analiza datelor calitative \u0219i cantitative, proprii \u0219i despre concuren\u021b\u0103, colectate din surse \u0219i prin metode diferite, \u00een scopul de a \u00eembun\u0103t\u0103\u021bi experien\u021ba online a vizitatorilor, pentru a ob\u021bine de la ace\u0219tia profit (sau alte ac\u021biuni urm\u0103rite), c\u00e2t mai eficient. Pentru c\u0103 nu ne mai rezum\u0103m la web, vorbim tot mai des \u00een ultimul timp \u0219i despre <strong>digital analytics<\/strong>. \u0218i pentru c\u0103 nu suntem izola\u021bi, putem corela informa\u021biile de aici cu cele din alte zone de marketing sau business, precum customer analytics, business intelligence sau studii de brand. O aglomera\u021bie de termeni din care sper s\u0103 se re\u021bin\u0103 m\u0103car partea cu analiza \ud83d\ude42<\/p>\n<p><strong>Google Analytics<\/strong> este una dintre <strong>sursele de date<\/strong> la care f\u0103ceam referire. Una dintre cele mai utilizate, motiv pentru care \u0219i pe acest blog \u00eei ofer o aten\u021bie sporit\u0103. Num\u0103rul utilizatorilor de SiteCatalyst sau Coremetrics Web Analytics (sunt doar exemple de alte instrumente) este foarte redus \u00een Rom\u00e2nia. \u00cen plus, utilizatorii lor sunt de multe ori la un birou distan\u021b\u0103 de un consultant al firmei care a construit produsul respectiv. Prin blog am \u00eencercat s\u0103 \u00eei fac \u0219i pe cei care pot folosi doar GA s\u0103 scoat\u0103 mai mult de la el. Asta nu \u00eenseamn\u0103 c\u0103 acolo unde exist\u0103 resursele necesare pentru ceva mai bun trebuie s\u0103 ne limit\u0103m la instrumentul de la Google.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-964\" src=\"https:\/\/webanalyst.ro\/blog\/wp-content\/uploads\/2013\/02\/not-provided.jpg\" alt=\"not-provided\" width=\"570\" height=\"210\" srcset=\"https:\/\/webanalyst.ro\/blog\/wp-content\/uploads\/2013\/02\/not-provided.jpg 570w, https:\/\/webanalyst.ro\/blog\/wp-content\/uploads\/2013\/02\/not-provided-150x55.jpg 150w, https:\/\/webanalyst.ro\/blog\/wp-content\/uploads\/2013\/02\/not-provided-300x110.jpg 300w\" sizes=\"auto, (max-width: 570px) 100vw, 570px\" \/><\/p>\n<p style=\"text-align: center;\"><em>Imagine de la <a href=\"http:\/\/happehour.me\/2013\/01\/25\/digital-marketing-and-media-comic-strip-happe-hour-january-25-2013\/\" target=\"_blank\">HAPPe HOUR<\/a><\/em><\/p>\n<p>C\u00e2teva tipuri de date web la care Google Analytics e departe de a fi solu\u021bia ideal\u0103:<\/p>\n<ul>\n<li><span style=\"line-height: 13px;\">segmentare \u0219i profilare (custom variables? s\u0103 fim serio\u0219i&#8230;)<\/span><\/li>\n<li>social media<\/li>\n<li>mobile marketing (de\u0219i a f\u0103cut progrese)<\/li>\n<li>testare<\/li>\n<li>analiza pre-click a campaniilor \u0219i, \u00een general, analiza anumitor tipuri de campanii online<\/li>\n<li>campanii offline<\/li>\n<li>competitive analytics &amp; benchmarks<\/li>\n<li>viteza paginilor (\u0219i aici GA are o tentativ\u0103 timid\u0103)<\/li>\n<li>ecommerce <strong>avansat<\/strong><\/li>\n<\/ul>\n<p>Chiar \u0219i pentru corelarea datelor din surse diferite exist\u0103 instrumente mai bune. \u0218i asta e doar partea de colectare.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-957\" src=\"https:\/\/webanalyst.ro\/blog\/wp-content\/uploads\/2013\/02\/dilbert.gif\" alt=\"dilbert\" width=\"551\" height=\"188\" \/><\/p>\n<p style=\"text-align: center;\"><em>Imagine de pe <a href=\"http:\/\/dilbert.com\/\" target=\"_blank\">dilbert.com<\/a><\/em><\/p>\n<p>Voi scrie \u0219i de acum cu entuziasm pe webanalyst.ro de fiecare dat\u0103 c\u00e2nd Google va face \u00eembun\u0103t\u0103\u021biri la oricare dintre cele de mai sus \u0219i nu numai, chiar dac\u0103 nu e primul blog din lume care anun\u021b\u0103 nout\u0103\u021bile. \u0218tiu c\u0103 sunt cititori pentru care aceste informa\u021bii sunt utile.\u00a0Dar <strong>de la Google Analytics p\u00e2n\u0103 la analiza web e cale lung\u0103<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Am \u00eenceput acest blog pentru a informa oamenii care fac marketing online \u00een Rom\u00e2nia despre oportunit\u0103\u021bile de web analytics. C\u00e2nd am v\u0103zut colegi \u201ede industrie\u201d c\u0103 evalueaz\u0103 activitatea de analytics dup\u0103 num\u0103rul implement\u0103rilor de event-uri pentru Google Analytics, am realizat c\u00e2t mai e de lucru la educarea pie\u021bei.<\/p>\n","protected":false},"author":1,"featured_media":941,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[603],"class_list":["post-940","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-analytics","tag-analiza-web"],"_links":{"self":[{"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/posts\/940","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/comments?post=940"}],"version-history":[{"count":35,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/posts\/940\/revisions"}],"predecessor-version":[{"id":1539,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/posts\/940\/revisions\/1539"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/media\/941"}],"wp:attachment":[{"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/media?parent=940"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/categories?post=940"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/tags?post=940"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}