{"id":3249,"date":"2022-12-06T12:57:09","date_gmt":"2022-12-06T10:57:09","guid":{"rendered":"https:\/\/webanalyst.ro\/?p=3249"},"modified":"2022-12-14T15:04:31","modified_gmt":"2022-12-14T13:04:31","slug":"ga4-session-metrics","status":"publish","type":"post","link":"https:\/\/webanalyst.ro\/blog\/2022\/ga4-session-metrics\/","title":{"rendered":"Metrice noi pentru calitatea sesiunii \u00een Google Analytics 4"},"content":{"rendered":"\n

Ultima versiune de Analytics de la Google este departe de a fi gata, dar echipa de acolo se gr\u0103be\u0219te cu lansarea de noi func\u021bionalit\u0103\u021bi, mai ales c\u0103 \u00een c\u00e2teva luni Google Analytics 4 va fi singurul produs de digital analytics oferit de Google.<\/p>\n\n\n\n

Recent, au fost introduse metrice care sunt noi \u00een Google Analytics 4, dar pe care le-am avut \u0219i \u00een Universal Analytics. Acestea evalueaz\u0103 comportamentul vizitatorilor la nivelul sesiunilor.<\/p>\n\n\n\n\n\n\n\n

Durata medie a vizitei<\/h2>\n\n\n\n

Prima metric\u0103 reintrodus\u0103 este Average session duration<\/strong> \u0219i reprezint\u0103 durata medie a unei sesiuni (vizite) realizate de utilizator, exprimat\u0103 \u00een secunde.<\/p>\n\n\n\n

Asta spune defini\u021bia, pentru c\u0103, \u00een practic\u0103, am v\u0103zut c\u0103 \u00een interfa\u021ba de analytics sunt afi\u0219ate minute \u0219i secunde, iar la exportul datelor sunt afi\u0219ate, \u00eentr-adev\u0103r, numai secunde.<\/p>\n\n\n\n

\u00cen versiunile mai vechi de Google Analytics, g\u0103si\u021bi acest indicator trecut drept Avg. Session Duration<\/strong>.<\/p>\n\n\n\n

Vizualiz\u0103ri \u00eentr-o vizit\u0103<\/h2>\n\n\n\n

Al doilea indicator introdus recent \u00een Google Analytics 4 se nume\u0219te Views per session<\/strong> \u0219i reprezint\u0103 num\u0103rul de pagini \u0219i \/ sau ecrane (screens) vizualizate din aplica\u021bie (web sau ap\u021bica\u021bie mobil\u0103).<\/p>\n\n\n\n

Pentru persoanele familiarizate cu GA4, acest indicator se calculeaz\u0103 adun\u00e2nd evenimentele de screen_view<\/code> \u0219i cele de page_view<\/code>, iar aceast total se \u00eemparte apoi la num\u0103rul de Sessions<\/em>, care se calculeaz\u0103 folosind evenimentul session_start<\/code> \u0219i parametrii s\u0103i ga_session_id<\/code> \u0219i ga_session_number<\/code>.<\/p>\n\n\n\n

\u00cen versiunile anterioare, acest indicator se numea Pages \/ Session<\/strong>.<\/p>\n\n\n\n

Views per session<\/em> nu trebuie confundat cu o alt\u0103 metric\u0103 asem\u0103n\u0103toare, numit\u0103 Sessions per user<\/em> \ud83d\ude09 <\/p>\n\n\n\n

Iat\u0103 cum erau prezentate aceste date \u00eentr-un raport standard din Universal Analytics (versiunea anterioar\u0103 de GA):<\/p>\n\n\n\n

\"\"
Imagine din Universal Analytics<\/figcaption><\/figure>\n\n\n\n

\u00cen cea mai recent\u0103 versiune, adic\u0103 Google Analytics 4, noile metrice pot fi ad\u0103ugate \u00een rapoartele personalizate (Explorations<\/a><\/em><\/strong>), a\u0219a cum se poate vedea \u00een imaginea de la \u00eenceputul articolului.<\/p>\n\n\n\n

Average session duration<\/strong> \u0219i Views per session<\/strong> pot fi ad\u0103gate din lista de Metrics \u0219i la personalizarea rapoartelor standard.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Dac\u0103 \u00een acest moment nu v\u0103 apar \u00een amebele locuri (de exemplu, pot ap\u0103rea momentan doar la Explore<\/em>), estimez c\u0103 \u00een c\u00e2teva zile vor fi disponibile \u00een toate conturile, at\u00e2t la rapoarte customizate, c\u00e2t \u0219i la editarea rapoartelor standard. La fel s-a \u00eent\u0103mplat \u00een trecut \u0219i cu al\u021bi indicatori pe care GA4 i-a introdus recent \u00een interfa\u021b\u0103, precum Bounce Rate, Conversion Rate<\/a> sau indicatorii pentru dat\u0103 \u0219i or\u0103<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Ultima versiune de Analytics de la Google este departe de a fi gata, dar echipa de acolo se gr\u0103be\u0219te cu lansarea de noi func\u021bionalit\u0103\u021bi, mai ales c\u0103 \u00een c\u00e2teva luni Google Analytics 4 va fi singurul produs de digital analytics oferit de Google. Recent, au fost introduse metrice care sunt noi \u00een Google Analytics 4, […]<\/p>\n","protected":false},"author":1,"featured_media":3254,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5,11],"tags":[616,925,897,430,428],"class_list":["post-3249","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-analytics","category-noutati","tag-durata-vizitei","tag-ga4","tag-gaaw","tag-sesiuni","tag-vizite"],"_links":{"self":[{"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/posts\/3249","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/comments?post=3249"}],"version-history":[{"count":11,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/posts\/3249\/revisions"}],"predecessor-version":[{"id":3267,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/posts\/3249\/revisions\/3267"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/media\/3254"}],"wp:attachment":[{"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/media?parent=3249"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/categories?post=3249"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/tags?post=3249"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}