{"id":3870,"date":"2024-06-30T13:29:00","date_gmt":"2024-06-30T10:29:00","guid":{"rendered":"https:\/\/webanalyst.ro\/?p=3870"},"modified":"2024-06-30T13:29:00","modified_gmt":"2024-06-30T10:29:00","slug":"ga4-devine-google-analytics","status":"publish","type":"post","link":"https:\/\/webanalyst.ro\/blog\/2024\/ga4-devine-google-analytics\/","title":{"rendered":"GA4 devine Google Analytics"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Versiunile mai vechi de Google Analytics se \u00eenchid ast\u0103zi, singura versiune care va mai putea fi accesat\u0103 fiind Google Analytics 4, o versiune lansat\u0103 \u00een urm\u0103 cu 5 ani, cu numele de <a href=\"https:\/\/webanalyst.ro\/blog\/2019\/google-analytics-app-web\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google Analytics App + Web<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00cen acest sens, echipa din spatele Google Analytics a anun\u021bat mai multe actualiz\u0103ri \u00een ultimele s\u0103pt\u0103m\u00e2ni, precum \u0219i fun\u021bionalit\u0103\u021bi pe care le vom vedea \u00een urm\u0103toarele luni \u00een conturile de analytics. Le voi detalia pe toate \u00een acest articol.<\/p>\n\n\n\n<!--more-->\n\n\n\n<h2 class=\"wp-block-heading\">Advertising segments<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Audien\u021bele create \u00een Google Analytics \u0219i sincronizate cu Google Ads sau alte produse de publicitate de la Google pot fi v\u0103zute de acum \u0219i \u00een raportul numit <em>Advertising segments<\/em>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Acesta poate fi g\u0103sit sub sec\u021biunea <em>Advertising<\/em>, sub butonul de <em>Tools<\/em>. Un exemplu de pe un site Google poate fi v\u0103zut \u0219i \u00een imaginea de deasupra acestui articol.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Raportul este asem\u0103n\u0103tor cu ce vedem \u00een <em>Audience manager<\/em> din Google Ads. Pentru fiecare audien\u021b\u0103 sau segment, vom vedea m\u0103rimea listei de utilizatori pentru campaniile de Search, YouTube, Display \u0219i Gmail.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">S\u0103 nu uit\u0103m c\u0103 audien\u021bele trebuie s\u0103 aib\u0103 o dimensiune minim\u0103 pentru a putea fi folosite \u00een Google Ads:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Minim 140 de vizitatori activi \u00een ultimele 30 de zile pentru <strong>Google Display Network<\/strong><\/li>\n\n\n\n<li>Minim 1000 de vizitatori activi \u00een ultimele 30 de zile pentru <strong>Google Search Network<\/strong><\/li>\n\n\n\n<li>Minim 1000 de vizitatori activi \u00een ultimele 30 de zile pentru <strong>YouTube Ads<\/strong><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Key Event Rate \u00een rapoarte standard<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Am scris recent despre <a href=\"https:\/\/webanalyst.ro\/blog\/2024\/ga4-date-ranges\/\" target=\"_blank\" rel=\"noreferrer noopener\">modific\u0103rile de interfa\u021b\u0103<\/a> pe care le face Google, astfel \u00eenc\u00e2t ultima versiune de GA s\u0103 fie mai apropiat\u0103 de versiunile precedente, pe care utilizatorii le cuno\u0219teau foarte bine.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O astfel de modificare este \u0219i introducerea metricelor <strong>User key event rate<\/strong> \u0219i <strong>Session key event rate<\/strong> \u00een rapoartele <em>User acquisition<\/em>, respectiv <em>Traffic acquisition<\/em>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Trebuie men\u021bionat c\u0103 aceste metrice vor ar\u0103ta ini\u021bial datele pentru toate <em><strong>Key events<\/strong><\/em> setate \u00een contul de analytics. Avem op\u021biunea manual\u0103 de a selecta un singur eveniment dintre acestea, dar acest lucru trebuie f\u0103cut dup\u0103 fiecare \u00eenc\u0103rcare a paginii cu raportul.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"916\" height=\"537\" src=\"https:\/\/webanalyst.ro\/blog\/wp-content\/uploads\/2024\/06\/ga-key-event-rate.png\" alt=\"\" class=\"wp-image-3878\" srcset=\"https:\/\/webanalyst.ro\/blog\/wp-content\/uploads\/2024\/06\/ga-key-event-rate.png 916w, https:\/\/webanalyst.ro\/blog\/wp-content\/uploads\/2024\/06\/ga-key-event-rate-300x176.png 300w, https:\/\/webanalyst.ro\/blog\/wp-content\/uploads\/2024\/06\/ga-key-event-rate-150x88.png 150w, https:\/\/webanalyst.ro\/blog\/wp-content\/uploads\/2024\/06\/ga-key-event-rate-768x450.png 768w\" sizes=\"auto, (max-width: 916px) 100vw, 916px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Dac\u0103 vrem rata de conversie pentru un singur eveniment, avem posibilitatea s\u0103 folosim <a href=\"https:\/\/webanalyst.ro\/blog\/2024\/ga4-calculated-metrics\/\" target=\"_blank\" rel=\"noreferrer noopener\">metrice calculate<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Date Realtime pentru ultimele 5 minute<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Google Analytics 4 prezint\u0103 \u00een raportul Realtime date pentru ultilemel 30 de minute, \u00een timp ce Universal Analytics prezenta date pentru ultimele 5 minute.