{"id":767,"date":"2012-10-07T18:11:08","date_gmt":"2012-10-07T15:11:08","guid":{"rendered":"https:\/\/webanalyst.ro\/?p=767"},"modified":"2017-07-10T15:37:12","modified_gmt":"2017-07-10T12:37:12","slug":"google-tag-manager","status":"publish","type":"post","link":"https:\/\/webanalyst.ro\/blog\/2012\/google-tag-manager\/","title":{"rendered":"Google Tag Manager"},"content":{"rendered":"<p>S\u0103pt\u0103m\u00e2na aceasta, Google a anun\u021bat lansarea propriului <a href=\"http:\/\/www.google.com\/tagmanager\/\" target=\"_blank\" rel=\"noopener\">Tag Manager<\/a>. Fiecare suit\u0103 serioas\u0103 de analytics con\u021bine \u0219i un tag manager. Cu ce vine nou Google? Ca de obicei, produsul s\u0103u este gratuit.<\/p>\n<h2>Ce este un tag manager?<\/h2>\n<p>De fiecare data c\u00e2nd apel\u0103m la un nou instrument de analytics, conversion tracking, publicitate comportamental\u0103 \u0219i nu numai avem de instalat tag-uri (linii de cod suplimentare) \u00een paginile site-ului. \u00cen unele cazuri, num\u0103rul tag-urilor ajunge s\u0103 fie ridicat \u0219i dificil de gestionat, iar c\u00e2nd ele sunt implementate de altcineva acest lucru poate dura. Un tag manager este un container pentru toate aceste tag-uri.<\/p>\n<p>Astfel, adaugi un singur tag \u00een site, cel de la tag manager, dup\u0103 care faci toate celelalte modific\u0103ri la tag-uri din interfa\u021b\u0103.<\/p>\n<h2>Google Tag Manager<\/h2>\n<p>S\u0103 vedem ce aduce produsul de la Google:<\/p>\n<ul>\n<li><a href=\"https:\/\/webanalyst.ro\/blog\/2010\/cod-asincron-pentru-google-analytics\/\" target=\"_blank\" rel=\"noopener\">cod asincron<\/a>, pentru a nu afecta \u00eenc\u0103rcarea paginilor<\/li>\n<li>permisiuni pt utilizatori \u0219i accesarea din conturi multiple (necesar pt agen\u021bii sau echipe mari)<\/li>\n<li>tag-uri existente de la care s\u0103 porne\u0219ti setarea, pe l\u00e2ng\u0103 cele customizate<\/li>\n<li>instrumente pentru prevenirea erorilor (Preview mode, Debug console, Version history)<\/li>\n<li>colectarea \u0219i gestinarea de date dinamice prin Macros (date diverse), Events (click-uri, asem\u0103n\u0103tor cu Event Tracking din Google Analytics, Rules (pentru a ad\u0103uga tag-uri doar \u00een unele pagini ale site-urilor)<\/li>\n<li>crearea de containere diferite \u00een acela\u0219i cont<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-769\" title=\"gtm-tag-simplu\" src=\"https:\/\/webanalyst.ro\/blog\/wp-content\/uploads\/2012\/10\/gtm-tag-simplu.png\" alt=\"\" width=\"614\" height=\"148\" srcset=\"https:\/\/webanalyst.ro\/blog\/wp-content\/uploads\/2012\/10\/gtm-tag-simplu.png 614w, https:\/\/webanalyst.ro\/blog\/wp-content\/uploads\/2012\/10\/gtm-tag-simplu-150x36.png 150w, https:\/\/webanalyst.ro\/blog\/wp-content\/uploads\/2012\/10\/gtm-tag-simplu-300x72.png 300w\" sizes=\"auto, (max-width: 614px) 100vw, 614px\" \/><\/p>\n<p>Dup\u0103 cum se poate vedea, exist\u0103 c\u00e2teva tipuri de tag-uri predefinite, majoritatea pentru servicii Google, dar \u0219i al\u021bi furnizori de servicii care necesit\u0103 instalarea de tag-uri se pot \u00eenscrie \u00een program. M\u0103 a\u0219tept ca \u00een cur\u00e2nd va fi integrat cu toate serviciile majore interna\u021bionale. A\u0219a cum sun\u0103 anun\u021bul Google, marketingul digital a devenit mai simplu. Adaug eu, a devenit mai simplu \u0219i pentru cei f\u0103r\u0103 bugete mari care aveau \u0219i p\u00e2n\u0103 acum o astfel de solu\u021bie de la un concurent Google \ud83d\ude42<\/p>\n","protected":false},"excerpt":{"rendered":"<p>S\u0103pt\u0103m\u00e2na aceasta, Google a anun\u021bat lansarea propriului Tag Manager. Fiecare suit\u0103 serioas\u0103 de analytics con\u021bine \u0219i un tag manager. Cu ce vine nou Google? Ca de obicei, produsul s\u0103u este gratuit. Ce este un tag manager? De fiecare data c\u00e2nd apel\u0103m la un nou instrument de analytics, conversion tracking, publicitate comportamental\u0103 \u0219i nu numai avem [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":768,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11,12],"tags":[546,463,717,718,548,545,549,485,547],"class_list":["post-767","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noutati","category-technical","tag-debug-console","tag-events","tag-google-tag-manager","tag-gtm","tag-macros","tag-preview-mode","tag-rules","tag-tag-manager","tag-version-history"],"_links":{"self":[{"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/posts\/767","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/comments?post=767"}],"version-history":[{"count":6,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/posts\/767\/revisions"}],"predecessor-version":[{"id":1993,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/posts\/767\/revisions\/1993"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/media\/768"}],"wp:attachment":[{"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/media?parent=767"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/categories?post=767"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/tags?post=767"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}