{"id":417,"date":"2011-07-05T23:09:33","date_gmt":"2011-07-05T20:09:33","guid":{"rendered":"https:\/\/webanalyst.ro\/?p=417"},"modified":"2011-07-06T09:39:14","modified_gmt":"2011-07-06T06:39:14","slug":"focus","status":"publish","type":"post","link":"https:\/\/webanalyst.ro\/blog\/2011\/focus\/","title":{"rendered":"Focusarea \u00een web analytics"},"content":{"rendered":"<p>A\u0219a cum semnalez deseori pe acest site, instrumentele de web analytics ofer\u0103 din ce \u00een ce mai multe rapoarte. Acest lucru poate fi bun, dar poate fi \u0219i r\u0103u pentru utilizatori. Mai multe informa\u021bii sunt bune, dac\u0103 le \u0219i folosim cum trebuie. \u00cen acela\u0219i timp, mai multe date \u0219i informa\u021bii duc la pierderea focusului; ajungem s\u0103 ne uit\u0103m la o mul\u021bime de cifre \u0219i s\u0103 nu \u0219tim ce s\u0103 facem cu ele.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-419 aligncenter\" title=\"alegere\" src=\"https:\/\/webanalyst.ro\/blog\/wp-content\/uploads\/2011\/07\/alegere.png\" alt=\"\" width=\"636\" height=\"403\" srcset=\"https:\/\/webanalyst.ro\/blog\/wp-content\/uploads\/2011\/07\/alegere.png 636w, https:\/\/webanalyst.ro\/blog\/wp-content\/uploads\/2011\/07\/alegere-150x95.png 150w, https:\/\/webanalyst.ro\/blog\/wp-content\/uploads\/2011\/07\/alegere-300x190.png 300w\" sizes=\"auto, (max-width: 636px) 100vw, 636px\" \/><\/p>\n<p>Mult mai util ar fi s\u0103 alegem doar c\u00e2\u021biva indicatori &#8211; pe cei mai importan\u021bi pentru site-ul analizat &#8211; a c\u0103ror evolu\u021bie s\u0103 duc\u0103 la ac\u021biuni concrete. Dar de unde \u0219tim care sunt cei mai importan\u021bi? Ca s\u0103 \u00eei alegem, trebuie s\u0103 pornim de la scopul site-ului \u0219i al organiza\u021biei din spatele s\u0103u. Dac\u0103 e o afacere, trebuie s\u0103 \u00eei analiz\u0103m modul de func\u021bionare.<\/p>\n<p>Iat\u0103 c\u00e2teva \u00eentreb\u0103ri care te vor ajuta s\u0103 g\u0103se\u0219ti acei c\u00e2\u021biva indicatori importan\u021bi pentru fiecare site:<\/p>\n<ul>\n<li>Care este motivul pentru care exist\u0103 site-ul? Ce problem\u0103 rezolv\u0103?<\/li>\n<li>Ce este obligatoriu s\u0103 \u0219tii despre evolu\u021bia site-ului?<\/li>\n<li>Care sunt indicatorii care te vor face s\u0103 modifici bugetul pt online\/business?<\/li>\n<li>La ce ai muncit \u00een ultimul timp \u0219i cum po\u021bi evalua rezultatele?<\/li>\n<li>Care este marja de eroare a indicatorilor ale\u0219i?<\/li>\n<\/ul>\n<p>Cred c\u0103 ai \u00een\u021beles ideea. \u00cen articole viitoare voi veni \u0219i cu exemple de indicatori pentru diverse tipuri de site-uri, dar p\u00e2n\u0103 atunci \u00ee\u021bi recomand s\u0103 cite\u0219ti \u0219i articolele mai vechi despre <a href=\"https:\/\/webanalyst.ro\/blog\/2009\/stabilirea-obiectivelor-%C8%99i-indicatorilor-esen%C8%9Biali-kpis-key-performance-indicators\/\" target=\"_blank\">KPIs<\/a> \u0219i <a href=\"https:\/\/webanalyst.ro\/blog\/2010\/prezentarea-rapoartelor-si-kpi-urilor\/\" target=\"_blank\">prezentarea lor<\/a>.<\/p>\n<p><em><a href=\"http:\/\/www.flickr.com\/photos\/guyfawkes\/\">Surs\u0103 foto<\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A\u0219a cum semnalez deseori pe acest site, instrumentele de web analytics ofer\u0103 din ce \u00een ce mai multe rapoarte. Acest lucru poate fi bun, dar poate fi \u0219i r\u0103u pentru utilizatori. Mai multe informa\u021bii sunt bune, dac\u0103 le \u0219i folosim cum trebuie. \u00cen acela\u0219i timp, mai multe date \u0219i informa\u021bii duc la pierderea focusului; ajungem [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":419,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[66],"class_list":["post-417","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-analytics","tag-kpi"],"_links":{"self":[{"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/posts\/417","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/comments?post=417"}],"version-history":[{"count":5,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/posts\/417\/revisions"}],"predecessor-version":[{"id":422,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/posts\/417\/revisions\/422"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/media\/419"}],"wp:attachment":[{"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/media?parent=417"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/categories?post=417"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/tags?post=417"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}