{"id":3533,"date":"2023-09-22T12:13:25","date_gmt":"2023-09-22T09:13:25","guid":{"rendered":"https:\/\/webanalyst.ro\/?p=3533"},"modified":"2023-09-22T12:13:25","modified_gmt":"2023-09-22T09:13:25","slug":"google-tag-in-gtm","status":"publish","type":"post","link":"https:\/\/webanalyst.ro\/blog\/2023\/google-tag-in-gtm\/","title":{"rendered":"Google Tag \u00een Google Tag Manager"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">\u00cen urm\u0103 cu un an, scriam despre <a href=\"https:\/\/webanalyst.ro\/blog\/2022\/google-tag\/\" target=\"_blank\" rel=\"noreferrer noopener\">apari\u021bia Google Tag<\/a>, un serviciu care func\u021bioneaz\u0103 cu Google Analytics \u0219i Google Ads, care vine s\u0103 \u00eenlocuiasc\u0103 mai vechiul <a href=\"https:\/\/webanalyst.ro\/blog\/2017\/global-site-tag\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google Site Tag<\/a>. Estimam atunci c\u0103 acesta va func\u021biona \u0219i cu alte servicii de la Google.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Zilele acestea, Google Tag a fost integrat \u00een Tag Manager. Acest lucru schimb\u0103 \u0219i configurarea tag-urilor de Google Analytics 4, inclusiv a celor setate anterior \u00een GTM!<\/p>\n\n\n\n<!--more-->\n\n\n\n<h2 class=\"wp-block-heading\">Setarea Google Tag \u00een GTM<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Dac\u0103 deschidem conainter-ul de Google Tag Manager, mergem \u00een pagina numit\u0103 <em>Tags<\/em> \u0219i de acolo pe butonul de ad\u0103ugare a unui tag nou (<em>New<\/em>), vom vedea c\u0103 avem un nou tip de tag, numit <strong>Google Tag<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">De asemenea, observ\u0103m c\u0103 din list\u0103 a disp\u0103ut \u201eGoogle Analytics Configuration\u201d. Acesta a fost \u00eenlocuit de Google Tag. Dac\u0103 v\u0103 uita\u021bi la implement\u0103rile de Google Analytics 4 f\u0103cute anterior, ve\u021bi vedea c\u0103 vechiul tag de configurare a fost \u00eenlocuit automat cu un Google Tag.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"633\" height=\"699\" src=\"https:\/\/webanalyst.ro\/blog\/wp-content\/uploads\/2023\/09\/gtm-new-google-tag.png\" alt=\"\" class=\"wp-image-3536\" srcset=\"https:\/\/webanalyst.ro\/blog\/wp-content\/uploads\/2023\/09\/gtm-new-google-tag.png 633w, https:\/\/webanalyst.ro\/blog\/wp-content\/uploads\/2023\/09\/gtm-new-google-tag-272x300.png 272w, https:\/\/webanalyst.ro\/blog\/wp-content\/uploads\/2023\/09\/gtm-new-google-tag-136x150.png 136w\" sizes=\"auto, (max-width: 633px) 100vw, 633px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Pentru a seta un nou Google Tag, alegem din list\u0103 Google Tag, dup\u0103 care \u00eel configur\u0103m. \u00cen c\u00e2mpul de Tag ID avem posibilitatea s\u0103 introducem unul din urm\u0103toarele:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Google Analytics Measurement ID<\/strong>, cel care \u00eencepe cu <em>G-<\/em> \u0219i pe care \u00eel g\u0103si\u021bi \u00een sec\u021biunea Admin din GA, la Data Streams<\/li>\n\n\n\n<li><strong>Google Ads ID<\/strong>, cel care \u00eencepe cu <em>AW-<\/em> \u0219i poate fi g\u0103sit \u00een Google Ads la sec\u021biunea <em>Tools<\/em><\/li>\n\n\n\n<li><strong>Google Tag ID<\/strong>, care poate fi g\u0103sit inclusiv \u00een Google Tag Manager, \u00een tab-ul numit <em>Google tabs<\/em> din <em>homepage<\/em> (acesta poate \u00eencepe cu <em>GT-<\/em>)<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Dup\u0103 ce am setat ID-ul de mai sus, trebuie s\u0103 alegem unde s\u0103 apar\u0103 acest tag. Fiind un tag de configurare, aproape \u00eentotdeauna el va trebui s\u0103 apar\u0103 pe toate paginile. A\u0219adar, \u00een sec\u021biunea <em>Triggering<\/em>, avem la dispozi\u021bie 2 op\u021biuni pe care le putem alege:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Initialization &#8211; All Pages<\/strong> &#8211; \u00eenseamn\u0103 cu acest tag va rula \u00eenainte de toate celelalte tag-uri setate \u00een Tag Manager (cu excep\u021bia urm\u0103torului tip de trigger, dac\u0103 exist\u0103 setat). Este setarea recomandat\u0103 pentru tag-urile care trebuie s\u0103 ruleze foarte rapid pe site-uri<\/li>\n\n\n\n<li><strong>Consent Initialization &#8211; App Pages<\/strong> &#8211; va rula \u00eenaintea celorlalte <em>triggere<\/em>, dup\u0103 ce se asigur\u0103 c\u0103 utilizatorul \u0219i-a dat acordul pentru a primi tag-uri<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Dup\u0103 ce am setat un Tag ID \u0219i un trigger, trebuie s\u0103 set\u0103m Google Tag \u0219i apoi s\u0103 public\u0103m container-ul, \u00eenainte ca acesta s\u0103 apar\u0103 pe site.