{"id":3198,"date":"2022-07-13T17:58:23","date_gmt":"2022-07-13T14:58:23","guid":{"rendered":"https:\/\/webanalyst.ro\/?p=3198"},"modified":"2022-07-13T18:10:42","modified_gmt":"2022-07-13T15:10:42","slug":"ga4-conversion-rate","status":"publish","type":"post","link":"https:\/\/webanalyst.ro\/blog\/2022\/ga4-conversion-rate\/","title":{"rendered":"Bounce Rate \u0219i Conversion Rate \u00een Google Analytics 4"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Cea mai nou\u0103 versiune de Google Analytics a introdus s\u0103pt\u0103m\u00e2na aceasta noi dimensiuni \u0219i metrice. Printre ace\u0219tia, avem rata de conversie \u0219i rata de respingere, dar cu defini\u021bii diferite fa\u021b\u0103 de cele pe care le-am avut p\u00e2n\u0103 acum \u00een analytics.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Exist\u0103 \u0219i c\u00e2\u021biva indicatori noi \u0219i foarte utili, despre care ve\u021bi putea citi \u00een continuarea articolului.<\/p>\n\n\n\n<!--more-->\n\n\n\n<h2 class=\"wp-block-heading\">Conversion Rate<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u00cen Google Analytics 4 nu mai avem Obiective (Goals). A\u0219adar, nu vom avea Goal Conversion Rate \u0219i nici Ecommerce Conversion Rate.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Goals au fost \u00eenlocuite de Conversions, iar indicatorul acestora \u00een procente va fi Conversion Rate.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pentru fiecare tip de conversie, vom avea dou\u0103 tipuri de conversion rate:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>User Conversion Rate<\/strong> &#8211; num\u0103rul utilizatorilor care au realizat respectiva conversie, raportat la num\u0103rul total de utilizatori; este un indicator care nu existat p\u00e2n\u0103 acum \u00een Google Analytics \u0219i care va fi foarte util \u00een anumite situa\u021bii<\/li><li><strong>Session Conversion Rate<\/strong> &#8211; num\u0103rul sesiunilor \u00een care s-a realizat respectiva conversie, raportat la num\u0103rul total de sesiuni; acest indicator seam\u0103n\u0103 cel mai mult cu indicatorii pentru rate de conversie existen\u021bi \u00een Universal Analytics<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Bounce Rate<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Cei care au utilizat GA4 \u00een ultimii ani au v\u0103zut c\u0103, \u00een acest produs, nu exist\u0103 Bounce Rate. Lucrurile \u00eencep s\u0103 se schimbe, iar \u00een rapoartele persoanlizate putem de acum s\u0103 ad\u0103ug\u0103m acest indicator, \u00eens\u0103 are o defini\u021bie diferit\u0103 fa\u021b\u0103 de cea care era \u00een versiunile trecute de Google Analutics.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A\u0219a cum estimam \u00eenc\u0103 de anul trecut, Bounce Rate are leg\u0103tur\u0103 cu indicatorul mai nou, numit <a href=\"https:\/\/webanalyst.ro\/blog\/2021\/bounce-rate-engagement-rate\/\" target=\"_blank\" rel=\"noreferrer noopener\">Engagement Rate<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mai exact, <strong>Bounce rate<\/strong> reprezint\u0103 procentul sesiunilor care nu au fost <em>engaged sessions<\/em>. Dac\u0103 adun\u0103m Bounce rate \u0219i Engagement rate dintr-un site, rezultatul va fi 100%.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O sesiune este considerat\u0103 <em>bounce<\/em> atunci c\u00e2nd s-a vizualizat o singur\u0103 pagin\u0103 \/ un ecran, a durat mai pu\u021bin de 10 secunde, iar utilizatorul nu a efectuat niciunul dintre evenimentele care sunt considerate Conversion \u00een respectiva proprietate de analytics.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Google consider\u0103 c\u0103 Bounce rate a devenit mai pu\u021bin util de-a lungul timpului \u0219i de aceea va p\u0103stra acest indicator numai \u00een rapoartele personalizate, unde este exprimat la nivel de sesiune.