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"629\" height=\"264\" src=\"https:\/\/webanalyst.ro\/blog\/wp-content\/uploads\/2024\/06\/ga-real-time.png\" alt=\"\" class=\"wp-image-3879\" srcset=\"https:\/\/webanalyst.ro\/blog\/wp-content\/uploads\/2024\/06\/ga-real-time.png 629w, https:\/\/webanalyst.ro\/blog\/wp-content\/uploads\/2024\/06\/ga-real-time-300x126.png 300w, https:\/\/webanalyst.ro\/blog\/wp-content\/uploads\/2024\/06\/ga-real-time-150x63.png 150w\" sizes=\"auto, (max-width: 629px) 100vw, 629px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Pentru a ajunge la un consens, GA4 a \u00eenceput s\u0103 arate num\u0103rul de utilizatori unici at\u00e2t pentru ultimele 30 de minute, c\u00e2t \u0219i pentru ultimele 5 minute.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Import de date<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Custom event data import<\/em> se nume\u0219te func\u021bionalitatea care permite importul de date despre evenimente \u00een Google Analytics 4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00cenainte de a importa datele, este nevoie s\u0103 setezi dimensiuni personalizate la nivel de eveniment. Ulterior, este creata o nou\u0103 surs\u0103 de date \u0219i este importat fi\u0219ierul (.csv sau prin protocolul SFTP).<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"780\" src=\"https:\/\/webanalyst.ro\/blog\/wp-content\/uploads\/2024\/06\/ga-create-data-source.png\" alt=\"\" class=\"wp-image-3880\" srcset=\"https:\/\/webanalyst.ro\/blog\/wp-content\/uploads\/2024\/06\/ga-create-data-source.png 960w, https:\/\/webanalyst.ro\/blog\/wp-content\/uploads\/2024\/06\/ga-create-data-source-300x244.png 300w, https:\/\/webanalyst.ro\/blog\/wp-content\/uploads\/2024\/06\/ga-create-data-source-150x122.png 150w, https:\/\/webanalyst.ro\/blog\/wp-content\/uploads\/2024\/06\/ga-create-data-source-768x624.png 768w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Este o op\u021biune pe care Google vrea s\u0103 bifeze c\u0103 o are, de\u0219i cred c\u0103 extrem de pu\u021bini utilizatori o vor folosi. Cei care vor s\u0103 vad\u0103 surse de date impreun\u0103, le pot importa pe acestea, inclusiv pe cele din GA, \u00een Google BigQuery sau \u00eentr-un alt serviciu de cloud.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Export de date \u00een email \u0219i Google Sheets<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Datele din Google Analytics 4 au putut fi mereu exportate de c\u0103tre utilizatori prin diverse metode, \u00een func\u021bie \u0219i de nivelul de acces pe care \u00eel de\u021bin.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Rapoartele standard au un buton numit <em>Share this report<\/em>, sub care se afl\u0103 mai multe op\u021biuni de export al datelor din repsectivul raport. Pentru rapoartele personalizate, exist\u0103 un buton numit <em>Export data<\/em>, care are aproximativ acelea\u0219i op\u021biuni.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Administratorii propriet\u0103\u021bilor din Google Analytics au acum posibilitatea de a trimite un <strong>email instant cu datele dintr-un raport<\/strong>. Anul trecut li s-a dat \u0219i posibilitatea de a trimite <a href=\"https:\/\/webanalyst.ro\/blog\/2023\/ga4-email\/\" target=\"_blank\" rel=\"noreferrer noopener\">email-uri programate cu raportele din GA4<\/a>, iar de aproximativ o lun\u0103 au \u0219i posibilitatea de a trimite email-uri instantaneu.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"809\" height=\"376\" src=\"https:\/\/webanalyst.ro\/blog\/wp-content\/uploads\/2024\/06\/ga-share-email.png\" alt=\"\" class=\"wp-image-3881\" srcset=\"https:\/\/webanalyst.ro\/blog\/wp-content\/uploads\/2024\/06\/ga-share-email.png 809w, https:\/\/webanalyst.ro\/blog\/wp-content\/uploads\/2024\/06\/ga-share-email-300x139.png 300w, https:\/\/webanalyst.ro\/blog\/wp-content\/uploads\/2024\/06\/ga-share-email-150x70.png 150w, https:\/\/webanalyst.ro\/blog\/wp-content\/uploads\/2024\/06\/ga-share-email-768x357.png 768w\" sizes=\"auto, (max-width: 809px) 100vw, 809px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">To\u021bi utilizatorii au posibilitatea de a exporta fi\u0219iere cu date. P\u00e2n\u0103 acum, puteau exporta \u00een fi\u0219iere CSV \u0219i PDF, iar rapoartele personalizate puteau fi exportate \u0219i drept fi\u0219ier TSV. De acum \u00eenainte, vor avea posibilitatea s\u0103 exporte orice fel de raport \u0219i spre Google Sheets.