{"id":4442,"date":"2026-10-21T18:00:30","date_gmt":"2026-10-21T15:00:30","guid":{"rendered":"https:\/\/webanalyst.ro\/blog\/?p=4442"},"modified":"2026-10-21T18:00:30","modified_gmt":"2026-10-21T15:00:30","slug":"gtm-destinations","status":"publish","type":"post","link":"https:\/\/webanalyst.ro\/blog\/2026\/gtm-destinations\/","title":{"rendered":"Google Tag Manager Destinations"},"content":{"rendered":"\n

Instrumentul de tag management de la Google trece \u00een aceast\u0103 perioad\u0103 printr-o schimbare major\u0103. \u00cen luna mai am scris despre unificarea dintre Google Tag \u0219i Tag Manager<\/a>, iar \u00een luna iulie men\u021bionam ce \u0219tiam atunci despre noua interfa\u021b\u0103 din GTM,<\/a> \u00eens\u0103 cele mai multe actualiz\u0103ri au ap\u0103rut \u00een conturi de-abia s\u0103pt\u0103m\u00e2na trecut\u0103.<\/p>\n\n\n\n

Dup\u0103 modificarea din aceast\u0103 var\u0103, c\u00e2nd a ap\u0103rut Overview<\/em>, \u00een aceasta pagin\u0103 putem vedea rapid conturile Google Tags care sunt \u00eenc\u0103rcate de c\u0103tre unul sau mai multe tag-uri din container. Problema este c\u0103 dac\u0103 acestea sunt mai multe, pagina va necesita mai multe resurse de la browser \u0219i se va \u00eenc\u0103rca mai greu. Situa\u021bia se schimb\u0103 dup\u0103 cel mai recent update, pentru c\u0103 datele vor putea fi trimise direct c\u0103tre Destinations<\/em>.<\/p>\n\n\n\n

Trecerea la destina\u021bii<\/h2>\n\n\n\n

Destination<\/strong> (destina\u021bia<\/strong>) reprezint\u0103 produsul sau ID-ul Google care prime\u0219te datele trimise de tag-uri. Containerul GTM nu prime\u0219te date, dar decide ce tag-uri se declan\u0219eaz\u0103.<\/p>\n\n\n\n

Exist\u0103 4 tipuri de destina\u021bii:<\/p>\n\n\n\n

    \n
  • Data stream-ul Google Analytics 4<\/strong> (G-XXXXXXX<\/code>)<\/li>\n\n\n\n
  • Contul Google Ads<\/strong> (AW-XXXXXXXXX<\/code>)<\/li>\n\n\n\n
  • Configurarea Floodlight<\/strong> \/ Campaign Manager 360 \/ Display & Video 360 (DC-XXXXXXX<\/code>)<\/li>\n\n\n\n
  • Sursa de convesii din Merchant Center<\/strong> (MC-XXXXXXXXX<\/code>)<\/li>\n<\/ul>\n\n\n\n

    Google nu migreaz\u0103 containerele la noua structur\u0103 din Tag Manager, a\u0219a c\u0103 fiecare persoan\u0103 care administreaz\u0103 un container va trebui s\u0103 fac\u0103 modific\u0103rile pe care le voi descrie \u00een continuare. Partea bun\u0103 este c\u0103, cel pu\u021bin deocamdat\u0103, nu exist\u0103 un termen limit\u0103.<\/p>\n\n\n\n

    Migrarea se poate face din c\u00e2teva locuri diferite din GTM, dar cel mai simplu este s\u0103 mergem \u00een pagia de Overview<\/em>, s\u0103 a\u0219ez\u0103m mouse-ul pe unul dintre Google tags, iar \u00een fereastra care va ap\u0103rea s\u0103 ap\u0103s\u0103m pe butonul Get started<\/em>.<\/p>\n\n\n

    \n
    \"\"<\/figure>\n<\/div>\n\n\n

    Exist\u0103 anumite situa\u021bii \u00een care fereastra aceasta nu apare. Cel mai \u00eent\u00e2lnit motiv este acela c\u0103 utilizatorul nu are suficiente permisiuni. Pentru migrare, este nevoie de drept de Publish \u00een GTM, precum \u0219i de cont de Admin \u00een proprietatea de Google Analytics.<\/p>\n\n\n\n

