{"id":3454,"date":"2023-06-05T20:55:34","date_gmt":"2023-06-05T17:55:34","guid":{"rendered":"https:\/\/webanalyst.ro\/?p=3454"},"modified":"2023-06-25T17:27:09","modified_gmt":"2023-06-25T14:27:09","slug":"ga4-audiente","status":"publish","type":"post","link":"https:\/\/webanalyst.ro\/blog\/2023\/ga4-audiente\/","title":{"rendered":"Audien\u021be noi \u00een Google Analytics 4"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Google Analytics a anun\u021bat recent func\u021bionalit\u0103\u021bi noi pentru crearea de audien\u021be din GA4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vom avea la dispozi\u021bie <a href=\"https:\/\/webanalyst.ro\/blog\/2023\/ga4-ecommerce\/\" target=\"_blank\" rel=\"noreferrer noopener\">metricile \u0219i dimensiunile de eCommerce<\/a>, dar \u0219i c\u00e2\u021biva indicatori noi \u0219i foarte interesan\u021bi, precum \u0219i alte op\u021biuni care ajut\u0103 s\u0103 alegi exact audie\u021ba dorit\u0103, despre care voi scrie mai jos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>Actualizare: Google a anun\u021bat iar o list\u0103 cu noi dimensiuni care pot fi utilizate la crearea de noi audien\u021be. Detalii la sf\u00e2r\u0219itul articolului!<\/em><\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Utilizatori neimplica\u021bi<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">La crearea audien\u021belor, avem la dispozi\u021bie o metric\u0103 nou\u0103, numit\u0103 <strong>Low engagement sessions<\/strong>. Aceasta va identifica utilizatorii care nu au avut <em><a href=\"https:\/\/webanalyst.ro\/blog\/2021\/bounce-rate-engagement-rate\/\" target=\"_blank\" rel=\"noreferrer noopener\">Engaged sessions<\/a><\/em> \u00een site \u0219i \/ sau \u00een aplica\u021bie.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Avem posibilitatea \u0219i s\u0103 cre\u0103m o audien\u021b\u0103 cu utilizatorii care au un anumit num\u0103r de sesiuni <em>non-engaged<\/em>, \u0219i chiar \u00eentr-o perioad\u0103 de timp. De exemplu, putem alege utilizatorii care au cel pu\u021bin 5 sesiuni neimplicate \u00een ultima s\u0103pt\u0103m\u00e2n\u0103.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"585\" height=\"496\" src=\"https:\/\/webanalyst.ro\/blog\/wp-content\/uploads\/2023\/06\/ga4-low-engagement-sessions.png\" alt=\"\" class=\"wp-image-3455\" srcset=\"https:\/\/webanalyst.ro\/blog\/wp-content\/uploads\/2023\/06\/ga4-low-engagement-sessions.png 585w, https:\/\/webanalyst.ro\/blog\/wp-content\/uploads\/2023\/06\/ga4-low-engagement-sessions-300x254.png 300w, https:\/\/webanalyst.ro\/blog\/wp-content\/uploads\/2023\/06\/ga4-low-engagement-sessions-150x127.png 150w\" sizes=\"auto, (max-width: 585px) 100vw, 585px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Este o posibilitate foarte util\u0103 de a include sau chiar de a exclude din audien\u021b\u0103 utilizatorii care au f\u0103cut <em>bounce (rate)<\/em> \u00een platform\u0103, a\u0219a cum sunt acestea <a href=\"https:\/\/webanalyst.ro\/blog\/2022\/ga4-conversion-rate\/\" target=\"_blank\" rel=\"noreferrer noopener\">definite<\/a> \u00een GA4.<\/p>\n\n\n\n<!--more-->\n\n\n\n<h2 class=\"wp-block-heading\">Valoarea evenimentelor<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Par\u021bial, puteam folosi valoarea din evenimente \u0219i \u00een trecut, dar cu un eveniment anume. Acum o putem folosi indiferent de eveniment. Mai bine zis, avem la dispozi\u021bie valoarea total\u0103 adus\u0103 de un utilizator.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A\u0219adar, acum putem crea o audien\u021b\u0103 cu to\u021bi utilizatorii care au adus o anumit\u0103 valoare, precum \u0219i cu cei care au adus mai mult sau mai pu\u021bin de o anumit\u0103 valoare. Nu \u00een ultimul r\u00e2nd, putem exclude din audien\u021b\u0103 vizitatorii care au adus exact o anumit\u0103 valoare.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Toate tipurile de compara\u021bii la num\u0103rarea evenimentelor<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Asem\u0103n\u0103tor cu punctul anterior, acum avem la dispozi\u021bie setul complet de operatori pentru a num\u0103ra evenimentele utilizatorilor, atunci c\u00e2nd cre\u0103m o nou\u0103 audien\u021b\u0103.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00cen trecut, puteam folosi operatorii mai mare(&gt;), mai mic (&lt;) sau egal (=). \u00cen prezent, acestora li s-au ad\u0103ugat mai mare sau egal (&gt;=), mai mic sau egal (&lt;=) \u0219i diferit (!=).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Un exemplu ar fi s\u0103 folosim un num\u0103r exact de cump\u0103r\u0103turi \u0219i un num\u0103r de ad\u0103ug\u0103ri \u00een cos. De exemplu, a cump\u0103rat de 3 ori, dar a ad\u0103ugat produse \u00een co\u0219 de cel pu\u021bin 10 ori.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Vizitatori \u00eentre anumite date calendaristice<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Putem crea audien\u021be cu utiliaztorii care ne-au vizitat platforma \u00eentr-o anumit\u0103 zi, dar \u0219i \u00eentre anumite zile!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">De exemplu, se poate crea o audien\u021b\u0103 cu utilizatorii de la o anumit\u0103 promo\u021bie, s\u0103 zicem Black Friday, pe care s\u0103 o folosim data viitoare c\u00e2nd vom avea aceea\u0219i promo\u021bie.