{"id":741,"date":"2012-07-01T12:17:43","date_gmt":"2012-07-01T09:17:43","guid":{"rendered":"https:\/\/webanalyst.ro\/?p=741"},"modified":"2012-07-01T12:38:58","modified_gmt":"2012-07-01T09:38:58","slug":"google-analytics-pentru-aplicatii-mobile","status":"publish","type":"post","link":"https:\/\/webanalyst.ro\/blog\/2012\/google-analytics-pentru-aplicatii-mobile\/","title":{"rendered":"Google Analytics pentru aplica\u021bii mobile"},"content":{"rendered":"<p>S\u0103pt\u0103m\u00e2na aceasta a fost Google I\/O 2012 &#8211; conferin\u021ba dezvoltatorilor de aplica\u021bii pe platforme Google. Printre anun\u021burile f\u0103cute cu aceast\u0103 ocazie a fost \u0219i unul legat de Google Analytics. Platforma de statistici web de la Google va fi \u00eembun\u0103t\u0103\u021bit\u0103 pe partea de <strong>m\u0103surat aplica\u021bii mobile<\/strong>.<\/p>\n<h2>Rapoarte pentru aplica\u021bii mobile<\/h2>\n<p>Acestea vor avea un meniu propriu, cu sec\u021biunile: App Overview, Acquisitions, Users, Engagement, Outcomes.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-742\" title=\"mobile-app\" src=\"https:\/\/webanalyst.ro\/blog\/wp-content\/uploads\/2012\/07\/mobile-app.png\" alt=\"\" width=\"532\" height=\"350\" srcset=\"https:\/\/webanalyst.ro\/blog\/wp-content\/uploads\/2012\/07\/mobile-app.png 532w, https:\/\/webanalyst.ro\/blog\/wp-content\/uploads\/2012\/07\/mobile-app-150x98.png 150w, https:\/\/webanalyst.ro\/blog\/wp-content\/uploads\/2012\/07\/mobile-app-300x197.png 300w\" sizes=\"auto, (max-width: 532px) 100vw, 532px\" \/><\/p>\n<p>Rapoarte (\u0219i metrici) noi:<\/p>\n<ul>\n<li>Utilizatori noi \u0219i utilizatori activi<\/li>\n<li>Surse de trafic pentru Google Play (practic, cum ajung vizitatorii \u00een pagina aplica\u021biei)<\/li>\n<li>Num\u0103rul de utilizatori pe fiecare versiune de aplica\u021bie<\/li>\n<li>Device-uri pe care e instalat\u0103 aplica\u021bia<\/li>\n<li>Comportamentul utilizatorilor (frecven\u021ba utiliz\u0103rii, loialitatea, durata sesiunii, afi\u0219\u0103ri de ecrane pe sesiune etc.)<\/li>\n<li>Engagement flow (vizual cu navigarea \u00een aplica\u021bie, la fel cum e Visitors Flow pt site)<\/li>\n<li>Num\u0103rul de bloc\u0103ri pt aplica\u021bie<\/li>\n<li>Tranzac\u021bii \u0219i venituri din aplica\u021bie<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-752\" title=\"mobile-flow\" src=\"https:\/\/webanalyst.ro\/blog\/wp-content\/uploads\/2012\/07\/mobile-flow.png\" alt=\"\" width=\"527\" height=\"193\" srcset=\"https:\/\/webanalyst.ro\/blog\/wp-content\/uploads\/2012\/07\/mobile-flow.png 527w, https:\/\/webanalyst.ro\/blog\/wp-content\/uploads\/2012\/07\/mobile-flow-150x54.png 150w, https:\/\/webanalyst.ro\/blog\/wp-content\/uploads\/2012\/07\/mobile-flow-300x109.png 300w\" sizes=\"auto, (max-width: 527px) 100vw, 527px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>Cu aceea\u0219i ocazie s-a lansat SDK 2.0 \u0219i s-a simplificat procesul de implementare. Nout\u0103\u021bile vor fi disponibile treptat utilizatorilor.<\/p>\n<p>A\u0219a cum am scris \u0219i c\u00e2nd au lansat modulul de social analytics, nout\u0103\u021bile sunt \u00een primul r\u00e2nd la modul de prezentare a informa\u021biilor, poate \u0219i la simplific\u0103ri \u00een implementare. Mul\u021bi dintre metrici se puteau ob\u021bine (e drept, dup\u0103 ceva eforturi) \u0219i p\u00e2n\u0103 acum cu Google Analytics.