{"id":723,"date":"2012-05-02T19:45:47","date_gmt":"2012-05-02T16:45:47","guid":{"rendered":"https:\/\/webanalyst.ro\/?p=723"},"modified":"2012-05-02T19:46:03","modified_gmt":"2012-05-02T16:46:03","slug":"vesti-din-lumea-web-analytics","status":"publish","type":"post","link":"https:\/\/webanalyst.ro\/blog\/2012\/vesti-din-lumea-web-analytics\/","title":{"rendered":"Ve\u0219ti din lumea web analytics"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-724 alignleft\" style=\"margin: 20px;\" title=\"fb-mobile\" src=\"https:\/\/webanalyst.ro\/blog\/wp-content\/uploads\/2012\/05\/fb-mobile-300x125.png\" alt=\"\" width=\"300\" height=\"125\" srcset=\"https:\/\/webanalyst.ro\/blog\/wp-content\/uploads\/2012\/05\/fb-mobile-300x125.png 300w, https:\/\/webanalyst.ro\/blog\/wp-content\/uploads\/2012\/05\/fb-mobile-150x62.png 150w, https:\/\/webanalyst.ro\/blog\/wp-content\/uploads\/2012\/05\/fb-mobile.png 997w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>Multe s-au \u00eent\u00e2mplat \u00een web analytics de c\u00e2nd eu nu am mai publicat aici. O s\u0103 le trec \u00een revist\u0103 pe cele mai importante dintre acestea:<\/p>\n<ul>\n<li>Facebook Insights pentru aplica\u021bii a \u00eenceput s\u0103 ofere informa\u021bii statistici mobile: <strong>mobile referrals<\/strong>, \u00een cazul surselor care apar\u021bin tot de Facebook, clickuri ob\u021binute de aplica\u021bii de pe mobile, statistici despre device-uri, iar datele despre traficul mobil sunt segmentate \u0219i dup\u0103 criterii demografice<\/li>\n<li>Nielsen a anun\u021bat c\u0103 va \u00eencepe s\u0103 m\u0103soare campaniile online pe modelul campaniilor TV, adic\u0103 \u00een puncte de audien\u021b\u0103 (GRP). Ideea nu este nou\u0103, dar de data aceasta este sus\u021binut\u0103 \u0219i de grupul media GroupM \u0219i AOL<\/li>\n<li>Google a avut un anun\u021b asem\u0103n\u0103tor, c\u00e2nd a spus c\u0103 va introduce \u00een campaniile display <strong>Active view<\/strong>, <strong>Active GRP<\/strong>, iar \u00een timp va ad\u0103uga \u0219i al\u021bi astfel de indicatori<\/li>\n<li>Tot la capitolul indicatori pentru publicitate online, Facebook Ads va oferi \u0219i al\u021bi indicatori de performan\u021b\u0103, precum num\u0103rul celor care au interac\u021bionat cu aplica\u021bia (de facebook) dup\u0103 ce au dat click pe reclam\u0103<\/li>\n<li>IBM a avut o nou\u0103 serie de achizi\u021bii de companii cu activitate \u00een analytics Vivisimo (enterprise search), Variacent (sales analytics), DemandTec (cloud and merchandising analytics)\u00a0\u0219i Teleaf (customer experience). E clar c\u0103 cei de acolo vor s\u0103 ofere toat\u0103 suita de enterprise analytics (nu doar web analytics, unde au f\u0103cut de asemenea ni\u0219te achizi\u021bii majore \u00een ultimii ani)<\/li>\n<li>\u0218i Google \u00eencearc\u0103 s\u0103 intre pe noi teritorii de analiz\u0103 a datelor, lans\u00e2nd instrumente precum Google Consumer Surveys \u0219i Google BigQuery. Nu se poate compara cu marii juc\u0103tori, dar s-ar putea s\u0103 fie un \u00eenceput. Mai vedem peste c\u00e2\u021biva ani dac\u0103 \u00eencep s\u0103 conteze<\/li>\n<li>\u0218i Twitter a mai achizi\u021bionat un start-up de analytics, hotspots.io<\/li>\n<li>Google Analytics a continuat update-urile la versiunea 5, iar versiunea 4 va fi retrasa \u00een cur\u00e2nd. E bine c\u0103 fac update-uri dese, ar fi \u0219i mai bine dac\u0103 ar fi unele consistente, care s\u0103 ofere informa\u021bii noi, nu doar noi moduri de prezentare a acelora\u0219i date<\/li>\n<\/ul>\n<p>Mi-a sc\u0103pat ceva important?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; Multe s-au \u00eent\u00e2mplat \u00een web analytics de c\u00e2nd eu nu am mai publicat aici. O s\u0103 le trec \u00een revist\u0103 pe cele mai importante dintre acestea: Facebook Insights pentru aplica\u021bii a \u00eenceput s\u0103 ofere informa\u021bii statistici mobile: mobile referrals, \u00een cazul surselor care apar\u021bin tot de Facebook, clickuri ob\u021binute de aplica\u021bii de pe mobile, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":724,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5,11],"tags":[534,533,532,540,539,537,80,221,229,186,413,531,495,541,281,530,273,538,81,536,535],"class_list":["post-723","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-analytics","category-noutati","tag-active-grp","tag-active-view","tag-aol","tag-bigquery","tag-consumer-surveus","tag-demandtec","tag-facebook","tag-facebook-ads","tag-facebook-apps","tag-facebook-insights","tag-google","tag-groupm","tag-grp","tag-hotspots-io","tag-ibm","tag-mobile-referrals","tag-nielsen","tag-teleaf","tag-twitter","tag-variacent","tag-vivisimo"],"_links":{"self":[{"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/posts\/723","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/comments?post=723"}],"version-history":[{"count":8,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/posts\/723\/revisions"}],"predecessor-version":[{"id":732,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/posts\/723\/revisions\/732"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/media\/724"}],"wp:attachment":[{"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/media?parent=723"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/categories?post=723"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/tags?post=723"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}