    Un alt motiv pentru care migrarea nu este disponibila este c\u0103 respectivul tag trimite date c\u0103tre mai multe propriet\u0103\u021bi de Google Analytics, iar interfa\u021ba nu poate g\u0103si u\u0219or destina\u021bia.<\/p>\n\n\n\n

    Dup\u0103 ce \u00eencepem migrarea, se va deschide pagina Optimize your Tag Manager container<\/em>. Aceasta \u00eencepe cu mai multe argumente pentru a continua migrarea c\u0103tre noile set\u0103ri din GTM, iar \u00een partea de jos a paginii vom g\u0103si \u0219i alege tag-urile care vor fi migrate la noua experien\u021b\u0103. La finalul wizar-ului pentru migrare, va trebui s\u0103 alegem Add to workspace<\/em>.<\/p>\n\n\n\n

    Dup\u0103 realizarea schimb\u0103rilor cerute, acestea vor ap\u0103rea \u00een Workspace<\/em> drept Pending Changes<\/em>. Acestea pot fi testate, dar treaba se termin\u0103 c\u00e2nd este ap\u0103sat butonul de Submit<\/strong>!<\/p>\n\n\n\n

    Set\u0103rile pentru destina\u021bii<\/h2>\n\n\n\n

    Dup\u0103 finalizarea migr\u0103rii c\u0103tre noile set\u0103ri, vom putea vedea destina\u021biile \u00eentr-o nou\u0103 pagin\u0103, numit\u0103 Settings<\/strong>. Aceast\u0103 pagin\u0103 apare \u00een meniul contaierului din partea st\u00e2ng\u0103 a interfe\u021bei GTM.<\/p>\n\n\n\n

    Set\u0103rile nu mai apar ca \u00een versiunile anterioare de GTM la nivel de tag, dar vor ap\u0103rea \u00een pagina de set\u0103ri pentru destina\u021biile legate la tag manager. \u00cen acest moment, set\u0103rile f\u0103cute la un anumit tip de destina\u021bii, de exemplu GA4, se vor stabili pentru toate acele destina\u021bii. Probabil ca \u00een timp acest lucru se va schimba, dar deocamdat\u0103 exist\u0103 aceast\u0103 limitare.<\/p>\n\n\n\n

    De notat c\u0103 legarea conturilor se face \u00eenainte de a ap\u0103sa butonul de Submit<\/em>, iar ceilal\u021bi utilizatori ai respectivelor conturi (de exemplu, de GA4 sau de Google Ads) vor putea vedea containerul de tag manager<\/strong>!<\/p>\n\n\n\n

    Ad\u0103ugarea de noi destina\u021bii se poate face \u0219i din pagina de Settings<\/em>, prin butonul Add destination<\/strong>. Acesta va ar\u0103ta propriet\u0103\u021bile de analytics sau conturile de publicitate online la care utilizatorul are acces, pentru a fi selectate drept noi destina\u021bii.<\/p>\n\n\n\n

    Noua interfa\u021b\u0103 de Google Tag Manager aduce mai multe nout\u0103\u021bi. Cine are r\u0103bdare, se poate uita \u0219i la modul de Preview<\/em>, unde apar c\u00e2teva lucruri \u00een plus. Dup\u0103 cum scriam \u0219i \u00een articol, multe dintre func\u021bionalit\u0103\u021bi nu sunt \u00een stadiu final, a\u0219a c\u0103 cel mai probabil voi reveni periodic cu articole despre nout\u0103\u021bile majore care apar \u00een Google Tag Manager.<\/p>\n","protected":false},"excerpt":{"rendered":"

    Instrumentul de tag management de la Google trece \u00een aceast\u0103 perioad\u0103 printr-o schimbare major\u0103. \u00cen luna mai am scris despre unificarea dintre Google Tag \u0219i Tag Manager, iar \u00een luna iulie men\u021bionam\u2026<\/p>\n","protected":false},"author":1,"featured_media":4443,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[730,11,12],"tags":[925,897,719,485],"class_list":["post-4442","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-tag-manager-2","category-noutati","category-technical","tag-ga4","tag-gaaw","tag-tag-management","tag-tag-manager"],"yoast_head":"\nGoogle Tag Manager Destinations | WebAnalyst \u2013 articole de Marketing Digital, Data & Analytics<\/title>\n<meta name=\"description\" content=\"Schimbare majora la Google Tag Manager, care de acum va trimite datele direct catre Destinations. 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