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Detalii privind sursele de trafic<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u00cen Google Analytics 4 apar dimensiunile specifice parametrilor de trafic <code>utm_term<\/code> \u0219i <code>utm_content<\/code>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ace\u0219tia se al\u0103tur\u0103 celor deja utiliza\u021bi, proveni\u021bi din <code>utm_source<\/code>, <code>utm_medium<\/code> \u0219i <code>utm_campaign<\/code>. A\u0219adar, \u00een acest moment avem to\u021bi parametrii de trafic cu care eram obi\u0219nui\u021bi din versiunile anterioare de Google Analytics \u0219i a\u0219tept\u0103m s\u0103 fie intoru\u0219i \u0219i al\u021bii noi, care vor fi pentru prima dat\u0103 \u00een Google Analytics 4!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Indicatorii noi sunt:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>First user manual ad content<\/strong> &#8211; con\u021binutul care a adus pentru prima dat\u0103 utlizatorul \u00een aplica\u021bie<\/li><li><strong>Session manual ad content<\/strong> &#8211; con\u021binutul care a adus utilizatorul \u00een sesiunea respectiv\u0103<\/li><li><strong>First user manual term<\/strong> &#8211; \u201etermenul\u201d (de obicei se folose\u0219te pentru keywords sau termeni c\u0103uta\u021bi) care a adus pentru prima data utilizatorul \u00een aplica\u021bie<\/li><li><strong>Session manual term<\/strong> &#8211; \u201etermenul\u201d care a adus utilizatorul \u00een sesiunea respectiv\u0103<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">First Time Purchasers<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Indicatorul pentru utilizatorii care comand\u0103 pentru prima dat\u0103 era deja \u00een versiunea nou\u0103 de Google Analytics, dar acum i se adaug\u0103 c\u00e2teva metrice utile:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>First Time Purchasers Conversion<\/strong> &#8211; procentul utilizatorilor activi care au f\u0103cut prima lor comand\u0103 \u00een perioada raportat\u0103<\/li><li><strong>First Time Purchasers for New Users<\/strong> &#8211; procentajul cump\u0103r\u0103torilor dintre utilizatorii noi<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Nu cred c\u0103 trebuie s\u0103 mai spun c\u00e2t de utili sunt ace\u0219ti indicatori noi pentru un magazin online.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ace\u0219ti indicatori exist\u0103 deja \u00een Google Analytics 4 \u0219i pot fi folosi\u021bi chiar acum \u00een personalizarea rapoartelor. \u00cei pute\u021bi vedea \u00een imaginea inserat\u0103 deasupra acestui articol.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ceilal\u021bi indicatori despre care am vorbit \u00een acest articol nu sunt \u00een acest moment \u00een Google Analytics, dar sunt a\u0219tepta\u021bi s\u0103 apar\u0103 \u00een urm\u0103toarele zile sau s\u0103pt\u0103m\u00e2ni.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cea mai nou\u0103 versiune de Google Analytics a introdus s\u0103pt\u0103m\u00e2na aceasta noi dimensiuni \u0219i metrice. Printre ace\u0219tia, avem rata de conversie \u0219i rata de respingere, dar cu defini\u021bii diferite fa\u021b\u0103 de cele pe care le-am avut p\u00e2n\u0103 acum \u00een analytics. Exist\u0103 \u0219i c\u00e2\u021biva indicatori noi \u0219i foarte utili, despre care ve\u021bi putea citi \u00een continuarea [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3199,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[349,935,925,897],"class_list":["post-3198","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-analytics","tag-bounce-rate","tag-conversion-rate","tag-ga4","tag-gaaw"],"_links":{"self":[{"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/posts\/3198","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/comments?post=3198"}],"version-history":[{"count":5,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/posts\/3198\/revisions"}],"predecessor-version":[{"id":3205,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/posts\/3198\/revisions\/3205"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/media\/3199"}],"wp:attachment":[{"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/media?parent=3198"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/categories?post=3198"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/tags?post=3198"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}