{"id":3419,"date":"2023-05-08T12:30:25","date_gmt":"2023-05-08T09:30:25","guid":{"rendered":"https:\/\/webanalyst.ro\/?p=3419"},"modified":"2023-05-08T12:30:25","modified_gmt":"2023-05-08T09:30:25","slug":"looker-studio-sankey-sparkline","status":"publish","type":"post","link":"https:\/\/webanalyst.ro\/blog\/2023\/looker-studio-sankey-sparkline\/","title":{"rendered":"Vizualiz\u0103ri noi \u00een Looker Studio (Data Studio)"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Google Data Studio \/ Looker Studio a lansat recent dou\u0103 vizualiz\u0103ri noi pentru date:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Sankey visualization<\/strong><\/li>\n\n\n\n<li><strong>Scorecard Sparkline<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Ambele tipuri de vizualiz\u0103ri grafice au avantaje \u0219i dezavantaje, despre care voi scrie mai jos.<\/p>\n\n\n\n<!--more-->\n\n\n\n<h2 class=\"wp-block-heading\">Sankey<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Graficele de tip Sankey sunt folosite pentru a vizualiza volumele de date, \u00een dou\u0103 sau mai multe intervale de timp.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Este o diagram\u0103 de flux \u00een care l\u0103\u021bimea s\u0103ge\u021bilor este propor\u021bional\u0103 cu volumul reprezentat. Sunt reprezentate pentru a vizualiza transferurile \u00een timp, precum \u0219i ad\u0103ug\u0103rile sau pierderile, dac\u0103 este cazul.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00cen Looker Studio, conectara datelor se face prin <em>nodes<\/em>, iar conexiunile dintre acestea sunt numite <em>links<\/em>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Numele diagramei Sankey vine de la c\u0103pitanul irlandez Matthew Henry Phineas Riall Sankey. Acesta era un inginer militar, care le-a folosit pentru prima dat\u0103 \u00een 1898 pentru a ar\u0103ta eficien\u021ba energiei \u00eentr-un motor cu abur.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">De\u0219i vizualiz\u0103rile de tip Sankey seam\u0103n\u0103 cu <a href=\"https:\/\/webanalyst.ro\/blog\/2022\/ga4-path-explorations\/\" target=\"_blank\" rel=\"noreferrer noopener\">Path Explorations<\/a> din Google Analytics 4, din p\u0103cate, nu pot fi folosite \u00een acela\u0219i fel, cel pu\u021bin nu \u00een acest moment.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1055\" height=\"747\" src=\"https:\/\/webanalyst.ro\/blog\/wp-content\/uploads\/2023\/05\/sankey-ga4.png\" alt=\"\" class=\"wp-image-3420\" srcset=\"https:\/\/webanalyst.ro\/blog\/wp-content\/uploads\/2023\/05\/sankey-ga4.png 1055w, https:\/\/webanalyst.ro\/blog\/wp-content\/uploads\/2023\/05\/sankey-ga4-300x212.png 300w, https:\/\/webanalyst.ro\/blog\/wp-content\/uploads\/2023\/05\/sankey-ga4-150x106.png 150w, https:\/\/webanalyst.ro\/blog\/wp-content\/uploads\/2023\/05\/sankey-ga4-768x544.png 768w\" sizes=\"auto, (max-width: 1055px) 100vw, 1055px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">De altfel, \u00een majoritatea cazurilor nu pot fi utilizate cu date din GA4. Graficul de mai sus ar fi una dintre pu\u021binele excep\u021bii care confirm\u0103 regula.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Detaliile pe care le avem la dispozi\u021bie la setarea unei vizualiz\u0103ri Sankey \u00een Looker Studio:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Dimension<\/strong> &#8211; categoriile de date pe care le vrem afi\u0219ate la fiecare pas din grafic<\/li>\n\n\n\n<li><strong>Weight metric<\/strong> &#8211; indic\u0103 metrica pentru liniile dintre noduri; pentru a afi\u0219a acest grafic, avem nevoie de cel pu\u021bin o metric\u0103 pentru liniile dintre dimensiuni (]n majoritatea cazurilor, va fi doar o metric\u0103)<\/li>\n\n\n\n<li><strong>Row limit<\/strong> &#8211; este num\u0103rul maxim de \u00eenregistr\u0103ri care pot fi incluse \u00een vizualizare; putem alege \u00eentre 50 \u0219i 5000<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Sparkline<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Data Studio a avut \u00eenc\u0103 de la \u00eenceput Scorecards, cu scopul de a eviden\u021bia un num\u0103r. Mai exact, acest grafic de tip tabel\u0103 de marcaj afi\u0219eaz\u0103 sumarul pentru o metric\u0103.