{"id":4199,"date":"2026-01-11T14:54:12","date_gmt":"2026-01-11T12:54:12","guid":{"rendered":"https:\/\/webanalyst.ro\/?p=4199"},"modified":"2026-01-11T15:00:19","modified_gmt":"2026-01-11T13:00:19","slug":"produsele-google-analytics-in-2025","status":"publish","type":"post","link":"https:\/\/webanalyst.ro\/blog\/2026\/produsele-google-analytics-in-2025\/","title":{"rendered":"Produsele Google Analytics \u00een 2025"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">2025 a fost anul \u00een care Google Ads (fostul Google AdWords) a \u00eemplinit 25 de ani, iar Google Analyics a \u00eemplinit <a href=\"https:\/\/webanalyst.ro\/blog\/2025\/google-analytics-20-ani\/\" target=\"_blank\" rel=\"noreferrer noopener\">20 de ani<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00cen fiecare an, sintetizez cele mai importante actualiz\u0103ri aduse de Google Analytics \u0219i alte produse din aceea\u0219i suit\u0103 de marketing digital.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Articole anuale din anii anteriori pot fi v\u0103zute aici: <a href=\"https:\/\/webanalyst.ro\/blog\/2025\/google-2024\/\" target=\"_blank\" rel=\"noreferrer noopener\">2024<\/a>, <a href=\"https:\/\/webanalyst.ro\/blog\/2024\/google-2023\/\" target=\"_blank\" rel=\"noreferrer noopener\">2023<\/a>, <a href=\"https:\/\/webanalyst.ro\/blog\/2023\/google-analytics-in-2022\/\" target=\"_blank\" rel=\"noreferrer noopener\">2022<\/a>, <a href=\"https:\/\/webanalyst.ro\/blog\/2022\/google-analytics-in-2021\/\" target=\"_blank\" rel=\"noreferrer noopener\">2021<\/a>, <a href=\"https:\/\/webanalyst.ro\/blog\/2021\/google-analytics-2020\/\" target=\"_blank\" rel=\"noreferrer noopener\">2020<\/a>, <a href=\"https:\/\/webanalyst.ro\/blog\/2020\/google-2019\/\" target=\"_blank\" rel=\"noreferrer noopener\">2019<\/a>, <a href=\"https:\/\/webanalyst.ro\/blog\/2019\/google-analytics-2018\/\" target=\"_blank\" rel=\"noreferrer noopener\">2018<\/a>, <a href=\"https:\/\/webanalyst.ro\/blog\/2018\/google-analytics-2017\/\" target=\"_blank\" rel=\"noreferrer noopener\">2017<\/a>, <a href=\"https:\/\/webanalyst.ro\/blog\/2017\/google-analytics-2016\/\" target=\"_blank\" rel=\"noreferrer noopener\">2016<\/a>, <a href=\"https:\/\/webanalyst.ro\/blog\/2015\/google-analytics-in-2015\/\" target=\"_blank\" rel=\"noreferrer noopener\">2015<\/a>, <a href=\"https:\/\/webanalyst.ro\/blog\/2014\/google-analytics-in-2014\/\" target=\"_blank\" rel=\"noreferrer noopener\">2014<\/a>, <a href=\"https:\/\/webanalyst.ro\/blog\/2014\/google-analytics-in-2013\/\" target=\"_blank\" rel=\"noreferrer noopener\">2013<\/a>, <a href=\"https:\/\/webanalyst.ro\/blog\/2013\/google-analytics-in-2012\/\" target=\"_blank\" rel=\"noreferrer noopener\">2012<\/a>, <a href=\"https:\/\/webanalyst.ro\/blog\/2012\/2011-cel-mai-incarcat-an-pentru-echipa-google-analytics\/\" target=\"_blank\" rel=\"noreferrer noopener\">2011<\/a>, <a href=\"https:\/\/webanalyst.ro\/blog\/2011\/google-analytics-n-2010\/\" target=\"_blank\" rel=\"noreferrer noopener\">2010<\/a>, <a href=\"https:\/\/webanalyst.ro\/blog\/2010\/google-analytics-n-2009\/\" target=\"_blank\" rel=\"noreferrer noopener\">2009<\/a>.<\/p>\n\n\n\n<!--more-->\n\n\n\n<h2 class=\"wp-block-heading\">Google Analytics \u00een 2025<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Anul 2025 a \u00eenceput timid. Google Analytics 4 avea deja cele mai importante func\u021bionalit\u0103\u021bi de m\u0103surare, \u00eens\u0103 oamenii erau nemul\u021bumi\u021bi pentru c\u0103 nu \u0219tiau s\u0103 le utilizeze sau c\u0103 acestea exist\u0103. Astfel, primele actualiz\u0103ri au venit \u00een zona de interfa\u021b\u0103 \u0219i au \u00eencercat s\u0103 apropie experien\u021ba din GA4 de cea avut\u0103 \u00een versiunile anterioare, bine-cunoscute de c\u0103tre majoritatea utilizatorilor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Un pas major al din ultimul an a fost pentru Google Analytics importul costurilor din alte platforme digitale. Aceast\u0103 activitate a adus mai multe actualiz\u0103ri, din februarie 2025 c\u00e2nd au simplificat c\u00e2mpurile obligatorii pentru importul costurilor, de-a lungul verii c\u00e2nd au importat din Reddit Ads, Snapchat Ads \u0219i Pinterest Ads, p\u00e2n\u0103 \u00een octombrie, c\u00e2nd au anun\u021bat importul datelor din Meta Ads \u0219i TikTok Ads.