{"id":3361,"date":"2023-03-23T17:53:28","date_gmt":"2023-03-23T15:53:28","guid":{"rendered":"https:\/\/webanalyst.ro\/?p=3361"},"modified":"2023-03-23T17:53:28","modified_gmt":"2023-03-23T15:53:28","slug":"ga4-custom-channel-groups","status":"publish","type":"post","link":"https:\/\/webanalyst.ro\/blog\/2023\/ga4-custom-channel-groups\/","title":{"rendered":"Canale de trafic personalizate \u00een Google Analytics 4"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">A\u021bi v\u0103zut num\u0103rul mare de \u0219tiri privind produsele bazate pe AI care apar? \u00cen aceast\u0103 perioad\u0103, sunt aproape la fel de dese ca nout\u0103\u021bile privind Google Analytics 4 \ud83d\ude00<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La sf\u00e2r\u0219itul lui 2021, Google introducea <a href=\"https:\/\/webanalyst.ro\/blog\/2021\/channels-google-analytics\/\" target=\"_blank\" rel=\"noreferrer noopener\">canalele de trafic standard<\/a> \u00een Google Analytics 4. Ulterior, acestea au fost schimbate, pentru c\u0103&#8230; aceea\u0219i companie a lansat noi tipuri de reclame, care nu sunt nici Search, nici Display, nici Video \u0219i nici Shopping. Astfel, canalelor prezentate de mine \u00een primul articol li s-a ad\u0103ugat canalul <strong>Cross-network<\/strong>, pentru campaniile Google Ads de tipul Discovery sau Performance Max.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">S\u0103pt\u0103m\u00e2na trecut\u0103, Google a anun\u021bat c\u0103 va lansa \u00een Google Analytics 4 \u0219i <strong>Custom channel groups<\/strong>. \u00cencep\u00e2nd de ast\u0103zi, le putem crea \u0219i \u00een propriet\u0103\u021bile noastre de GA4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0218oc! Setarea canalelor \u0219i a grupurilor de canale nu este f\u0103cut\u0103 de AI, ci manual \ud83d\ude42 OK, poate un instrument AI ar putea s\u0103 ofere anumite informa\u021bii, dar o persoan\u0103, editor al propriet\u0103\u021bii de analytics va intra \u0219i va stabili regulile dup\u0103 care GA va \u00eem\u0103r\u021bi traficul \u00een rapoarte.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00cen continuarea articolului, voi detalia pa\u0219ii care trebuie urma\u021bi \u00een interfa\u021b\u0103 \u0219i voi oferi exemple.<\/p>\n\n\n\n<!--more-->\n\n\n\n<p class=\"wp-block-paragraph\">O proprietate de Google Analytics vine cu un grup standard de canale, numit <em>Default Channel Group<\/em>. Pe l\u00e2ng\u0103 acestea, \u00een conturile gratuite mai putem crea \u00eenc\u0103 dou\u0103 grupuri noi de canale, fiecare cu c\u00e2te maxim 25 de canale diferite de trafic.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Exist\u0103 mai multe motive pentru care po\u021bi crea grupuri noi de canale pentru traficul din Google Analytics. Poate vrei s\u0103 simplifici lucrurile \u0219i \u00een loc de 20 de canale, vrei s\u0103 ai mai pu\u021bine. Sau poate vrei mai multe detalii \u0219i anumite campanii sau surse vrei s\u0103 le vezi ca surse diferite de trafic. Exist\u0103 \u0219i varianta de mijloc, \u00een care o parte din canale nu te intereseaz\u0103, \u00een timp ce altele vrei s\u0103 fie foarte detaliate.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Crearea de noi (grupuri de) canale de trafic<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Crearea \u0219i modificarea grupurilor de canale de trafic se realizeaz\u0103 din sec\u021biunea <em>Admin<\/em>. Sub op\u021biunea <em>Data Settings<\/em>, vom avea un link numit <em><strong>Channel Groups<\/strong><\/em>.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"292\" height=\"170\" src=\"https:\/\/webanalyst.ro\/blog\/wp-content\/uploads\/2023\/03\/ga4-admin-channel-groups.png\" alt=\"\" class=\"wp-image-3366\" srcset=\"https:\/\/webanalyst.ro\/blog\/wp-content\/uploads\/2023\/03\/ga4-admin-channel-groups.png 292w, https:\/\/webanalyst.ro\/blog\/wp-content\/uploads\/2023\/03\/ga4-admin-channel-groups-150x87.png 150w\" sizes=\"auto, (max-width: 292px) 100vw, 292px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Intr\u00e2nd \u00een aceast\u0103 pagin\u0103, vom vedea grupurile de canale existente. Ini\u021bial, ar trebui s\u0103 fie unul singur. Este vorba despre canalul standard, numit <em>Default Channel Group<\/em>. \u00cen partea din dreapta sus a paginii avem butonul pentru a crea un nou grup de canale.