{"id":642,"date":"2011-12-11T12:49:31","date_gmt":"2011-12-11T10:49:31","guid":{"rendered":"https:\/\/webanalyst.ro\/?p=642"},"modified":"2011-12-11T12:58:26","modified_gmt":"2011-12-11T10:58:26","slug":"stirile-saptamanii-videohub-for-advertisers-google-analytics-core-reporting-api","status":"publish","type":"post","link":"https:\/\/webanalyst.ro\/blog\/2011\/stirile-saptamanii-videohub-for-advertisers-google-analytics-core-reporting-api\/","title":{"rendered":"\u0218tirile s\u0103pt\u0103m\u00e2nii: VideoHub for Advertisers. Google Analytics Core Reporting API"},"content":{"rendered":"<h2>Online GRP de la VideoHub \u0219i Nielsen<\/h2>\n<p>M\u0103surarea online video face primii pa\u0219i spre TV prin colaborarea dintre VideoHub (divizia de analytics a Tremor Video) \u0219i Nielsen. Astfel, \u00a0advertiserii vor primi un indicator unic pentru online GRP &#8211; num\u0103rul total de persoane expuse unui ad video, precum \u0219i audien\u021ba efectiv\u0103.<\/p>\n<p>M\u0103surarea prin aceia\u0219i indicatori ca pe TV va oferi consisten\u021b\u0103 \u0219i se sper\u0103 c\u0103 va m\u0103ri bugetele de online video. De altfel, publicitatea video are o rat\u0103 de cre\u0219tere mai mare dec\u00e2t vizualiz\u0103rile de video online (128% vs. 97%).<\/p>\n<h2>Google Analytics Core Reporting API<\/h2>\n<p>Schimbarea infrastructurii GA a cerut \u0219i upgrade la API-uri, lucru care va fi f\u0103cut \u00een mai mul\u021bi pa\u0219i. S\u0103pt\u0103m\u00e2na aceasta au anun\u021bat <a href=\"http:\/\/code.google.com\/apis\/analytics\/docs\/gdata\/home.html\" target=\"_blank\">Google Analytics Core Reporting API<\/a>, care \u00eenlocuie\u0219te Data Export API.<\/p>\n<p>Acesta are doua versiuni:<\/p>\n<ul>\n<li>3.0 &#8211; este, practic, noul API \u0219i singurul care va primi func\u021bionalit\u0103\u021bi noi de acum \u00eenainte<\/li>\n<li>2.4 &#8211; este compatibil cu Data Export 2.3 &#8211; de folosit p\u00e2n\u0103 se actualizeaz\u0103 aplica\u021biile la noul API<\/li>\n<\/ul>\n<p>Alt\u0103 schimbare important\u0103 este c\u0103, de acum, fiecare aplica\u021bie va trebui \u00eenregistrat\u0103 \u00een <a href=\"https:\/\/code.google.com\/apis\/console\" target=\"_blank\">Google APIs Console<\/a>, de unde va primi un ID ca s\u0103 poat\u0103 accesa API-urile.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Online GRP de la VideoHub \u0219i Nielsen M\u0103surarea online video face primii pa\u0219i spre TV prin colaborarea dintre VideoHub (divizia de analytics a Tremor Video) \u0219i Nielsen. Astfel, \u00a0advertiserii vor primi un indicator unic pentru online GRP &#8211; num\u0103rul total de persoane expuse unui ad video, precum \u0219i audien\u021ba efectiv\u0103. M\u0103surarea prin aceia\u0219i indicatori ca [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":647,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11,314],"tags":[97,500,499,495,497,498,58,275,496],"class_list":["post-642","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noutati","category-online-video","tag-api","tag-api-console","tag-core-reporting-api","tag-grp","tag-nielse","tag-tremor-video","tag-video","tag-video-analytics","tag-videohub"],"_links":{"self":[{"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/posts\/642","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/comments?post=642"}],"version-history":[{"count":8,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/posts\/642\/revisions"}],"predecessor-version":[{"id":649,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/posts\/642\/revisions\/649"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/media\/647"}],"wp:attachment":[{"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/media?parent=642"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/categories?post=642"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/tags?post=642"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}