{"id":3908,"date":"2024-08-29T14:39:45","date_gmt":"2024-08-29T11:39:45","guid":{"rendered":"https:\/\/webanalyst.ro\/?p=3908"},"modified":"2024-08-29T14:39:45","modified_gmt":"2024-08-29T11:39:45","slug":"ga4-benchmarks","status":"publish","type":"post","link":"https:\/\/webanalyst.ro\/blog\/2024\/ga4-benchmarks\/","title":{"rendered":"Benchmarking \u00een Google Analytics 4"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Benchmarks<\/strong> sunt metricele care te ajut\u0103 s\u0103 compari performan\u021bele site-ului sau aplica\u021biei cu alte aplica\u021bii din industrie.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Versiunile trecute de Google Analytics ne-au adus rapoarte de benckmarking. Primele au ap\u0103rut chiar \u00een 2008, dar cred c\u0103 to\u021bi suntem familiari cu rapoartele ap\u0103rute \u00een septembrie 2014 \u00een Universal Analytics.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Google Analytics 4 nu a avut benchmarks \u00een cei 5 ani de la apari\u021bie, dar acest lucru se va schimba \u00een cur\u00e2nd. Toate detaliile despre metricele benchmarks din GA4 vor fi prezentate \u00een continuarea acestui articol.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"688\" height=\"516\" src=\"https:\/\/webanalyst.ro\/blog\/wp-content\/uploads\/2024\/08\/ga4-benchmarking-data.png\" alt=\"\" class=\"wp-image-3915\" srcset=\"https:\/\/webanalyst.ro\/blog\/wp-content\/uploads\/2024\/08\/ga4-benchmarking-data.png 688w, https:\/\/webanalyst.ro\/blog\/wp-content\/uploads\/2024\/08\/ga4-benchmarking-data-300x225.png 300w, https:\/\/webanalyst.ro\/blog\/wp-content\/uploads\/2024\/08\/ga4-benchmarking-data-150x113.png 150w\" sizes=\"auto, (max-width: 688px) 100vw, 688px\" \/><\/figure>\n\n\n\n<!--more-->\n\n\n\n<h2 class=\"wp-block-heading\">Activarea Benchmarks \u00een GA4<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Google a anun\u021bat zilele trecute detalii despre <strong>benckmarking metrics<\/strong>, semn c\u0103 acestea vor ap\u0103rea foarte cur\u00e2nd \u00een cea mai recent\u0103 versiune de Google Analytics.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00cen primul r\u00e2nd, pentru a le avea active \u00een contul de Google Analytics, trebuie s\u0103 v\u0103 da\u021bi acordul pentru ca datele voastre s\u0103 fie folosite \u00een predic\u021bii, modelarea datelor \u0219i benckmarking. Acest lucru se realizeaz\u0103 din <em>Admin<\/em>, sec\u021biunea <em>Account details<\/em>, acolo unde trebuie bifat\u0103 op\u021biunea <em>Modeling contributions &amp; business insights<\/em>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Fiind un site personal, am activat aceast\u0103 op\u021biune. \u00cen cazul site-ului unei organiza\u021bii, a\u0219 a\u0219tepta s\u0103 aflu mai multe despre acest consin\u021b\u0103m\u00e2nt, dup\u0103 care a\u0219 cere p\u0103rerea persoanelor avizate din respectiva organiza\u021bie.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Activarea grupului de referin\u021b\u0103<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Odat\u0103 ce metricele de benckmarking vor fi disponibile \u00een contul de Google Analytics, vom avea posibilitatea s\u0103 ne alegem grupul de referin\u021b\u0103 cu care vrem s\u0103 fim compara\u021bi.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00cen englez\u0103, acesta se nume\u0219te <em>Peer group<\/em>, iar din imaginile oferite de Google, observ\u0103m c\u0103 \u00een noul Google Analytics vom avea la dispozi\u021bie mult mai multe categorii \u0219i subcategorii din care s\u0103 ne putem alege site-urile cu care s\u0103 fim compara\u021bi.