{"id":430,"date":"2011-07-23T13:12:30","date_gmt":"2011-07-23T10:12:30","guid":{"rendered":"https:\/\/webanalyst.ro\/?p=430"},"modified":"2011-07-23T13:48:08","modified_gmt":"2011-07-23T10:48:08","slug":"studiu-lipsa-strategie-web-analytics","status":"publish","type":"post","link":"https:\/\/webanalyst.ro\/blog\/2011\/studiu-lipsa-strategie-web-analytics\/","title":{"rendered":"Studiu: Companiile nu au strategie de analytics"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-437\" title=\"studiu2011\" src=\"https:\/\/webanalyst.ro\/blog\/wp-content\/uploads\/2011\/07\/studiu2011.png\" alt=\"\" width=\"702\" height=\"496\" srcset=\"https:\/\/webanalyst.ro\/blog\/wp-content\/uploads\/2011\/07\/studiu2011.png 702w, https:\/\/webanalyst.ro\/blog\/wp-content\/uploads\/2011\/07\/studiu2011-150x105.png 150w, https:\/\/webanalyst.ro\/blog\/wp-content\/uploads\/2011\/07\/studiu2011-300x211.png 300w\" sizes=\"auto, (max-width: 702px) 100vw, 702px\" \/><\/p>\n<p>Econsultancy a publicat edi\u021bia 2011 a studiului <a href=\"http:\/\/econsultancy.com\/uk\/reports\/online-measurement-and-strategy-report\" target=\"_blank\">Online Measurement and Strategy Report<\/a>. Rezultatele sunt disponibile contra-cost, dar au fot publicate cele mai importante descoperiri \u00een urma studiului de anul acesta:<\/p>\n<ul>\n<li>Doar 22% dintre firmele care au participat la studiu au r\u0103spuns c\u0103 au o strategie pentru colectarea \u0219i analiza datelor ca parte din strategia de afaceri. Mai r\u0103u este c\u0103 procentul este \u00een sc\u0103dere, de la 25% anul trecut<\/li>\n<li>28% spun c\u0103 din web analytics ajung la recomand\u0103ri ac\u021bionabile care s\u0103 fac\u0103 o diferen\u021b\u0103 \u00een organiza\u021bie, fa\u021b\u0103 de 31% anul trecut<\/li>\n<li>Cota de pia\u021b\u0103 a Google Analytics continu\u0103 s\u0103 creasc\u0103, de\u0219i mul\u021bi folosesc GA \u00eempreun\u0103 cu un tool enterprise. 44% dintre firme folosesc doar GAnalytics, fa\u021b\u0103 de 38% \u00een 2010 \u0219i 23% \u00een 2009<\/li>\n<li>Companiile pl\u0103nuiesc pt urm\u0103torul an m\u0103rirea bugetelor de analytics. 42% au de g\u00e2nd s\u0103 m\u0103reasc\u0103 num\u0103rul angaja\u021bilor pe web analytics, iar 31% vor s\u0103 fac\u0103 acela\u0219i lucru externalizat. Acest lucru confirm\u0103 rezultatele <a href=\"https:\/\/webanalyst.ro\/blog\/2010\/studiu-bugete-web-analyts-in-crestere\/\" target=\"_blank\">studiului<\/a> din ianuarie 2010 (acel studiu a fost f\u0103cut doar pe UK)<\/li>\n<li>Continu\u0103 s\u0103 creasc\u0103 num\u0103rul celor care sunt interesa\u021bi s\u0103 \u00ee\u0219i m\u0103soare reputa\u021bia online (vezi grafic)<\/li>\n<li>Bariere \u00een calea web analytics \u00een firme: lipsa resurselor \u0219i bugetului, lipsa coordon\u0103rii \u0219i absen\u021ba unei strategii de web analytics<\/li>\n<\/ul>\n<p>La studiu au r\u0103spuns reprezentan\u021bi ai companiilor din UK (66%), restul Europei (15%), America de Nord (10%) \u0219i alte zone (10%).<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Econsultancy a publicat edi\u021bia 2011 a studiului Online Measurement and Strategy Report. Rezultatele sunt disponibile contra-cost, dar au fot publicate cele mai importante descoperiri \u00een urma studiului de anul acesta: Doar 22% dintre firmele care au participat la studiu au r\u0103spuns c\u0103 au o strategie pentru colectarea \u0219i analiza datelor ca parte din strategia de [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":437,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[137,139,424,423,133],"class_list":["post-430","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noutati","tag-buget","tag-cota-de-piata","tag-econsultancy","tag-strategie","tag-studiu"],"_links":{"self":[{"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/posts\/430","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/comments?post=430"}],"version-history":[{"count":10,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/posts\/430\/revisions"}],"predecessor-version":[{"id":452,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/posts\/430\/revisions\/452"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/media\/437"}],"wp:attachment":[{"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/media?parent=430"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/categories?post=430"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/tags?post=430"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}