{"id":809,"date":"2012-10-23T18:27:36","date_gmt":"2012-10-23T15:27:36","guid":{"rendered":"https:\/\/webanalyst.ro\/?p=809"},"modified":"2012-10-23T18:27:36","modified_gmt":"2012-10-23T15:27:36","slug":"studiu-80-dintre-magazinele-online-folosesc-google-analytics-incorect","status":"publish","type":"post","link":"https:\/\/webanalyst.ro\/blog\/2012\/studiu-80-dintre-magazinele-online-folosesc-google-analytics-incorect\/","title":{"rendered":"Studiu: 80% dintre magazinele online folosesc Google Analytics incorect"},"content":{"rendered":"<p>Google Analytics este cel mai utilizat instrument de web analytics. O confirm\u0103 \u0219i ultimul studiu realizat de Econsultancy, potrivit c\u0103ruia 47% dintre companii \u0219i 38% dintre agen\u021bii \u00eel utilizeaz\u0103 exclusiv, fa\u021b\u0103 de 44%, respectiv 14%, \u00een urm\u0103 cu un an.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-810\" title=\"utilizare-ga\" src=\"https:\/\/webanalyst.ro\/blog\/wp-content\/uploads\/2012\/10\/utilizare-ga.png\" alt=\"\" width=\"533\" height=\"398\" srcset=\"https:\/\/webanalyst.ro\/blog\/wp-content\/uploads\/2012\/10\/utilizare-ga.png 533w, https:\/\/webanalyst.ro\/blog\/wp-content\/uploads\/2012\/10\/utilizare-ga-150x112.png 150w, https:\/\/webanalyst.ro\/blog\/wp-content\/uploads\/2012\/10\/utilizare-ga-300x224.png 300w\" sizes=\"auto, (max-width: 533px) 100vw, 533px\" \/><\/p>\n<p>Un alt studiu, realizat de <a href=\"http:\/\/www.dbdmedia.co.uk\/\" target=\"_blank\">DBD Media<\/a>, demonstreaz\u0103 \u00eens\u0103 c\u0103 cei mai mul\u021bi utilizatori din ecommerce altereaz\u0103 datele:<\/p>\n<ul>\n<li>doar 50% urm\u0103resc conversiile; nu cred c\u0103 mai e nevoie de alte comentarii<\/li>\n<li>73% nu exclud traficul la care ca surs\u0103 a vizitei apare chiar site-ul analizat<\/li>\n<li>60% dintre conturile de Google Analytics nu sunt legate la conturile de Google AdWords<\/li>\n<li>67% nu urm\u0103resc social media<\/li>\n<li>33% dintre site-urile care au func\u021bie de c\u0103utare \u00een site nu urm\u0103resc cuvintele c\u0103utate<\/li>\n<li>73% nu urm\u0103resc micro conversii; nu m\u0103 mai mir\u0103, din moment ce 50% nu urm\u0103resc nici macro conversii&#8230;<\/li>\n<li>30% nu au implementat corect ecommerce tracking<\/li>\n<\/ul>\n<p>Studiul a fost realizat pe 50 de magazine online, probabil din UK.<\/p>\n<h2>Sursa problemelor<\/h2>\n<p>R\u0103spunsul ar putea fi g\u0103sit tot \u00een raportul anual realizat de Econsultancy, potrivit c\u0103ruia principala problem\u0103, identificat\u0103 de 50% dintre responden\u021bi, o reprezint\u0103 lipsa bugetelor \u0219i resurselor. Tot de acolo afl\u0103m c\u0103 30% nu au niciun angajat pe web analytics, iar al\u021bi 31% au un singur angajat dedicat.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-819\" title=\"analytics-problems\" src=\"https:\/\/webanalyst.ro\/blog\/wp-content\/uploads\/2012\/10\/analytics-problems.png\" alt=\"\" width=\"604\" height=\"450\" srcset=\"https:\/\/webanalyst.ro\/blog\/wp-content\/uploads\/2012\/10\/analytics-problems.png 604w, https:\/\/webanalyst.ro\/blog\/wp-content\/uploads\/2012\/10\/analytics-problems-150x111.png 150w, https:\/\/webanalyst.ro\/blog\/wp-content\/uploads\/2012\/10\/analytics-problems-300x223.png 300w\" sizes=\"auto, (max-width: 604px) 100vw, 604px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google Analytics este cel mai utilizat instrument de web analytics. O confirm\u0103 \u0219i ultimul studiu realizat de Econsultancy, potrivit c\u0103ruia 47% dintre companii \u0219i 38% dintre agen\u021bii \u00eel utilizeaz\u0103 exclusiv, fa\u021b\u0103 de 44%, respectiv 14%, \u00een urm\u0103 cu un an. Un alt studiu, realizat de DBD Media, demonstreaz\u0103 \u00eens\u0103 c\u0103 cei mai mul\u021bi utilizatori din [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":810,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5,11],"tags":[555,424,556,83,133],"class_list":["post-809","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-analytics","category-noutati","tag-dbd-media","tag-econsultancy","tag-implementare","tag-studii","tag-studiu"],"_links":{"self":[{"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/posts\/809","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/comments?post=809"}],"version-history":[{"count":13,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/posts\/809\/revisions"}],"predecessor-version":[{"id":824,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/posts\/809\/revisions\/824"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/media\/810"}],"wp:attachment":[{"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/media?parent=809"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/categories?post=809"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/tags?post=809"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}