{"id":4396,"date":"2026-07-26T20:42:07","date_gmt":"2026-07-26T17:42:07","guid":{"rendered":"https:\/\/webanalyst.ro\/?p=4396"},"modified":"2026-07-26T20:42:07","modified_gmt":"2026-07-26T17:42:07","slug":"date-de-cautare-in-google-pentru-social-media-in-search-console","status":"publish","type":"post","link":"https:\/\/webanalyst.ro\/blog\/2026\/date-de-cautare-in-google-pentru-social-media-in-search-console\/","title":{"rendered":"Date de c\u0103utare \u00een Google pentru Social Media \u00een Search Console"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Google a introdus luna aceasta un nou tip de proprietate \u00een Search Console, numit\u0103 <strong>Platform Properties<\/strong>. \u00cen ultima s\u0103pt\u0103m\u00e2n\u0103, func\u021bionalitatea a devenit accesibil\u0103 \u0219i \u00een conturile din Rom\u00e2nia \u0219i ofer\u0103 rezultate privind platformele majore de social media \u00een c\u0103ut\u0103rile pe Google.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Tranzi\u021bia de la site la social media<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Google Search Console<\/strong> este un instrument gratuit care arat\u0103 cum performeaz\u0103 con\u021binutul propriu \u00een c\u0103ut\u0103rile Google. Acesta ofer\u0103 acces la datele pe care Google le colecteaz\u0103 despre proprietatea fiec\u0103rui utilizator: ce termeni caut\u0103 oamenii \u00eenainte s\u0103 ajung\u0103 la proprietate (<em>queries<\/em>), de c\u00e2te ori apare aceasta \u00een rezultate (impresii), c\u00e2\u021bi dau click, care e CTR-ul \u0219i pe ce pozi\u021bie medie apare.<\/p>\n\n\n\n<!--more-->\n\n\n\n<p class=\"wp-block-paragraph\">Spre deosebire de analytics, care m\u0103soar\u0103 ce fac oamenii <em>dup\u0103<\/em> ce ajung la tine, Search Console m\u0103soar\u0103 partea de <em>descoperire<\/em>, mai exact momentul dinaintea clickului, direct din perspectiva Google Search.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Timp de peste dou\u0103 decenii, <strong>Search Console<\/strong> a fost construit exclusiv \u00een jurul website-urilor (o variant\u0103 de baz\u0103 a ap\u0103rut \u00een 2005 cu numele de <strong>Google Sitemaps<\/strong>, din 2006 se cheam\u0103 <strong>Google Webmaster Tools<\/strong>, \u00eens\u0103 din 2015 numele a r\u0103mas <strong>Google Search Console<\/strong>).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dup\u0103 ce verifici un domeniu web, iar Google va ar\u0103ta c\u0103ut\u0103rile la care acesta ap\u0103rea \u00een Google, impresiile \u0219i clickurile care aduceau oameni la paginile tale. Modelul mental era simplu: o proprietate = un site de\u021binut de persoana care poate verifica datele.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Platform properties<\/strong> extind aceea\u0219i idee la con\u021binutul pe care \u00eel publici \u00een afara site-ului t\u0103u, pe aplica\u021biile mari de social media.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Utilizatorii descoper\u0103 diferit con\u021binutul acum fa\u021b\u0103 de deceniile trecute. Motoarele de c\u0103utare nu se mai limiteaz\u0103 la pagini web tradi\u021bionale. \u00cen prezent, Google afi\u0219eaz\u0103 videoclipuri, con\u021binut <em>short-form<\/em>, post\u0103ri sociale \u0219i profiluri de creatori direct \u00een rezultate. Un Reel, un video de YouTube sau un TikTok poate aduce trafic din c\u0103utare luni \u00eentregi, dar acel trafic era invizibil \u00een orice raport oficial Google.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Google \u00eencearc\u0103 s\u0103 \u00eenchid\u0103 acel gol, prin actualiz\u0103rile din ultimul an la <strong>Search Console<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Decembrie 2025<\/strong> &#8211; canalele de social media au fost introduse \u00een raportul <strong>Search Console Insights<\/strong>; mai exact Search Console lista canalele pe care le credea asociate cu website-ul, iar utilizatorul confirma profilurile corecte;<\/li>\n\n\n\n<li><strong>Iulie 2026<\/strong> &#8211; se trece de la experimentul de mai sus la <strong>Platform properties<\/strong>, care permite conectarea direct\u0103 a conturilor sociale \u0219i video.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Platform Properties<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Pe 7 iulie 2026, Google a anun\u021bat introducerea un nou tip de proprietate \u00een Search Console numit <strong>platform properties<\/strong>, care permite urm\u0103rirea post\u0103rilor sociale \u00een social media, f\u0103r\u0103 a avea nevoie de un site web.