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Finalul anului 2025 a adus <strong>display dynamic remarketing<\/strong> prin Google Analytics. Tot din anul recent \u00eencheiat, a\u0219 mai aminti c\u00e2teva modalit\u0103\u021bi diferite de a vedea datele. Pentru utilizatorii tehnici s-a lansat Google Analyitcs CLI (acronimul de la <em>Command Line Interface<\/em>), ca parte din Google Clould CLI \u0219i a permis administrarea conturilor de GA direct din terminal. La acela\u0219i capitol cu modalit\u0103\u021bi diferite de a vedea datele, subliniez \u0219i apari\u021bia Analytics Advisor, un asistent AI prin care po\u021bi folosi un promt pentru a afla ce s-a schimbat \u00een datele din GA.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Iat\u0103 articolele scrise despre cele mai importante func\u021bionalit\u0103\u021bi lansate de Google Analytics \u00een 2025:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/webanalyst.ro\/blog\/2025\/google-analytics-transaction-id\/\" target=\"_blank\" rel=\"noreferrer noopener\">ID-ul tranzac\u021biei \u00een rapaortele standard de GA<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/webanalyst.ro\/blog\/2025\/ga-annotations\/\" target=\"_blank\" rel=\"noreferrer noopener\">Adnot\u0103ri \u0219i procente \u00een Google Analytics<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/webanalyst.ro\/blog\/2025\/google-analytics-comparisons\/\" target=\"_blank\" rel=\"noreferrer noopener\">Compara\u021bii \u00een Google Analytics 4<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/webanalyst.ro\/blog\/2025\/google-analytics-cookies-2\/\" target=\"_blank\" rel=\"noreferrer noopener\">Noul format de cookies pentru GA<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/webanalyst.ro\/blog\/2025\/google-analytics-cost\/\" target=\"_blank\" rel=\"noreferrer noopener\">Importul costurilor din platforme de ads<\/a><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Google Looker Studio \u00een 2025<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Produsul de raportare \u0219i vizualizare de date de la Google a \u00eenceput \u00een ultimul an trecerea la <a href=\"https:\/\/webanalyst.ro\/blog\/2024\/looker-studio-versiune-noua\/\" target=\"_blank\" rel=\"noreferrer noopener\">versiunea modernizat\u0103<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0218i aici am scris articole despre cele mai importante actualiz\u0103ri ale anului:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/webanalyst.ro\/blog\/2025\/looker-treemaps\/\" target=\"_blank\" rel=\"noreferrer noopener\">Treemaps moderne \u00een Looker Studio<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/webanalyst.ro\/blog\/2025\/layout-adaptabil-in-looker-studio\/\" target=\"_blank\" rel=\"noreferrer noopener\">Layout adaptabil \u00een Looker Studio<\/a><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Este de urm\u0103rit evolu\u021bia acestui produs \u0219i modul \u00een care \u00ee\u0219i schimb\u0103 multe dintre func\u021bionalit\u0103\u021bi spre o versiune nou\u0103.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Google Tag Manager \u00een 2025<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Google Tag Manager a avut c\u00e2teva actualiz\u0103ri punctuale \u00een ultimul an. Multe dintre acestea au avut leg\u0103tur\u0103 \u0219i cu Google Tag. \u00cen ultimul an am scris un articol despre o nou\u0103 modalitate de a trimite datele spre Tag Manager:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/webanalyst.ro\/blog\/2025\/1st-party-mode\/\" target=\"_blank\" rel=\"noreferrer noopener\">First-party Mode pentru datele din GTM<\/a><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Interesant este c\u0103 Tag Manager deja a avut prima lansare din 2026. Este unul dintre argumentele pentru care cred c\u0103 urmeaz\u0103 un an important pentru acest produs.