{"id":899,"date":"2013-01-13T19:08:16","date_gmt":"2013-01-13T17:08:16","guid":{"rendered":"https:\/\/webanalyst.ro\/?p=899"},"modified":"2013-01-13T19:23:01","modified_gmt":"2013-01-13T17:23:01","slug":"google-analytics-in-2012","status":"publish","type":"post","link":"https:\/\/webanalyst.ro\/blog\/2013\/google-analytics-in-2012\/","title":{"rendered":"Google Analytics \u00een 2012"},"content":{"rendered":"<p>Google ne-a obi\u0219nuit cu update-uri dese la Analytics (<a href=\"https:\/\/webanalyst.ro\/blog\/2010\/google-analytics-n-2009\/\" target=\"_blank\">2009<\/a>, <a href=\"https:\/\/webanalyst.ro\/blog\/2011\/google-analytics-n-2010\/\" target=\"_blank\">2010<\/a>, <a href=\"https:\/\/webanalyst.ro\/blog\/2012\/2011-cel-mai-incarcat-an-pentru-echipa-google-analytics\/\" target=\"_blank\">2011<\/a>). \u00cen 2012 nu au impresionat cu num\u0103rul update-urilor, c\u00e2t au f\u0103cut-o cu dimensiunea acestora. Versiunea 5 (\u00een beta \u00eenc\u0103 din martie 2011) a fost finalizat\u0103 anul trecut. De asemenea, pe finalul anului au anun\u021bat Universal Analytics, nume sub care se reg\u0103sesc o serie de schimb\u0103ri majore la m\u0103surarea \u0219i prelucrarea datelor. Alt\u0103 ini\u021biativ\u0103 luat\u0103 \u00een serios de Google \u00eencep\u00e2nd cu 2012 este dezvoltarea unei suite de produse \u00een jurul GAnalytics.<\/p>\n<h2>Ianuarie &#8211; Martie<\/h2>\n<p>La \u00eenceputul anului, Google a continuat seria de mici \u00eembun\u0103t\u0103\u021biri la interfa\u021b\u0103 \u0219i nu numai. In ianuarie au anun\u021bat oficial disponibilitatea \u00een 9 limbi noi, printre care \u0219i <a href=\"https:\/\/webanalyst.ro\/blog\/2012\/stiri-yahoo-google\/\" target=\"_blank\">limba rom\u00e2n\u0103<\/a>. A ap\u0103rut \u0219i posibilitatea de a crea un raport customizat pornind de la unul dintre rapoartele standard. <a href=\"https:\/\/webanalyst.ro\/blog\/2012\/stiri-pe-scurt-noutati-google-facebook-mixpanel\/\" target=\"_blank\">La interfa\u021b\u0103<\/a>, meniul de rapoarte a fost redesenat \u0219i au introdus op\u021biunea de a alege e\u0219antionul de date din rapoarte.<\/p>\n<p>Un update important a fost \u0219i la <a href=\"https:\/\/webanalyst.ro\/blog\/2012\/nou-social-analytics-de-la-google-si-adobe\/\" target=\"_blank\">rapoartele de social media<\/a>. Chiar dac\u0103 multe din acele date existau \u0219i anterior \u00een GA, eviden\u021bierea lor \u00een rapoarte separate l-a f\u0103cut mai accesibil celor care urm\u0103resc \u00een special SM.<\/p>\n<h2>Aprilie &#8211; Iunie<\/h2>\n<p>Sunt lansate <a href=\"https:\/\/webanalyst.ro\/blog\/2012\/vesti-din-lumea-web-analytics\/\" target=\"_blank\">Google Customer Surveys \u0219i Google BigQuery<\/a>. Numele celor dou\u0103 produse noi sunt sugestive \u0219i vin s\u0103 completeze oferta Google de solu\u021bii pentru analiza datelor.<\/p>\n<p>A urmat anun\u021bul c\u0103 Google Website Optimizer va fi retras, locul lui fiind luat de noile rapoarte <a href=\"https:\/\/webanalyst.ro\/blog\/2012\/ab-testing-in-googe-analytics-prin-content-experiments\/\" target=\"_blank\">Content Experiments<\/a> din Google Analytics.<\/p>\n<p>Partea de <a href=\"https:\/\/webanalyst.ro\/blog\/2012\/google-analytics-pentru-aplicatii-mobile\/\" target=\"_blank\"><em>mobile<\/em><\/a> a fost \u00een aten\u021bia echipei GA la Google I\/O 2012. unde au anun\u021bat rapoarte noi pentru m\u0103surarea aplica\u021biilor mobile, precum \u0219i o aplica\u021bie proprie pentru Android.