{"id":3191,"date":"2022-06-23T12:00:38","date_gmt":"2022-06-23T09:00:38","guid":{"rendered":"https:\/\/webanalyst.ro\/?p=3191"},"modified":"2022-06-23T12:00:39","modified_gmt":"2022-06-23T09:00:39","slug":"google-signals","status":"publish","type":"post","link":"https:\/\/webanalyst.ro\/blog\/2022\/google-signals\/","title":{"rendered":"Google Signals \u00een GA4"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Google Signals este o func\u021bionalitate care ofer\u0103 c\u0103tre analytics date despre utilizatorii autentifica\u021bi \u00een conturi Google. Pe baza acesteia, putem afla num\u0103rul de utilizatori unici.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00cen Universal Analytics, pe baza Google Signals sunt realizate rapoartele <a href=\"https:\/\/webanalyst.ro\/blog\/2018\/google-cross-device\/\" target=\"_blank\" rel=\"noreferrer noopener\">Cross Device<\/a>, remarketing cu analytics \u0219i informa\u021bii personale privind advertising-ul (de exemplu, interesele utilizatorilor).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Recent, Google a \u00eenceput s\u0103 cear\u0103 acordul editorilor din Google Analytics 4 pentru a prelua aceste date de la utilizatorii site-urilor \u0219i aplica\u021biilor, deci urmeaz\u0103 s\u0103 fie ad\u0103ugate acelea\u0219i func\u021bionalit\u0103\u021bi \u0219i \u00een cea mai recent\u0103 versiune de Google Analytics. Detalii despre activarea Google Signals pot fi g\u0103site mai jos \u00een articol.<\/p>\n\n\n\n<!--more-->\n\n\n\n<p class=\"wp-block-paragraph\">Dup\u0103 ce s-au logat \u00een Google, utilizatorii care vor Google Signals \u00een propriet\u0103\u021bile la care sunt cel pu\u021bin Editor, trebuie s\u0103 se duc\u0103 \u00een zona numit\u0103 Admin. Butonul este situat \u00een partea din st\u00e2nga jos a paginii.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aici, vor vedea \u00een coloana numitp <em>Property<\/em> mai multe op\u021biuni, printre care \u0219i <em>Data Settings<\/em>. Cu un click pe acest text, vor vedea un nou meniu, din care vor trebui s\u0103 aleag\u0103 <em>Data Collection<\/em>.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"661\" src=\"https:\/\/webanalyst.ro\/blog\/wp-content\/uploads\/2022\/06\/google-signals-start-1200x661.png\" alt=\"\" class=\"wp-image-3193\" srcset=\"https:\/\/webanalyst.ro\/blog\/wp-content\/uploads\/2022\/06\/google-signals-start-1200x661.png 1200w, https:\/\/webanalyst.ro\/blog\/wp-content\/uploads\/2022\/06\/google-signals-start-300x165.png 300w, https:\/\/webanalyst.ro\/blog\/wp-content\/uploads\/2022\/06\/google-signals-start-150x83.png 150w, https:\/\/webanalyst.ro\/blog\/wp-content\/uploads\/2022\/06\/google-signals-start-768x423.png 768w, https:\/\/webanalyst.ro\/blog\/wp-content\/uploads\/2022\/06\/google-signals-start.png 1375w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Aici le va ap\u0103rea o pagin\u0103 nou\u0103, cu mai multe informa\u021bii privind colectarea datelor \u00een propriul cont de Google Analytics 4. Pentru a \u00eencepe, este nevoie de un click pe butonul <em>Get started<\/em>.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"840\" height=\"732\" src=\"https:\/\/webanalyst.ro\/blog\/wp-content\/uploads\/2022\/06\/google-signals-activate.png\" alt=\"\" class=\"wp-image-3194\" srcset=\"https:\/\/webanalyst.ro\/blog\/wp-content\/uploads\/2022\/06\/google-signals-activate.png 840w, https:\/\/webanalyst.ro\/blog\/wp-content\/uploads\/2022\/06\/google-signals-activate-300x261.png 300w, https:\/\/webanalyst.ro\/blog\/wp-content\/uploads\/2022\/06\/google-signals-activate-150x131.png 150w, https:\/\/webanalyst.ro\/blog\/wp-content\/uploads\/2022\/06\/google-signals-activate-768x669.png 768w\" sizes=\"auto, (max-width: 840px) 100vw, 840px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Acesta ne va duce \u00eentr-o nou\u0103 pagin\u0103, care prezint\u0103 beneficiile, pe scurt (imaginea de la \u00eenceputul articolului). Cu un click pe <em>Continue<\/em>, vom merge&#8230; iar \u00een alt\u0103 pagin\u0103, unde citim informa\u021biile care ni se ofer\u0103 \u0219i apoi d\u0103m click pe <em>Activate<\/em>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Modific\u0103ri \u00een rapoarte<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Google Signals va oferi date pentru rapoarte noi \u0219i va ajuta la crearea listelor de remarketing. \u00cen acela\u0219i timp, unele informa\u021bii din rapoartele existente vor fi modificate.