{"id":4212,"date":"2026-01-25T16:22:42","date_gmt":"2026-01-25T14:22:42","guid":{"rendered":"https:\/\/webanalyst.ro\/?p=4212"},"modified":"2026-01-25T16:22:42","modified_gmt":"2026-01-25T14:22:42","slug":"ga4-assisted-conversions","status":"publish","type":"post","link":"https:\/\/webanalyst.ro\/blog\/2026\/ga4-assisted-conversions\/","title":{"rendered":"Conversii Asistate \u00een Rapoartele de Atribuire din Google Analytics 4"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Recent, am publicat articolul cu <a href=\"https:\/\/webanalyst.ro\/blog\/2026\/produsele-google-analytics-in-2025\/\" target=\"_blank\" rel=\"noreferrer noopener\">actualizrile aduse \u00een 2025 de Analytics<\/a> \u0219i celelalte produse de la Google, iar la final scriam c\u0103 Google Analytics \u201eare tot mai multe func\u021bionalit\u0103\u021bi \u00een zona de advertising \u0219i cred c\u0103 vrea s\u0103 ocupe un loc \u00een zona de media planning digital\u201d.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La doar c\u00e2teva zile dup\u0103 ce am publicat respectivul articol, echipa din spatele Google Analytics a anun\u021bat noi func\u021bionalit\u0103\u021bi \u00een zona de <strong>Advertising<\/strong> a acestui produs. Acestea vor s\u0103 schimbe modul \u00een care bugetele sunt alocate, traseul utilizatorilor este m\u0103surat, iar campaniile sunt raportate, inclusiv prin aducerea conversiilor asistate \u00een Google Analytics 4.<\/p>\n\n\n\n<!--more-->\n\n\n\n<h2 class=\"wp-block-heading\">Cross-channel budgeting<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Rapoartele de <strong>Budgeting<\/strong> din sec\u021biunea <em>Advertising<\/em> a Google Analytics primesc \u00een aceast\u0103 perioad\u0103 \u0219i instrumente de proiec\u021bie (<em>Projection<\/em>) \u0219i planificare a scenariilor (<em>Scenario planner<\/em>) care permit advertiserilor s\u0103 estimeze performan\u021ba canalelor de trafic \u00een raport cu cheltuielile, conversiile \u0219i obiectivul de venituri.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Google spune c\u0103 estimarea oferit\u0103 \u00een <strong>Projection<\/strong> nu s-ar baza numai pe datele istorice, ci \u0219i pe priect\u0103ri privind oportunit\u0103\u021bile de optimizare, bugetul \u0219i KPI-urile stabilite. Scopul s\u0103u ar fi deciziile luate rapid, probabil pentru campanii care deja ruleaz\u0103.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"720\" src=\"https:\/\/webanalyst.ro\/blog\/wp-content\/uploads\/2026\/01\/ga-scenario-1200x720.png\" alt=\"\" class=\"wp-image-4218\" srcset=\"https:\/\/webanalyst.ro\/blog\/wp-content\/uploads\/2026\/01\/ga-scenario-1200x720.png 1200w, https:\/\/webanalyst.ro\/blog\/wp-content\/uploads\/2026\/01\/ga-scenario-300x180.png 300w, https:\/\/webanalyst.ro\/blog\/wp-content\/uploads\/2026\/01\/ga-scenario-150x90.png 150w, https:\/\/webanalyst.ro\/blog\/wp-content\/uploads\/2026\/01\/ga-scenario-768x461.png 768w, https:\/\/webanalyst.ro\/blog\/wp-content\/uploads\/2026\/01\/ga-scenario-1536x922.png 1536w, https:\/\/webanalyst.ro\/blog\/wp-content\/uploads\/2026\/01\/ga-scenario-2048x1230.png 2048w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Scenario<\/strong> este instrumentul care va oferi diferite distribuiri ale bugetului de media, estim\u00e2nd un ROI pentru fiecare dintre acestea \u0219i se refer\u0103 la viitoarele investi\u021bii \u00een media.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Conversion management pentru Google Ads<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Set\u0103rile pentru atribuirea conversiilor pot fi ajustate independent pentru fiecare conversie (probabil tip de conversie, dar acest lucru nu este men\u021bionat, deci urmeaz\u0103 s\u0103 afl\u0103m detaliile). Pentru advertiseri, va fi mult mai u\u0219oar\u0103 setarea de noi strategii de liciare \u00een Google Ads, pentru c\u0103 pot vedea acelea\u0219i rezultate \u00een Analytics ca \u0219i \u00een Ads.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tot \u00een zona de management al conversiilor, Google a anun\u021bat c\u0103 rapoartele din sec\u021biunea <strong>Conversion<\/strong> de la Advertising vor primi informa\u021bii noi, precum \u0219i noi filtre pentru dimensiuni. Este interesant c\u0103 putem schimba modelul de atribuire tot de aici, precum \u0219i timpul pentru atribuirea conversiilor (\u00een func\u021bie de perioada conversiei sau perioada campaniei). Putem vedea mai jos, unde am scris despre raportarea conversiilor, c\u00e2t de utile sunt acestea!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Assisted Conversions<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Conversiile asistate<\/strong>, cu care eram obi\u0219nui\u021bi din versiunile precedente de Google Analytics sunt acum introduse \u0219i \u00een GA4 (ultima versiune).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pe acestea le g\u0103sim \u00een raportul <strong>Conversion attribution analysis<\/strong>, dup\u0103 ce bif\u0103m \u201eLast click\u201d \u00een filtrul pentru modelul de atribuire, situat \u00een partea de sus a raportului (vezi imaginea de deasupra articolului).