<\/p>\n<h2>Iulie &#8211; Decembrie<\/h2>\n<p>Este lansat <a href=\"https:\/\/webanalyst.ro\/blog\/2012\/google-tag-manager\/\" target=\"_blank\">Google Tag Manager<\/a>, care p\u00e2n\u0103 la finalul anului prime\u0219te la r\u00e2ndul s\u0103u \u0219i c\u00e2teva runde de update-uri \u0219i \u00eembun\u0103t\u0103\u021biri. Sunt aduse c\u00e2teva \u00eembun\u0103t\u0103\u021biri \u0219i la <a href=\"https:\/\/webanalyst.ro\/blog\/2012\/google-analytics-real-time-pentru-profile\/\" target=\"_blank\">rapoartele \u00een timp real<\/a>, precum \u0219i la <a href=\"https:\/\/webanalyst.ro\/blog\/2012\/google-imbunatatiri-la-in-page-analytics\/\" target=\"_blank\">in-page analytics<\/a>. O integrare foarte interesant\u0103 pentru cei care fac AdWords este <a href=\"https:\/\/webanalyst.ro\/blog\/2012\/google-analytics-remarketing\/\" target=\"_blank\">Analytics Remarketing<\/a>.<\/p>\n<p>La conferin\u021ba partenerilor GA din octombrie au fost anun\u021bate mai multe update-uri majore:<\/p>\n<ul>\n<li><a href=\"https:\/\/webanalyst.ro\/blog\/2012\/universal-analytics-de-la-google\/\" target=\"_blank\">Universal Analytics<\/a>: raportatea la vizitator, nu la vizite<\/li>\n<li><a href=\"https:\/\/webanalyst.ro\/blog\/2012\/roi-pentru-toate-campaniile-platite-in-rapoartele-google-analytics\/\" target=\"_blank\">Importul costurilor campaniilor externe<\/a>: prima dat\u0103 c\u00e2nd este permis importul de date \u00een GA<\/li>\n<li><a href=\"https:\/\/webanalyst.ro\/blog\/2013\/attribution-modeling-in-google-analytics\/\" target=\"_blank\">Attribution Modeling<\/a>\u00a0updatat \u0219i disponibil inclusiv \u00een versiunea gratuit\u0103 de GA<\/li>\n<\/ul>\n<h2>2013<\/h2>\n<p>Trecerea la universal analytics va schimba paradigma sub care func\u021biona Google Analytics \u0219i m\u0103 a\u0219tept la anun\u021buri interesante pe aceast\u0103 parte \u0219i \u00een 2013. Rapoartele social media \u0219i <em>content experiments<\/em>\u00a0las\u0103 loc de mai bine.\u00a0De asemenea, vor urma integr\u0103ri \u0219i cu alte produse Google (poate Google+, <a href=\"https:\/\/webanalyst.ro\/blog\/2011\/youtube-analytics\/\" target=\"_blank\">YouTube Analytics<\/a> \u0219i Feedburner, dac\u0103 cel din urm\u0103 nu va fi \u00eenchis), precum \u0219i lansarea unor produse noi (poate chiar un pas spre email marketing?). E clar c\u0103 \u0219i-au propus s\u0103 ofere o suit\u0103 complet\u0103 de solu\u021bii de marketing online \u0219i vor investi \u0219i \u00een continuare ca s\u0103 ating\u0103 acest obiectiv.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google ne-a obi\u0219nuit cu update-uri dese la Analytics (2009, 2010, 2011). \u00cen 2012 nu au impresionat cu num\u0103rul update-urilor, c\u00e2t au f\u0103cut-o cu dimensiunea acestora. Versiunea 5 (\u00een beta \u00eenc\u0103 din martie 2011) a fost finalizat\u0103 anul trecut. De asemenea, pe finalul anului au anun\u021bat Universal Analytics, nume sub care se reg\u0103sesc o serie de [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":833,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[586,587,404,560],"class_list":["post-899","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-analytics","tag-586","tag-brief","tag-review","tag-universal-analytics"],"_links":{"self":[{"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/posts\/899","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/comments?post=899"}],"version-history":[{"count":6,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/posts\/899\/revisions"}],"predecessor-version":[{"id":902,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/posts\/899\/revisions\/902"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/media\/833"}],"wp:attachment":[{"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/media?parent=899"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/categories?post=899"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/tags?post=899"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}