{"id":3996,"date":"2025-01-12T14:35:43","date_gmt":"2025-01-12T12:35:43","guid":{"rendered":"https:\/\/webanalyst.ro\/?p=3996"},"modified":"2025-01-12T14:35:43","modified_gmt":"2025-01-12T12:35:43","slug":"google-2024","status":"publish","type":"post","link":"https:\/\/webanalyst.ro\/blog\/2025\/google-2024\/","title":{"rendered":"Produsele Google Analytics \u00een 2024. Articolele anului"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Ultimul an ne-a adus c\u00e2teva actualiz\u0103ri utile la Google Analytics, dar mai ales la Google Looker Studio (fostul Data Studio). De asemenea, 2024 a adus actializ\u0103ri importante la Consent Mode, dar \u0219i la Google Cloud, BigQuery, Google Trends sau Google Search Console.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Am ajuns la articolul anual cu num\u0103rul 16 despre schimb\u0103rile aduse de Google Analytics. Articolele anterioare despre suita de produse analytics de la Google pot fi v\u0103zute aici: <a href=\"https:\/\/webanalyst.ro\/blog\/2024\/google-2023\/\" target=\"_blank\" rel=\"noreferrer noopener\">2023<\/a>, <a href=\"https:\/\/webanalyst.ro\/blog\/2023\/google-analytics-in-2022\/\" target=\"_blank\" rel=\"noreferrer noopener\">2022<\/a>, <a href=\"https:\/\/webanalyst.ro\/blog\/2022\/google-analytics-in-2021\/\" target=\"_blank\" rel=\"noreferrer noopener\">2021<\/a>, <a href=\"https:\/\/webanalyst.ro\/blog\/2021\/google-analytics-2020\/\" target=\"_blank\" rel=\"noreferrer noopener\">2020<\/a>, <a href=\"https:\/\/webanalyst.ro\/blog\/2020\/google-2019\/\" target=\"_blank\" rel=\"noreferrer noopener\">2019<\/a>, <a href=\"https:\/\/webanalyst.ro\/blog\/2019\/google-analytics-2018\/\" target=\"_blank\" rel=\"noreferrer noopener\">2018<\/a>, <a href=\"https:\/\/webanalyst.ro\/blog\/2018\/google-analytics-2017\/\" target=\"_blank\" rel=\"noreferrer noopener\">2017<\/a>, <a href=\"https:\/\/webanalyst.ro\/blog\/2017\/google-analytics-2016\/\" target=\"_blank\" rel=\"noreferrer noopener\">2016<\/a>, <a href=\"https:\/\/webanalyst.ro\/blog\/2015\/google-analytics-in-2015\/\" target=\"_blank\" rel=\"noreferrer noopener\">2015<\/a>, <a href=\"https:\/\/webanalyst.ro\/blog\/2014\/google-analytics-in-2014\/\" target=\"_blank\" rel=\"noreferrer noopener\">2014<\/a>, <a href=\"https:\/\/webanalyst.ro\/blog\/2014\/google-analytics-in-2013\/\" target=\"_blank\" rel=\"noreferrer noopener\">2013<\/a>, <a href=\"https:\/\/webanalyst.ro\/blog\/2013\/google-analytics-in-2012\/\" target=\"_blank\" rel=\"noreferrer noopener\">2012<\/a>, <a href=\"https:\/\/webanalyst.ro\/blog\/2012\/2011-cel-mai-incarcat-an-pentru-echipa-google-analytics\/\" target=\"_blank\" rel=\"noreferrer noopener\">2011<\/a>, <a href=\"https:\/\/webanalyst.ro\/blog\/2011\/google-analytics-n-2010\/\" target=\"_blank\" rel=\"noreferrer noopener\">2010<\/a>, <a href=\"https:\/\/webanalyst.ro\/blog\/2010\/google-analytics-n-2009\/\" target=\"_blank\" rel=\"noreferrer noopener\">2009<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Detalii despre cele mai importante actualiz\u0103ri la produsele de analiz\u0103 date de la Google pot fi v\u0103zute \u00een continuarea acestui articol.<\/p>\n\n\n\n<!--more-->\n\n\n\n<h2 class=\"wp-block-heading\">Google Analytics<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Anul 2024 este cel \u00een care toate versiunile anterioare de Google Analytic au fost \u00eenchise, iar Google Analytics 4 a devenit echivalent cu Google Analytics. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Am scris un <a href=\"https:\/\/webanalyst.ro\/blog\/2024\/ga4-devine-google-analytics\/\" target=\"_blank\" rel=\"noreferrer noopener\">articol<\/a> despre acest eveniment, precum \u0219i actualiz\u0103rile la GA4 care i-au f\u0103cut interfa\u021ba mai apropiat\u0103 fa\u021b\u0103 de Universal Analytics, dar \u0219i promisiunile pe care Google le-a f\u0103cut la vremea respectiv\u0103 privind func\u021bionalit\u0103\u021bi viitoare din GA. Pe majoritata de acolo, \u00eenc\u0103 le a\u0219tept\u0103m&#8230;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Alte actualiz\u0103ri importante la Google Analytics 4:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/webanalyst.ro\/blog\/2024\/ga4-calculated-metrics\/\" target=\"_blank\" rel=\"noreferrer noopener\">Metrice calculate \u00een Google Analytics<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/webanalyst.ro\/blog\/2024\/ga4-primary-channel-group\/\" target=\"_blank\" rel=\"noreferrer noopener\">Primary Channel Group \u00een Google Analytics<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/webanalyst.ro\/blog\/2024\/ga4-conversions-vs-key-events\/\" target=\"_blank\" rel=\"noreferrer noopener\">Conversions vs. Key Events \u00een GA4<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/webanalyst.ro\/blog\/2024\/ga4-date-ranges\/\" target=\"_blank\" rel=\"noreferrer noopener\">Intervale de timp \u00een GA4<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/webanalyst.ro\/blog\/2024\/ga4-benchmarks\/\" target=\"_blank\" rel=\"noreferrer noopener\">Benckmarks \u00een Google Analytics<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/webanalyst.ro\/blog\/2024\/ga4-transactions\/\" target=\"_blank\" rel=\"noreferrer noopener\">Raport de tranzac\u021bii \u00een GA4<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/webanalyst.ro\/blog\/2024\/segments-realtime-pages\/\" target=\"_blank\" rel=\"noreferrer