{"id":3486,"date":"2023-06-25T17:39:00","date_gmt":"2023-06-25T14:39:00","guid":{"rendered":"https:\/\/webanalyst.ro\/?p=3486"},"modified":"2023-06-28T08:39:50","modified_gmt":"2023-06-28T05:39:50","slug":"adsense-ga4","status":"publish","type":"post","link":"https:\/\/webanalyst.ro\/blog\/2023\/adsense-ga4\/","title":{"rendered":"Google: Integrarea AdSense cu GA4"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Cu doar c\u00e2teva zile \u00eenainte de \u00eenchiderea Universal Analytics, Google a anun\u021bat integrarea dintre AdSense \u0219i cea mai recent\u0103 versiune de analytics, Google Analytics 4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Spre compara\u021bie, alte produse Google au posibilitatea de a fi integrate cu GA4 de c\u00e2\u021biva ani. \u00cenc\u0103 de la \u00eenceput, adic\u0103 din 2019, Google Ads \u0219i <a href=\"https:\/\/webanalyst.ro\/blog\/2022\/ga4-bigquery\/\" target=\"_blank\" rel=\"noreferrer noopener\">BigQuery<\/a> au fost integrate cu noul analytics. <a href=\"https:\/\/webanalyst.ro\/blog\/2021\/ga4-search-console\/\">Search Conso<\/a><a href=\"https:\/\/webanalyst.ro\/blog\/2021\/ga4-search-console\/\" target=\"_blank\" rel=\"noreferrer noopener\">le<\/a> poate fi \u0219i el integrat din 2021 \u0219i chiar <a href=\"https:\/\/webanalyst.ro\/blog\/2022\/google-optimize-google-analytics-4\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google <\/a><a href=\"https:\/\/webanalyst.ro\/blog\/2022\/google-optimize-google-analytics-4\/\">Optimize<\/a> din 2022. Acum a venit \u0219i r\u00e2ndul celor care v\u00e2nd reclame pe site-urile proprii prin Google AdSense.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pentru a crea sau a \u0219terge o leg\u0103tur\u0103 \u00eentre conturile de AdSense \u0219i cel de Google Analytics 4, utilizatorul trebuie s\u0103 fie Admin \u00een AdSense \u0219i cel pu\u021bin Editor \u00een Analytics. De asemenea, proprietatea web de analytics (<em>data stream<\/em>) trebuie s\u0103 fie configurat\u0103 s\u0103 colecteze date utiliz\u00e2nd <a href=\"https:\/\/webanalyst.ro\/blog\/2022\/google-tag\/\">Google Tag<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mai jos, voi detalia procesul de legare a conturilor de AdSense \u0219i GA4, dup\u0103 care voi prezenta \u0219i datele noi care vor ap\u0103rea \u00een analytics, \u00een urma acestui proces.<\/p>\n\n\n\n<!--more-->\n\n\n\n<h2 class=\"wp-block-heading\">Integrarea din Google AdSense<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Pentru a face link-ul \u00eentre Google Analytics 4 \u0219i AdSense, trebuie \u0219\u0103 fi\u021bi logat \u00een contul de AdSense. \u00cen sec\u021biunea <strong>Account<\/strong> exist\u0103 categoria <strong>Access and Authorization<\/strong>. De aici, trebuie aleas\u0103 op\u021biunea <strong>Google Analytics integration<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"170\" height=\"392\" src=\"https:\/\/webanalyst.ro\/blog\/wp-content\/uploads\/2023\/06\/meniu-adsense.png\" alt=\"\" class=\"wp-image-3489\" srcset=\"https:\/\/webanalyst.ro\/blog\/wp-content\/uploads\/2023\/06\/meniu-adsense.png 170w, https:\/\/webanalyst.ro\/blog\/wp-content\/uploads\/2023\/06\/meniu-adsense-130x300.png 130w, https:\/\/webanalyst.ro\/blog\/wp-content\/uploads\/2023\/06\/meniu-adsense-65x150.png 65w\" sizes=\"auto, (max-width: 170px) 100vw, 170px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u00cen aceast\u0103 pagin\u0103, exist\u0103 un buton numit <strong>+ New link<\/strong>. Dac\u0103 \u00eel ap\u0103s\u0103m, ne va ar\u0103ta propriet\u0103\u021bile de analytics la care avem acces ca Editor sau Administrator. Alegem proprietatea care ne intereseaz\u0103.