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Assists<\/strong> se nume\u0219te metrica \u0219i reprezint\u0103 num\u0103rul de interac\u021biuni care au avut loc \u00eenainte de punctul final al conversiei. Altfel pus, afi\u0219eaz\u0103 num\u0103rul de conversii pentru care a ajutat alte canale s\u0103 le realizeze.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00cen func\u021bie de filtrul ales pentru timpul atribuirii conversiilor, vom avea unul dintre cele dou\u0103 tipuri de conversii asistate:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Assists by interaction time<\/strong> &#8211; \u00een func\u021bie de timpul interac\u021biunii (campaniei)<\/li>\n\n\n\n<li><strong>Assists by conversion time<\/strong> &#8211; \u00een func\u021bie de timpul conversiei<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Funnel Analysis<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u00cen acela\u0219i raport de analiza a atribuirii men\u021bionat mai sus, dac\u0103 alegem filtrarea pentru <strong>Data-driven attribution model<\/strong> (\u00een loc de <em>Last click<\/em>), raportul va analiza parcursul utilizatorului \u00een func\u021bie de etapa \u00een care acesta se afl\u0103, p\u00e2n\u0103 la conversie.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Metricele care apar \u00een acest caz \u00een raport sunt:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Single touchpoint (credit)<\/strong> &#8211; conversiile realizate dup\u0103 o singur\u0103 interac\u021biune (vizit\u0103)<\/li>\n\n\n\n<li><strong>Early touchpoint (credit)<\/strong> &#8211; conversiile creditate \u00een primele 25% dintre interac\u021biuni, atunci c\u00e2nd sunt mai multe interac\u021biuni \u00eenainte de conversie<\/li>\n\n\n\n<li><strong>Mid touchpoint (credit)<\/strong> &#8211; conversiile realizate \u00een interac\u021biunile din mijlocul parcursului<\/li>\n\n\n\n<li><strong>Late touchpoint (credit)<\/strong> &#8211; conversiile atribuite ultimelor 25% dintre interac\u021biuni<\/li>\n\n\n\n<li><strong>All conversions<\/strong> &#8211; num\u0103rul total de conversii<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u0218i la <strong>Funnel Stage Analysis<\/strong> avem m\u0103sur\u0103tori separate \u00een func\u0219ie de timpul de atribuire al conversiilor, la fel cum am v\u0103zut mai sus pentru <em>Assisted conversions<\/em>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Func\u021bionalit\u0103\u021bile de mai sus (anun\u021bate de Google \u00een ianuarie 2026) sunt \u00een prezent \u00een stadiu <strong>beta<\/strong>, deci mai e de lucru la acestea (vedem asta mai ales la instrumentele de bugetare). Noile actualiz\u0103ri se adaug\u0103 altor func\u021bionalit\u0103\u021bi de media planning, deja anun\u021bate \u00een 2025, precum <a href=\"https:\/\/webanalyst.ro\/blog\/2025\/google-analytics-cost\/\" target=\"_blank\" rel=\"noreferrer noopener\">importul costurilor din campanii non-Google<\/a> sau actualizarea atribuirii pentru campaniile de c\u0103utare pl\u0103tite (<em>paid search<\/em>).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Probabil c\u0103 mul\u021bi sunt de p\u0103rere c\u0103 dac\u0103 Google Analytics ofer\u0103 mai multe date, va fi nevoie de mai pu\u021bine persoane pentru media planning \u0219i raportat rezultatele. Personal, eu cred exact opusul, adic\u0103 va fi nevoie de mai multe persoane care s\u0103 analizeze toate aceste date. Pe de alt\u0103 parte, ace\u0219tia vor trebui s\u0103 \u0219tie bine <strong>performance marketing<\/strong> \u0219i <strong>conversion attribution<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Recent, am publicat articolul cu actualizrile aduse \u00een 2025 de Analytics \u0219i celelalte produse de la Google, iar la final scriam c\u0103 Google Analytics \u201eare tot mai multe func\u021bionalit\u0103\u021bi \u00een zona de advertising \u0219i cred c\u0103 vrea s\u0103 ocupe un loc \u00een zona de media planning digital\u201d. La doar c\u00e2teva zile dup\u0103 ce am publicat [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":4216,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5,11],"tags":[988,583,667],"class_list":["post-4212","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-analytics","category-noutati","tag-assisted-conversions","tag-attribution-modeling","tag-media-planning"],"_links":{"self":[{"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/posts\/4212","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/comments?post=4212"}],"version-history":[{"count":4,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/posts\/4212\/revisions"}],"predecessor-version":[{"id":4220,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/posts\/4212\/revisions\/4220"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/media\/4216"}],"wp:attachment":[{"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/media?parent=4212"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/categories?post=4212"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/tags?post=4212"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}