{"id":4177,"date":"2025-11-23T16:12:09","date_gmt":"2025-11-23T14:12:09","guid":{"rendered":"https:\/\/webanalyst.ro\/?p=4177"},"modified":"2025-11-23T16:17:27","modified_gmt":"2025-11-23T14:17:27","slug":"original-conversion-value","status":"publish","type":"post","link":"https:\/\/webanalyst.ro\/blog\/2025\/original-conversion-value\/","title":{"rendered":"Metric\u0103 nou\u0103 \u00een Google Ads: Original Conversion Value"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">C\u00e2nd un indicator din analytics este schimbat, \u00eencerc s\u0103 semnalez acest lucru \u00eentr-un articol. Acum nu este vorba de analytics, \u00eens\u0103 avem o schimbare la m\u0103surarea eficien\u021bei campaniilor din Google Ads \u0219i cred c\u0103 este util s\u0103 prezint nout\u0103\u021bile, mai ales c\u0103 aceasta nu este explicate \u00een sec\u021biunea de suport (g\u0103sim c\u00e2te ceva dac\u0103 mergem la ajust\u0103ri, dar mul\u021bi clien\u021bi nu \u0219tiu ce sunt acestea, deci nu vor verifica).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Interfa\u021ba Google Ads a are de c\u00e2teva zile un nou indicator de performan\u021b\u0103. Acesta se nume\u0219te <strong>Original Conversion Value<\/strong> \u0219i este oferit \u00een paralel cu clasicul <em>Conversion Value<\/em>.<br>\u00cen coloana numit\u0103 <em>Original Conv. Value<\/em>, advertiserii vor putea s\u0103 vad\u0103 valoarea real\u0103 sau neajustat\u0103 a valorii aduse de conversii.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dar ce \u00eenseamn\u0103 valoarea neajustat\u0103? \u0218i dac\u0103 asta este valoarea real\u0103, atunci ce valoare este cea pe care o vedem \u00een coloana numit\u0103 simlu, <em>Conv. Value<\/em>? Voi detalia \u00een continuare.<\/p>\n\n\n\n<!--more-->\n\n\n\n<h2 class=\"wp-block-heading\">Conversion Value vs. Original Value<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Cum calcul\u0103m dac\u0103 o campanie a fost profitabil\u0103 sau nu? \u00cen primul r\u00e2nd, avem nevoie de veniturile \u0219i de cheltuielile acesteia. Costurile de media le putem g\u0103si \u00een platformele de publicitate. \u00cen Google Ads, coloana respectiv\u0103 se nume\u0219te simplu, <strong>Cost<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pentru veniturile unei campanii, avem <strong>Conversion Value<\/strong>, care de acum va avea dou\u0103 coloane diferite, <em>Conv. value<\/em> \u0219i <em>Original Conv. Value<\/em>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Original conversion value<\/strong> se refer\u0103 la valoarea total\u0103 brut\u0103 a conversiilor, adic\u0103 exact a\u0219a cum i-a fost trimis\u0103 prin codul de urm\u0103rire al conversiilor. Aceast\u0103 valoare r\u0103m\u00e2ne neschimbat\u0103, indiferent de set\u0103rile sau regulile care sunt stabilite \u00een contul de Google Ads.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Conversion value<\/strong> exista deja \u00een conturile de Google Ads \u0219i, de multe ori, poate fi diferite de valoarea anterioar\u0103. Aceasta ofer\u0103 totalul valorii finale a conversiilor.<br>Valoarea final\u0103 \u00eenseamn\u0103 valoarea ajustat\u0103 \u00een func\u021bie de reguli, modific\u0103ri sau set\u0103ri pe care au fost ad\u0103ugate \u00een interfa\u021ba Google Ads.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">De ce difer\u0103 valorile<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Campaniile de publiciate din Google Ads pot fi setate cu reguli care s\u0103 \u00eei indice c\u0103 anumite conversii sunt mai importante dec\u00e2t altele, chiar dac\u0103 v\u00e2nzarea a avut loc la acela\u0219i pre\u021b. Putem seta c\u0103 anumi\u021bi utilizatori sunt mai importan\u021bi, de exemplu pentru c\u0103 \u0219tim c\u0103 sunt \u0219anse mai mari ca ace\u0219tia s\u0103 devin\u0103 clien\u021bi recuren\u021bi. \u00cen acela\u0219i mod, putem seta \u0219i c\u0103 anumite conversii sunt mai pu\u021bin importante.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Formula dintre cele dou\u0103 tipuri de valori ale conversiilor va fi, \u00een cele mai multe cazuri aceasta<\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><strong>Conversion Value = Original Conversion Value \u00b1 Adjustments<\/strong><\/p>\n\n\n\n<p class=\"has-text-align-left wp-block-paragraph\">Am l\u0103sat formula \u00een limba englez\u0103, pentru a p\u0103stra metricele a\u0219a cum le vedem \u00een coloanele din Google Ads.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Cum vedem ajust\u0103rile \u00een Google Ads<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Este posibil ca un cont s\u0103 aib\u0103 mai multe ajust\u0103ri setate de-a lungul timpului, iar persoana care de\u021bine contul sau chiar persoana care se ocup\u0103 de campanii s\u0103 nu le mai \u0219tie pe toate.