{"id":3682,"date":"2023-12-08T13:52:58","date_gmt":"2023-12-08T11:52:58","guid":{"rendered":"https:\/\/webanalyst.ro\/?p=3682"},"modified":"2024-08-09T12:39:12","modified_gmt":"2024-08-09T09:39:12","slug":"modificari-google-analytics-4","status":"publish","type":"post","link":"https:\/\/webanalyst.ro\/blog\/2023\/modificari-google-analytics-4\/","title":{"rendered":"Modific\u0103ri la Google Analytics 4"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Anul 2023 se termin\u0103 cu mai multe anu\u021buri cel pu\u021bin interesante pentru datele colectate de Google Analytics 4. \u00cen ultimele trei zile, Google a anun\u021bat mai multe schimb\u0103ri la modul \u00een care va afi\u0219a datele \u00een GA4. Le voi prezenta \u00een continuarea acestui articol.<\/p>\n\n\n\n<!--more-->\n\n\n\n<h2 class=\"wp-block-heading\">Actualizare la datele setate \u00een rapoarte Explore<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Rapoartele personalizate, pe care le cre\u0103m \u00een sec\u021biunea <a href=\"https:\/\/webanalyst.ro\/blog\/2022\/explorations-rapoarte-personalizate\/\" target=\"_blank\" rel=\"noreferrer noopener\">Explore<\/a> din Google Analytics 4, vor avea date calendaristice mai bune dec\u00e2t p\u00e2n\u0103 acum.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"614\" height=\"685\" src=\"https:\/\/webanalyst.ro\/blog\/wp-content\/uploads\/2023\/12\/ga4-explorations-date.png\" alt=\"\" class=\"wp-image-3685\" srcset=\"https:\/\/webanalyst.ro\/blog\/wp-content\/uploads\/2023\/12\/ga4-explorations-date.png 614w, https:\/\/webanalyst.ro\/blog\/wp-content\/uploads\/2023\/12\/ga4-explorations-date-269x300.png 269w, https:\/\/webanalyst.ro\/blog\/wp-content\/uploads\/2023\/12\/ga4-explorations-date-134x150.png 134w\" sizes=\"auto, (max-width: 614px) 100vw, 614px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Un raport pe care \u00eel setam s\u0103 ne arate ultimele 28 de zile, ne ar\u0103ta acest lucru, dar raportat la ziua \u00een care a fost creat. De acum, acest lucru se va face raportat la ziua \u00een care ne uit\u0103m, ceea ce este mult mai util pentru cei care urm\u0103resc acel raport, mai ales dac\u0103 sunt alte persoane dec\u00e2t cea care l-a creat, pentru c\u0103 ace\u0219tia nu pot schimba data.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Informa\u021biile Google Signals dispar din raportare<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Google Analytics a anun\u021bat oficial to\u021bi utiliztorii c\u0103 datele din Google Signals vor disp\u0103rea din rapoarte, \u00eencep\u00e2nd cu februarie 2024. Este un lucru important, pentru c\u0103 Signals schimba inclusiv num\u0103rul de unici pe care \u00eei are un site sau o aplica\u021bie urm\u0103rite prin GA.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dincolo de confuzia ini\u021bial\u0103, cred c\u0103 este un lucru bun c\u0103 informa\u021biile din Google Signals nu vor mai ap\u0103rea. P\u00e2n\u0103 acum, acestea creau mult\u0103 confuzie. Aveai un num\u0103r de utilizatori unici \u00een interfa\u021ba Google Analytics \u0219i un alt num\u0103r dac\u0103 urm\u0103reai acela\u0219i indicator Google Analytics, dar prin Google BigQuery.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mul\u021bi clien\u021bi de Google Analytics nu \u00eenteleg care dintre datele prezentate acolo sunt reale \u0219i care sunt estim\u0103ri, pun\u00e2ndu-le pe toate \u00een aceea\u0219i barc\u0103. Dac\u0103 vor disp\u0103rea aceste date estimate, cred c\u0103 va fi mult mai clar \u0219i mai simplu pentru toat\u0103 lumea s\u0103 \u00een\u021beleag\u0103 datele din GA.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pe l\u00e2ng\u0103 simplificarea rapoartelor, cred c\u0103 Google a luat aceast\u0103 m\u0103sur\u0103 av\u00e2nd \u00een vedere legisla\u021bia \u0219i regulamentele privind intimitatea utilizatorilor din diverse zone \u0219i \u021b\u0103ri. A\u0219a cum \u0219tim, \u00een Uniunea European\u0103 avem GDPR, care a cazat ceva probleme pentru proprietarii de site-uri sau aplica\u021bii care folosesc Google Analytics.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Audien\u021be Google Analytics create \u00een Google Ads<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">M\u0103sura de mai sus exclude datele Google Signals din raportarea Google Analytics. Asta nu \u00eenseamn\u0103 c\u0103 Google Signals dispare. \u00cen continuare, utilizatorii vor fi cataloga\u021bi \u00een func\u021bie de interese \u0219i demografice dup\u0103 datele colectate \u00een Google Signals. Dispare raportarea (r\u0103m\u00e2ne s\u0103 vedem mai multe detalii aici), dar r\u0103m\u00e2n audien\u00e2ele create pe baza acestor informa\u021bii.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Astfel, tot zilele acestea, Google a anun\u021bat c\u0103 vom putea crea audien\u021be pe baza Google Analytics 4 \u0219i din Google Ads. Desigur, aceasta func\u021bionalitate va merge doar daca avem implementat&#8230; Google Signals.