2023 a fost anul de cotitur\u0103, \u00een care Google Analytics a renun\u021bat la versiunea gratuit\u0103 de Universal Analytics pentru majoritatea clien\u021bilor. Acela\u0219i lucru se va \u00eent\u00e2mpla anul acesta \u0219i cu clien\u021bii premium de analytics.<\/p>\n\n\n\n
Sunt 15 ani de c\u00e2nd fac rezumate anuale cu cele mai importante modific\u0103ri aduse de Google Analytics, precum \u0219i de alte produse oferite de Google \u00een suita de analytics.<\/p>\n\n\n\n
Pute\u021bi g\u0103si versiunile anterioare aici: 2022<\/a>, 2021<\/a>, 2020<\/a>, 2019<\/a>, 2018<\/a>, 2017<\/a>, 2016<\/a>, 2015<\/a>, 2014<\/a>, 2013<\/a>, 2012<\/a>, 2011<\/a>, 2010<\/a>, 2009<\/a>. \u00cen 2023, am scris 35 de articole pe blog cu nout\u0103\u021bile aduse de produse de analytics. G\u0103si\u021bi mai jos cele mai importante nout\u0103\u021bi aduse la produsele Google.<\/p>\n\n\n\n\n\n\n\n Ultimul an a adus multe modific\u0103ri importante la Google Analytics 4:<\/p>\n\n\n\n A trecut ceva timp de c\u00e2nd Data Studio a fost redenumit \u00een Looker Studio, dar mul\u021bi dintre utilizatori \u00eenc\u0103 prefer\u0103 vechiul nume. Cel mai important este c\u0103 acest produs se dezvolt\u0103 constant. Am scris articole cu principalele actualiz\u0103ri ale acestuia din ultimul an:<\/p>\n\n\n\n Google Tag Manager a continuat dezoltarea produsului server-side. \u00cen partea de \u0219tiri \u201epentru toat\u0103 lumea\u201d, adic\u0103 \u0219i pentru cei care folosesc GTM clasic, avem:<\/p>\n\n\n\n Exist\u0103 \u0219i produse care nu sunt de digital analytics, dar care ne pot influen\u021ba actuvitatea, dup\u0103 cum o s\u0103 vede\u021bi mai jos:<\/p>\n\n\n\n Nu puteam s\u0103 scriu \u00een acest rezumat despre Chrome \u0219i s\u0103 nu scriu despre Firefox, a\u0219a c\u0103, \u00een premier\u0103, am introdus \u0219i aceast\u0103 sec\u021biune cu alte informa\u021bii utile \u00een zona de analytics, dar nu de la Google:<\/p>\n\n\n\n 2023 a fost un an cel pu\u021bin interesant \u00een zona de digital analytics. Au disp\u0103rut Universal Analytics \u0219i Google Optimize. Anul acesta se anun\u021b\u0103 cel pu\u021bin la fel de interesant. Universal Analytics va disp\u0103rea de tot, dar p\u00e2n\u0103 atunci Google trebuie s\u0103 fac\u0103 anumite actualiz\u0103ri importante la GA4. Utilizatorii vor avea tot mai multe protec\u021bii \u00een browser, nu prea mai po\u021bi face analytics f\u0103r\u0103 BigQuery \u0219i f\u0103r\u0103 c\u00e2teva sisteme de dashboard-ing, unde b\u0103t\u0103lia pare a fi c\u00e2\u0219tigat\u0103 de Microsoft Power BI<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":" 2023 a fost anul de cotitur\u0103, \u00een care Google Analytics a renun\u021bat la versiunea gratuit\u0103 de Universal Analytics pentru majoritatea clien\u021bilor. Acela\u0219i lucru se va \u00eent\u00e2mpla anul acesta \u0219i cu clien\u021bii premium de analytics. Sunt 15 ani de c\u00e2nd fac rezumate anuale cu cele mai importante modific\u0103ri aduse de Google Analytics, precum \u0219i de alte […]<\/p>\n","protected":false},"author":1,"featured_media":3693,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5,867,730],"tags":[],"class_list":["post-3691","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-analytics","category-google-data-studio","category-google-tag-manager-2"],"_links":{"self":[{"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/posts\/3691","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/comments?post=3691"}],"version-history":[{"count":16,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/posts\/3691\/revisions"}],"predecessor-version":[{"id":3904,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/posts\/3691\/revisions\/3904"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/media\/3693"}],"wp:attachment":[{"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/media?parent=3691"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/categories?post=3691"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/tags?post=3691"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}Google Analytics<\/h2>\n\n\n\n
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Google Looker Studio<\/h1>\n\n\n\n
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Google Tag Manager<\/h2>\n\n\n\n
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Alte produse Google<\/h2>\n\n\n\n
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Alte produse non-Google<\/h2>\n\n\n\n
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2024<\/h2>\n\n\n\n