<br>\u00cen acest sens, trebuie s\u0103 verific\u0103m:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Conversion Value Rules<\/h3>\n\n\n\n<figure class=\"wp-block-image alignright size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"682\" height=\"1194\" src=\"https:\/\/webanalyst.ro\/blog\/wp-content\/uploads\/2025\/11\/google-ads-goals.png\" alt=\"\" class=\"wp-image-4187\" style=\"width:282px;height:auto\" srcset=\"https:\/\/webanalyst.ro\/blog\/wp-content\/uploads\/2025\/11\/google-ads-goals.png 682w, https:\/\/webanalyst.ro\/blog\/wp-content\/uploads\/2025\/11\/google-ads-goals-171x300.png 171w, https:\/\/webanalyst.ro\/blog\/wp-content\/uploads\/2025\/11\/google-ads-goals-86x150.png 86w\" sizes=\"auto, (max-width: 682px) 100vw, 682px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Acestea pot modifica valoarea conversiei \u00een func\u021bie de localizarea utilizatorilor, deviceu-ul folosit sau audien\u021ba din care fac parte.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00cen interfa\u021ba de Google Ads, g\u0103sim informa\u021biile dac\u0103 mergem pe iconi\u021ba de <em>Goals<\/em> din meniul din st\u00e2nga, iar de acolo acces\u0103m pagina numit\u0103 <em>Value rules<\/em>, de sub <em>Conversions<\/em>. Dac\u0103 pagina este goal\u0103, \u00eenseamn\u0103 c\u0103 nu s-au setat reguli care s\u0103 schimbe valoarea conversiilor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00cen schimb, dac\u0103 vedem un tabel cu reguli, trebuie verificat\u0103 coloana <em>Action<\/em>, unde vom vedea detalii despre modific\u0103rile aduse.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">New Customer Acquisition<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Majoritatea discrepan\u021belor din campanii vin de la acest \u201emultiplicator ascuns\u201d din Google Ads.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00cel g\u0103sim \u00een interfa\u021ba dac\u0103 \u00eencepem tot de la <em>Goals<\/em> \u0219i tot \u00een zona de <em>Conversions<\/em>, dar \u00een pagina de <em>Summary<\/em>. Aici trebuie s\u0103 ne uit\u0103m de <em>Customer lifecycle optimization<\/em> (de-a lungul timpului \u0219i-a mai schimbat numele, e posibil s\u0103 fi fost setate atunci c\u00e2nd se numea <em>New customer acquisition<\/em>).<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Ce metric\u0103 s\u0103 folosim<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Un motiv pentru care avem valori ajustate este acela c\u0103 acestea ne vor ajuta \u00een licitarea campaniilor. Dac\u0103 sistemul va vedea c\u0103 un anumit tip de client este mai valoros, va \u00eencerca s\u0103 aduc\u0103 mai mul\u021bi utilizatori ca acela.<br>Acesta este \u0219i motivul pentru care valorile ajustate le g\u0103sim sub numele simplu de <em>Conversion value<\/em>. Dac\u0103 vrem s\u0103 optimiz\u0103m campaniile, aceasta este metrica.<br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00cen schimb, dac\u0103 vrem s\u0103 vedem valorile financiare sau vrem s\u0103 verific\u0103m dac\u0103 trimitem valorile corecte, trebuie s\u0103 ne uit\u0103m la metrica nou ad\u0103ugat\u0103, <em>Original conversion value<\/em>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>C\u00e2nd un indicator din analytics este schimbat, \u00eencerc s\u0103 semnalez acest lucru \u00eentr-un articol. Acum nu este vorba de analytics, \u00eens\u0103 avem o schimbare la m\u0103surarea eficien\u021bei campaniilor din Google Ads \u0219i cred c\u0103 este util s\u0103 prezint nout\u0103\u021bile, mai ales c\u0103 aceasta nu este explicate \u00een sec\u021biunea de suport (g\u0103sim c\u00e2te ceva dac\u0103 mergem [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":4191,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13,4,8],"tags":[987,856],"class_list":["post-4177","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-display","category-marketing-and-advertising","category-search-engine-marketing","tag-conversion-value","tag-google-ads"],"_links":{"self":[{"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/posts\/4177","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/comments?post=4177"}],"version-history":[{"count":17,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/posts\/4177\/revisions"}],"predecessor-version":[{"id":4197,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/posts\/4177\/revisions\/4197"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/media\/4191"}],"wp:attachment":[{"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/media?parent=4177"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/categories?post=4177"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/tags?post=4177"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}