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Alte articole de marketing digital sau date<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u00cen ultimul an am scris articole \u0219i despre alte produse utile atunci c\u00e2nd te ocupi de digital marketing \u0219i \/ sau analytics:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/webanalyst.ro\/blog\/2025\/google-tag-assistant\/\" target=\"_blank\" rel=\"noreferrer noopener\">Relanarea Google Tag Assistant<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/webanalyst.ro\/blog\/2025\/aniversare-ggplot2\/\" target=\"_blank\" rel=\"noreferrer noopener\">18 ani pentru libr\u0103ria de vizualizarea datelor ggplot2<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/webanalyst.ro\/blog\/2025\/microsoft-dax-user-defined-functions\/\" target=\"_blank\" rel=\"noreferrer noopener\">DAX user-defined functions \u00een Microsoft Power BI<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/webanalyst.ro\/blog\/2025\/meta-ads-date-google-analytics\/\" target=\"_blank\" rel=\"noreferrer noopener\">Meta Ads optimizat cu date din Google Analytics<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/webanalyst.ro\/blog\/2025\/original-conversion-value\/\" target=\"_blank\" rel=\"noreferrer noopener\">Metric\u0103 nou\u0103 \u00een Google Ads: Original Conversion Value<\/a><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">2026<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Exist\u0103 o anumit\u0103 inceretitudine legat\u0103 de Google Analytics. Utilizatorii avansa\u021bi au observat c\u0103 exist\u0103 mai pu\u021bin\u0103 comunicare venit\u0103 de la cei care creeaz\u0103 acest produs \u0219i se \u00eentreab\u0103 care este viitorul s\u0103u. Personal, am observat c\u0103 GA are tot mai multe func\u021bionalit\u0103\u021bi \u00een zona de advertising \u0219i cred c\u0103 vrea s\u0103 ocupe un loc \u00een zona de media planning digital. Cred c\u0103 urmeaz\u0103 un alt an cu actualiz\u0103ri pu\u021bine, dar importante \u0219i care pot schimba pozi\u021bionarea produsului Google Analytics.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A\u0219a cum am men\u021bionat \u0219i mai sus, se anun\u021b\u0103 schimb\u0103ri interesante \u0219i la celelalte produse Google pentru analytics (Looker Studio, Tag Manager, Google Tag\u2026).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00cen final, v\u0103 las cu un atricol scris anul trecut despre <a href=\"https:\/\/webanalyst.ro\/blog\/2025\/5ani\/\" target=\"_blank\" rel=\"noreferrer noopener\">vizualiz\u0103rile de date \u00een perioada post-pandemie<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>2025 a fost anul \u00een care Google Ads (fostul Google AdWords) a \u00eemplinit 25 de ani, iar Google Analyics a \u00eemplinit 20 de ani. \u00cen fiecare an, sintetizez cele mai importante actualiz\u0103ri aduse de Google Analytics \u0219i alte produse din aceea\u0219i suit\u0103 de marketing digital. Articole anuale din anii anteriori pot fi v\u0103zute aici: 2024, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":4200,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5,867,730],"tags":[],"class_list":["post-4199","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-analytics","category-google-data-studio","category-google-tag-manager-2"],"_links":{"self":[{"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/posts\/4199","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/comments?post=4199"}],"version-history":[{"count":2,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/posts\/4199\/revisions"}],"predecessor-version":[{"id":4203,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/posts\/4199\/revisions\/4203"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/media\/4200"}],"wp:attachment":[{"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/media?parent=4199"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/categories?post=4199"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/tags?post=4199"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}