{"id":734,"date":"2012-06-02T10:49:40","date_gmt":"2012-06-02T07:49:40","guid":{"rendered":"https:\/\/webanalyst.ro\/?p=734"},"modified":"2012-06-02T10:51:41","modified_gmt":"2012-06-02T07:51:41","slug":"ab-testing-in-googe-analytics-prin-content-experiments","status":"publish","type":"post","link":"https:\/\/webanalyst.ro\/blog\/2012\/ab-testing-in-googe-analytics-prin-content-experiments\/","title":{"rendered":"A\/B Testing \u00een Googe Analytics prin Content Experiments"},"content":{"rendered":"<p>\u00cen urma cu \u0219ase ani Google lansa un tool gratuit de analytics, f\u0103c\u00e2nd statisticile web accesibile pentru fiecare posesor de site. Gratuitatea \u0219i u\u0219urin\u021ba \u00een utilizare au f\u0103cut ca Google Analytics s\u0103 se impun\u0103 \u0219i s\u0103 devin\u0103 un standard.<\/p>\n<p>Pe partea de testing, Website Optimizer de la Google nu a avut acela\u0219i drum. De\u0219i gratuit \u0219i integrat cu celelalte instrumente de la Google, GWO a primit actualiz\u0103ri rare \u0219i a r\u0103mas \u00een urm\u0103 fa\u021b\u0103 de tool-uri web 2.0 care veneau cu o interfa\u021b\u0103 mult mai prietenoas\u0103.<\/p>\n<p>Pe acela\u0219i lucru mizeaz\u0103 Google acum integr\u00e2nd testing-ul sub Google Analytics \u0219i f\u0103c\u00e2ndu-l mai u\u0219or de utilizat de c\u0103tre utilizatorii obi\u0219nui\u021bi. Testele se vor seta din interfa\u021ba GA, unde \u0219i-au gasit locul sub sec\u021biunea <em>Content<\/em>.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-735\" title=\"content-experiments\" src=\"https:\/\/webanalyst.ro\/blog\/wp-content\/uploads\/2012\/06\/content-experiments.jpg\" alt=\"\" width=\"640\" height=\"527\" srcset=\"https:\/\/webanalyst.ro\/blog\/wp-content\/uploads\/2012\/06\/content-experiments.jpg 640w, https:\/\/webanalyst.ro\/blog\/wp-content\/uploads\/2012\/06\/content-experiments-150x123.jpg 150w, https:\/\/webanalyst.ro\/blog\/wp-content\/uploads\/2012\/06\/content-experiments-300x247.jpg 300w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>Alte <strong>avantaje<\/strong> pe care le are Content Experiments fa\u021b\u0103 de Website Optimizer:<\/p>\n<ul>\n<li>Un singur script nou va trebui introdus \u00een codul site-ului, cel responsabil de trimiterea vizitatorior spre diverse variante ale paginii testate<\/li>\n<li>Integrarea cu func\u021bii mai vechi din GA, precum Advanced Segments<\/li>\n<li>Google se laud\u0103 cu un model statistic \u00eembun\u0103t\u0103\u021bit care va putea anun\u021ba mai repede varianta c\u00e2\u0219tig\u0103toare<\/li>\n<li>Pe de alt\u0103 parte, rezultatele la teste nu vor ap\u0103rea mai repede de 2 s\u0103pt\u0103m\u00e2ni. Google trece asta la avantaje, spun\u00e2nd c\u0103 astfel va \u00eencuraja utilizatorii s\u0103 ruleze teste relevante statistic<\/li>\n<li>Testele nu vor rula mai mult de 3 luni, ca s\u0103 evite rularea lor la infinit<\/li>\n<li>Alocarea dinamic\u0103 a traficului de la variante cu rezultate mai slabe la variante cu rezultate mai bune<\/li>\n<\/ul>\n<p>Acestea sunt avantajele prezentate de PR-ul Google. S\u0103 vedem \u0219i <strong>dezavantajele<\/strong>:<\/p>\n<ul>\n<li>Testele multivariate vor disp\u0103rea. Cu alte cuvinte, nu po\u021bi testa N pagini cu Z elemente diferite pe fiecare (\u0219i s\u0103 vezi rezultatele pt N x Z cazuri)<\/li>\n<li>Num\u0103rul maxim de varia\u021bii pe test este limitat la 5. Ar trebui s\u0103 fie suficient pentru majoritatea testelor, totu\u0219i<\/li>\n<li>Nu este integrat cu ecommerce transactions din GA<\/li>\n<li>Num\u0103rul de teste care pot fi f\u0103cute \u00een acela\u0219i timp pe un profil este de 12. Din nou, \u00een cele mai mute cazuri nu e nevoie de at\u00e2tea<\/li>\n<li>Fiecare test nou are un alt script care trebuie introdus \u00een site<\/li>\n<\/ul>\n<p>Probabil c\u0103 \u00een timp unele dintre dezavantaje vor disp\u0103rea, \u00een timp ce limit\u0103rile impuse de altele vor fi mult mai lejere \u00een varianta Google Analytics Premium (cea care cost\u0103 150.000$ pe an&#8230;).<\/p>\n<p>Noua abordare a Google este foarte interesant\u0103 \u0219i m\u0103 \u00eentreb cu ce alte tool-uri va urma s\u0103 se mai integreze Google Analytics; poate Feedburner sau mai noul Google Consumer Surveys. \u00cen orice caz, Google face un pas \u00eenainte.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00cen urma cu \u0219ase ani Google lansa un tool gratuit de analytics, f\u0103c\u00e2nd statisticile web accesibile pentru fiecare posesor de site. Gratuitatea \u0219i u\u0219urin\u021ba \u00een utilizare au f\u0103cut ca Google Analytics s\u0103 se impun\u0103 \u0219i s\u0103 devin\u0103 un standard. Pe partea de testing, Website Optimizer de la Google nu a avut acela\u0219i drum. De\u0219i gratuit [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":735,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5,11,6],"tags":[543,542,118,544],"class_list":["post-734","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-analytics","category-noutati","category-testing-optimization","tag-ab-testing","tag-content-experiments","tag-google-website-optimizer","tag-multivariate-testing"],"_links":{"self":[{"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/posts\/734","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/comments?post=734"}],"version-history":[{"count":4,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/posts\/734\/revisions"}],"predecessor-version":[{"id":738,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/posts\/734\/revisions\/738"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/media\/735"}],"wp:attachment":[{"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/media?parent=734"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/categories?post=734"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/tags?post=734"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}