{"id":3492,"date":"2023-06-30T12:24:23","date_gmt":"2023-06-30T09:24:23","guid":{"rendered":"https:\/\/webanalyst.ro\/?p=3492"},"modified":"2023-06-30T12:39:57","modified_gmt":"2023-06-30T09:39:57","slug":"ga4-amp","status":"publish","type":"post","link":"https:\/\/webanalyst.ro\/blog\/2023\/ga4-amp\/","title":{"rendered":"Google Analytics 4 pe pagini AMP"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Google continua s\u0103 vin\u0103 cu actualiz\u0103ri fix \u00eenainte de a \u00eenchide versiunile mai vechi de Google Analytics. Pe 1 iulie 2023, Google Analytics 4 va r\u0103m\u00e2ne singura versiune gratuit\u0103 de GA care va mai colecta date.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ve\u0219tile bune sunt pentru cei care folosesc pagini web mobile. AMP \u00eenseamn\u0103 <strong>Accelerated Mobile Pages<\/strong> \u0219i reprezint\u0103 un framework HTML <em>open source<\/em>, lansat de Google \u00een 2015. Din 2019, AMP a trecut la modelul <em>open gouvernance<\/em> \u0219i este \u00een subordinea organiza\u021biei OpenJS Foundation.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Chiar dac\u0103 Google nu se mai ocup\u0103 direct de dezvoltarea AMP, cea mai nou\u0103 versiune de analytics a anun\u021bat zilele acestea c\u0103 va m\u0103sura \u0219i acest tip de pagini.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tot luna aceasta, Google Analytics 4 a adus func\u021bionalit\u0103\u021bi noi la crearea de <a href=\"https:\/\/webanalyst.ro\/blog\/2023\/ga4-audiente\/\" target=\"_blank\" rel=\"noreferrer noopener\">audien\u021be<\/a>, la conectorul care duce datele \u00een <a href=\"https:\/\/webanalyst.ro\/blog\/2023\/ga4-looker-studio-update\/\" target=\"_blank\" rel=\"noreferrer noopener\">Data Studio \/ Looker Studio<\/a> \u0219i a integrat <a href=\"https:\/\/webanalyst.ro\/blog\/2023\/adsense-ga4\/\" target=\"_blank\" rel=\"noreferrer noopener\">AdSense<\/a>.<\/p>\n\n\n\n<!--more-->\n\n\n\n<h2 class=\"wp-block-heading\">Capabilit\u0103\u021bi GA4 \u00een AMP<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">AMP este un framework de baz\u0103 de HTML, adic\u0103 limiteaz\u0103 func\u021bionalit\u0103\u021bile la cele care se \u00eencarc\u0103 foarte repede \u0219i pe conexiuni mai slabe la internet.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La fel se \u00eent\u00e2mpl\u0103 \u0219i cu Google Analytics 4, care are mai pu\u021bine capabilit\u0103\u021bi pe pagini AMP dec\u00e2t pe celelalte tipuri de pagini. Acestea sunt:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Date despre <strong>pagini<\/strong>: domeniu, URL, titlul paginii<\/li>\n\n\n\n<li>Date despre <strong>utilizatori<\/strong>: ID client, fus orar<\/li>\n\n\n\n<li>Date despre <strong>navigare<\/strong>: sursa de trafic, ID unic pentru vizualizare pagini<\/li>\n\n\n\n<li>Date despre <strong>browser<\/strong>: rezolu\u021bia, user agent<\/li>\n\n\n\n<li>Date despre <strong>interac\u021biuni<\/strong>: dimensiunea din pagin\u0103 afi\u0219at\u0103 \u00een ecran<\/li>\n\n\n\n<li>Date despre <strong>evenimente<\/strong> (events)<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Limitele GA4 pentru AMP<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Cele mai importante limite pe care le avem atunci c\u00e2nd m\u0103sur\u0103m pagini AMP cu ultima versiune de Google Analytics sunt:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>evenimentele de ecommerce<\/strong><\/li>\n\n\n\n<li>Google Signals<\/li>\n\n\n\n<li>Enhanced Conversions<\/li>\n\n\n\n<li>Consent Mode<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">A\u0219adar, putem utiliza Google Analytics pe pagini de con\u021binut, dar nu \u0219i pe magazine online. Cel pu\u021bin \u00een acest moment, putem vedea informa\u021bii de baz\u0103 precum afi\u0219\u0103ri, sesiuni sau unici pentru site \u0219i pentru paginile sale, dar cam at\u00e2t.