{"id":3108,"date":"2022-04-03T17:36:59","date_gmt":"2022-04-03T14:36:59","guid":{"rendered":"https:\/\/webanalyst.ro\/?p=3108"},"modified":"2023-02-05T18:40:05","modified_gmt":"2023-02-05T16:40:05","slug":"ga4-landing-pages","status":"publish","type":"post","link":"https:\/\/webanalyst.ro\/blog\/2022\/ga4-landing-pages\/","title":{"rendered":"Landing Pages \u00een Google Analytics 4"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Google Analytics 4 \u00eenc\u0103 nu are disponibile toate rapoartele cu care am fost obi\u0219nui\u021bi \u00een versiunile precedente. Astfel, uneori m\u0103 g\u00e2ndesc cum a\u0219 putea face unele lucruri cu ultima versiune de analytics, de\u0219i aceasta nu ofer\u0103 datele \u00een rapoarte standard, uneori nici \u00een cele personalizate. \u00cen acest articol ve\u021bi afla c\u00e2teva personaliz\u0103ri care se pot face \u00een rapoartele oferite de GA4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Paginile de destina\u021bie<\/strong> au o importan\u021b\u0103 major\u0103 pentru cei care fac campanii. Mai jos, voi prezenta c\u00e2teva moduri diferite \u00een care datele pot fi v\u0103zute \u00een Google Analytics 4.<\/p>\n\n\n\n<!--more-->\n\n\n\n<p class=\"wp-block-paragraph\">\u00cen versiunile precedente de Google Analytics, \u00een meniul de rapoarte standard aveam \u0219i un meniu numit <strong>Landing Pages<\/strong>. Acest raport nu este \u00een acest moment \u00een cea mai recent\u0103 versiune de analytics, dar asta nu \u00eenseamn\u0103 c\u0103 nu avem solu\u021bii.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Pagini de destina\u021bie \u00een rapoartele standard<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Cel mai apropiat raport din Google Analytics 4 se nume\u0219te <strong>Pages and Screens<\/strong> \u0219i face parte din sec\u021biunea <strong>Engagement<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image alignright size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"235\" height=\"301\" src=\"https:\/\/webanalyst.ro\/blog\/wp-content\/uploads\/2022\/04\/ga4-session-start-1.png\" alt=\"\" class=\"wp-image-3112\" srcset=\"https:\/\/webanalyst.ro\/blog\/wp-content\/uploads\/2022\/04\/ga4-session-start-1.png 235w, https:\/\/webanalyst.ro\/blog\/wp-content\/uploads\/2022\/04\/ga4-session-start-1-117x150.png 117w\" sizes=\"auto, (max-width: 235px) 100vw, 235px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u00centre metricele acestui raport, putem observa \u0219i <strong>Event count<\/strong>, cu op\u021biunea <strong>All events<\/strong> selectat\u0103. La un click pe s\u0103geata de acolo, vom avea posibilitatea s\u0103 alegem doar <em>event<\/em>-ul dorit de noi.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pentru a vedea paginile de destina\u021bie, putem selecta <code>session_start<\/code>, un eveniment care se declan\u0219eaz\u0103 de c\u00e2te ori \u00eencepe o nou\u0103 vizit\u0103. Select\u00e2nd doar acest eveniment \u00een raportul cu pagini, vom vedea un raport asem\u0103n\u0103tor cu cel al paginilor de destina\u021bie.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Partea bun\u0103 este c\u0103 putem face acela\u0219i lucru \u00een majoritatea rapoartelor din Google Analytics 4. Astfel, dac\u0103 select\u0103m s\u0103 vedem evenimentul <code>session_start<\/code> \u00een raportul de <strong>Traffic acquisition<\/strong>, vom primi date despre num\u0103rul de sesiuni \u00eencepute din fiecare surs\u0103 de trafic sau chiar din fiecare campanie.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Pagini de destina\u021bie \u00een rapoartele proprii<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Metoda de mai sus nu este ideal\u0103, dar a fost singura pe care am avut-o la dispozi\u021bie \u00een ultimii ani \u00een Google Analytics 4. Chiar \u00eenainte s\u0103 public acest articol, Google a lansat posibilitatea de a ad\u0103uga <strong>Landing pages<\/strong> \u00een rapoartele \u201ecustomizate\u201d de Google Analytics 4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00cen zona de <strong>Explorations<\/strong>, putem merge s\u0103 cre\u0103m un nou raport sau s\u0103 edit\u0103m unul existent. \u00cen partea st\u00e2ng\u0103 a edit\u0103rii raportului, avem zona <em>Dimensions<\/em>, l\u00e2ng\u0103 care este un +. La un click pe acest plus, ne va ap\u0103rea o fereastr\u0103 cu dimensiuni pe care le putem ad\u0103uga raportului, iar din sec\u021biunea <em>Page \/ screen<\/em>, putem bifa <em>Landing page<\/em>. O imagine din analytics pute\u021bi vedea deasupra acestui articol.