{"id":3920,"date":"2024-09-08T20:19:01","date_gmt":"2024-09-08T17:19:01","guid":{"rendered":"https:\/\/webanalyst.ro\/?p=3920"},"modified":"2024-09-08T20:19:02","modified_gmt":"2024-09-08T17:19:02","slug":"ga4-transactions","status":"publish","type":"post","link":"https:\/\/webanalyst.ro\/blog\/2024\/ga4-transactions\/","title":{"rendered":"Raport de Tranzac\u021bii \u0219i alte nout\u0103\u021bi \u00een Google Analytics 4"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">\u00cen urm\u0103 cu c\u00e2teva zile, am \u021binut un training de Google Analytics \u0219i am observat c\u0103 cei de la Google au venit cu mai multe actualiz\u0103ri la Google Analytics.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Avem nu mai pu\u021bin de 6 modific\u0103ri aduse de GA \u00een ultimele zile. Multe dintre acestea sunt schimb\u0103ri de interfa\u021b\u0103. Le voi detalia \u00een continuare.<\/p>\n\n\n\n<!--more-->\n\n\n\n<h2 class=\"wp-block-heading\">Grafica liniilor din raport<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Graficul care apare deasupra rapoartelor standard, apare de acum cu p\u00e2n\u0103 la 6 linii. Este vorba de primele 5 linii din grafic, pe l\u00e2ng\u0103 o linie punctat\u0103 ce reprezint\u0103 totalul.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"600\" src=\"https:\/\/webanalyst.ro\/blog\/wp-content\/uploads\/2024\/09\/ga4-plot-rows.gif\" alt=\"\" class=\"wp-image-3925\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Acestea pot fi scoase din grafic \u0219i \u00een locul lor pot fi ad\u0103ugate alte linii din raportul nostru. Pot fi ad\u0103ugate \u00eentre una \u0219i cinci linii din raport, la care dac\u0103 vrem putem s\u0103 ad\u0103ugam \u0219i totalul. C\u00e2nd suntem preg\u0103ti\u021bi cu datele pe care le vrem \u00een grafic, putem ap\u0103sa butonul <em>Plot rows<\/em>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Am observat c\u0103 aceast\u0103 actualizare a ap\u0103rut la o parte dintre propriet\u0103\u021bile de Google Analytics 4. Dac\u0103 \u00eenc\u0103 nu a ap\u0103rut \u00een anumite conturi, sunt convins c\u0103 va ap\u0103rea \u00een cur\u00e2nd.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Setarea Key events din raportul de Events<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Conversiile din Google Analytics 4, numite mai nou <em>Key events<\/em>, pot fi setate acum \u0219i din raportul standard <strong>Events<\/strong>. \u00cen trecut, acest lucru putea fi f\u0103cut din sec\u021biunea Admin.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00cen dreptul fiec\u0103rui eveniment, vom avea \u00een partea dreapt\u0103 un semn reprezentat de 3 puncte. Dac\u0103 vom merge pe acesta, vom vedea op\u021biunea <em>Mark as key event<\/em>. Dac\u0103 op\u021biunea nu este disponibil\u0103 pentru acel utilizator, va ap\u0103rea scris\u0103 cu gri deschis, \u00een felul acesta fiind eviden\u021biat faptul c\u0103 nu poate fi activat\u0103.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Din ce am observat, aceast\u0103 setare este deja activ\u0103 \u00een toate conturile de Google Analytics.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Noi metrice \u00een rapoartele de achizi\u021bie<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Rapoartele din sec\u021biunea <em>Acquisition<\/em> pot avea de acum \u0219i metrice de tipuri diferite.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00cen rapoartele tipul <em>User acquisition<\/em>, vom avea \u0219i metrice legate de utilizatori, precum:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Total users<\/li>\n\n\n\n<li>New users<\/li>\n\n\n\n<li><strong>Returning users<\/strong> &#8211; cred c\u0103 acesta este nou \u00een tabel<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u00cen schimb, \u00een raportul <em>Traffic acquisition<\/em>, vom avea metrice legate de sesiuni. Documenta\u021bia Google vorbe\u0219te despre <em>Sessions per event<\/em>, dar cred c\u0103 este o gre\u0219eal\u0103 \u0219i \u00een realitate este vorba despre <em><strong>Events per session<\/strong><\/em>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Raport standard pentru Tranzac\u021bii<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">S\u0103pt\u0103m\u00e2na aceasta a ap\u0103rut un nou raport standard \u00een Google Analytics.