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00cen primul r\u00e2nd, prin Google Signals putem \u0219tii c\u00e2nd un utilizator a accesat aplica\u021bia de pe diverse device-uri (de exemplu, laptop \u0219i telefon). \u00cen trecut, era v\u0103zut ca 2 utilizatori, iar acum va fi v\u0103zut ca unul singur, dac\u0103 este logat pe Google.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Datele din Google Signals nu sunt exportate c\u0103tre Google BigQuery. Este un lucru important. Din aceast\u0103 cauz\u0103, sunt \u0219anse mari s\u0103 vedem un num\u0103r diferit de utilizatori \u00een interfa\u021ba GA fa\u021b\u0103 de datele din BigQuery.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tot din cauza Google Signals, este posibil ca unele rapoarte cu date personale pot s\u0103 nu mai apar\u0103. M\u0103 g\u00e2ndesc aici la rapoartele personalizate, din <a href=\"https:\/\/webanalyst.ro\/blog\/2022\/explorations-rapoarte-personalizate\/\" target=\"_blank\" rel=\"noreferrer noopener\">Explorations<\/a>. Se poate \u00eent\u00e2mpla ca un raport \u00een care combin\u0103m informa\u021bii personale (precum User ID, Client ID sau custom dimensions) s\u0103 nu func\u021bioneze \u00eempreun\u0103 cu anumite dimensiuni.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">R\u0103m\u00e2ne de v\u0103zut cum va func\u021biona Google Signals \u00eempreun\u0103 cu GDPR sau cu alte regulamente de limitare a datelor personale, mai ales c\u0103 Google a avut astfel de probleme cu Universal Analytics. \u00cen cazurile \u00een care ar putea fi probleme cu datele persoanelor sau clien\u021bilor, poate ar fi bine s\u0103 nu activa\u021bi acest serviciu. Repet, \u00een acest moment nu avem informa\u021bii detaliate, deci este doar o p\u0103rere personal\u0103.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dac\u0103 a\u021bi activat Google Signals, a\u0219tept\u0103m ca Google Analytics 4 s\u0103 anun\u021be lansarea noilor func\u021bionalit\u0103\u021bi, a listelor de remarketing \u0219i a rapoartelor bazate pe aceste date.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google Signals este o func\u021bionalitate care ofer\u0103 c\u0103tre analytics date despre utilizatorii autentifica\u021bi \u00een conturi Google. Pe baza acesteia, putem afla num\u0103rul de utilizatori unici. \u00cen Universal Analytics, pe baza Google Signals sunt realizate rapoartele Cross Device, remarketing cu analytics \u0219i informa\u021bii personale privind advertising-ul (de exemplu, interesele utilizatorilor). Recent, Google a \u00eenceput s\u0103 cear\u0103 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3192,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[743,540,696,925,897,854],"class_list":["post-3191","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-analytics","tag-analytics-remarketing","tag-bigquery","tag-cross-device","tag-ga4","tag-gaaw","tag-gdpr"],"_links":{"self":[{"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/posts\/3191","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/comments?post=3191"}],"version-history":[{"count":2,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/posts\/3191\/revisions"}],"predecessor-version":[{"id":3196,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/posts\/3191\/revisions\/3196"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/media\/3192"}],"wp:attachment":[{"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/media?parent=3191"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/categories?post=3191"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/tags?post=3191"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}