{"id":4345,"date":"2026-06-14T16:11:00","date_gmt":"2026-06-14T13:11:00","guid":{"rendered":"https:\/\/webanalyst.ro\/?p=4345"},"modified":"2026-06-14T16:11:01","modified_gmt":"2026-06-14T13:11:01","slug":"analytics-source-group","status":"publish","type":"post","link":"https:\/\/webanalyst.ro\/blog\/2026\/analytics-source-group\/","title":{"rendered":"Nou: Google Analytics grupeaz\u0103 automat sursele de trafic"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">\u00cen urm\u0103 cu doar o s\u0103pt\u0103m\u00e2n\u0103 scriam c\u0103 <a href=\"https:\/\/webanalyst.ro\/blog\/2026\/utm-microsoft-ads\/\" target=\"_blank\" rel=\"noreferrer noopener\">Microsoft Ads<\/a> va folosi noi parametrii UTM pentru a transmite noi surse de informa\u021bii spre analytics. \u00centre timp, avem \u0219i r\u0103spunsul de la <strong>Google Analytics<\/strong>, care vine cu noi func\u021bionalit\u0103\u021bi privind modul \u00een care gestioneaz\u0103 \u0219i prezint\u0103 toate sursele de trafic pentru site-uri \u0219i aplica\u021bii.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Google Analytics introduce o nou\u0103 dimensiune foarte util\u0103 care va consolida traficul la nivel de platform\u0103, pe l\u00e2ng\u0103 afi\u0219area valorilor din parametrii UTM. O alt\u0103 schimbare la nivelul GA este apari\u021bia canalului de trafic pentru AI. Voi detalia \u00een continuarea acestui articol cum ne ajut\u0103 aceste schimb\u0103ri ap\u0103rute recent \u00een analytics.<\/p>\n\n\n\n<!--more-->\n\n\n\n<h2 class=\"wp-block-heading\">C\u00e2mpul <code>Source Group<\/code> consolideaz\u0103 sursele de trafic<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Source Group<\/strong> rezolv\u0103 una dintre cele mai vechi \u0219i frustrante probleme legate de raportarea surselor de trafic, datele fragmentate, care trebuiau \u201ecur\u0103\u021bate\u201d \u00eenainte de a fi folosite \u00een raportare sau analiz\u0103.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00cen mod tradi\u021bional, c\u00e2nd utilizatorii ajungeau pe site dintr-o platform\u0103 social\u0103 sau dintr-o aplica\u021bie, Google Analytics \u00eenregistra surse complet diferite \u00een func\u021bie de browser, dispozitiv sau link-ul de trimitere (<em>referrer<\/em>). De exemplu, traficul de pe Facebook ap\u0103rea fragmentat ca <code>facebook.com<\/code>, <code>m.facebook.com<\/code>, <code>l.facebook.com<\/code> sau <code>lm.facebook.com<\/code>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Source Group<\/strong> este o dimensiune inteligent\u0103 care <strong>consolideaz\u0103 automat toate aceste varia\u021bii dezordonate \u00eentr-o singur\u0103 valoare curat\u0103<\/strong> la nivel de platform\u0103.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><code>Source Platform<\/code> versus <code>Source Group<\/code><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Tocmai am scris c\u0103 prin <strong>Source Group<\/strong> vom avea datele la nivel de platform\u0103, \u00eens\u0103 aceast\u0103 dimensiune nu trebuie confundat\u0103 cu mai vechea <strong>Source Platform<\/strong>!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Iat\u0103 ce vor ar\u0103ta cele dou\u0103 dimensiuni \u00een rapoartele de achizi\u021bie de trafic:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Session Source Platform<\/strong> &#8211; este o dimensiune mai veche care \u00ee\u021bi arat\u0103 platforma din care s-a cump\u0103rat reclama sau prin care a fost trimis traficul (ex. <em>Google Ads<\/em>, <em>Manual<\/em> &#8211; pentru UTM-uri clasice, <em>DV360<\/em>)<\/li>\n\n\n\n<li><strong>Session Source Group<\/strong> &#8211; este dimensiunea complet nou\u0103 care grupeaz\u0103 sursele \u201enecur\u0103\u021bate\u201d din re\u021belele sociale \u0219i AI (ex. <em>Facebook<\/em>, <em>Instagram<\/em>, <em>ChatGPT<\/em>), pe l\u00e2ng\u0103 