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pentru \u00eenceput, contul de Google Ads trebuie s\u0103 fie legat de proprietatea de Google Analytics 4. Leg\u0103tura dintre cele dou\u0103 trebuie s\u0103 accepte \u0219i auto-tagging. Pentru a crea noi audien\u021be, utilizatorul are nevoie de drepturi administrative la Google Ads \u0219i de acces , cel pu\u021bin de nivelul <em>Marketer<\/em>, la Google Analytics.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Noile audien\u021be se pot crea din campanii, atunci c\u00e2nd adaugi audien\u021be (butonul <em><strong>+ New Audience<\/strong><\/em>), dar \u0219i din sec\u021biunea <em>Tools<\/em>, unde avem <em><strong>Audience Manager<\/strong><\/em> \u00een zona de <em>Shared Library<\/em> (vezi imaginea de deasupra articolului).<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Audien\u021be \u0219i segmente \u00een Google Analytics 4<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Audien\u021bele din Google Analytics nu doar c\u0103 se pot crea din Google Ads, dar devin \u0219i ceva mai interesante, pentru c\u0103 se adaug\u0103 noi dimensiuni care stau la baza acestora.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Anul acesta, Google a venit cu mai multe <a href=\"https:\/\/webanalyst.ro\/blog\/2023\/ga4-audiente\/\" target=\"_blank\" rel=\"noreferrer noopener\">actualiz\u0103ri la crearea de audien\u021be din Google Analytics 4<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">S\u0103pt\u0103m\u00e2na aceasta au introdus noi dimensiuni la nivel de produs (<em>item-scoped dimensions<\/em>) care ne vor ajuta la segmente \u0219i audien\u021be \u00een GA4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Dimensiuni la nivel de produs adugate la crearea de <u>segmente<\/u>:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Item ID<\/li>\n\n\n\n<li>Item name<\/li>\n\n\n\n<li>Item brand<\/li>\n\n\n\n<li>Item variant<\/li>\n\n\n\n<li>Item affiliation<\/li>\n\n\n\n<li>Item category<\/li>\n\n\n\n<li>Item category<\/li>\n\n\n\n<li>Item category 2<\/li>\n\n\n\n<li>Item category 3<\/li>\n\n\n\n<li>Item category 4<\/li>\n\n\n\n<li>Item category 5<\/li>\n\n\n\n<li>Item promotion name<\/li>\n\n\n\n<li>Item promotion creative slot<\/li>\n\n\n\n<li>Item promotion creative name<\/li>\n\n\n\n<li>Item list ID<\/li>\n\n\n\n<li>Item list name<\/li>\n\n\n\n<li>Item list position<\/li>\n\n\n\n<li>Item location ID<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Dimensiuni la nivel de produs ad\u0103ugate la crearea de <u>audien\u021be<\/u>:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Item list ID<\/li>\n\n\n\n<li>Item list position<\/li>\n\n\n\n<li>Item location ID<\/li>\n\n\n\n<li>Item promotion creative name<\/li>\n\n\n\n<li>Item promotion creative slot<\/li>\n\n\n\n<li>Item promotion name<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Export audien\u021be 1P c\u0103tre Google Ad Manager<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Audien\u021bele create \u00een Google Analytics 4 pot fi importate \u0219i \u00een Google Ad Manager, iar acolo pot fi folosite ca segmente first-party, folosind <em>Publisher provided identifiers<\/em> (PPID).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sunt multe schimb\u0103ri f\u0103cute de Google Analytics \u00eentr-un timp foarte scurt. Unele dintre acestea sunt foarte bune, precum datele din rapoarte <em>Explore<\/em> sau noile tipuri de audien\u021be. Altele par promi\u021b\u0103toare, cum ar fi dispari\u021bia datelor <em>Google Signals<\/em> din raportare, dar a\u0219tept\u0103m s\u0103 le vedem pe toate implementate pentru a afla detalii.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Anul 2023 se termin\u0103 cu mai multe anu\u021buri cel pu\u021bin interesante pentru datele colectate de Google Analytics 4. \u00cen ultimele trei zile, Google a anun\u021bat mai multe schimb\u0103ri la modul \u00een care va afi\u0219a datele \u00een GA4. Le voi prezenta \u00een continuarea acestui articol.<\/p>\n","protected":false},"author":1,"featured_media":3683,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5,8],"tags":[],"class_list":["post-3682","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-analytics","category-search-engine-marketing"],"_links":{"self":[{"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/posts\/3682","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/comments?post=3682"}],"version-history":[{"count":3,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/posts\/3682\/revisions"}],"predecessor-version":[{"id":3688,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/posts\/3682\/revisions\/3688"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/media\/3683"}],"wp:attachment":[{"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/media?parent=3682"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/categories?post=3682"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/tags?post=3682"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}