{"id":919,"date":"2013-01-26T12:14:38","date_gmt":"2013-01-26T10:14:38","guid":{"rendered":"https:\/\/webanalyst.ro\/?p=919"},"modified":"2014-09-08T23:17:18","modified_gmt":"2014-09-08T20:17:18","slug":"facebook-conversions","status":"publish","type":"post","link":"https:\/\/webanalyst.ro\/blog\/2013\/facebook-conversions\/","title":{"rendered":"Facebook Conversions"},"content":{"rendered":"<p>S\u0103pt\u0103m\u00e2na aceasta, Facebook a anun\u021bat disponibilitatea Conversion Tracking \u00een toate conturile. Acesta urm\u0103re\u0219te conversiile aduse de Facebook Ads \u00een site-urile advertiserilor. Sistemul func\u021bioneaz\u0103 asem\u0103n\u0103tor cu cel din AdWords, necesit\u00e2nd introducerea c\u00e2torva linii de cod \u00een site. Facebook Ads scap\u0103 astfel de un handicap pe care \u00eel avea fa\u021b\u0103 de majoritatea programelor concurente pe publicitate online.<\/p>\n<p>Facebook Conversion Tracking poate urm\u0103ri mai multe tipuri de ac\u021biuni \u00een site-urile externe. Se poate transmite \u0219i o valoare a conversiei c\u0103tre Facebook.<!--more--><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-920\" src=\"https:\/\/webanalyst.ro\/blog\/wp-content\/uploads\/2013\/01\/fb-actions.png\" alt=\"fb-actions\" width=\"464\" height=\"241\" srcset=\"https:\/\/webanalyst.ro\/blog\/wp-content\/uploads\/2013\/01\/fb-actions.png 464w, https:\/\/webanalyst.ro\/blog\/wp-content\/uploads\/2013\/01\/fb-actions-150x77.png 150w, https:\/\/webanalyst.ro\/blog\/wp-content\/uploads\/2013\/01\/fb-actions-300x155.png 300w\" sizes=\"auto, (max-width: 464px) 100vw, 464px\" \/><\/p>\n<p>De notat c\u0103 Facebook va urm\u0103ri realizarea conversiilor dup\u0103 User ID, nu Cookie ID (altfel spus, va urm\u0103ri comportamentul unui utilizator pe toate device-urile pe care acesta se logheaz\u0103). De asemenea, va urm\u0103ri at\u00e2t efectul clickurilor, c\u00e2t \u0219i al afi\u0219\u0103rilor de reclame \u00een conversii.<\/p>\n<p>Ulterior, va observa ce au \u00een comun utilizatorii care finalizeaz\u0103 aceea\u0219i conversie \u0219i va servi reclamele din campanie altor utilizatori cu acelea\u0219i tr\u0103s\u0103turi, dac\u0103 advertiserul a optat pentru plata la Optimized CPM (OCPM).<\/p>\n<p>Se a\u0219teapt\u0103 ca \u00een viitor Facebook s\u0103 introduc\u0103 m\u0103sur\u0103tori asem\u0103n\u0103toare \u0219i pentru traficul organic pe care \u00eel genereaz\u0103 spre site-uri externe.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>S\u0103pt\u0103m\u00e2na aceasta, Facebook a anun\u021bat disponibilitatea Conversion Tracking \u00een toate conturile. Acesta urm\u0103re\u0219te conversiile aduse de Facebook Ads \u00een site-urile advertiserilor. Sistemul func\u021bioneaz\u0103 asem\u0103n\u0103tor cu cel din AdWords, necesit\u00e2nd introducerea c\u00e2torva linii de cod \u00een site. Facebook Ads scap\u0103 astfel de un handicap pe care \u00eel avea fa\u021b\u0103 de majoritatea programelor concurente pe publicitate online. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":920,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11,9],"tags":[592,80,221,591,593,594],"class_list":["post-919","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noutati","category-social-media-marketing","tag-conversion-tracking","tag-facebook","tag-facebook-ads","tag-facebook-conversions","tag-optimized-cpm","tag-user-id"],"_links":{"self":[{"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/posts\/919","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/comments?post=919"}],"version-history":[{"count":4,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/posts\/919\/revisions"}],"predecessor-version":[{"id":1547,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/posts\/919\/revisions\/1547"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/media\/920"}],"wp:attachment":[{"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/media?parent=919"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/categories?post=919"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/tags?post=919"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}