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Google Tag Manager<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">O alt\u0103 limitare \u021bine de GTM, care nu are \u00een acest moment un tag predefinit pentru Google Analytics 4. M\u0103 a\u0219tept s\u0103 apar\u0103 \u00een perioada urm\u0103toare, acum c\u0103 GA4 a anun\u021bat suportul<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Persoanele mai experimentate \u00een GTM pot s\u0103 \u00ee\u0219i creeze propriile tag-uri pe baza unui tag pe baz\u0103 de imagine din Tag Manager.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La Image URL, acestea trebuie s\u0103 pun\u0103 urm\u0103toarea adres\u0103:<\/p>\n\n\n\n<pre class=\"wp-block-preformatted\"><code>https:\/\/region1.google-analytics.com\/g\/collect?v=2&amp;ds=GTM-AMP&amp;_p=${pageViewId}&amp;cid=${clientId}&amp;ul=${browserLanguage}&amp;sr=${screenWidth}x${screenHeight}&amp;_s=${requestCount}&amp;sid=${sid}&amp;sct=${sct}&amp;seg=${seg}&amp;dl=${sourceUrl}&amp;dr=${documentReferrer}&amp;dt=${title}&amp;uua=${uaa}&amp;uab=${uab}&amp;uua=${uaa}&amp;uafvl=${uafvl}&amp;uamb=${uamb}&amp;uam=${uam}&amp;uap=${uap}&amp;uapv=${uapv}&amp;uaw=${uaw}&amp;${is_session_start}=1&amp;${is_first_visit}=1 <\/code><\/pre>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Din p\u0103cate, acest URL va trebui personalizat cu fiecare eveniment pe care \u00eel trimite\u021bi, inclusiv pentru <code>page_view<\/code>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A\u0219adar, \u00een acest moment pare foarte complicat s\u0103 folosim Google Analytics 4 prin Google Tag Manager pe pagini AMP.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vedem eforturi din partea Google s\u0103 integreze Google Analytics 4 cu alte servicii. Sunt convins c\u0103 aceste eforturi vor continua \u0219i dup\u0103 ce GA4 r\u0103m\u00e2ne singura versiune de analytics pe care o vor oferi, mai ales c\u0103 este o versiune din care \u00eenc\u0103 lipsesc rapoarte, dimensiuni \u0219i metrice pe care le aveam \u00een versiunile trecute de Google Analytics.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google continua s\u0103 vin\u0103 cu actualiz\u0103ri fix \u00eenainte de a \u00eenchide versiunile mai vechi de Google Analytics. Pe 1 iulie 2023, Google Analytics 4 va r\u0103m\u00e2ne singura versiune gratuit\u0103 de GA care va mai colecta date. Ve\u0219tile bune sunt pentru cei care folosesc pagini web mobile. AMP \u00eenseamn\u0103 Accelerated Mobile Pages \u0219i reprezint\u0103 un framework [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2100,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5,730,12],"tags":[846,925,897,719,485],"class_list":["post-3492","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-analytics","category-google-tag-manager-2","category-technical","tag-amp","tag-ga4","tag-gaaw","tag-tag-management","tag-tag-manager"],"_links":{"self":[{"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/posts\/3492","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/comments?post=3492"}],"version-history":[{"count":8,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/posts\/3492\/revisions"}],"predecessor-version":[{"id":3505,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/posts\/3492\/revisions\/3505"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/media\/2100"}],"wp:attachment":[{"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/media?parent=3492"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/categories?post=3492"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/tags?post=3492"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}