{"id":3586,"date":"2023-10-22T20:55:06","date_gmt":"2023-10-22T17:55:06","guid":{"rendered":"https:\/\/webanalyst.ro\/?p=3586"},"modified":"2023-10-22T22:09:09","modified_gmt":"2023-10-22T19:09:09","slug":"ga4-checkout-journey","status":"publish","type":"post","link":"https:\/\/webanalyst.ro\/blog\/2023\/ga4-checkout-journey\/","title":{"rendered":"\u201eCheckout journey\u201d Funnel \u00een Google Analytics 4"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">\u00cen aceast\u0103 toamn\u0103, cea mai nou\u0103 versiune de Google Analytics \u0219i-a lansat al doilea raport standard de tip p\u00e2lnie (\u00een englez\u0103, <em>funnel<\/em>).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dac\u0103 \u00een luna mai au lansat raportul \u201e<a href=\"https:\/\/webanalyst.ro\/blog\/2023\/user-purchase-journey\/\" target=\"_blank\" rel=\"noreferrer noopener\">User purchase journey<\/a>\u201d, \u00een aceast\u0103 toamn\u0103 au lansat al doilea <em>funnel<\/em> pentru ecommerce. Raportul nou se nume\u0219te \u201eCheckout journey\u201d \u0219i analizeaz\u0103 detaliat ultimii pa\u0219i din procesul de cump\u0103rare al utilizatorilor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Acest raport poate fi utilizat pentru a identifica poten\u021bialele probleme \u00een procesul de <em>checkout<\/em> al unui magazin online. Detalii \u00een continuarea articolului.<\/p>\n\n\n\n<!--more-->\n\n\n\n<p class=\"wp-block-paragraph\">Primul raport standard de tip <em>funnel<\/em>, \u201e(User) Purchase journey\u201d prezint\u0103 traseul utilizatorilor, din momentul \u00een care au \u00eenceput sesiunea \u0219i p\u00e2n\u0103 c\u00e2nd au cump\u0103rat, \u00eens\u0103 nu detaliaz\u0103 pa\u0219ii din procesul de cump\u0103rare. Acest lucru \u00eel vedem \u00een \u201eCheckout journey\u201d, care \u00eencepe cu pasul de <em>Begin Checkout<\/em> \u0219i detaliaz\u0103 urm\u0103torii pa\u0219i din procesul de cump\u0103rare.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"263\" height=\"366\" src=\"https:\/\/webanalyst.ro\/blog\/wp-content\/uploads\/2023\/10\/ga4-checkout-menu.png\" alt=\"\" class=\"wp-image-3595\" srcset=\"https:\/\/webanalyst.ro\/blog\/wp-content\/uploads\/2023\/10\/ga4-checkout-menu.png 263w, https:\/\/webanalyst.ro\/blog\/wp-content\/uploads\/2023\/10\/ga4-checkout-menu-216x300.png 216w, https:\/\/webanalyst.ro\/blog\/wp-content\/uploads\/2023\/10\/ga4-checkout-menu-108x150.png 108w\" sizes=\"auto, (max-width: 263px) 100vw, 263px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Noul raport standard poate fi g\u0103sit \u00een interfa\u021ba de Google Analytics 4, \u00een pagina numit\u0103 <em>Reports<\/em> \u0219i de aici \u00een colec\u021bia <em>Life cycle<\/em>, dup\u0103 cum se poate vedea \u00een imaginea de mai sus.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00cen majoritatea conturilor, acesta va fi g\u0103sit sub sec\u021biunea <em>Monetization<\/em>, dar \u00een anumite cazuri poate fi sub sec\u021biunea \u201eDrive online sales\u201d sau sub alte sec\u021biuni, av\u00e2nd \u00een vedere c\u0103 meniul GA din partea st\u00e2ng\u0103 poate fi personalizat.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Pa\u0219ii din Funnel pentru \u201eCheckout journey\u201d<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Un raport funnel ne prezint\u0103 num\u0103rul utilizatorilor din fiecare pas din respectivul traseu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00cen cazul de fa\u021b\u0103, pa\u0219ii pentru traseul de Checkout sunt:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Begin checkout<\/strong> &#8211; num\u0103rul utilizatorilor care au ajuns \u00een pagina de detalii comand\u0103 (dup\u0103 pagina de vizualizare co\u0219), semnaliza\u021bi prin evenimentul <code>begin_checkout<\/code><\/li>\n\n\n\n<li><strong>Add shipping<\/strong> &#8211; num\u0103rul utilizatorilor care au ajuns la completarea adresei de expediere, conform evenimentului <code>add_shipping_info<\/code><\/li>\n\n\n\n<li><strong>Add payment<\/strong> &#8211; num\u0103rul utilizatorilor care au ajuns \u00een pagina de plat\u0103, conform evenimentului <code>add_payment_info<\/code><\/li>\n\n\n\n<li><strong>Purchase<\/strong> &#8211; num\u0103rul utilizatorilor care au cump\u0103rat, conform evenimentului <code>purchase<\/code><\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\">Indicatori din raportul \u201eCheckout journey\u201d<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Avem dou\u0103 <strong>metrice<\/strong> importante care sunt afi\u0219ate pentru fiecare pas din acest raport:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Abandonment rate<\/strong> &#8211; afi\u0219at\u0103 sub fiecare bar\u0103 din raport, reprezint\u0103 procentul utilizatorilor pierdu\u021bi \u00eentre pasul curent \u0219i pasul urm\u0103tor<\/li>\n\n\n\n<li><strong>Retention rate<\/strong> &#8211; este opusul metricei de mai sus \u0219i reprezint\u0103 procentul utilizatorilor care au trecut la urm\u0103torul pas prezentat \u00een <em>funnel<\/em><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Sub raport, este un tabel care afi\u0219eaz\u0103 cifrele \u00een func\u021bie de diverse <strong>dimensiuni<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Device category<\/strong> &#8211; tipul de dispozitiv (Desktop \/ Mobile \/ Tablet \/ smart tv) folosit de utilizatori<\/li>\n\n\n\n<li><strong>Country<\/strong> &#8211; \u021bara utilizatorilor<\/li>\n\n\n\n<li><strong>Region<\/strong> &#8211; regiunea sau jude\u021bul utilizatorilor<\/li>\n\n\n\n<li><strong>City<\/strong> &#8211; ora\u0219ul din care a fost accesat site-ul<\/li>\n\n\n\n<li><strong>Language<\/strong> &#8211; limba setat\u0103 \u00een browser-ul utilizatorului<\/li>\n\n\n\n<li><strong>Age<\/strong> &#8211; v\u00e2rsta estimat\u0103 de Google pentru utilizatori<\/li>\n\n\n\n<li><strong>Gender<\/strong> &#8211; sexul estimat de Google pentru utilizatori<\/li>\n\n\n\n<li><strong>Browser<\/strong> &#8211; navigatorul de internet folosit de utilizatori (precum Chrome, Safari sau Firefox)<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"358\" height=\"372\" src=\"https:\/\/webanalyst.ro\/blog\/wp-content\/uploads\/2023\/10\/ga4-checkout-dimensions.png\" alt=\"\" class=\"wp-image-3597\" srcset=\"https:\/\/webanalyst.ro\/blog\/wp-content\/uploads\/2023\/10\/ga4-checkout-dimensions.png 358w, https:\/\/webanalyst.ro\/blog\/wp-content\/uploads\/2023\/10\/ga4-checkout-dimensions-289x300.png 289w, https:\/\/webanalyst.ro\/blog\/wp-content\/uploads\/2023\/10\/ga4-checkout-dimensions-144x150.png 144w\" sizes=\"auto, (max-width: 358px) 100vw, 358px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Toate dimensiunile de mai sus sunt populate automat de c\u0103tre Google Analytics.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ca \u0219i la cel\u0103lalt raport de tip <em>funnel<\/em> din Google Analytics 4, partea grafic\u0103 are \u00een dreapta dou\u0103 elemente (<strong>+<\/strong> \u0219i <em>&#8211;<\/em>), care pot fi folosite pentru <em>Zoom in<\/em> \u0219i <em>Zoom out<\/em> pentru aceast\u0103 zon\u0103 din raport. Totu\u0219i, am observat c\u0103 acestea nu apar mereu.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Ce poate merge r\u0103u cu acest raport?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A\u0219a cum putem observa, raportul afi\u0219eaz\u0103 numprul utilizatorilor unici care au declan\u0219at anumite evenimente. Este important ca site-ul sau aplica\u021bia s\u0103 aib\u0103 aceste evenimente instalate corect, pentru c\u0103 altfel raportul nu va func\u021biona.