{"id":3546,"date":"2023-10-01T18:34:25","date_gmt":"2023-10-01T15:34:25","guid":{"rendered":"https:\/\/webanalyst.ro\/?p=3546"},"modified":"2023-10-01T18:34:26","modified_gmt":"2023-10-01T15:34:26","slug":"appsflyer-analytics-android-harmony-os","status":"publish","type":"post","link":"https:\/\/webanalyst.ro\/blog\/2023\/appsflyer-analytics-android-harmony-os\/","title":{"rendered":"Huawei AppGallery vs Google Play \u00een AppsFlyer Analytics"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Telefoanele inteligente de la Huawei vin cu sistemul de operare HarmonyOS. Prima versiune a acestuia a ap\u0103rut \u00een 2019, dar a devenit mai important \u00een 2021, odat\u0103 cu versiunea 2.0 din HarmonyOS, acesta din urm\u0103 fiind preinstalat pe smartphone-urile Huawei.<\/p>\n\n\n\n<figure class=\"wp-block-image alignright size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"321\" height=\"306\" src=\"https:\/\/webanalyst.ro\/blog\/wp-content\/uploads\/2023\/10\/huawei-harmony-os.png\" alt=\"\" class=\"wp-image-3558\" srcset=\"https:\/\/webanalyst.ro\/blog\/wp-content\/uploads\/2023\/10\/huawei-harmony-os.png 321w, https:\/\/webanalyst.ro\/blog\/wp-content\/uploads\/2023\/10\/huawei-harmony-os-300x286.png 300w, https:\/\/webanalyst.ro\/blog\/wp-content\/uploads\/2023\/10\/huawei-harmony-os-150x143.png 150w\" sizes=\"auto, (max-width: 321px) 100vw, 321px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Instrumentele de digital analytics v\u0103d acest sistem de operare drept Android, un motor de c\u0103utre de la care a plecat \u0219i sistemul de operare de la Huawei. A\u0219adar, aplica\u021biile instalate din Google Play sau din Huawei AppGallery (magazinul oficial pentru HarmonyOS), vor fi v\u0103zute \u00eempreun\u0103 sub semnul Android.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00centr-o anumit\u0103 m\u0103sur\u0103, putem observa \u00een anlytics num\u0103rul de aplica\u021bii mobile instalate \u00een HarmonyOS. Ast\u0103zi o s\u0103 v\u0103 prezint cum putem face acest lucru \u00een instrumntul de mobile analytics numit AppsFlyer, acesta fiind unul dintre cele mai utilizate servicii de mobile analytics din Rom\u00e2nia.<\/p>\n\n\n\n<!--more-->\n\n\n\n<p class=\"wp-block-paragraph\">Proprietarii locali de aplica\u021bii mobile prefer\u0103, \u00een mare m\u0103sur\u0103, s\u0103 instaleze AppsFlyer Analytics. Este un serviciu de mobile app analytics pl\u0103tit. Pre\u021bul \u021bine de evenimentele trimise \u0219i nu este deloc mic. Unul dintre motivele pentru care mul\u021bi developeri au preferat AppsFlyer este suportul foarte bun oferit pentru acest serviciu \u0219i timpul scurt \u00een care se r\u0103spunde, indiferent de or\u0103 sau de zi. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Un alt motiv pentru care este ales AppsFlyer Analytics sunt rapoartele de marketing analytics oferite, fiind preferat de c\u0103tre cei care investesc bani \u00een campanii de instalat aplca\u021bii. Aceste rapoarte ofer\u0103 inclusiv <em>mobile attribution<\/em>. De asemenea, AppsFlyer estimeaz\u0103 num\u0103rul de instal\u0103ri din iOS (av\u00e2nd \u00een vedere set\u0103rile de confiden\u021bialitate impuse de Apple), iar pentru Android scriam deja c\u0103 face departajarea \u00eentre sistemul Google \u0219i cel Huawei.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"376\" height=\"544\" src=\"https:\/\/webanalyst.ro\/blog\/wp-content\/uploads\/2023\/10\/install-app-store.png\" alt=\"\" class=\"wp-image-3551\" srcset=\"https:\/\/webanalyst.ro\/blog\/wp-content\/uploads\/2023\/10\/install-app-store.png 376w, https:\/\/webanalyst.ro\/blog\/wp-content\/uploads\/2023\/10\/install-app-store-207x300.png 207w, https:\/\/webanalyst.ro\/blog\/wp-content\/uploads\/2023\/10\/install-app-store-104x150.png 104w\" sizes=\"auto, (max-width: 376px) 100vw, 376px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Raportul cu instalarea aplica\u021biilor mobile are dimensiunea <strong>Install App Store<\/strong>, disponibil\u0103 doar pentru aplica\u021biile de Android.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Odat\u0103 aleas\u0103, aceasta ne va segmenta num\u0103rul de aplica\u021bii instalate, \u00een func\u021bie de magazinul online. Cel mai important, ne intereseaz\u0103 linia numit\u0103 <strong>App Gallery<\/strong>, care se refer\u0103 la aplica\u021biile instalate pe Huawei HarmonyOS.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"603\" height=\"334\" src=\"https:\/\/webanalyst.ro\/blog\/wp-content\/uploads\/2023\/10\/appsflyer-harmony-os.png\" alt=\"\" class=\"wp-image-3552\" srcset=\"https:\/\/webanalyst.ro\/blog\/wp-content\/uploads\/2023\/10\/appsflyer-harmony-os.png 603w, https:\/\/webanalyst.ro\/blog\/wp-content\/uploads\/2023\/10\/appsflyer-harmony-os-300x166.png 300w, https:\/\/webanalyst.ro\/blog\/wp-content\/uploads\/2023\/10\/appsflyer-harmony-os-150x83.png 150w\" sizes=\"auto, (max-width: 603px) 100vw, 603px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Desigur, cifrele prezentate \u00een acest articol sunt fictive! <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00cen imaginea de mai sus, pot fi v\u0103zute toate aplica\u021biile instalate, at\u00e2t pe Android c\u00e2t \u0219i pe HarmonyOS. Ultimul r\u00e2nd ne arat\u0103 c\u00e2te dintre acestea sunt instalate din Huawei AppStore, restul fiind instalate pe Android, cel mai probabil din Google Play.