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Personalizarea rapoartelor standard<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Google Analytics 4 ofer\u0103 \u0219i o alt\u0103 func\u021bionalitate major\u0103, aceea de a customiza rapoartele sale standard. Practic, putem lua un raport existent \u0219i s\u0103 ad\u0103ug\u0103m \u00een el lucrurile care ne intereseaz\u0103.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00cen general, dac\u0103 o metric\u0103 sau o dimensiune sunt disponibile \u00een rapoartele din <em>Explorations<\/em>, atunci vor fi disponibile \u0219i pentru a fi ad\u0103ugate \u00een rapoartele noastre standard.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pentru a edita un raport, putem merge \u00een col\u021bul din dreapta sus, unde avem op\u021biunea <em>Customize report<\/em>. Aceasta arat\u0103 ca un creion.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"444\" height=\"146\" src=\"https:\/\/webanalyst.ro\/blog\/wp-content\/uploads\/2022\/04\/ga4-customize-report.png\" alt=\"\" class=\"wp-image-3114\" srcset=\"https:\/\/webanalyst.ro\/blog\/wp-content\/uploads\/2022\/04\/ga4-customize-report.png 444w, https:\/\/webanalyst.ro\/blog\/wp-content\/uploads\/2022\/04\/ga4-customize-report-300x99.png 300w, https:\/\/webanalyst.ro\/blog\/wp-content\/uploads\/2022\/04\/ga4-customize-report-150x49.png 150w\" sizes=\"auto, (max-width: 444px) 100vw, 444px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Aici, mergem tot la butonul <em>Dimensions<\/em>, dar care este acum situat \u00een partea din dreapta sus a ecranului. Ne vor ap\u0103rea dimensiunile raportului nostru, precum \u0219i op\u021biunea de a ad\u0103uga altele. La fel, aici vom ad\u0103uga <em>Landing page<\/em>. Noul raport trebuie salvat, iar rezultatul este cel de mai jos:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1056\" height=\"599\" src=\"https:\/\/webanalyst.ro\/blog\/wp-content\/uploads\/2022\/04\/ga4-pages-screens.png\" alt=\"\" class=\"wp-image-3113\" srcset=\"https:\/\/webanalyst.ro\/blog\/wp-content\/uploads\/2022\/04\/ga4-pages-screens.png 1056w, https:\/\/webanalyst.ro\/blog\/wp-content\/uploads\/2022\/04\/ga4-pages-screens-300x170.png 300w, https:\/\/webanalyst.ro\/blog\/wp-content\/uploads\/2022\/04\/ga4-pages-screens-150x85.png 150w, https:\/\/webanalyst.ro\/blog\/wp-content\/uploads\/2022\/04\/ga4-pages-screens-768x436.png 768w\" sizes=\"auto, (max-width: 1056px) 100vw, 1056px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Google Analytics 4, numit anterior Google Analytics App + Web, ne d\u0103 posibilitatea s\u0103 personaliz\u0103m rapoartele \u00een c\u00e2teva moduri diferite, a\u0219a cum am v\u0103zut mai sus. \u00cen plus, vedem c\u0103 GA4 este actualizat constant cu func\u021bionalit\u0103\u021bi utile despre care am scris \u0219i voi scrie \u0219i \u00een continuare pe webanalyst.ro, \u00een seria mea de articole cu motive pentru a trece la ultima versiune de Google Analytics.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google Analytics 4 \u00eenc\u0103 nu are disponibile toate rapoartele cu care am fost obi\u0219nui\u021bi \u00een versiunile precedente. Astfel, uneori m\u0103 g\u00e2ndesc cum a\u0219 putea face unele lucruri cu ultima versiune de analytics, de\u0219i aceasta nu ofer\u0103 datele \u00een rapoarte standard, uneori nici \u00een cele personalizate. \u00cen acest articol ve\u021bi afla c\u00e2teva personaliz\u0103ri care se pot [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3109,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5,11],"tags":[925,897,47,456],"class_list":["post-3108","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-analytics","category-noutati","tag-ga4","tag-gaaw","tag-landing-page","tag-landing-pages"],"_links":{"self":[{"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/posts\/3108","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/comments?post=3108"}],"version-history":[{"count":7,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/posts\/3108\/revisions"}],"predecessor-version":[{"id":3330,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/posts\/3108\/revisions\/3330"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/media\/3109"}],"wp:attachment":[{"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/media?parent=3108"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/categories?post=3108"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/tags?post=3108"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}