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mai nou, un Scorecard are posibilitatea de a primi \u0219i un <strong>Sparkline<\/strong>. Acesta din urm\u0103 este un grafic liniar, care arat\u0103 evolu\u021bia metricii \u00een timp.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"492\" height=\"234\" src=\"https:\/\/webanalyst.ro\/blog\/wp-content\/uploads\/2023\/05\/scorecard-sparkline.png\" alt=\"\" class=\"wp-image-3421\" srcset=\"https:\/\/webanalyst.ro\/blog\/wp-content\/uploads\/2023\/05\/scorecard-sparkline.png 492w, https:\/\/webanalyst.ro\/blog\/wp-content\/uploads\/2023\/05\/scorecard-sparkline-300x143.png 300w, https:\/\/webanalyst.ro\/blog\/wp-content\/uploads\/2023\/05\/scorecard-sparkline-150x71.png 150w\" sizes=\"auto, (max-width: 492px) 100vw, 492px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u00cen imaginea de mai sus, \u00een st\u00e2nga vedem un Scorecard, iar \u00een dreapta cu Scorecard cu Sparkline.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pentru a crea un Sparkline, mergem \u00eentr-un Scorecard deja creat, iar la sec\u021biunea Sparkline din set\u0103ri, ad\u0103ug\u0103m o dimensiune. Acest\u0103 dimensiune va fi de tipul dat\u0103 calendaristic\u0103.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00cen sec\u021biunea de Style, avem \u0219i acolo c\u00e2teva op\u021biuni pentru vizualizare. \u0218i pe acestea le g\u0103sim tot sub sec\u021biunea Sparkline din acest tab.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Saneky \u0219i Sparkline sunt vizualiz\u0103ri cel pu\u021bin interesante. Ini\u021bial, Gogle Data Studio a fost interesat s\u0103 reprezinte c\u00e2t mai bine datele din Google Analytics \u0219i Google Ads, dar situa\u021bia s-a schimbat \u00eentre timp. Actualiz\u0103rile prezentate mai sus au o aplicare mai mic\u0103 \u00een zona de digital analytics, dar direc\u021bia lor este s\u0103 fac\u0103 Looker Studio util \u0219i pentru alte tipuri de date.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google Data Studio \/ Looker Studio a lansat recent dou\u0103 vizualiz\u0103ri noi pentru date: Ambele tipuri de vizualiz\u0103ri grafice au avantaje \u0219i dezavantaje, despre care voi scrie mai jos.<\/p>\n","protected":false},"author":1,"featured_media":3422,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[867],"tags":[922,942,923],"class_list":["post-3419","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-data-studio","tag-dataviz","tag-looker-studio","tag-vizualizari-date"],"_links":{"self":[{"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/posts\/3419","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/comments?post=3419"}],"version-history":[{"count":4,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/posts\/3419\/revisions"}],"predecessor-version":[{"id":3426,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/posts\/3419\/revisions\/3426"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/media\/3422"}],"wp:attachment":[{"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/media?parent=3419"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/categories?post=3419"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/tags?post=3419"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}