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Toate dimensiunile \u0219i metricele noi pentru crearea de audien\u021be \u00een Google Analytics 4<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">La \u00eenceputul anului, Google a introdus \u00een rapoarte dimensiuni \u0219i metrice la nivel de produs. Pe acestea le avem acum la dispozi\u021bie \u0219i pentru crearea de audien\u021be.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Iat\u0103 o list\u0103 cu toate dimensiunile \u0219i metricele pe care le putem folosi (at\u00e2t cele de ecommerce, c\u00e2t \u0219i altele descrise \u00een articol, mai sus):<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Dimensiuni la nivel de produs<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Item ID<\/li>\n\n\n\n<li>Item affiliation<\/li>\n\n\n\n<li>Item brand<\/li>\n\n\n\n<li>Item category<\/li>\n\n\n\n<li>Item category 2<\/li>\n\n\n\n<li>Item category 3<\/li>\n\n\n\n<li>Item category 4<\/li>\n\n\n\n<li>Item list name<\/li>\n\n\n\n<li>Item name<\/li>\n\n\n\n<li>Item promotion ID<\/li>\n\n\n\n<li>Item variant<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Metrice la nivel de produs<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Item revenue<\/li>\n\n\n\n<li>Items added to cart<\/li>\n\n\n\n<li>Items checked out<\/li>\n\n\n\n<li>Items purchased<\/li>\n\n\n\n<li>Items viewed in list<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Metric\u0103 la nivel de eveniment<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Item-list click events<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Metric\u0103 la nivel de sesiune<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Low engagement sessions<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Actualizare: Dimensiuni noi pentru audien\u021be<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">La scurt timp dup\u0103 ce am publicat acest articol, Google a anun\u021bat o nou\u0103 actualizare a listei cu dimensiunile care pot fi folosite la crearea de audien\u021be. Avem aici c\u00e2teva surprize pl\u0103cute, pentru c\u0103 sunt \u0219i unele dimensiuni pe care \u00eenc\u0103 nu le putem folosi \u00een rapoartele <a href=\"https:\/\/webanalyst.ro\/blog\/2022\/explorations-rapoarte-personalizate\/\" target=\"_blank\" rel=\"noreferrer noopener\">Explore<\/a>, deci b\u0103nuim c\u0103 le vom avea \u0219i acolo \u00een cur\u00e2nd.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Lista dimensiunilor noi este:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Country<\/strong> (dimensiune la nivel de utilizator)<\/li>\n\n\n\n<li><strong>Manual term<\/strong> (dimensiune la nivel de utilizator, dar \u0219i de sesiune)<\/li>\n\n\n\n<li><strong>New \/ returning<\/strong> (dimensiune la nivel de utilizator)<\/li>\n\n\n\n<li><strong>Device info<\/strong> (dimensiune la nivel de sesiune)<\/li>\n\n\n\n<li><strong>Minute<\/strong> (dimensiune la nivel de eveniment)<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Ultimele dou\u0103 sunt dimensiuni pe care nu le putem folosi \u00een rapoartele de Google Analytics. Probabil urmeaz\u0103 un anun\u021b care va anun\u021ba dimensiuni noi \u0219i pentru rapoarte, mai ales c\u0103 a\u0219teptam de ceva timp o <a href=\"https:\/\/webanalyst.ro\/blog\/2022\/ga4-data-ora\/\" target=\"_blank\" rel=\"noreferrer noopener\">dimensiune pentru minute<\/a> \u00een GA4!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ca o excep\u021bie de la regula cu dimensiuni, a fost ad\u0103ugat\u0103 \u0219i o nou\u0103 <strong>metric\u0103<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Session duration<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google Analytics a anun\u021bat recent func\u021bionalit\u0103\u021bi noi pentru crearea de audien\u021be din GA4. Vom avea la dispozi\u021bie metricile \u0219i dimensiunile de eCommerce, dar \u0219i c\u00e2\u021biva indicatori noi \u0219i foarte interesan\u021bi, precum \u0219i alte op\u021biuni care ajut\u0103 s\u0103 alegi exact audie\u021ba dorit\u0103, despre care voi scrie mai jos. Actualizare: Google a anun\u021bat iar o list\u0103 cu [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3458,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[42,925,897,570],"class_list":["post-3454","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-analytics","tag-audienta","tag-ga4","tag-gaaw","tag-remarketing"],"_links":{"self":[{"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/posts\/3454","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/comments?post=3454"}],"version-history":[{"count":6,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/posts\/3454\/revisions"}],"predecessor-version":[{"id":3485,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/posts\/3454\/revisions\/3485"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/media\/3458"}],"wp:attachment":[{"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/media?parent=3454"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/categories?post=3454"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/tags?post=3454"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}