{"id":4059,"date":"2025-05-18T13:24:12","date_gmt":"2025-05-18T10:24:12","guid":{"rendered":"https:\/\/webanalyst.ro\/?p=4059"},"modified":"2025-05-18T19:32:57","modified_gmt":"2025-05-18T16:32:57","slug":"google-analytics-comparisons","status":"publish","type":"post","link":"https:\/\/webanalyst.ro\/blog\/2025\/google-analytics-comparisons\/","title":{"rendered":"Compara\u021bii \u00een Google Analytics 4"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Una dintre cele mai utile func\u021bionalit\u0103\u021bi din Google Analytics a fost <strong>Advanced Segments<\/strong>, prin care utilizatorii \u00ee\u0219i puteau filtra datele pe care le pot vedea \u00een rapoarte.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Din p\u0103cate, cea mai nou\u0103 versiune de Google Analytics nu beneficiaz\u0103 de \u201esegmente avansate\u201d. Acestea au fost \u00eenlocuite de compara\u021bii. \u00cen rapoartele standard din GA4, acestea din urm\u0103 apar sub numele de <em><strong>comparisons<\/strong><\/em>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Comparisons<\/strong> permit verificarea rapid\u0103 a datelor cu diverse filtre \u00een rapoartele standard din Google Analytics. Odat\u0103 selectate compara\u021biile dorite, \u00een rapoarte pot s\u0103 ap\u0103r\u0103 vizualiz\u0103ri cu datele pentru fiecare dintre acestea:<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"479\" src=\"https:\/\/webanalyst.ro\/blog\/wp-content\/uploads\/2025\/05\/ga4-comparisons-view-1200x479.png\" alt=\"\" class=\"wp-image-4060\" srcset=\"https:\/\/webanalyst.ro\/blog\/wp-content\/uploads\/2025\/05\/ga4-comparisons-view-1200x479.png 1200w, https:\/\/webanalyst.ro\/blog\/wp-content\/uploads\/2025\/05\/ga4-comparisons-view-300x120.png 300w, https:\/\/webanalyst.ro\/blog\/wp-content\/uploads\/2025\/05\/ga4-comparisons-view-150x60.png 150w, https:\/\/webanalyst.ro\/blog\/wp-content\/uploads\/2025\/05\/ga4-comparisons-view-768x307.png 768w, https:\/\/webanalyst.ro\/blog\/wp-content\/uploads\/2025\/05\/ga4-comparisons-view-1536x614.png 1536w, https:\/\/webanalyst.ro\/blog\/wp-content\/uploads\/2025\/05\/ga4-comparisons-view-2048x818.png 2048w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00cen compara\u021bie cu segmentele sau audien\u021bele, compara\u021biile au avantaje, dar \u0219i dezavantaje, despre care voi detalia \u00een continuarea articolului.<\/p>\n\n\n\n<!--more-->\n\n\n\n<h2 class=\"wp-block-heading\">Crearea \u0219i activarea compara\u021biilor<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Putem accesa compara\u021biile din Google Analytics dac\u0103 mergem \u00een sec\u021biunea <em>Reports<\/em>. Majoritatea rapoartelor de aici vor avea \u00een partea din dreapta sus un buton numit <em>Edit comparisons<\/em>.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"262\" height=\"124\" src=\"https:\/\/webanalyst.ro\/blog\/wp-content\/uploads\/2025\/05\/ga4-edit-comparisons.png\" alt=\"\" class=\"wp-image-4063\" srcset=\"https:\/\/webanalyst.ro\/blog\/wp-content\/uploads\/2025\/05\/ga4-edit-comparisons.png 262w, https:\/\/webanalyst.ro\/blog\/wp-content\/uploads\/2025\/05\/ga4-edit-comparisons-150x71.png 150w\" sizes=\"auto, (max-width: 262px) 100vw, 262px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Aceasta va deschide o list\u0103 cu compara\u021biile deja existente, care pot fi bifate pentru a fi activate \u00een raport. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tot aici avem \u0219i posibilitatea de a crea noi compara\u021bii, prima dat\u0103 select\u00e2nd butonul <em>Create new<\/em> \u0219i apoi select\u00e2nd condi\u021biile sau filtrele pe care le vrem \u00een compara\u021bie. Condi\u021biile pot fi alese \u00een func\u021bie de una sau mai multe dimensiuni de GA. \u00cen spatele unei compara\u021bii pot fi alese maxim 5 condi\u021bii pentru vizitatorii selecta\u021bi.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mi se pare foarte interesant c\u0103 o audien\u021b\u0103 care a fost activat\u0103 va oferi \u0219i o scurt\u0103tur\u0103 \u00een celelalte rapoarte, pentru a fi activat\u0103 rapid \u0219i \u00een rapoartele noi accesate. Trebuie doar s\u0103 bif\u0103m <em>View comparisons<\/em> \u0219i compara\u021bia sau compara\u021biile selectate anterior vor fi active \u0219i \u00een noul raport:<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"370\" height=\"64\" src=\"https:\/\/webanalyst.ro\/blog\/wp-content\/uploads\/2025\/05\/ga4-view-comparisons.png\" alt=\"\" class=\"wp-image-4066\" srcset=\"https:\/\/webanalyst.ro\/blog\/wp-content\/uploads\/2025\/05\/ga4-view-comparisons.png 370w, https:\/\/webanalyst.ro\/blog\/wp-content\/uploads\/2025\/05\/ga4-view-comparisons-300x52.png 300w, https:\/\/webanalyst.ro\/blog\/wp-content\/uploads\/2025\/05\/ga4-view-comparisons-150x26.png 150w\" sizes=\"auto, (max-width: 370px) 100vw, 370px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Un alt avantaj al compara\u021biilor este acela c\u0103 pot fi activate de orice utilizator cu acces la proprietatea de analytics, adic\u0103 nu numai de administratori sau editori. Cei din urm\u0103 au \u00eens\u0103 o op\u021biune \u00een plus, aceea de a salva compara\u021biile, \u00eel cazul \u00een care consider\u0103 c\u0103 le vor folosi \u0219i \u00een viitor.