{"id":495,"date":"2011-09-12T19:52:53","date_gmt":"2011-09-12T16:52:53","guid":{"rendered":"https:\/\/webanalyst.ro\/?p=495"},"modified":"2011-09-12T20:20:40","modified_gmt":"2011-09-12T17:20:40","slug":"multi-channel-funnels","status":"publish","type":"post","link":"https:\/\/webanalyst.ro\/blog\/2011\/multi-channel-funnels\/","title":{"rendered":"GAnalytics: Multi-Channel Funnels"},"content":{"rendered":"<p>Probabil cea mai important\u0103 \u00eembun\u0103t\u0103\u021bire din ultimul an pentru Google Analytics, atribuirea conversiilor c\u0103tre mai multe surse de trafic este o min\u0103 de aur pentru cei care se ocup\u0103 de achizi\u021bia de trafic \u00een marketing online.<\/p>\n<p>C\u00e2nd un vizitator converte\u0219te, Google Analytics va trece conversia \u00een dreptul sursei de trafic din care a f\u0103cut acea vizit\u0103,<img loading=\"lazy\" decoding=\"async\" class=\"alignright size-full wp-image-496\" title=\"channels\" src=\"https:\/\/webanalyst.ro\/blog\/wp-content\/uploads\/2011\/09\/channels.png\" alt=\"\" width=\"459\" height=\"264\" srcset=\"https:\/\/webanalyst.ro\/blog\/wp-content\/uploads\/2011\/09\/channels.png 459w, https:\/\/webanalyst.ro\/blog\/wp-content\/uploads\/2011\/09\/channels-150x86.png 150w, https:\/\/webanalyst.ro\/blog\/wp-content\/uploads\/2011\/09\/channels-300x172.png 300w\" sizes=\"auto, (max-width: 459px) 100vw, 459px\" \/> de\u0219i \u00een multe cazuri conversia se datoreaz\u0103 mai multor vizite f\u0103cute de vizitator, poate din surse diferite de trafic. Sunt diverse p\u0103reri despre modul \u00een care ar trebui \u00eemp\u0103r\u021bite beneficiile \u00eentre aceste surse de trafic \u0219i probabil c\u0103 nu se va ajunge la o formul\u0103 general-valabil\u0103. Google Analytics face totu\u0219i un mare pas \u00een fa\u021b\u0103 cu acest update care aduce rapoarte prin care s\u0103 vedem traseele prin care se ajunge pe site ce convertesc cel mai bine.<\/p>\n<p>Concret, dac\u0103 un vizitator a intrat luni din campania de display, mar\u021bi din search, miercuri din email, joi iar din search \u0219i vineri direct c\u00e2nd a \u0219i cump\u0103rat produse online, vom vedea de acum un raport cu \u00eentregul traseu \u0219i nu doar c\u0103 vizita direct\u0103 a convertit.<\/p>\n<h2>Filtrarea<\/h2>\n<p>Num\u0103rul combina\u021biilor posibile este foarte mare. \u00cen raport, acestea apar ordonate \u00een func\u021bie de num\u0103rul de conversii, ceea ce nu este \u00eentotdeauna cel mai eficient. Dar, ca \u0219i celelalte rapoarte oferite de acest instrument, \u0219i cele de aici beneficiaz\u0103 de filtre foarte bune. Astfel, putem u\u0219or vedea doar traseele care con\u021bin o anumit\u0103 campanie, pentru a evalua mai corect respectiva campanie. Exist\u0103 \u0219i un raport ca un total de conversii la care a ajutat fiecare canal din aceste trasee, dar cred c\u0103 filtrarea raportului mai stufos are \u0219i ea utilitatea sa.<\/p>\n<h2>Gruparea canalelor<\/h2>\n<p>Fiind o mul\u021bime de date de prezentat \u00een acela\u0219i raport, este nevoie de diverse vizualiz\u0103ri sau personaliz\u0103ri. Gruparea canalelor (surselor de trafic) permite personalizarea modului \u00een care sunt afi\u0219ate acestea \u00een raport \u0219i pot fi create noi canale, precum <em>twitter<\/em>, <em>affiliate<\/em> sau <em>brand keywords<\/em>.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Probabil cea mai important\u0103 \u00eembun\u0103t\u0103\u021bire din ultimul an pentru Google Analytics, atribuirea conversiilor c\u0103tre mai multe surse de trafic este o min\u0103 de aur pentru cei care se ocup\u0103 de achizi\u021bia de trafic \u00een marketing online. C\u00e2nd un vizitator converte\u0219te, Google Analytics va trece conversia \u00een dreptul sursei de trafic din care a f\u0103cut acea [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":496,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5,4,11],"tags":[436,439,438,437],"class_list":["post-495","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-analytics","category-marketing-and-advertising","category-noutati","tag-canale","tag-conversii","tag-funnel","tag-trasee"],"_links":{"self":[{"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/posts\/495","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/comments?post=495"}],"version-history":[{"count":7,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/posts\/495\/revisions"}],"predecessor-version":[{"id":503,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/posts\/495\/revisions\/503"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/media\/496"}],"wp:attachment":[{"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/media?parent=495"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/categories?post=495"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/tags?post=495"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}