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dup\u0103 ce d\u0103m un nume pentru grup, vom avea op\u021biunea s\u0103 set\u0103m fiecare canal de trafic \u00een parte.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dimensiunile care stau la baza cre\u0103rii unui nou canal sunt:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Default channel group<\/strong><\/li>\n\n\n\n<li><strong>Medium<\/strong><\/li>\n\n\n\n<li><strong>Source<\/strong><\/li>\n\n\n\n<li><strong>Source platform<\/strong><\/li>\n\n\n\n<li><strong>Campaign ID<\/strong><\/li>\n\n\n\n<li><strong>Campaign name<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Avem op\u021biunea de a pune mai multe reguli, dac\u0103 acest lucru ne avantajeaz\u0103.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ordinea calalelor este important\u0103! Google precizeaz\u0103 c\u0103 putem schimba ordinea canalelor, f\u0103r\u0103 a intra \u00een detalii. Utilizatorii mai vechi \u0219tiu c\u0103 regulile sunt acelea\u0219i ca \u0219i la <a href=\"https:\/\/webanalyst.ro\/blog\/2015\/canale-de-marketing-in-google-analytics\/\" target=\"_blank\" rel=\"noreferrer noopener\">Universal Analytics<\/a>, dac\u0103 regulile noastre arat\u0103 c\u0103 traficul dintr-o anumit\u0103 surs\u0103 ar putea intra \u00een dou\u0103 sau mai multe dintre canalele definite de noi, Google va considera acest trafic la primul canal din list\u0103.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Exemplu: Canale pentru Paid vs Organic<\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"875\" height=\"523\" src=\"https:\/\/webanalyst.ro\/blog\/wp-content\/uploads\/2023\/03\/ga4-channel-group-details.png\" alt=\"\" class=\"wp-image-3368\" srcset=\"https:\/\/webanalyst.ro\/blog\/wp-content\/uploads\/2023\/03\/ga4-channel-group-details.png 875w, https:\/\/webanalyst.ro\/blog\/wp-content\/uploads\/2023\/03\/ga4-channel-group-details-300x179.png 300w, https:\/\/webanalyst.ro\/blog\/wp-content\/uploads\/2023\/03\/ga4-channel-group-details-150x90.png 150w, https:\/\/webanalyst.ro\/blog\/wp-content\/uploads\/2023\/03\/ga4-channel-group-details-768x459.png 768w\" sizes=\"auto, (max-width: 875px) 100vw, 875px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Personal, mi-ar pl\u0103cea s\u0103 v\u0103d rapoarte simplificate cu doar 2 surse de trafic pentru site:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Paid <\/strong>&#8211; pentru tot traficul provenit din campanii pl\u0103tite<\/li>\n\n\n\n<li><strong>Organic <\/strong>&#8211; pentru restul traficului, incluz\u00e2nd traficul direct, dar \u0219i traficul venit organic din motoare de c\u0103utare sau din alte site-uri<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">De regul\u0103, campaniile de trafic pl\u0103tit sunt marcate ca av\u00e2nd la Medium una dintre valorile <em>cpc<\/em>, <em>cpm<\/em>, <em>cpa<\/em> sau <em>ads<\/em>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00cen schimb, la canalul Organic am vrut s\u0103 pun mult mai multe dec\u00e2t pune Google \u00een mod normal la acest canal, a\u0219a c\u0103 am setat dou\u0103 grupuri din care Google s\u0103 \u00ee\u0219i aleag\u0103. Dac\u0103 una singur\u0103 dintre condi\u021bii este adev\u0103rat\u0103, traficul va fi trecut la acest canal.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"816\" height=\"534\" src=\"https:\/\/webanalyst.ro\/blog\/wp-content\/uploads\/2023\/03\/ga4-organic-channel.png\" alt=\"\" class=\"wp-image-3364\" srcset=\"https:\/\/webanalyst.ro\/blog\/wp-content\/uploads\/2023\/03\/ga4-organic-channel.png 816w, https:\/\/webanalyst.ro\/blog\/wp-content\/uploads\/2023\/03\/ga4-organic-channel-300x196.png 300w, https:\/\/webanalyst.ro\/blog\/wp-content\/uploads\/2023\/03\/ga4-organic-channel-150x98.png 150w, https:\/\/webanalyst.ro\/blog\/wp-content\/uploads\/2023\/03\/ga4-organic-channel-768x503.png 768w\" sizes=\"auto, (max-width: 816px) 100vw, 816px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Dup\u0103 cum pute\u021bi vedea, am vrut ca \u0219i traficul care vine cu sursa <em>(not set)<\/em> sau <em>(none)<\/em> s\u0103 apar\u0103 tot \u00een acest canal.