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">De notat c\u0103 putem lega un cont de AdSense la mai multe propriet\u0103\u021bi de Google Analytics, dac\u0103 vrem acest lucru. De asemenea, putem lega \u0219i mai multe conturi de AdSense la aceea\u0219i proprietate de analytics.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Legarea conturilor poate fi \u0219tears\u0103 \u00een orice moment. \u00cen pagina <strong>Google Analytics interation<\/strong> ne va ar\u0103ta toate leg\u0103turile create. Fiecare r\u00e2nd va avea, pe ultima coloan\u0103, semnul de co\u0219 de gunoi, de unde putem \u0219terge link-ul cu analytics.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Date despre reclame \u00een Google Analytics 4<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Dup\u0103 ce am legat contul de AdSense de cel de Google Analytics, ar trebui s\u0103 treac\u0103 \u00eentre 24 \u0219i 48 de ore, dup\u0103 care datele vor ap\u0103rea \u00een rapoartele de analytics.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00cen primul r\u00e2nd, vom putea vedea dou\u0103 noi evenimente contorizate:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>ad_impression<\/strong><\/li>\n\n\n\n<li><strong>ad_click<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Dup\u0103 cum le spune \u0219i numele, acestea se refer\u0103 la afi\u0219\u0103ri \u0219i click-uri pe reclamele AdSense.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Odat\u0103 cu legarea conturilor, \u00een Google Analytics va ap\u0103rea \u0219i un nou raport, numit <strong>Publisher Ads<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"264\" height=\"437\" src=\"https:\/\/webanalyst.ro\/blog\/wp-content\/uploads\/2023\/06\/ga4-publisher-ads.png\" alt=\"\" class=\"wp-image-3488\" srcset=\"https:\/\/webanalyst.ro\/blog\/wp-content\/uploads\/2023\/06\/ga4-publisher-ads.png 264w, https:\/\/webanalyst.ro\/blog\/wp-content\/uploads\/2023\/06\/ga4-publisher-ads-181x300.png 181w, https:\/\/webanalyst.ro\/blog\/wp-content\/uploads\/2023\/06\/ga4-publisher-ads-91x150.png 91w\" sizes=\"auto, (max-width: 264px) 100vw, 264px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u00cen acest raport, vor fi prezentate datele colectate, pentru urm\u0103toarele <strong>dimensiuni<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Ad format<\/strong> &#8211; formatul reclamei; \u00een general, aici vom vedea valoarea <code>ON_PAGE<\/code><\/li>\n\n\n\n<li><strong>Ad source<\/strong> &#8211; numele sursei pentru reclama; mai exact, contul de AdSense \u0219i <em>publisher ID<\/em>-ul acestuia<\/li>\n\n\n\n<li><strong>Ad unit<\/strong> &#8211; bannerul care a primit afi\u0219\u0103ri \u0219i click-uri; aici vom vedea \u0219i formatul banner-ului, precum \u0219i numele pe care l-am ales \u00een contul AdSense<\/li>\n\n\n\n<li><strong>Page path and screen class<\/strong> &#8211; paginile site-ului propriu \u00een care s-au afi\u0219at reclamele<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">De notat c\u0103 putem afi\u0219a \u0219i dou\u0103 dintre aceste dimensiuni \u00een acela\u0219i timp. De exemplu, putem vedea tipul de banner (<em>Ad unit<\/em>) \u0219i pagina pe care s-a afi\u0219at (<em>Page path and screen class<\/em>).