celelalte surse de trafic<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Unde se situeaz\u0103 <code>Source Group<\/code> \u00een ierharhia datelor<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Pentru a nu confunda noua dimensiune cu cele existente, iat\u0103 cum se pozi\u021bioneaz\u0103 aceasta \u00een structura GA4, de la cel mai general nivel la cel mai detaliat:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Default Channel Group<\/strong> &#8211; cea mai general\u0103 dimensiune \u0219i \u00eemparte traficul \u00een categorii mari: <em>Organic Social, Organic Search, Paid Social, AI Assistant, Direct<\/em> etc.<\/li>\n\n\n\n<li><strong>Source Group<\/strong> &#8211; este noul nivel, intermediar \u0219i va prezenta platforma exact\u0103, cur\u0103\u021bat\u0103 de detalii tehnice (ex: <em>Facebook, Instagram, ChatGPT, Google<\/em>).<\/li>\n\n\n\n<li><strong>Source Platform<\/strong> &#8211; prezint\u0103 platforma care a trimis traficul; ex: Google Ads, DV360, SA360, Meta Ads, TikTok Ads, Microsoft Advertising, LinkedIn Ads, Pinterest Ads, Manual etc.<\/li>\n\n\n\n<li><strong>Source \/ Medium<\/strong> &#8211; r\u0103m\u00e2ne neschimbat \u0219 arat\u0103 exact sursa brut\u0103 \u0219i metoda de tarfic (ex: <code>m.facebook.com \/ referral<\/code> sau <code>google \/ organic<\/code>), fiind cel mai detaliat nivel de date<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\">Surs\u0103 nou\u0103 de trafic pentru Asisten\u021bii AI<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Google Analytics a introdus \u0219i un canal complet nou \u00een rapoartele cu <em><a href=\"https:\/\/webanalyst.ro\/blog\/2023\/ga4-custom-channel-groups\/\" target=\"_blank\" rel=\"noreferrer noopener\">Default Channel Group<\/a><\/em>: <strong>AI Assistant<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Datorit\u0103 noului algoritm din spatele <em>Source Group<\/em>, GA4 identific\u0103 automat c\u00e2nd traficul t\u0103u provine de la chatboti \u0219i motoare de c\u0103utare generative. Astfel, click-urile venite din surse precum <strong>ChatGPT (OpenAI), Perplexity, Gemini sau Claude<\/strong> nu mai sunt aruncate la gr\u0103mad\u0103 \u00een <em>Referral<\/em> sau <em>Direct<\/em>, ci sunt izolate \u00een acest canal dedicat pentru a vedea exact cum influen\u021beaz\u0103 AI-ul traficul \u0219i obiectivele din aplica\u021bie.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1034\" height=\"456\" src=\"https:\/\/webanalyst.ro\/blog\/wp-content\/uploads\/2026\/06\/ga-ai-assistant.png\" alt=\"\" class=\"wp-image-4347\" srcset=\"https:\/\/webanalyst.ro\/blog\/wp-content\/uploads\/2026\/06\/ga-ai-assistant.png 1034w, https:\/\/webanalyst.ro\/blog\/wp-content\/uploads\/2026\/06\/ga-ai-assistant-300x132.png 300w, https:\/\/webanalyst.ro\/blog\/wp-content\/uploads\/2026\/06\/ga-ai-assistant-150x66.png 150w, https:\/\/webanalyst.ro\/blog\/wp-content\/uploads\/2026\/06\/ga-ai-assistant-768x339.png 768w\" sizes=\"auto, (max-width: 1034px) 100vw, 1034px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Astfel, vom avea canalul de trafic <strong>AI Assistant<\/strong>, cu grupuri precum <strong><code>ChatGPT<\/code><\/strong>, <strong><code>Perplexity<\/code><\/strong>, <strong><code>Gemini<\/code><\/strong> sau <strong><code>Claude<\/code><\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Ce recunoa\u0219te Google \u00een <code>Source Group<\/code><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Aceasta este lista prezent\u0103 a surselor de trafic care pot ap\u0103rea \u00een dimensiunea de Source Grup a Google Analytics:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Facebook<\/strong> &#8211; pentru parametrul <code>utm_source<\/code> care con\u021bine <em>facebook, meta, fbook, fb, messenger<\/em><\/li>\n\n\n\n<li><strong>Instagram<\/strong> &#8211; pentru sursa care con\u021bine <em>instagram<\/em> sau <em>ig<\/em><\/li>\n\n\n\n<li><strong>TikTok<\/strong> &#8211; pentru sursa ce con\u021bine <em>tiktok, tt, tik-tok, butedance<\/em><\/li>\n\n\n\n<li><strong>Snap<\/strong> &#8211; pentru sursa <em>snap<\/em> sau orice con\u021bine <em>snapchat<\/em><\/li>\n\n\n\n<li><strong>X<\/strong> &#8211; pentru sursa <em>x<\/em> sau pentru orice con\u021bine <em>twitter<\/em><\/li>\n\n\n\n<li><strong>Bing<\/strong> &#8211; pentru orice con\u021bine <em>bing<\/em> sau <em>microsoft<\/em> \u00een surs\u0103<\/li>\n\n\n\n<li><strong>Yandex<\/strong><\/li>\n\n\n\n<li><strong>Pinterest<\/strong><\/li>\n\n\n\n<li><strong>Reddit<\/strong><\/li>\n\n\n\n<li><strong>LinkedIn<\/strong><\/li>\n\n\n\n<li><strong>Amazon<\/strong> &#8211; pentru surse care con\u021bin <em>amazon<\/em> sau <em>amzn<\/em><\/li>\n\n\n\n<li><strong>Kakaotalk<\/strong> &#8211; pentru surse care con\u021bin <em>kakao<\/em><\/li>\n\n\n\n<li><strong>WhatsApp<\/strong><\/li>\n\n\n\n<li><strong>Apple<\/strong><\/li>\n\n\n\n<li><strong>Yahoo<\/strong><\/li>\n\n\n\n<li><strong>Gemini<\/strong><\/li>\n\n\n\n<li><strong>ChatGPT<\/strong><\/li>\n\n\n\n<li><strong>Perplexity<\/strong><\/li>\n\n\n\n<li>(<strong>direct<\/strong>)<\/li>\n\n\n\n<li><strong>(not set)<\/strong><\/li>\n\n\n\n<li><strong>Other<\/strong> &#8211; pentru toate celelalte surse de trafic<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Dac\u0103 grupul de canale <strong>AI Assistant<\/strong> poate fi deja v\u0103zut \u00een <em>Default channel group<\/em> din Google Analytics, c\u00e2mpul <strong>Source Group<\/strong> va ap\u0103rea \u00een conturile de GA \u00een perioada imediat urm\u0103toare.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Source Group<\/strong> va putea fi v\u0103zut\u0103 \u00een <span style=\"text-decoration: underline;\">rapoartele standard<\/span> cu dimensiunile <em>Session source group<\/em> sau <em>First user source group<\/em>, dar \u0219i \u00een <span style=\"text-decoration: underline;\">Explorations<\/span> unde vom putea ad\u0103uga acelea\u0219i dimensiuni \u00een rapoartele proprii, precum \u0219i \u00een sec\u021biunea de <span style=\"text-decoration: underline;\">Advertising<\/span> unde putea selecta <em>Source Group<\/em> din meniurile <em>drop-down<\/em> ale tabelelor pentru a compara bugetele \u0219i rezultatele platformelor.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00cen urm\u0103 cu doar o s\u0103pt\u0103m\u00e2n\u0103 scriam c\u0103 Microsoft Ads va folosi noi parametrii UTM pentru a transmite noi surse de informa\u021bii spre analytics. \u00centre timp, avem \u0219i r\u0103spunsul de la Google Analytics, care vine cu noi func\u021bionalit\u0103\u021bi privind modul \u00een care gestioneaz\u0103 \u0219i prezint\u0103 toate sursele de trafic pentru site-uri \u0219i aplica\u021bii. Google Analytics [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":4346,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5,11],"tags":[925,897],"class_list":["post-4345","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-analytics","category-noutati","tag-ga4","tag-gaaw"],"_links":{"self":[{"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/posts\/4345","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/comments?post=4345"}],"version-history":[{"count":4,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/posts\/4345\/revisions"}],"predecessor-version":[{"id":4351,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/posts\/4345\/revisions\/4351"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/media\/4346"}],"wp:attachment":[{"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/media?parent=4345"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/categories?post=4345"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/tags?post=4345"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}