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Compara\u021bii avansate<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Comparisons<\/em> pot fi u\u0219or de setat, \u00eens\u0103 putem ajunge la concluzia c\u0103 exist\u0103 anumite grupuri de utilizatori pe care nu \u00eei putem filtra cu ajutorul dimensiunilor disponibile.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Un exemplu care nu poate fi f\u0103cut cu o simpl\u0103 selec\u021bie de dimensiune este filtrarea utilizatorilor \u00een func\u021bie de ordinea \u00een care au f\u0103cut anumite ac\u021biuni pe site. M\u0103 g\u00e2ndesc la situa\u021bia \u00een care vrem un segment cu utilizatorii care s-au uitat la o anumit\u0103 categorie de produse, dar au decis s\u0103 nu cumpere.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Exist\u0103 o excep\u021bie care confirm\u0103 regula de mai sus cu dimensiunile, pentru c\u0103 una dintre dimensiunile pe care le putem folosi la crearea de compara\u021bii este cea de audien\u021be. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Astfel, putem crea o <a href=\"https:\/\/webanalyst.ro\/blog\/2023\/ga4-audiente\/\" target=\"_blank\" rel=\"noreferrer noopener\">audien\u021b\u0103<\/a>, pentru c\u0103 acolo avem mai multe op\u021biuni pentru filtrarea utilizatorilor, dup\u0103 care o putem selecta drept compara\u021bie \u00een rapoartele standard. Desigur, aici ne supunem regulilor de la creat audien\u021be, printre care faptul c\u0103 pot fi create doar de c\u0103tre utilizatorii GA cu drept de <em>Administrator<\/em> sau <em>Marketer<\/em>. Am folosit un astfel de exemplu \u00een imaginea de deasupra articolului, pentru a putea afi\u0219a vizitatorii \u00een func\u021bie ac\u021biunile Ecommerce realizate de ace\u0219tia.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Limit\u0103rile compara\u021biilor<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Comparisons<\/em> pot fi folosite pentru a verifica sau compara traficul de la diferite segmente de utilizatori, dar cu anumite limite.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00centr-un raport pot fi active maxim 4 compara\u021bii \u00een ace\u0219ai timp, iar o proprietate de analytics poate salva maxim 200 de compara\u021bii.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00cen lista condi\u021biilor pe care le putem seta pentru o compara\u021bie, nu avem la dispozi\u021bie toate dimensiunile din Google Analytics. De exemplu, dimensiunile de Ecommerce lipsesc, ceea ce \u00eenseamn\u0103 c\u0103 nu putem crea compara\u021bii pe baza acestora (dec\u00e2t dac\u0103 utiliz\u0103m compara\u021biile avansate, descrise mai sus).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Compara\u021biile pot fi utilizate doar \u00een rapoartele standard. Teoretic, acestea ar putea fi exportate c\u0103tre un raport personalizat (<a href=\"https:\/\/webanalyst.ro\/blog\/2022\/explorations-rapoarte-personalizate\/\" target=\"_blank\" rel=\"noreferrer noopener\">Explorations<\/a>), dar \u00een practic\u0103 acest lucru se va \u00eent\u00e2mpla doar cu unele dintre compara\u021bii, deci este nevoie de mare aten\u021bie. Ideal ar fi s\u0103 folosim Comparisons doar \u00een rapoartele standard, iar \u00een celelalte tipuri de rapoarte s\u0103 folosim func\u021bionalit\u0103\u021bile la care avem acces de acolo, preucum segmente sau audien\u021be.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nu \u00een ultimul r\u00e2nd, compara\u021biile nu pot fi folosite \u00een rapoartele de Advertising \u0219i nici nu pot fi utilizate \u00een Google Ads (de exemplu, pentru remarketing).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Probabil c\u0103 utilizatorii avansa\u021bi vor spune despre <em>comparisons<\/em> c\u0103 sunt prea simple. Totu\u0219i, trebuie \u00een\u021beles c\u0103 acestea au fost f\u0103cute pentru compara\u021bii rapide \u00eentre segmente de vizitatori \u0219i cred c\u0103 trebuie apreciat c\u0103 au reu\u0219it s\u0103 fac\u0103 acest lucru printr-o interfa\u021b\u0103 u\u0219or de utilizat.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Una dintre cele mai utile func\u021bionalit\u0103\u021bi din Google Analytics a fost Advanced Segments, prin care utilizatorii \u00ee\u0219i puteau filtra datele pe care le pot vedea \u00een rapoarte. Din p\u0103cate, cea mai nou\u0103 versiune de Google Analytics nu beneficiaz\u0103 de \u201esegmente avansate\u201d. Acestea au fost \u00eenlocuite de compara\u021bii. \u00cen rapoartele standard din GA4, acestea din urm\u0103 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":4061,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[175,108,638,373],"class_list":["post-4059","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-analytics","tag-filtre","tag-filtre-rapoarte","tag-segmente-avansate","tag-segmente-customizate"],"_links":{"self":[{"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/posts\/4059","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/comments?post=4059"}],"version-history":[{"count":13,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/posts\/4059\/revisions"}],"predecessor-version":[{"id":4078,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/posts\/4059\/revisions\/4078"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/media\/4061"}],"wp:attachment":[{"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/media?parent=4059"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/categories?post=4059"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/tags?post=4059"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}