{"id":424,"date":"2011-07-18T21:12:53","date_gmt":"2011-07-18T18:12:53","guid":{"rendered":"https:\/\/webanalyst.ro\/?p=424"},"modified":"2011-07-18T21:12:53","modified_gmt":"2011-07-18T18:12:53","slug":"adobe-omniture-sitecatalyst-15-socialanalytics","status":"publish","type":"post","link":"https:\/\/webanalyst.ro\/blog\/2011\/adobe-omniture-sitecatalyst-15-socialanalytics\/","title":{"rendered":"SiteCatalyst 15, SocialAnalytics \u0219i alte nout\u0103\u021bi de la Adobe Omniture"},"content":{"rendered":"<p>Am r\u0103mas \u00een urm\u0103 cu publicarea nout\u0103\u021bilor aduse anul acesta de c\u0103tre Adobe Omniture, lider \u00een domeniul solu\u021biilor de m\u0103surare \u0219i analiz\u0103 web, dar sper c\u0103 ve\u021bi fi de acord c\u0103 mai bine le semnalez mai t\u00e2rziu dec\u00e2t deloc.<\/p>\n<p>Iat\u0103 cele mai importante nout\u0103\u021bi aduse anul acesta de Adobe Online Marketing Suite:<\/p>\n<ul>\n<li>A ap\u0103rut SiteCatalyst versiunea 15. La peste 3 ani de la precedenta versiune, SiteCatalyst vine cu o arhitectur\u0103 complet nou\u0103 (back-end), ceea ce \u00eel face acum capabil s\u0103 segmenteze \u00een timp real f\u0103r\u0103 a cump\u0103ra alte instrumente de la ei pt asta \u0219i s\u0103 genereze rapoarte de tendin\u021be \u00een timp \u00een func\u021bie de mai mul\u021bi metrici. Alte nout\u0103\u021bi: toate variabilele pot fi acum divizate \u00een func\u021bie de diverse criterii, numar de vizitatori unici \u0219i pentru perioade de timp customizate \u0219i pentru pagini, afi\u0219area num\u0103rului de vizitatori \u0219i vizite \u00een toate rapoartele, apari\u021bia indicatorului Bounce Rate, \u00eembun\u0103t\u0103\u021birea tracking-ului video, interfa\u021b\u0103 mai bun\u0103 precum \u0219i o nou\u0103 aplica\u021bie de iPad<\/li>\n<li>SocialAnalytics este un instrument nou anun\u021bat de Abobe, care va fi disponibil lunile urm\u0103toare \u0219i va m\u0103sura campaniile de social media. Poate monitoriza cele mai populare platforme, printre care Facebook, YouTube, Twitter, bloguri, forumuri.<\/li>\n<li>Adobe Insight este tool-ul prin care se pot m\u0103sura volume mari de date \u00eentr-un timp scurt pentru a se observa tendin\u021be. Acesta poate prelucra \u0219i date din surse externe, pentru a ajuta deciziile de business, \u00een general. Versiunea 5.4 aduce, \u00een general, \u00eembun\u0103t\u0103\u021biri la func\u021bionalit\u0103\u021bile existente: procesarea datelor, raportare, segmentare \u0219i API<\/li>\n<li>SearchCenter+ 4 este versiunea la care a ajuns solu\u021bia de search marketing de la Omniture. Aceasta genereaz\u0103 rapoarte detaliate despre traficul achizi\u021bionat prin PPC (inclusiv Facebook Ads) pentru a ajuta la deciziile de optimizare<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Am r\u0103mas \u00een urm\u0103 cu publicarea nout\u0103\u021bilor aduse anul acesta de c\u0103tre Adobe Omniture, lider \u00een domeniul solu\u021biilor de m\u0103surare \u0219i analiz\u0103 web, dar sper c\u0103 ve\u021bi fi de acord c\u0103 mai bine le semnalez mai t\u00e2rziu dec\u00e2t deloc. Iat\u0103 cele mai importante nout\u0103\u021bi aduse anul acesta de Adobe Online Marketing Suite: A ap\u0103rut SiteCatalyst [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":425,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11,8,9],"tags":[385,421,180,422,179,420],"class_list":["post-424","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noutati","category-search-engine-marketing","category-social-media-marketing","tag-adobe","tag-adobe-insight","tag-omniture","tag-searccenter","tag-sitecatalyst","tag-socialanalytics"],"_links":{"self":[{"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/posts\/424","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/comments?post=424"}],"version-history":[{"count":3,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/posts\/424\/revisions"}],"predecessor-version":[{"id":428,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/posts\/424\/revisions\/428"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/media\/425"}],"wp:attachment":[{"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/media?parent=424"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/categories?post=424"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/tags?post=424"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}