{"id":4368,"date":"2026-07-05T16:12:58","date_gmt":"2026-07-05T13:12:58","guid":{"rendered":"https:\/\/webanalyst.ro\/?p=4368"},"modified":"2026-07-05T16:12:58","modified_gmt":"2026-07-05T13:12:58","slug":"ui-google-tag-manager","status":"publish","type":"post","link":"https:\/\/webanalyst.ro\/blog\/2026\/ui-google-tag-manager\/","title":{"rendered":"Noua interfa\u021b\u0103 Google Tag Manager"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Google Tag Manager trece \u00een prezent prin cea mai mare schimbare a interfe\u021bei pentru utilizatori. Modific\u0103rile aduse la paginile din GTM simplific\u0103 platforma prin organizarea mai eficient\u0103 a spa\u021biului de lucru, ascunderea set\u0103rilor avansate pentru utilizatorii \u00eencep\u0103tori \u0219i centralizarea configur\u0103rilor \u00eentr-un singur loc.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0218tim deja c\u0103 Google a \u00eenceput <a href=\"https:\/\/webanalyst.ro\/blog\/2026\/noul-tag-manager\/\" target=\"_blank\" rel=\"noreferrer noopener\">unificarea dintre Google Tag \u0219i Google Tag Manager<\/a>, dar acum \u00eencepem s\u0103 vedem primele func\u021bionalit\u0103\u021bi ad\u0103ugate \u00een conturile de GTM pe care le administr\u0103m. Avem mai multe schimb\u0103ri de interfa\u021b\u0103, c\u00e2t \u0219i instrumente noi pe care le putem folosi pentru a ne ajuta la setarea tag-urilor \u00een container.<\/p>\n\n\n\n<!--more-->\n\n\n\n<h2 class=\"wp-block-heading\">Overview mai curat<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Pagina de \u00eenceput a fiec\u0103uri container din GTM a fost simplificat\u0103. Aceasta \u00eencepe acum cu sec\u021biunea \u201eWelcome to Google Tag Manager\u201d, care la r\u00e2ndul s\u0103u poate avea dou\u0103 sau trei link-uri directe:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Create a new tag<\/strong> &#8211; a\u0219a cum \u00eei spune \u0219i numele, este un link rapid spre creearea unui noi tag \u00een GTM<\/li>\n\n\n\n<li><strong>Safely test your cards<\/strong> &#8211; la fel, un link rapid spre func\u021bionalitatea de <em>Preview<\/em><\/li>\n\n\n\n<li><strong>Measure purchases in Google Ads<\/strong> &#8211; este o func\u021bionalitate nou\u0103, \u00een curs de apari\u021bie \u00een conturile de GTM, care poate ajuta un \u00eencep\u0103tor cu setarea evenimentului de v\u00e2nzare \u00een GTM; \u00een acest caz, ar trebui s\u0103 deschid\u0103 <strong>Visual Event Builder<\/strong>, care ne va ajuta \u00eentr-un mod vizual s\u0103 set\u0103m evenimentul de cump\u0103rare (<code>purchase<\/code>) pentru Google Ads, dar deocamdat\u0103 acest instrument \u00eenc\u0103 nu a ap\u0103rut \u00een conturile GTM din \u021bara noastr\u0103.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"347\" src=\"https:\/\/webanalyst.ro\/blog\/wp-content\/uploads\/2026\/07\/gtm-welcome-1200x347.jpg\" alt=\"\" class=\"wp-image-4373\" srcset=\"https:\/\/webanalyst.ro\/blog\/wp-content\/uploads\/2026\/07\/gtm-welcome-1200x347.jpg 1200w, https:\/\/webanalyst.ro\/blog\/wp-content\/uploads\/2026\/07\/gtm-welcome-300x87.jpg 300w, https:\/\/webanalyst.ro\/blog\/wp-content\/uploads\/2026\/07\/gtm-welcome-150x43.jpg 150w, https:\/\/webanalyst.ro\/blog\/wp-content\/uploads\/2026\/07\/gtm-welcome-768x222.jpg 768w, https:\/\/webanalyst.ro\/blog\/wp-content\/uploads\/2026\/07\/gtm-welcome-1536x444.jpg 1536w, https:\/\/webanalyst.ro\/blog\/wp-content\/uploads\/2026\/07\/gtm-welcome-2048x592.jpg 2048w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Utilizatorii experimenta\u021bi ar putea s\u0103 fie deranja\u021bi de aceast\u0103 zon\u0103 de bun-venit, dar partea bun\u0103 este c\u0103 aceasta se poate mic\u0219ora.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pagina de <em>Overview<\/em> continu\u0103 cu un <strong>grafic de vizualizare a tagurilor<\/strong> (vezi imaginea de deasupra aricolului). Acest element vizual interactiv arat\u0103 ce tag-uri Google sunt implementate \u00een container \u0219i care sunt destina\u021biile lor active.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Containerele de tip server-side adopt\u0103 aceea\u0219i structur\u0103 vizual\u0103 simplificat\u0103, elimin\u00e2nd \u00eens\u0103 acest grafic (deoarece nu folosesc taguri Google standard), pentru a men\u021bine consisten\u021ba vizual\u0103.