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pentru a ajunge la acesta, trebuie mers \u00een sec\u021biunea <em>Reports<\/em>, de acolo trebuie selectat <em>Monetization<\/em>, iar de acolo vom alege <em>Transactions<\/em>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">GA4 a fost lansat cu un num\u0103r minim de rapoarte pentru tranzac\u021bii, dup\u0103 care au ad\u0103ugat c\u00e2teva rapoarte noi, precum <a href=\"https:\/\/webanalyst.ro\/blog\/2023\/ga4-checkout-journey\/\" target=\"_blank\" rel=\"noreferrer noopener\">Purchase journey<\/a>, <a href=\"https:\/\/webanalyst.ro\/blog\/2023\/ga4-checkout-journey\/\" target=\"_blank\" rel=\"noreferrer noopener\">Checkout journey<\/a> \u0219i acum <em>Transactions<\/em>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Noul raport va detalia Transaction ID, cu metricele:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Ecommerce purchases<\/strong>, de c\u00e2te ori s-a completat o tranzac\u021bie (\u00een mod normal, ar trebuie s\u0103 fie egal cu unu)<\/li>\n\n\n\n<li><strong>Ecommerce purchase quality<\/strong>, reprezent\u00e2nd num\u0103rul unit\u0103\u021bilor cump\u0103rate \u00een respectiva achizi\u021bie<\/li>\n\n\n\n<li><strong>Purchase revenue<\/strong>, suma pl\u0103tit\u0103 pentru respectiva achizi\u021bie<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Raportul, care poate fi v\u0103zut \u00een imaginea de deasupra articolului, ar trebui s\u0103 apar\u0103 \u00een toate propriet\u0103\u021bile de GA4. Dac\u0103 nu apare, \u00eencerca\u021bi cu un Refresh \u00een browser \u0219i probabil c\u0103 dup\u0103 aceea va ap\u0103rea \u00een meniul din st\u00e2nga.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Alte schimb\u0103ri de interfa\u021b\u0103<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Avem \u00eenc\u0103 dou\u0103 schimb\u0103ri anun\u021bate de Google \u0219i observate chiar de s\u0103pt\u0103m\u00e2na aceasa \u00een interfa\u021ba Google Analytics:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><em>Report descriptions<\/em> &#8211; fiecare titlu de raport standard ne va prezenta o scrut\u0103 descriere a raportului; \u00een caz de nevoie, exist\u0103 \u0219i un link care ne va duce \u00een documenta\u021bia acelui raport<\/li>\n\n\n\n<li>A<em>nomalies<\/em> &#8211; datele care par anomalii (de exemplu, cifre foarte mari sau foarte mici) vor fi eviden\u021biate \u00een rapoarte, \u00een special \u00een grafic<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Toate schimb\u0103rile de mai sus au ap\u0103rut \u00een ultima s\u0103pt\u0103m\u00e2n\u0103. A\u0219tept\u0103m \u0219i alte actualiz\u0103ri \u00een Google Analytics, pe care le-am prezentat deja \u00een articolele <a href=\"https:\/\/webanalyst.ro\/blog\/2024\/ga4-devine-google-analytics\/\" target=\"_blank\" rel=\"noreferrer noopener\">GA4 devine Google Analytics<\/a> \u0219i <a href=\"https:\/\/webanalyst.ro\/blog\/2024\/ga4-benchmarks\/\" target=\"_blank\" rel=\"noreferrer noopener\">Benchmarking \u00een Google Analytics<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00cen urm\u0103 cu c\u00e2teva zile, am \u021binut un training de Google Analytics \u0219i am observat c\u0103 cei de la Google au venit cu mai multe actualiz\u0103ri la Google Analytics. Avem nu mai pu\u021bin de 6 modific\u0103ri aduse de GA \u00een ultimele zile. Multe dintre acestea sunt schimb\u0103ri de interfa\u021b\u0103. Le voi detalia \u00een continuare.<\/p>\n","protected":false},"author":1,"featured_media":3923,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5,11],"tags":[492,925,897,882],"class_list":["post-3920","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-analytics","category-noutati","tag-ecommerce","tag-ga4","tag-gaaw","tag-grafice-interactive"],"_links":{"self":[{"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/posts\/3920","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/comments?post=3920"}],"version-history":[{"count":5,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/posts\/3920\/revisions"}],"predecessor-version":[{"id":3928,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/posts\/3920\/revisions\/3928"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/media\/3923"}],"wp:attachment":[{"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/media?parent=3920"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/categories?post=3920"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/tags?post=3920"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}