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Este un exemplu simplu, dar pe care \u00eel pute\u021bi aplica imediat la propriile site-uri. La site-uri foarte mari sau la aplica\u021bii poate fi ceva mai complicat, pentru c\u0103 sunt surse noi de trafic, \u00eens\u0103 pute\u021bi \u00eencepe de la acest exemplu.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Vizualizarea datelor \u00een rapoarte<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Dup\u0103 salvarea rapoartelor \u0219i grupului de rapoarte, vrem s\u0103 vedem cum arat\u0103 rapoartele cu acestea.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Din p\u0103cate, datele nu apar singure \u00een rapoarte. \u00cen articole mai vechi, am scris \u0219i despre cum putem edita rapoartele standard din Google Analytics 4. O voi face rapid \u0219i \u00een continuare.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ne a\u0219tept\u0103m ca sursele de trafic s\u0103 apar\u0103 \u00een rapoartele de la <strong>Acquisition<\/strong>. Intr\u0103m \u00eentr-un raport de aici, mergem pe butonul care arat\u0103 ca un creion din col\u021bul din dreapta sus, iar de acolo putem edita raportul.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00cen cazul nostru, trebuie s\u0103 ad\u0103ug\u0103m dimensiunea pentru noul grup de canal. Cum eu am pus numele grupului \u201ePaid vs Organic\u201d, voi c\u0103uta dup\u0103 acesta \u00een lista de dimensiuni.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"307\" height=\"708\" src=\"https:\/\/webanalyst.ro\/blog\/wp-content\/uploads\/2023\/03\/ga4-add-custom-channel.png\" alt=\"\" class=\"wp-image-3365\" srcset=\"https:\/\/webanalyst.ro\/blog\/wp-content\/uploads\/2023\/03\/ga4-add-custom-channel.png 307w, https:\/\/webanalyst.ro\/blog\/wp-content\/uploads\/2023\/03\/ga4-add-custom-channel-130x300.png 130w, https:\/\/webanalyst.ro\/blog\/wp-content\/uploads\/2023\/03\/ga4-add-custom-channel-65x150.png 65w\" sizes=\"auto, (max-width: 307px) 100vw, 307px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Pentru c\u0103 sunt \u00een raportul <em>Traffic acquisition<\/em>, voi ad\u0103uga <strong>Session Paid vs Organic.<\/strong> Reamintesc c\u0103 aceast\u0103 dimensiune se cheam\u0103 diferit \u00een fiecare proprietate, \u00een func\u021bie de numele pus atunci c\u00e2nd s-a creat grupul de canale de trafic.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O imagine cu raportul poate fi v\u0103zut la \u00eenceputul acestui articol.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A\u021bi v\u0103zut num\u0103rul mare de \u0219tiri privind produsele bazate pe AI care apar? \u00cen aceast\u0103 perioad\u0103, sunt aproape la fel de dese ca nout\u0103\u021bile privind Google Analytics 4 \ud83d\ude00 La sf\u00e2r\u0219itul lui 2021, Google introducea canalele de trafic standard \u00een Google Analytics 4. Ulterior, acestea au fost schimbate, pentru c\u0103&#8230; aceea\u0219i companie a lansat noi [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3362,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[782,925,897],"class_list":["post-3361","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-analytics","tag-channel-grouping","tag-ga4","tag-gaaw"],"_links":{"self":[{"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/posts\/3361","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/comments?post=3361"}],"version-history":[{"count":3,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/posts\/3361\/revisions"}],"predecessor-version":[{"id":3369,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/posts\/3361\/revisions\/3369"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/media\/3362"}],"wp:attachment":[{"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/media?parent=3361"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/categories?post=3361"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/tags?post=3361"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}