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Navigare \u0219i func\u021bii ascunse implicit<\/h2>\n\n\n\n<figure class=\"wp-block-image alignright size-medium\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"183\" src=\"https:\/\/webanalyst.ro\/blog\/wp-content\/uploads\/2026\/07\/meniu-gtm-300x183.png\" alt=\"\" class=\"wp-image-4376\" srcset=\"https:\/\/webanalyst.ro\/blog\/wp-content\/uploads\/2026\/07\/meniu-gtm-300x183.png 300w, https:\/\/webanalyst.ro\/blog\/wp-content\/uploads\/2026\/07\/meniu-gtm-150x91.png 150w, https:\/\/webanalyst.ro\/blog\/wp-content\/uploads\/2026\/07\/meniu-gtm.png 446w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Meniul lateral este acum pliabil. Apar doar paginile principale, <em>Overview<\/em> \u0219i <em>Tags<\/em>, restul ap\u0103r\u00e2nd doar dac\u0103 se d\u0103 click pe <em>Show more<\/em>. Pentru a nu-i cople\u0219i pe cei noi \u00een platform\u0103, Google ascunde set\u0103rile complexe \u00een spatele acestui buton.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Este util de \u0219tiut c\u0103 GTM va \u021bine cont de preferin\u021bele fiec\u0103rui utilizator (mai exact, cont de Google) \u0219i data viitoare le va afi\u0219a la fel cum au fost l\u0103sate.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Set\u0103rile \u00ee\u0219i fac loc \u00een meniu<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Dup\u0103 ce se trece la tag-urile de tip <strong><em>Destination<\/em><\/strong>, noul tab centralizat <strong>Settings (Set\u0103ri)<\/strong> va ap\u0103rea \u00een <strong>meniul lateral din partea st\u00e2ng\u0103<\/strong>, pozi\u021bionat ca o sec\u021biune principal\u0103 (de regul\u0103 imediat sub sec\u021biunea <em>Overview<\/em> \u0219i deasupra sec\u021biunii <em>Tags<\/em>).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Trecerea la destina\u021bii va face GTM s\u0103 nu mai \u00eencarce o libr\u0103rie JavaScript suplimentar\u0103, numit\u0103 <code>gtag.js<\/code>. Astfel, se va trece la <strong>containere GTM optimizate<\/strong>, care au capacitatea nativ\u0103 de a trimite datele <strong>direct c\u0103tre destina\u021biile Google<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dup\u0103 ce link-ul de <em>Settings<\/em> vor ap\u0103rea \u00een meniu, acesta va func\u021biona ca o \u201ehart\u0103\u201d centralizat\u0103 a datelor din GTM. Aici se vor putea configura dintr-un singur loc set\u0103rile de confiden\u021bialitate (<em>Consent Mode<\/em>), regulile de definire a domeniilor (<em>Cross-domain tracking<\/em>) sau parametrii globali, iar interfa\u021ba va ar\u0103ta exact c\u0103tre ce destina\u021bii (GA4, Google Ads&#8230;) se propag\u0103 aceste set\u0103ri.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Legat de set\u0103rile de confiden\u021bialitate, Google a f\u0103cut recent <a href=\"https:\/\/webanalyst.ro\/blog\/2026\/consent-mode-unificat\/\" target=\"_blank\" rel=\"noreferrer noopener\">schimb\u0103ri \u0219i la Consent Mode<\/a>!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Schimbarea de interfa\u021b\u0103 din Google Tag Manager este o preg\u0103tire a terenului pentru o integrare major\u0103, \u00eens\u0103 Google a specificat c\u0103 <strong>func\u021bionalit\u0103\u021bile de baz\u0103 r\u0103m\u00e2n acelea\u0219i<\/strong>. Tag-urile non-Google (cum ar fi Meta Pixel) \u0219i implement\u0103rile personalizate vor continua s\u0103 func\u021bioneze exact ca \u00eenainte.<br>De asemenea, tranzi\u021bia la noul format de container optimizat este una de tip <em>upgrade<\/em> (op\u021bional\u0103 \u00eentr-o prim\u0103 faz\u0103), nu o migrare for\u021bat\u0103 care ar putea s\u0103 strice istoricul.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google Tag Manager trece \u00een prezent prin cea mai mare schimbare a interfe\u021bei pentru utilizatori. Modific\u0103rile aduse la paginile din GTM simplific\u0103 platforma prin organizarea mai eficient\u0103 a spa\u021biului de lucru, ascunderea set\u0103rilor avansate pentru utilizatorii \u00eencep\u0103tori \u0219i centralizarea configur\u0103rilor \u00eentr-un singur loc. \u0218tim deja c\u0103 Google a \u00eenceput unificarea dintre Google Tag \u0219i Google [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":4371,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[730,11],"tags":[719,485],"class_list":["post-4368","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-tag-manager-2","category-noutati","tag-tag-management","tag-tag-manager"],"_links":{"self":[{"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/posts\/4368","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/comments?post=4368"}],"version-history":[{"count":6,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/posts\/4368\/revisions"}],"predecessor-version":[{"id":4378,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/posts\/4368\/revisions\/4378"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/media\/4371"}],"wp:attachment":[{"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/media?parent=4368"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/categories?post=4368"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/tags?post=4368"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}