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00cen <a href=\"https:\/\/webanalyst.ro\/blog\/2022\/google-tag\/\" target=\"_blank\" rel=\"noreferrer noopener\">articolul<\/a> de acum un an scriam c\u0103 un Google Tag poate \u021bine locul tag-urilor de Google Analytics \u0219i Google Ads, dar \u0219i cum pute\u021bi face acest lucru \u00een set\u0103ri. Aten\u021bie \u0219i la tag-urile care f\u0103ceau acela\u0219i lucru anterior \u0219i care ar fi ideal s\u0103 nu mai ruleze acum!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Un Google Tag ar trebui s\u0103 ruleze o singur\u0103 dat\u0103 pe o pagin\u0103, deci aten\u021bie la eventualele tag-uri care folosesc acela\u0219i Tag ID \u0219i care se vor rescrie \u00een func\u021bie de ordinea \u00een care sunt rulate!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Set\u0103ri adi\u021bionale \u00een Google Tag<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Google Tag Manager ne permite s\u0103 set\u0103m \u0219i lucruri avansate odat\u0103 cu Google Tag.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pentru asta, avem la dispozi\u021bie op\u021biunile de <strong>Configuration settings<\/strong> \u0219i <strong>Shared event settings<\/strong> din pagina acestui tag. \u00cen schimb, nu avem <em>User Properties<\/em>, care au fost mutate \u00een tag-ul de eveniment din GA4 (\u201e<em>Google Analytics: GA4 Event<\/em>\u201d).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Configuration settings<\/strong> este util \u00een cazul \u00een care folosi\u021bi server-side Google Tag Manager sau dac\u0103 dori\u021bi anumite set\u0103ri pe <em>cookies<\/em>. De asemenea, este util la site-uri create \u00eentr-o singur\u0103 pagin\u0103 \u0219i pe care vrem totu\u0219i s\u0103 vedem cum navigheaz\u0103 utilizatorii.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Shared event parameters<\/strong> este util atunci c\u00e2nd vrem s\u0103 utiliz\u0103m aceia\u0219i parametri \u00een evenimente diferite.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Este important de \u0219tiut c\u0103 aceste configur\u0103ri exist\u0103 acum \u0219i \u00een Google Tag Manager. Voi reveni cu articole detaliate privind cele mai importante sau utile set\u0103ri care se pot face de aici.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Trecem sau nu la Google Tag?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Google face un nou pas spre un tag unic de configurare pentru toate serviciile sale.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Acum un an, scriam c\u0103 a\u0219tept ca Google Tag s\u0103 fie integrat \u00een Firebase, Optimize \u0219i Tag Manager. Foarte pu\u021bini utilizatori au aplica\u021bii mobile \u0219i utilizeaz\u0103 Firebase, Google Optimize este un serviciu care se \u00eenchide \u00een c\u00e2teva zile, iar \u00een Tag Manager vedem c\u0103 tocmai a fost integrat.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Avem op\u021biuni \u00een plus pentru setarea acestui tag \u0219i ne putem g\u00e2ndi serios dac\u0103 trecem acum spre Google Tag sau dac\u0103 prefer\u0103m s\u0103 a\u0219tept\u0103m \u0219i urm\u0103toarele actualiz\u0103ri sau noi func\u021bionalit\u0103\u021bi de la Google.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00cen urm\u0103 cu un an, scriam despre apari\u021bia Google Tag, un serviciu care func\u021bioneaz\u0103 cu Google Analytics \u0219i Google Ads, care vine s\u0103 \u00eenlocuiasc\u0103 mai vechiul Google Site Tag. Estimam atunci c\u0103 acesta va func\u021biona \u0219i cu alte servicii de la Google. Zilele acestea, Google Tag a fost integrat \u00een Tag Manager. Acest lucru schimb\u0103 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3534,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5,730],"tags":[925,897,718,719,485],"class_list":["post-3533","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-analytics","category-google-tag-manager-2","tag-ga4","tag-gaaw","tag-gtm","tag-tag-management","tag-tag-manager"],"_links":{"self":[{"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/posts\/3533","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/comments?post=3533"}],"version-history":[{"count":4,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/posts\/3533\/revisions"}],"predecessor-version":[{"id":3539,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/posts\/3533\/revisions\/3539"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/media\/3534"}],"wp:attachment":[{"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/media?parent=3533"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/categories?post=3533"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/tags?post=3533"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}