{"id":91,"date":"2010-01-09T22:27:02","date_gmt":"2010-01-09T20:27:02","guid":{"rendered":"https:\/\/webanalyst.ro\/2010\/web-analytics-pentru-email-marketing\/"},"modified":"2010-01-09T22:30:25","modified_gmt":"2010-01-09T20:30:25","slug":"web-analytics-pentru-email-marketing","status":"publish","type":"post","link":"https:\/\/webanalyst.ro\/blog\/2010\/web-analytics-pentru-email-marketing\/","title":{"rendered":"Web analytics pentru email marketing"},"content":{"rendered":"<p>Statisticile oferite de serviciile de email marketing sunt cruciale pentru marketerii care ruleaz\u0103 campanii prin email, dar o integrare a platformelor de email marketing \u0219i web analytics deschide noi posibilit\u0103\u021bi.<\/p>\n<p>Una este urm\u0103rirea vizitelor provenite din campaniile de email marketing pe site. Ce pagini v\u0103d ei? Ce c\u0103ut\u0103ri efectueaz\u0103? Convertesc? Revin pe site? \u00cen func\u021bie de aceste r\u0103spunsuri po\u021bi planifica urm\u0103toarele campanii de comunicare prin email.<\/p>\n<p>Alt\u0103 ac\u021biune care poate lua na\u0219tere din sinergia celor dou\u0103 solu\u021bii este contactarea celor care au \u00eentrerupt procesul de cump\u0103rare. La un anumit num\u0103r de zile de la \u00eentrerupere, un email le poate reaminti acest lucru. Este un fel de email de suport \u00een acele cazuri \u00een care utilizatorii au nevoie de a\u0219a ceva.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" style=\"border-bottom: 0px; border-left: 0px; display: block; float: none; margin-left: auto; border-top: 0px; margin-right: auto; border-right: 0px\" title=\"statistici_mail\" border=\"0\" alt=\"statistici_mail\" src=\"https:\/\/webanalyst.ro\/blog\/wp-content\/uploads\/2010\/01\/statistici_mail_thumb.jpg\" width=\"398\" height=\"300\" \/> <\/p>\n<p>Email marketing inteligent \u00eenseamn\u0103 trimiterea de mesaje c\u00e2t mai bine targetate, iar pentru a face asta e nevoie de studiul comportamentului \u00een site. Cu web analytics se poate face lumin\u0103 \u00een aceast\u0103 privin\u021b\u0103, pentru ca apoi utilizatorii s\u0103 primeasc\u0103 email-uri cu informa\u021biile pe care \u0219i le doresc.<\/p>\n<p>Tot din web analytics se poate afla \u0219i cine se aboneaz\u0103 la newslettere sau alte campanii de email marketing.<\/p>\n<p>Nu trebuie uitat nicio clip\u0103 c\u0103 obiectivul este \u00eembun\u0103t\u0103\u021birea segment\u0103rii pentru email marketing, pentru conversii mai multe.<\/p>\n<p><em>Surs\u0103 foto: <\/em><a href=\"http:\/\/www.flickr.com\/photos\/__olga__\/\" target=\"_blank\"><em>__Olga__<\/em><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Statisticile oferite de serviciile de email marketing sunt cruciale pentru marketerii care ruleaz\u0103 campanii prin email, dar o integrare a platformelor de email marketing \u0219i web analytics deschide noi posibilit\u0103\u021bi. Una este urm\u0103rirea vizitelor provenite din campaniile de email marketing pe site. Ce pagini v\u0103d ei? Ce c\u0103ut\u0103ri efectueaz\u0103? Convertesc? Revin pe site? \u00cen func\u021bie [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[121,122],"class_list":["post-91","post","type-post","status-publish","format-standard","hentry","category-email-marketing","tag-analiza-campanie","tag-analiza-email-marketing"],"_links":{"self":[{"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/posts\/91","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/comments?post=91"}],"version-history":[{"count":1,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/posts\/91\/revisions"}],"predecessor-version":[{"id":92,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/posts\/91\/revisions\/92"}],"wp:attachment":[{"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/media?parent=91"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/categories?post=91"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/tags?post=91"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}