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A\u0219a cum se poate vedea \u00een imaginea de deasupra articolului, AppsFlyer merge mai departe \u0219i ne arat\u0103 c\u00e2te dintre acestea sunt, de fapt, reinstal\u0103ri. Exist\u0103 o perioad\u0103 prestabilit\u0103 de 90 de zile de la instalare, \u00een care utilizatorii pot s\u0103 dezinstaleze \u0219i apoi s\u0103 reinstaleze, lucru care se va vedea apoi \u00een coloana numit\u0103 <strong>Re-attributions<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"261\" src=\"https:\/\/webanalyst.ro\/blog\/wp-content\/uploads\/2023\/10\/appsflyer-media-partners-1200x261.png\" alt=\"\" class=\"wp-image-3555\" srcset=\"https:\/\/webanalyst.ro\/blog\/wp-content\/uploads\/2023\/10\/appsflyer-media-partners-1200x261.png 1200w, https:\/\/webanalyst.ro\/blog\/wp-content\/uploads\/2023\/10\/appsflyer-media-partners-300x65.png 300w, https:\/\/webanalyst.ro\/blog\/wp-content\/uploads\/2023\/10\/appsflyer-media-partners-150x33.png 150w, https:\/\/webanalyst.ro\/blog\/wp-content\/uploads\/2023\/10\/appsflyer-media-partners-768x167.png 768w, https:\/\/webanalyst.ro\/blog\/wp-content\/uploads\/2023\/10\/appsflyer-media-partners.png 1266w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vedem \u00een imaginea cu raportul c\u0103 avem posibilitatea s\u0103 ad\u0103ug\u0103m dou\u0103 dimensiuni la acest raport. \u00cen acest fel, putem s\u0103 vedem magazinul de aplica\u021bii, \u00eempreun\u0103 cu campania sau cu sursa de trafic. Pentru c\u0103 AppsFlyer se poate integra cu principalele platforme de advertising din pia\u021b\u0103, vom putea avea \u00een acela\u0219i tabel inclusiv afis\u0103rile, click-urile, rata de click \u0219i num\u0103rul de instal\u0103ri pentru fiecare dintre acestea.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Ce nu avem \u00een AppsFlyer<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Observ\u0103m c\u0103 AppsFlyer Analytics ne ofer\u0103 cifre detaliate despre instalarea aplica\u021biilor mobile pentru fiecare campanie.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pe de alt\u0103 parte, acest serviciu nu vine cu detalii despre utilizarea aplica\u021biilor \u00een func\u021bie de magazinul \u00een care au fost instalate. Astfel, vom vedea statistici despre toate aplica\u021biile Android (fie ele din Google sau din Huawei).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00cen rapoartele despre activitatea utilizatorilor \u00een aplica\u021bie, nu avem dimensiunea de App Store. Din p\u0103cate, aceasta nu apare nici la filtrele pe care le putem pune rapoartelor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00cen concluzie, AppsFlyer Analytics este bun pentru marketing \u0219i pentru a vedea rapoarte privind instalarea aplica\u021biilor, dar este limitat atunci c\u00e2nd vrem s\u0103 vedem detalii despre ce se \u00eent\u00e2mpl\u0103 \u00een aplica\u021bii (cel pu\u021bin la compara\u021bia Google Android vs. Huawei HarmonyOS, care nu exist\u0103 \u00een rapoarte).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00cen viitor, voi ar\u0103ta cum pute\u021bi face acest lucru din alte servicii de analytics, inclusiv din Google Analytics 4 \ud83d\ude09<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Telefoanele inteligente de la Huawei vin cu sistemul de operare HarmonyOS. Prima versiune a acestuia a ap\u0103rut \u00een 2019, dar a devenit mai important \u00een 2021, odat\u0103 cu versiunea 2.0 din HarmonyOS, acesta din urm\u0103 fiind preinstalat pe smartphone-urile Huawei. Instrumentele de digital analytics v\u0103d acest sistem de operare drept Android, un motor de c\u0103utre [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3547,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[374,107,336,615],"class_list":["post-3546","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-analytics","tag-android","tag-mobile","tag-mobile-analytics","tag-mobile-app-analytics"],"_links":{"self":[{"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/posts\/3546","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/comments?post=3546"}],"version-history":[{"count":8,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/posts\/3546\/revisions"}],"predecessor-version":[{"id":3559,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/posts\/3546\/revisions\/3559"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/media\/3547"}],"wp:attachment":[{"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/media?parent=3546"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/categories?post=3546"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/tags?post=3546"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}