noopener\">Segmente salvate \u0219i pagini \u00een real-time \u00een GA4<\/a><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Google Looker Studio<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Google a anun\u021bat recent c\u0103 urmeaz\u0103 schimb\u0103ri importante la Looker Studio. Am scris despre acestea \u00een articolul <a href=\"https:\/\/webanalyst.ro\/blog\/sectiune\/google-data-studio\/\" target=\"_blank\" rel=\"noreferrer noopener\">Noua genera\u021bie de Looker Studio<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dar \u0219i anul 2024 ne-a adus c\u00e2teva func\u021bionalit\u0103\u021bi noi \u0219i utile:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/webanalyst.ro\/blog\/2024\/looker-studio-titluri-si-grafice-noi\/\" target=\"_blank\" rel=\"noreferrer noopener\">Timeline charts \u0219i titluri pentru celelalte grafice<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/webanalyst.ro\/blog\/2024\/containere-data-studio\/\" target=\"_blank\" rel=\"noreferrer noopener\">Containere \u00een Looker Studio<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/webanalyst.ro\/blog\/2024\/excel-looker-studio\/\" target=\"_blank\" rel=\"noreferrer noopener\">Conector de Microsoft Excel pt Looker Studio<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/webanalyst.ro\/blog\/2024\/data-studio-funnels\/\" target=\"_blank\" rel=\"noreferrer noopener\">Funnel chart \u00een Looker Studio<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/webanalyst.ro\/blog\/2024\/filtre-noi-in-looker-studio\/\" target=\"_blank\" rel=\"noreferrer noopener\">Set\u0103ri noi de filtrare \u0219i management filtre pentru raport<\/a><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Alte produse Google<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/webanalyst.ro\/blog\/2024\/google-consent-mode\/\" target=\"_blank\" rel=\"noreferrer noopener\">Consent Mode<\/a> a devenit obligatoriu la produsele Google de Ads sau Analytics<\/li>\n\n\n\n<li>O list\u0103 cu <a href=\"https:\/\/webanalyst.ro\/blog\/2024\/next-24\/\" target=\"_blank\" rel=\"noreferrer noopener\">actualiz\u0103rile Google Cloud \u0219i BigQuery<\/a>, anun\u021bat\u0103 la conferin\u021ba Next din aprilie 2024<\/li>\n\n\n\n<li>C\u00e2teva actualiz\u0103ri utile \u0219i la <a href=\"https:\/\/webanalyst.ro\/blog\/2024\/update-google-trends-search-console\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google Trends \u0219i Google Search Console<\/a><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">2025<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Ce urmeaz\u0103 \u00een 2025? De data aceasta este mai simplu de estimat, pentru c\u0103 avem promisiunile f\u0103cute deja de Google \u0219i pe care \u00eenc\u0103 nu le-a realizat p\u00e2n\u0103 acum. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">OK, cel mai probabil nu se vor mai ocupa de <em>1st-party cookies<\/em>, pentru c\u0103 \u00eentre timp Google Chrome a anun\u021bat c\u0103 nu va mai renun\u021ba la <em>3rd-party cookies<\/em>, deci produsele de date \u0219i publicitate pot func\u021biona la fel ca \u00een trecut. Celelalte func\u021bionalit\u0103\u021bi despre care am scris \u00een articolele de mai sus ar trebui inaugurate anul acesta.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">De altfel, ultimele luni au fost mai slabe ca func\u021bionalit\u0103\u021bi aduse \u00een Google Analytics, motiv pentru care m\u0103 a\u0219tept la c\u00e2teva lans\u0103ri importante \u00een urm\u0103toarele luni.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Toate produsele Google de marketing digital sau analiz\u0103 de date au \u00een prezent concuren\u021b\u0103 serioas\u0103, iar cei de acolo sunt nevoi\u021bi s\u0103 aduc\u0103 actualiz\u0103rile pe care utilizatorii le a\u0219teapt\u0103.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ultimul an ne-a adus c\u00e2teva actualiz\u0103ri utile la Google Analytics, dar mai ales la Google Looker Studio (fostul Data Studio). De asemenea, 2024 a adus actializ\u0103ri importante la Consent Mode, dar \u0219i la Google Cloud, BigQuery, Google Trends sau Google Search Console. Am ajuns la articolul anual cu num\u0103rul 16 despre schimb\u0103rile aduse de Google [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3997,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5,867],"tags":[810,925],"class_list":["post-3996","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-analytics","category-google-data-studio","tag-data-studio","tag-ga4"],"_links":{"self":[{"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/posts\/3996","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/comments?post=3996"}],"version-history":[{"count":3,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/posts\/3996\/revisions"}],"predecessor-version":[{"id":4001,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/posts\/3996\/revisions\/4001"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/media\/3997"}],"wp:attachment":[{"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/media?parent=3996"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/categories?post=3996"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/tags?post=3996"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}