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1051\" height=\"601\" src=\"https:\/\/webanalyst.ro\/blog\/wp-content\/uploads\/2024\/08\/ga4-peer-group.png\" alt=\"\" class=\"wp-image-3911\" srcset=\"https:\/\/webanalyst.ro\/blog\/wp-content\/uploads\/2024\/08\/ga4-peer-group.png 1051w, https:\/\/webanalyst.ro\/blog\/wp-content\/uploads\/2024\/08\/ga4-peer-group-300x172.png 300w, https:\/\/webanalyst.ro\/blog\/wp-content\/uploads\/2024\/08\/ga4-peer-group-150x86.png 150w, https:\/\/webanalyst.ro\/blog\/wp-content\/uploads\/2024\/08\/ga4-peer-group-768x439.png 768w\" sizes=\"auto, (max-width: 1051px) 100vw, 1051px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Doar \u00een primul grup avem 25 de categorii din care s\u0103 alegem, un lucru impresionant, a\u0219 putea spune. Acestea sunt:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Arts &amp; Entertainment<\/li>\n\n\n\n<li>Autos &amp; Vehicles<\/li>\n\n\n\n<li>Beauty &amp; Fitness<\/li>\n\n\n\n<li>Books &amp; Literature<\/li>\n\n\n\n<li>Business &amp; Industrial<\/li>\n\n\n\n<li>Computers &amp; Electronics<\/li>\n\n\n\n<li>Finance<\/li>\n\n\n\n<li>Food &amp; Drink<\/li>\n\n\n\n<li>Games<\/li>\n\n\n\n<li>Health<\/li>\n\n\n\n<li>Hobbies &amp; Leisure<\/li>\n\n\n\n<li>Home &amp; Garden<\/li>\n\n\n\n<li>Internet &amp; Telecom<\/li>\n\n\n\n<li>Jobs &amp; Education<\/li>\n\n\n\n<li>Law &amp; Government<\/li>\n\n\n\n<li>News<\/li>\n\n\n\n<li>Online Communities<\/li>\n\n\n\n<li>People &amp; Society<\/li>\n\n\n\n<li>Pets &amp; Animals<\/li>\n\n\n\n<li>Real Estate<\/li>\n\n\n\n<li>Reference<\/li>\n\n\n\n<li>Science<\/li>\n\n\n\n<li>Shopping<\/li>\n\n\n\n<li>Sports<\/li>\n\n\n\n<li>Travel &amp; Transportation<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Metricele pentru compara\u021bii<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Google Analytics 4 nu va avea rapoarte noi pentru bencksmarks, a\u0219a cum am avut \u00een Universal Analytics. \u00cen schimb, acestea vor ap\u0103rea \u00een rapoartele actuale.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1052\" height=\"602\" src=\"https:\/\/webanalyst.ro\/blog\/wp-content\/uploads\/2024\/08\/ga4-benchmarking-metrics.png\" alt=\"\" class=\"wp-image-3912\" srcset=\"https:\/\/webanalyst.ro\/blog\/wp-content\/uploads\/2024\/08\/ga4-benchmarking-metrics.png 1052w, https:\/\/webanalyst.ro\/blog\/wp-content\/uploads\/2024\/08\/ga4-benchmarking-metrics-300x172.png 300w, https:\/\/webanalyst.ro\/blog\/wp-content\/uploads\/2024\/08\/ga4-benchmarking-metrics-150x86.png 150w, https:\/\/webanalyst.ro\/blog\/wp-content\/uploads\/2024\/08\/ga4-benchmarking-metrics-768x439.png 768w\" sizes=\"auto, (max-width: 1052px) 100vw, 1052px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u00cen func\u021bie de raport, avem de ales dintre urm\u0103toarele metrice:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Acquisition<\/strong>\n<ul class=\"wp-block-list\">\n<li>New user rate<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Engagement<\/strong>\n<ul class=\"wp-block-list\">\n<li>Average engagement time per session<\/li>\n\n\n\n<li>Average engagement time per user<\/li>\n\n\n\n<li>Average session duration<\/li>\n\n\n\n<li>Engagement rate<\/li>\n\n\n\n<li>Engaged sessions per user<\/li>\n\n\n\n<li>Event count per user<\/li>\n\n\n\n<li>Events per session<\/li>\n\n\n\n<li>Session key event rate<\/li>\n\n\n\n<li>Sessions per user<\/li>\n\n\n\n<li>User key event rate<\/li>\n\n\n\n<li>Views per session<\/li>\n\n\n\n<li>Views per user<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Retention<\/strong>\n<ul class=\"wp-block-list\">\n<li>Bounce rate<\/li>\n\n\n\n<li>Daily active users \/ Monthly active users (DAU \/ MAU)<\/li>\n\n\n\n<li>Daily active users \/ Weekly active users (DAU \/ WAU)<\/li>\n\n\n\n<li>Weekly active users \/ Monthly active users (WAU \/ MAU)<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Monetization<\/strong>\n<ul class=\"wp-block-list\">\n<li>Add to carts per user<\/li>\n\n\n\n<li>Average revenue per user (ARPU)<\/li>\n\n\n\n<li>Average revenue per paying user (ARPPU)<\/li>\n\n\n\n<li>Average purchase revenue per user<\/li>\n\n\n\n<li>Checkouts per user<\/li>\n\n\n\n<li>First-time purchaser rate (FTP rate)<\/li>\n\n\n\n<li>First-time purchasers per new user<\/li>\n\n\n\n<li>Paying monthly active users \/ Daily active users (PMAU \/ DAU)<\/li>\n\n\n\n<li>Paying weekly active users \/ Daily active users (PWAU \/ DAU)<\/li>\n\n\n\n<li>Total ad revenue per user<\/li>\n\n\n\n<li>Transactions per purchaser<\/li>\n\n\n\n<li>Transactions per user<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">C\u00e2t de util este GA4 Benchmarking?