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Rapoartele din Google Analytics vor ap\u0103rea \u00een Google Sheets, \u00een folder-ul numit Downloads. Fi\u0219ierele exportate \u00een acest fel trebuie s\u0103 aib\u0103 maxim 5000 de linii de date!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Ce urmeaz\u0103 \u00een Google Analytics<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Au trecut aproximativ cinci ani de c\u00e2nd avem aces la <em>noul<\/em> Google Analytics, dar acesta \u00eenc\u0103 nu are toate func\u021bionalit\u0103\u021bile pe care le aveau cele vechi. Sigur, la unele dintre acestea vor renun\u021ba, iar altele vor fi introduse pe parcurs.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pentru ca utilizatorii s\u0103 se simt\u0103 \u00een siguran\u021b\u0103, mai ales c\u0103 nu vor mai avea acces la versiunile vechi (lucru valabil inclusiv pentru clien\u021bii corporate), Google a anun\u021bat oficial c\u00e2teva func\u021bionalit\u0103\u021bi pe care le vom primi anul acesta \u00een analytics:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Raportare Cross-Channel<\/strong> &#8211; Google Analytics va importa date din mai multe re\u021bele de publicitate, printre care Pinterest, Reddit \u0219i Snap; de asemenea, vor avea \u0219i date despre afi\u0219\u0103ri pentru Campaign Manager 360;<\/li>\n\n\n\n<li><strong>Planificare \u0219i bugetare campanii<\/strong> &#8211; se pare c\u0103 anul acesta vom avea, \u00een stadiu beta, un instrument de <em>cross-channel budgeting<\/em>; concret, vom seta un obiectiv pentru campanii, iar acesta ne va ar\u0103ta cum ar trebui s\u0103 \u00eemp\u0103r\u021bim bugetul pentru campaniile pe care el le cunoa\u0219te (probabil cele de la punctul anterior, plus cele din produsele Google);<\/li>\n\n\n\n<li><strong>Preg\u0103tire pentru 1st party cookies<\/strong> &#8211; ne preg\u0103tim pentru momentul \u00een care Google Chrome nu va mai accepta cookie-uri ter\u021be; produsele Google au anun\u021bat deja <em>enhanced conversions<\/em>, iar acest lucru va fi extins anul acesta;<\/li>\n\n\n\n<li><strong>Insights din AI<\/strong> &#8211; Google Analytics 4 a avut de la \u00eenceput anumite func\u021bionalit\u0103\u021bi (dar e discutabil c\u00e2t sunt de utile pentru utilizatori), iar acum promite c\u0103 le va extinde; se pare c\u0103 cele noi ne vor ajuta s\u0103 avem datele mai rapid, pentru ca acestea s\u0103 poat\u0103 fi folosite inclusiv la bugetarea campaniilor de care am scris mai sus.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Voi urm\u0103ri \u0219i voi reveni cu articole atunci c\u00e2nd vom putea folosi noile func\u021bional\u0103\u021bi din Google Analytics, pentru a vedea dac\u0103 vin cu adev\u0103rat cu ceva nou.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Versiunile mai vechi de Google Analytics se \u00eenchid ast\u0103zi, singura versiune care va mai putea fi accesat\u0103 fiind Google Analytics 4, o versiune lansat\u0103 \u00een urm\u0103 cu 5 ani, cu numele de Google Analytics App + Web. \u00cen acest sens, echipa din spatele Google Analytics a anun\u021bat mai multe actualiz\u0103ri \u00een ultimele s\u0103pt\u0103m\u00e2ni, precum \u0219i [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3877,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5,4,11,9],"tags":[557,925,897,856,565,472],"class_list":["post-3870","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-analytics","category-marketing-and-advertising","category-noutati","category-social-media-marketing","tag-export","tag-ga4","tag-gaaw","tag-google-ads","tag-import-date","tag-real-time"],"_links":{"self":[{"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/posts\/3870","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/comments?post=3870"}],"version-history":[{"count":2,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/posts\/3870\/revisions"}],"predecessor-version":[{"id":3882,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/posts\/3870\/revisions\/3882"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/media\/3877"}],"wp:attachment":[{"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/media?parent=3870"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/categories?post=3870"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/tags?post=3870"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}