{"id":885,"date":"2013-01-06T17:41:07","date_gmt":"2013-01-06T15:41:07","guid":{"rendered":"https:\/\/webanalyst.ro\/?p=885"},"modified":"2013-01-09T22:35:54","modified_gmt":"2013-01-09T20:35:54","slug":"1-investit-in-analytics-genereaza-10-66","status":"publish","type":"post","link":"https:\/\/webanalyst.ro\/blog\/2013\/1-investit-in-analytics-genereaza-10-66\/","title":{"rendered":"Nucleus: 1$ investit in Analytics genereaz\u0103 10.66$"},"content":{"rendered":"<p>Un studiu ceva mai vechi (noiembrie 2011) prin care s-a analizat ROI pentru mai multe proiecte a ajuns la concluzia c\u0103 fiecare dolar investit \u00een analytics aduce venituri ce 10.66 dolari. Au fost analizate \u00een general activit\u0103\u021bile de analytics (inclusiv business intelligence, performance management, predictive analytics).<\/p>\n<p>Analytics livreaz\u0103 3 tipuri de date utile pentru profitabilitatea afacerilor:<\/p>\n<ul>\n<li><strong>Venituri<\/strong> \u2013 Cunosc\u00e2nd produsele v\u00e2ndute \u0219i motivele v\u00e2nz\u0103rilor, managerii pot lua decizi optime privind ciclurile de v\u00e2nz\u0103ri, strategiile de pre\u021buri, v\u00e2nz\u0103rile multiple<\/li>\n<li><strong>Marja de profit<\/strong> \u2013 Programale de analytics eviden\u021biaz\u0103 produsele cu marje ridicate<\/li>\n<li><strong>Cheltuieli<\/strong> &#8211; \u00a0Costurile de operare sunt \u0219i ele mai bine \u00een\u021belese cu ajutorul activit\u0103\u021bilor de analytics<\/li>\n<\/ul>\n<p>Acela\u0219i studiu a ajuns \u0219i la concluzia c\u0103 de\u0219i tehnologiile de analytics sunt accesibile, nu sunt la fel de folosite precum solu\u021bii ca CRM sau ERP. Pentru un ROI bun al activit\u0103\u021bilor de analytics, se recomand\u0103 software orientat pe date financiare (venituri, costuri) \u0219i crearea unei echipe de consultan\u021bi.<\/p>\n<p>De\u0219i se focuseaz\u0103 \u00een special pe partea de software de analytics \u0219i nu se rezum\u0103 la web analytics, studiul Nucleus atrage aten\u021bia asupra analytics-ului ca o activitate profitabil\u0103, interesant\u0103 pentru cei care ocup\u0103 func\u021bii de CFO.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Un studiu ceva mai vechi (noiembrie 2011) prin care s-a analizat ROI pentru mai multe proiecte a ajuns la concluzia c\u0103 fiecare dolar investit \u00een analytics aduce venituri ce 10.66 dolari. Au fost analizate \u00een general activit\u0103\u021bile de analytics (inclusiv business intelligence, performance management, predictive analytics). Analytics livreaz\u0103 3 tipuri de date utile pentru profitabilitatea [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":886,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[582,577,581,83,133],"class_list":["post-885","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-analytics","tag-nucleus","tag-roi","tag-roi-analytics","tag-studii","tag-studiu"],"_links":{"self":[{"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/posts\/885","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/comments?post=885"}],"version-history":[{"count":5,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/posts\/885\/revisions"}],"predecessor-version":[{"id":890,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/posts\/885\/revisions\/890"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/media\/886"}],"wp:attachment":[{"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/media?parent=885"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/categories?post=885"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/tags?post=885"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}