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00cen acest moment, se pot ad\u0103uga ca propriet\u0103\u021bi individuale conturile de:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Instagram<\/strong><\/li>\n\n\n\n<li><strong>TikTok<\/strong><\/li>\n\n\n\n<li><strong>X<\/strong> (Twitter)<\/li>\n\n\n\n<li><strong>YouTube<\/strong><br>Facebook \u0219i LinkedIn nu sunt \u00eenc\u0103 incluse, dar Google a l\u0103sat de \u00een\u021beles c\u0103 lista ar putea fi extins\u0103.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Google a lansat recent 2 func\u021bionalit\u0103\u021bi cu nume asem\u0103n\u0103toare, dar nu trebuie s\u0103 le confund\u0103m:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Search profiles<\/strong>, lansat \u00een iunie 2026, reprezint\u0103 un produs separat care face un fel de profil pe Google \u0219i este disponibil deocamdat\u0103 \u00een Statele Unite<\/li>\n\n\n\n<li><strong>Platform properties<\/strong>, lansat \u00een iulie 2026, este parte din instrumentul de analiz\u0103 Google Search Console.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Rapoarte noi \u00een social media<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Fiecare cont de social media conectat ar trebui s\u0103 ofere acelea\u0219i date ca si site-urile proprii \u00een Search Console.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Principalele rapoartele disponibile \u00een Search Console sunt:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Performance report<\/strong> &#8211; este principalul raport, cu date despre click-uri, afi\u0219\u0103ri, CTR mediu \u0219i pozi\u021bia medie \u00een rezultatele Google Search, cu filtre pentru tipuri de con\u021binut;<\/li>\n\n\n\n<li><strong>Insights report<\/strong> &#8211; ofer\u0103 o privire general\u0103 asupra trendurilor recente de trafic, con\u021binutul cu cele mai bune performan\u021be \u0219i cum descoper\u0103 oamenii conturile pe Google;<\/li>\n\n\n\n<li><strong>Achievements<\/strong> &#8211; este partea de milestone-uri \u0219i progres, care urm\u0103re\u0219te cre\u0219terea \u0219i marcheaz\u0103 momente importante, cum ar fi atingerea unui nou prag de total clickuri din Google Search \u00een ultimele 28 de zile.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Obiceiurile online se schimb\u0103, iar Google vrea s\u0103 demonstreze cu cifre c\u0103 motorul de c\u0103utare \u00eenc\u0103 este relevant, inclusiv pentru cei care fac doar social media. Datorit\u0103 noii modific\u0103ri din Google Search Console, avem posibilitatea de a vedea informa\u021bii SEO pentru conturile de social media.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google a introdus luna aceasta un nou tip de proprietate \u00een Search Console, numit\u0103 Platform Properties. \u00cen ultima s\u0103pt\u0103m\u00e2n\u0103, func\u021bionalitatea a devenit accesibil\u0103 \u0219i \u00een conturile din Rom\u00e2nia \u0219i ofer\u0103 rezultate privind platformele majore de social media \u00een c\u0103ut\u0103rile pe Google. Tranzi\u021bia de la site la social media Google Search Console este un instrument gratuit [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":4397,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11,8,9],"tags":[931],"class_list":["post-4396","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noutati","category-search-engine-marketing","category-social-media-marketing","tag-search-console"],"_links":{"self":[{"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/posts\/4396","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/comments?post=4396"}],"version-history":[{"count":1,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/posts\/4396\/revisions"}],"predecessor-version":[{"id":4398,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/posts\/4396\/revisions\/4398"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/media\/4397"}],"wp:attachment":[{"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/media?parent=4396"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/categories?post=4396"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/tags?post=4396"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}