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">De asemenea, este important s\u0103 \u0219ti\u021bi exact c\u00e2nd se declan\u0219eaz\u0103 aceste evenimente. Au loc atunci c\u00e2nd se acceseaz\u0103 pagina sau c\u00e2nd se intr\u0103 \u00een editarea datelor?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ce se \u00eent\u00e2mpl\u0103 dac\u0103 mai multe evenimente au loc pe aceea\u0219i pagin\u0103? Ce se \u00eent\u00e2mpl\u0103 dac\u0103 utilizatoru are deja setat\u0103 adresa? Eventual, ce se \u00eent\u00e2mpl\u0103 daca are deja setat \u0219i cardul pentru plat\u0103?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u00cenainte de a analiza datele din acest raport, trebuie s\u0103 \u0219ti\u021bi exact r\u0103spunsurile la \u00eentreb\u0103rile de mai sus, pentru a \u00een\u021belege ce se \u00eent\u00e2mpl\u0103!<\/strong> Cel care de\u021bine site-ul ar trebui s\u0103 aib\u0103 aceste r\u0103spunsuri sau s\u0103 le afle c\u00e2t mai repede, pentru c\u0103 altfel rapoartele de genul acesta sunt inutile.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Rapoartele de tip <em>funnel<\/em> sunt utile pentru utilizatorii care nu au foarte mult\u0103 experien\u021b\u0103 cu Google Analytics. Pentru ceilal\u021bi, exist\u0103 op\u021biunea de a crea propriile rapoarte, inclusiv de tip funnel, \u00een pagina <a href=\"https:\/\/webanalyst.ro\/blog\/2022\/explorations-rapoarte-personalizate\/\" target=\"_blank\" rel=\"noreferrer noopener\">Explorations<\/a> din Google Analytics 4. Un raport propriu vine cu avantajul c\u0103 ne putem alege evenimentele care ne intereseaz\u0103 \u00een mod special pentru fiecare site. \u00cen plus, putem personaliza \u0219i metricele (de exemplu, poate nu vrem num\u0103r de utiliztori \u0219i vrem num\u0103r de sesiuni).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Altfel, observ\u0103m c\u0103 Google Analytics creeaz\u0103 tot mai multe rapoarte proprii, a\u0219a c\u0103 este bine s\u0103 avem implementate c\u00e2t mai multe dintre evenimentele recomandate de Google. \u00cen special pentru magazinele online, ideal ar fi s\u0103 implementeze \u00een \u00eentregime evenimentele de ecommerce recomandate de Google Analytics, pentru ca aceste rapoarte s\u0103 func\u021bioneze.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00cen aceast\u0103 toamn\u0103, cea mai nou\u0103 versiune de Google Analytics \u0219i-a lansat al doilea raport standard de tip p\u00e2lnie (\u00een englez\u0103, funnel). Dac\u0103 \u00een luna mai au lansat raportul \u201eUser purchase journey\u201d, \u00een aceast\u0103 toamn\u0103 au lansat al doilea funnel pentru ecommerce. Raportul nou se nume\u0219te \u201eCheckout journey\u201d \u0219i analizeaz\u0103 detaliat ultimii pa\u0219i din procesul [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3593,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[492,438,925,897,947],"class_list":["post-3586","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-analytics","tag-ecommerce","tag-funnel","tag-ga4","tag-gaaw","tag-user-journey"],"_links":{"self":[{"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/posts\/3586","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/comments?post=3586"}],"version-history":[{"count":7,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/posts\/3586\/revisions"}],"predecessor-version":[{"id":3602,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/posts\/3586\/revisions\/3602"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/media\/3593"}],"wp:attachment":[{"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/media?parent=3586"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/categories?post=3586"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/tags?post=3586"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}