{"id":3522,"date":"2023-07-25T14:05:56","date_gmt":"2023-07-25T11:05:56","guid":{"rendered":"https:\/\/webanalyst.ro\/?p=3522"},"modified":"2023-07-25T14:33:15","modified_gmt":"2023-07-25T11:33:15","slug":"ga4-indicatori-ecommerce","status":"publish","type":"post","link":"https:\/\/webanalyst.ro\/blog\/2023\/ga4-indicatori-ecommerce\/","title":{"rendered":"Al\u021bi indicatori de eCommerce \u00een rapoartele personalizate din Google Analytics 4"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/webanalyst.ro\/blog\/2023\/ga4-ecommerce\/\" target=\"_blank\" rel=\"noreferrer noopener\">La \u00eenceputul anului<\/a>, scriam c\u0103 Google Analytics a introdus \u00een rapoartele din interfa\u021b\u0103 mai multe metrice \u0219i dimensiuni noi de eCommerce.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Zilele trecute, Google a m\u0103rit lista indicatorilor pe care \u00eei putem vedea \u00een rapoartele din Google Analytics 4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Interesant este c\u0103 multe dintre acestea existau de luna trecut\u0103 \u00een API. Cu alte cuvinte, le aveam \u00een instrumente externe, precum <a href=\"https:\/\/webanalyst.ro\/blog\/2023\/ga4-looker-studio-update\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google Looker Studio<\/a> sau <a href=\"https:\/\/webanalyst.ro\/blog\/2023\/ga4-power-bi\/\" target=\"_blank\" rel=\"noreferrer noopener\">Microsoft Power BI<\/a>, iar acum le putem ad\u0103uga \u0219i \u00een rapoartele din interfa\u021ba Google Analytics.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Am scris mai jos lista de dimensiuni \u0219i metrice noi ad\u0103ugate, dar \u0219i lista unor metrice pe care nu le mai putem folosi, pentru c\u0103 au fost \u0219terse.<\/p>\n\n\n\n<!--more-->\n\n\n\n<h2 class=\"wp-block-heading\">Metrice actualizate \u00een Explorations<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u00cen zona de rapoarte personalizate numit\u0103 <em>Explorations<\/em>, avem 3 metrice care chiar sunt noi, a\u0219a c\u0103 o s\u0103 ne uit\u0103m \u0219i pe defini\u021bia acestora:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Gross intem revenue<\/strong> &#8211; veniturile totale din produse, dar f\u0103r\u0103 taxe (precum TVA sau transport)<\/li>\n\n\n\n<li><strong>Gross purchase revenue<\/strong> &#8211; veniturile totale din cump\u0103r\u0103turi (evenimentul <code>purchase<\/code>)<\/li>\n\n\n\n<li><strong>Refund amount<\/strong> &#8211; totalul sumelor restituite (din comenzi anulate)<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Dimensiuni noi de eCommerce<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Am scris mai sus c\u0103 avem la dispozi\u021bie indicatori pe care i-am avut p\u00e2n\u0103 acum \u0219i \u00een API. \u00cen personalizarea rapoartelor, putem ad\u0103uga de acum urm\u0103toarele categorii:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Item affiliation<\/li>\n\n\n\n<li>Item brand<\/li>\n\n\n\n<li>Item category<\/li>\n\n\n\n<li>Item category 2<\/li>\n\n\n\n<li>Item category 3<\/li>\n\n\n\n<li>Item category 4<\/li>\n\n\n\n<li>Item category 5<\/li>\n\n\n\n<li>Item ID<\/li>\n\n\n\n<li>Item list ID<\/li>\n\n\n\n<li>Item list name<\/li>\n\n\n\n<li>Item list position<\/li>\n\n\n\n<li>Item location ID<\/li>\n\n\n\n<li>Item name<\/li>\n\n\n\n<li>Item promotion creative name<\/li>\n\n\n\n<li>Item promotion creative slot<\/li>\n\n\n\n<li>Item promotion name<\/li>\n\n\n\n<li>Item variant<\/li>\n\n\n\n<li>Shipping tier<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Metrice noi de eCommerce<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u00cen rapoartele noi sau existente, putem ad\u0103uga de acum \u0219i urm\u0103toarele observa\u021bii:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Gross item revenue<\/li>\n\n\n\n<li>Gross purchase revenue<\/li>\n\n\n\n<li>Item refund amount<\/li>\n\n\n\n<li>Item revenue<\/li>\n\n\n\n<li>Items added to cart<\/li>\n\n\n\n<li>Items checked out<\/li>\n\n\n\n<li>Items clicked in promotion<\/li>\n\n\n\n<li>Items purchased<\/li>\n\n\n\n<li>Items viewed<\/li>\n\n\n\n<li>Items viewed in list<\/li>\n\n\n\n<li>Items viewed in promotion<\/li>\n\n\n\n<li>Purchase revenue<\/li>\n\n\n\n<li>Refund amount<\/li>\n\n\n\n<li>Shipping amount<\/li>\n\n\n\n<li>Tax amount<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Metrice \u0219terse din Explorations<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Doi indicatori au fost \u0219ter\u0219i, pentru c\u0103 valorile erau duplicate de al\u021bi indicatori existen\u021bi. Ace\u0219tia sunt:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Ecommerce revenue<\/strong> &#8211; poate fi \u00eenlocuit de <em>Purchase revenue<\/em><\/li>\n\n\n\n<li><strong>Event revenue<\/strong> &#8211; poate fi \u00eenlocuit de <em>Ecommerce revenue<\/em> sau de <em>Event revenue<\/em><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Ultima actualizare de Google Analytics era de a\u0219teptat s\u0103 vin\u0103, av\u00e2nd \u00een vedere c\u0103 este vorba de metrice \u0219i indicatori pe care Google \u00eei oferea deja prin API. M\u0103 a\u0219tept s\u0103 mai apar\u0103 astfel de actualiz\u0103ri, pentru c\u0103 \u00eenc\u0103 nu avem to\u021bi indicatorii \u00een rapoartele din GA. Totu\u0219i, de acum putem spune c\u0103 \u00eei avem pe aproape to\u021bi la dispozi\u021bie \u00een interfa\u021ba de Google Analytics \ud83d\ude42<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La \u00eenceputul anului, scriam c\u0103 Google Analytics a introdus \u00een rapoartele din interfa\u021b\u0103 mai multe metrice \u0219i dimensiuni noi de eCommerce. Zilele trecute, Google a m\u0103rit lista indicatorilor pe care \u00eei putem vedea \u00een rapoartele din Google Analytics 4. Interesant este c\u0103 multe dintre acestea existau de luna trecut\u0103 \u00een API. Cu alte cuvinte, le [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3523,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[492,925,897],"class_list":["post-3522","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-analytics","tag-ecommerce","tag-ga4","tag-gaaw"],"_links":{"self":[{"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/posts\/3522","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/comments?post=3522"}],"version-history":[{"count":5,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/posts\/3522\/revisions"}],"predecessor-version":[{"id":3528,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/posts\/3522\/revisions\/3528"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/media\/3523"}],"wp:attachment":[{"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/media?parent=3522"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/categories?post=3522"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/tags?post=3522"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}