<\/p>\n<h2>Aplica\u021bie Android pentru Google Analytics<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-medium wp-image-748\" title=\"android-app\" src=\"https:\/\/webanalyst.ro\/blog\/wp-content\/uploads\/2012\/07\/android-app-168x300.png\" alt=\"\" width=\"168\" height=\"300\" srcset=\"https:\/\/webanalyst.ro\/blog\/wp-content\/uploads\/2012\/07\/android-app-168x300.png 168w, https:\/\/webanalyst.ro\/blog\/wp-content\/uploads\/2012\/07\/android-app-84x150.png 84w, https:\/\/webanalyst.ro\/blog\/wp-content\/uploads\/2012\/07\/android-app.png 289w\" sizes=\"auto, (max-width: 168px) 100vw, 168px\" \/>Google Analytics \u0219i-a lansat, \u00een sf\u00e2r\u0219it, aplica\u021bia proprie pentru device-uri Android. \u00a0Are 3 sec\u021biuni: real-time, dashbard \u0219i alerts (automate \u0219i custom). Cu excep\u021bia real-time, celelalte sec\u021biuni se pot personaliza cu metricii care conteaz\u0103 pentru fiecare.<\/p>\n<p>Aplica\u021bia este deja disponibil\u0103 \u00een Google Play \u0219i poate fi instalat\u0103 \u0219i pe versiuni mai vechi de Android.<\/p>\n<p>Desigur, nu faci analiz\u0103 cu ce \u00ee\u021bi ofer\u0103 aceast\u0103 aplica\u021bie, dar po\u021bi urm\u0103ri un num\u0103r redus de indicatori care te intereseaz\u0103 \u00een mod special \u0219i po\u021bi depista live eventualele probleme ale site-ului.<\/p>\n<p>Aplica\u021bia nu are widgets &#8211; pentru asta trebuie s\u0103 folosim \u00een continuare aplica\u021bii neoficiale. La aplica\u021bii neoficiale s-ar putea s\u0103 apeleze \u00een continuare \u0219i cei care au nevoie de alte informa\u021bii au alte tipuri de grafice.<\/p>\n<h2>Alte nout\u0103\u021bi \u00een GA<\/h2>\n<ul>\n<li>Browser size nu va mai fi tool separat Google, ci parte din raportul In-Page Analysis din GA<\/li>\n<li>Rapoartele tip Flow pot fi exportate \u0219i ele \u00een format PDF<\/li>\n<li>Alertele (personalizate) au widget care poate fi ad\u0103ugat \u00een dashboards<\/li>\n<li>Indicatorul $Index este din nou disponibil<\/li>\n<li>Func\u021bie de copiat profilul. Copiaz\u0103 dintr-un profil \u00een altul toate filtrele, obiectivele, utilizatorii, set\u0103rile \u0219i segmentele avansate deja create<\/li>\n<\/ul>\n<p>Am uitat ceva? \ud83d\ude42<\/p>\n","protected":false},"excerpt":{"rendered":"<p>S\u0103pt\u0103m\u00e2na aceasta a fost Google I\/O 2012 &#8211; conferin\u021ba dezvoltatorilor de aplica\u021bii pe platforme Google. Printre anun\u021burile f\u0103cute cu aceast\u0103 ocazie a fost \u0219i unul legat de Google Analytics. Platforma de statistici web de la Google va fi \u00eembun\u0103t\u0103\u021bit\u0103 pe partea de m\u0103surat aplica\u021bii mobile. Rapoarte pentru aplica\u021bii mobile Acestea vor avea un meniu propriu, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":748,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-741","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-analytics"],"_links":{"self":[{"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/posts\/741","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/comments?post=741"}],"version-history":[{"count":11,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/posts\/741\/revisions"}],"predecessor-version":[{"id":751,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/posts\/741\/revisions\/751"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/media\/748"}],"wp:attachment":[{"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/media?parent=741"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/categories?post=741"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/tags?post=741"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}