{"id":840,"date":"2012-12-05T22:21:48","date_gmt":"2012-12-05T20:21:48","guid":{"rendered":"https:\/\/webanalyst.ro\/?p=840"},"modified":"2012-12-06T09:35:00","modified_gmt":"2012-12-06T07:35:00","slug":"google-imbunatatiri-la-in-page-analytics","status":"publish","type":"post","link":"https:\/\/webanalyst.ro\/blog\/2012\/google-imbunatatiri-la-in-page-analytics\/","title":{"rendered":"Google: \u00cembun\u0103t\u0103\u021biri la In-Page Analytics"},"content":{"rendered":"

Google Analytics prezint\u0103 vizual \u201charta\u201d clickurilor \u00een paginile web prin intermediul rapoartelor In-Page Analytics \/<\/strong> Google Analytics \u00een pagin\u0103<\/strong>. Dar aceste rapoarte erau limitate, nef\u0103c\u00e2nd diferen\u021ba \u00eentre un link care exist\u0103 \u00een diferite locuri \u00een pagin\u0103. Mai concret, dac\u0103 pagina A are 3 linkuri spre pagina B, afi\u0219a doar num\u0103rul total al clickurilor pe cele 3 linkuri, nu pe fiecare \u00een parte pentru c\u0103 raportul era realizat dup\u0103 URL-uri, nu linkuri. Aceast\u0103 limitare f\u0103cea rezultatele inutile \u00een multe cazuri practice.<\/p>\n

Situa\u021bia s-a remediat \u00een ultima lun\u0103, odat\u0103 cu apari\u021bia Enhanced Link Attribution<\/strong>. A\u0219a a numit Google func\u021bionalitatea care s\u0103 rezolve problemele descrise anterior.<\/p>\n

Implementarea<\/h2>\n

Primul pas const\u0103 \u00een ad\u0103ugarea a 2 linii de cod suplimentare \u00een codul de tracking pentru GA. \u00cenaintea linei cu _trackPageview trebuie inserate urmatoarele:<\/p>\n

var pluginUrl =
\n‘\/\/www.google-analytics.com\/plugins\/ga\/inpage_linkid.js’;
\n_gaq.push([‘_require’, ‘inpage_linkid’, pluginUrl]);<\/p><\/blockquote>\n

Dup\u0103 ce s-a updatat codul, mai trebuie activat \u0219i din intefa\u021b\u0103. \u00cen sec\u021biunea Admin<\/em>, tab-ul Property Settings<\/em> trebuie selectat\u0103 op\u021biunea Use enhanced link attribution<\/em>. Noul raport va lua mai mult timp s\u0103 fie generat, de aceea se recomand\u0103 s\u0103 se activeze doar c\u00e2nd se folose\u0219te.<\/p>\n

Codul ad\u0103ugat seteaz\u0103 un nou cookie<\/em> numit __utmli, iar la \u00eenc\u0103rcarea unei noi pagini verific\u0103 dac\u0103 pagina anterioar\u0103 a setat un astfel de cookie<\/em>, iar din el extrage informa\u021bii despre link \u0219i ID-ul elementului pe care s-a dat click.<\/p>\n

Utilitatea<\/h2>\n

Scriam la \u00eenceputul paragrafului c\u0103 vom putea vedea num\u0103rul de clickuri pe fiecare element, chiar dac\u0103 ele duc \u00een aceea\u0219i pagin\u0103. De asemenea, vom fi informa\u021bi \u0219i despre paginile diferite spre care s-a plecat din acela\u0219i link (de exemplu un buton de c\u0103utare), precum \u0219i despre elementele web mai complexe, precum meniurile javascript sau redirec\u021bion\u0103ri \u00eentre pagini.<\/p>\n

Cu\u00a0enhanced link attribution<\/em> vom putea testa u\u0219or eficien\u021ba diferitelor elemente \u0219i pozi\u021bii din paginile web.<\/p>\n","protected":false},"excerpt":{"rendered":"

Google Analytics prezint\u0103 vizual \u201charta\u201d clickurilor \u00een paginile web prin intermediul rapoartelor In-Page Analytics \/ Google Analytics \u00een pagin\u0103. Dar aceste rapoarte erau limitate, nef\u0103c\u00e2nd diferen\u021ba \u00eentre un link care exist\u0103 \u00een diferite locuri \u00een pagin\u0103. Mai concret, dac\u0103 pagina A are 3 linkuri spre pagina B, afi\u0219a doar num\u0103rul total al clickurilor pe cele […]<\/p>\n","protected":false},"author":1,"featured_media":843,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5,11,12],"tags":[568,567,569,566],"class_list":["post-840","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-analytics","category-noutati","category-technical","tag-analiza-linkuri","tag-enhanced-link-attribution","tag-in-pagina","tag-in-page"],"_links":{"self":[{"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/posts\/840","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/comments?post=840"}],"version-history":[{"count":8,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/posts\/840\/revisions"}],"predecessor-version":[{"id":846,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/posts\/840\/revisions\/846"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/media\/843"}],"wp:attachment":[{"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/media?parent=840"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/categories?post=840"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/tags?post=840"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}