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Metricele<\/strong> pe care le vom vedea \u00een raportul de Pubisher Ads sunt:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Publisher ad impressions<\/strong> &#8211; num\u0103rul de afi\u0219\u0103ri de reclame<\/li>\n\n\n\n<li><strong>Ad unit exposure<\/strong> &#8211; perioada de timp \u00een care utilizatorul a v\u0103zut reclama; presupun c\u0103 va afi\u0219a media acestora<\/li>\n\n\n\n<li><strong>Publisher ad clicks<\/strong> &#8211; num\u0103rul de click-uri pe reclame<\/li>\n\n\n\n<li><strong>Total ad revenue<\/strong> &#8211; veniturile ob\u021binute din reclame<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Datele din AdSense vor ap\u0103rea \u0219i \u00een alte rapoarte standard din Google Analytics 4. De exemplu, datele despre veniturile din publicitate vor ap\u0103rea \u0219i \u00een metrica <strong>Total revenue<\/strong> din sec\u021biunea de <strong>Acquisition<\/strong>. A\u0219adar, putem vedea veniturile care ne-au fost aduse de AdSense pentru fiecare surs\u0103 de trafic din site-ul propriu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">De asemenea, putem s\u0103 ne cre\u0103m propriile rapoarte \u00een <a href=\"https:\/\/webanalyst.ro\/blog\/2022\/explorations-rapoarte-personalizate\/\" target=\"_blank\" rel=\"noreferrer noopener\">Explorations<\/a>, unde vom putea ad\u0103uga dimensiunile \u0219i metricele prezentate mai sus.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Datele de AdSense sunt afi\u0219ate doar atunci c\u00e2nd exist\u0103 \u0219i date de analytics. Dac\u0103 tag-ul de Google Analytics nu a rulat, Google spune c\u0103 nu va afi\u0219a acele date \u00een rapoartele din GA4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O alt\u0103 limit\u0103 este c\u0103 sunt afi\u0219ate doar link-urile din produse AdSense de tip <em>ad unit<\/em>. Nu sunt afi\u0219ate statistici pentru alte produse AdSense, precum <em>link units<\/em>, \u0219i nici <em>mobile ads<\/em> (de\u0219i acestea func\u021bioneaz\u0103 la integrarea Ad Manager cu GA4).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Observ\u0103m c\u0103 Google se gr\u0103be\u0219te cu lans\u0103rile \u00eenainte ca Google Analytics 4 s\u0103 devin\u0103 singura versiune de Google Analytics care va mai procesa date. Reamintesc \u0219i refacerea conectorului dintre <a href=\"https:\/\/webanalyst.ro\/blog\/2023\/ga4-looker-studio-update\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google Analytics 4 \u0219i Data Studio \/ Looker Studio<\/a> sau func\u021bionalit\u0103\u021bile noi pentru creat <a href=\"https:\/\/webanalyst.ro\/blog\/2023\/ga4-audiente\/\" target=\"_blank\" rel=\"noreferrer noopener\">audien\u021be \u00een GA4<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cu doar c\u00e2teva zile \u00eenainte de \u00eenchiderea Universal Analytics, Google a anun\u021bat integrarea dintre AdSense \u0219i cea mai recent\u0103 versiune de analytics, Google Analytics 4. Spre compara\u021bie, alte produse Google au posibilitatea de a fi integrate cu GA4 de c\u00e2\u021biva ani. \u00cenc\u0103 de la \u00eenceput, adic\u0103 din 2019, Google Ads \u0219i BigQuery au fost integrate [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3487,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[948,78,925,897],"class_list":["post-3486","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-analytics","tag-ad-manager","tag-adsense","tag-ga4","tag-gaaw"],"_links":{"self":[{"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/posts\/3486","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/comments?post=3486"}],"version-history":[{"count":2,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/posts\/3486\/revisions"}],"predecessor-version":[{"id":3491,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/posts\/3486\/revisions\/3491"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/media\/3487"}],"wp:attachment":[{"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/media?parent=3486"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/categories?post=3486"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/tags?post=3486"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}