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Google continu\u0103 trendul despre care am mai scris de c\u00e2teva ori anul acesta, \u00eencerc\u00e2nd s\u0103 aduc\u0103 \u00een ultima versiune de analytics c\u00e2t mai multe lucruri cu care utilizatorii erau deja obi\u0219nui\u021bi din versiunile anterioare? Dar sunt toate acestea utile?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Uit\u00e2ndu-m\u0103 peste lista de indicatori de mai sus, m\u0103 bucur s\u0103 v\u0103d c\u0103 metricele puse la dispozi\u021bia utilizatorilor sunt \u00een general indicatori relativi. Adic\u0103 nu se compar\u0103 num\u0103rul de sesiuni \u00eentre pagini cum au f\u0103cut gre\u0219it \u00een trecut. \u00cen schimb, pot fi comparate rata de conversie sau procentul utilizatorilor noi.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Este un pas \u00eenainte, dar trebuie s\u0103 \u021binem cont c\u0103 nu \u0219tim care sunt site-urile sau aplica\u021biile cu care suntem compara\u021bi. Fiecare site are istoricul s\u0103u. Poate unele site-uri cu care suntem compara\u021bi sunt foarte noi sau poate sunt foarte vechi, au brand \u0219i utilizatori loiali. Repet, utilizatorii de Google Analytics nu au aceste informa\u021bii, deci cred c\u0103 ar trebui s\u0103 manife\u0219te pruden\u021b\u0103 fa\u021b\u0103 de cifrele pe care le vor vedea \u00een benchmarking.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00cen plus, niciodat\u0103 nu vom fi compara\u021bi cu un singur competitor, ci cu o medie realizat\u0103 dintr-un num\u0103r mai mare de aplica\u021bii pe care Google Analytics le consider\u0103, corect sau nu, competi\u021bie.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pentru cei interesa\u021bi \u0219i de alte schimb\u0103ri aduse anul acesta la Google Analytics 4, recomand articolul meu din iunie, <a href=\"https:\/\/webanalyst.ro\/blog\/2024\/ga4-devine-google-analytics\/\">GA4 devine Google Analytics<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Benchmarks sunt metricele care te ajut\u0103 s\u0103 compari performan\u021bele site-ului sau aplica\u021biei cu alte aplica\u021bii din industrie. Versiunile trecute de Google Analytics ne-au adus rapoarte de benckmarking. Primele au ap\u0103rut chiar \u00een 2008, dar cred c\u0103 to\u021bi suntem familiari cu rapoartele ap\u0103rute \u00een septembrie 2014 \u00een Universal Analytics. Google Analytics 4 nu a avut benchmarks [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3909,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5,11],"tags":[963,965,964,925,897],"class_list":["post-3908","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-analytics","category-noutati","tag-benchmark","tag-benchmarking","tag-benchmarks","tag-ga4","tag-gaaw"],"_links":{"self":[{"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/posts\/3908","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/comments?post=3908"}],"version-history":[{"count":5,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/posts\/3908\/revisions"}],"predecessor-version":[{"id":3917,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/posts\/3908\/revisions\/3917"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/media\/3909"}],"wp:attachment":[{"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/media?parent=3908"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/categories?post=3908"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/tags?post=3908"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}