{"id":622,"date":"2011-12-04T14:42:58","date_gmt":"2011-12-04T12:42:58","guid":{"rendered":"https:\/\/webanalyst.ro\/?p=622"},"modified":"2011-12-04T15:24:26","modified_gmt":"2011-12-04T13:24:26","slug":"youtube-analytics","status":"publish","type":"post","link":"https:\/\/webanalyst.ro\/blog\/2011\/youtube-analytics\/","title":{"rendered":"Tool nou: YouTube Analytics"},"content":{"rendered":"<p>Odata cu relansarea YouTube cu un design nou, Google a \u00eenlocuit vechiul <strong>YouTube Insights<\/strong> cu un instrument nou, numit <strong>YouTube Analytics<\/strong>. Este clar c\u0103 video advertising-ul este o nou\u0103 frontier\u0103 de cucerit pentru Google, obiectiv pentru care are nevoie \u0219i de un tool de analytics care s\u0103 ofere suficiente informa\u021bii despre audien\u021b\u0103, fiind \u00een acela\u0219i timp \u0219i simplu de utilizat (da, situa\u021bia este similar\u0103 cu cea de la mobile advertising).<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-full wp-image-623\" style=\"border-style: initial; border-color: initial;\" title=\"youtube-analytics\" src=\"https:\/\/webanalyst.ro\/blog\/wp-content\/uploads\/2011\/12\/youtube-analytics.png\" alt=\"\" width=\"376\" height=\"376\" srcset=\"https:\/\/webanalyst.ro\/blog\/wp-content\/uploads\/2011\/12\/youtube-analytics.png 376w, https:\/\/webanalyst.ro\/blog\/wp-content\/uploads\/2011\/12\/youtube-analytics-150x150.png 150w, https:\/\/webanalyst.ro\/blog\/wp-content\/uploads\/2011\/12\/youtube-analytics-300x300.png 300w\" sizes=\"auto, (max-width: 376px) 100vw, 376px\" \/><\/p>\n<p>La prima vedere, YouTube Analytics mi s-a p\u0103rut asem\u0103n\u0103tor cu Facebook Insights, av\u00e2nd at\u00e2t indicatori sociali, c\u00e2t \u0219i date demografice.<\/p>\n<p>YouTube Analytics se laud\u0103 cu:<\/p>\n<ul>\n<li>un dashboard din care se pot vedea rapid principalii indicatori; un click pe unul dintre ace\u0219tia este suficient pentru a ajunge \u00een raportul detaliat<\/li>\n<li>rapoarte noi pentru a vedea mai bine impactul fiec\u0103rui video asupra unor categorii de public; pot fi vizualizate \u00een func\u021bie de , geografie sau dat\u0103 calendaristic\u0103<\/li>\n<li>raport privind ob\u021binerea de noi abona\u021bi \u0219i vizualiz\u0103ri (numit Audience Builders)<\/li>\n<li>raport privind loializarea abona\u021bilor existen\u021bi (exista \u0219i \u00eenainte cu numele de Hot Spots, acum se nume\u0219te Audience Retention)<\/li>\n<li>raport cu sursele de trafic (anterior se numea Discovery, acum se nume\u0219te Tarffic Sources Report)<\/li>\n<\/ul>\n<p>Echipa YouTube a creat \u0219i un infografic \u00een care prezint\u0103 principalele avantaje ale noului instrument de analytics:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"http:\/\/3.bp.blogspot.com\/-yyPTQg7RdVA\/TtXWdpVZNII\/AAAAAAAAAOY\/slvBYdsot-o\/s1600\/analytics-infographic-r3-1500px.png\" alt=\"\" width=\"418\" height=\"1600\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Odata cu relansarea YouTube cu un design nou, Google a \u00eenlocuit vechiul YouTube Insights cu un instrument nou, numit YouTube Analytics. Este clar c\u0103 video advertising-ul este o nou\u0103 frontier\u0103 de cucerit pentru Google, obiectiv pentru care are nevoie \u0219i de un tool de analytics care s\u0103 ofere suficiente informa\u021bii despre audien\u021b\u0103, fiind \u00een acela\u0219i [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":623,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11,314,9],"tags":[58,275,237,490,489],"class_list":["post-622","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noutati","category-online-video","category-social-media-marketing","tag-video","tag-video-analytics","tag-youtube","tag-youtube-analytics","tag-youtube-insights"],"_links":{"self":[{"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/posts\/622","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/comments?post=622"}],"version-history":[{"count":6,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/posts\/622\/revisions"}],"predecessor-version":[{"id":628,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/posts\/622\/revisions\/628"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/media\/623"}],"wp:attachment":[{"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/media?parent=622"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/categories?post=622"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/tags?post=622"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}