{"id":3103,"date":"2022-03-29T19:11:07","date_gmt":"2022-03-29T16:11:07","guid":{"rendered":"https:\/\/webanalyst.ro\/?p=3103"},"modified":"2022-03-29T19:13:28","modified_gmt":"2022-03-29T16:13:28","slug":"search-ads-360","status":"publish","type":"post","link":"https:\/\/webanalyst.ro\/blog\/2022\/search-ads-360\/","title":{"rendered":"Search Ads 360 Relansat"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Google a lansat de cur\u00e2nd o nou\u0103 versiune de Search Ads 360, cunoscut \u00een trecut drept DoubleClick Search. Este utilizat pentru administrarea campaniilor de search din Google Ads, Bing (Microsoft Advertising), Yahoo! \u0219i Baidu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Search Ads 360 este integrat at\u00e2t cu Google Data Studio, c\u00e2t \u0219i cu Google Analytics. Mai mult, <strong>poate fi legat de orice proprietate de Google Analytics 4, inclusiv cele gratuite<\/strong>!<\/p>\n\n\n\n<!--more-->\n\n\n\n<p class=\"wp-block-paragraph\">A\u0219adar, avem un nou argument \u00een lista mea mai lung\u0103 cu articole despre motive pentru a trece la GA4 \ud83d\ude42<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Link la Google Analytics 4<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Concret, legarea conturilor de Search Ads \u0219i de GA va permite:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>exportul conversiilor din Analytics \u00een Search Ads<\/li><li>exportul campaniilor \u0219i costurilor din Search Ads \u00een Analytics<\/li><li>exportul metricelor de interac\u021biune cu site-ul sau cu aplica\u021bia din Analytics \u00een Search Ads, lucru valabil doar pentru versiunea nou\u0103 de Search Ads 360<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u00centre lucrurile din Google Analytics 4 care se pot importa \u00een SA360 sunt \u0219i instal\u0103rile de noi aplica\u021bii, precum \u0219i alte evenimente folosite \u00een aplica\u021bii.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Noul Search Ads 360<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u00cen versiunea recent lansat\u0103, Google a schimbat interfa\u021ba, venind cu ceva apropiat de Google Ads, din care spune c\u0103 po\u021bi lucra mai rapid.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aceast\u0103 versiune suport\u0103 cele mai noi func\u021bionalit\u0103\u021bi oferite de motoarele de c\u0103utare. Pentru Google, ofer\u0103 suport pentru campaniile Local, Discovery \u0219i Performance Max. Pentru Microsoft, se poate descurca cu Responsive Search Ads, Dynamic Search Ads \u0219i Smart Shopping. \u0218i pentru Yahoo! a fost introdus managemnetul campaniilor Dynamic Ads for Search.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pentru cei care creeaz\u0103 campanii, noua interfa\u021b\u0103 ofer\u0103 posibilitatea de a lucra \u00een paralel pentru mai mul\u021bi clien\u021bi, inclusiv copy\/paste de campanii, reguli, etichete etc.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Google Ads vs Search Ads 360<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Sunt convins c\u0103 advertiserii se \u00eentreab\u0103 dac\u0103 are sens s\u0103 treac\u0103 la Search Ads, mai ales c\u0103 la noi \u00een \u021bar\u0103, motorul de c\u0103utare Google are cea mai mare cot\u0103 de pia\u021b\u0103.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Iat\u0103 c\u00e2teva motive pentru care po\u021bi folosi Search Ads 360, chiar dac\u0103 faci reclame search doar pe Google:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>chiar dac\u0103 administreaz\u0103 numai campanii de Search, permite \u0219i importul celorlalte campanii (Display &amp; YouTube), pentru o mai bun\u0103 raportare \u0219i atribuire a conversiilor<\/li><li>Google Ads a preluat foarte mult din licita\u021biile automate, dar SA360 ofer\u0103 c\u00e2teva lucruri suplimentare \u00een automated bidding, precum CPA \u0219i ROAS minim \u0219i maxim, precum \u0219i licit\u0103ri diferite pentru localizare \u0219i remarketing<\/li><li>Data-Driven Attribution este oferit tuturor clien\u021bilor de Google Ads sau de Google Analytics, \u00eens\u0103 SA360 vine cu posibiitatea de a crea p\u00e2n\u0103 la 5 modele diferite de DDA care pot fi folosite \u00een paralel. Acestea func\u021bioneaz\u0103 \u0219i pentru celelalte canale de marketing dec\u00e2t search ads, inclusiv organic sau paid social<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Desigur, nu orice advertiser \u00een search are nevoie de aceste func\u021bionalit\u0103\u021bi, de aceea este un produs premium \u0219i vine cu ni\u0219te costuri suplimentare.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google a lansat de cur\u00e2nd o nou\u0103 versiune de Search Ads 360, cunoscut \u00een trecut drept DoubleClick Search. Este utilizat pentru administrarea campaniilor de search din Google Ads, Bing (Microsoft Advertising), Yahoo! \u0219i Baidu. Search Ads 360 este integrat at\u00e2t cu Google Data Studio, c\u00e2t \u0219i cu Google Analytics. Mai mult, poate fi legat de [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3104,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5,867,8],"tags":[746,747,925,897],"class_list":["post-3103","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-analytics","category-google-data-studio","category-search-engine-marketing","tag-doubleclick","tag-doubleclick-search","tag-ga4","tag-gaaw"],"_links":{"self":[{"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/posts\/3103","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/comments?post=3103"}],"version-history":[{"count":3,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/posts\/3103\/revisions"}],"predecessor-version":[{"id":3107,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/posts\/3103\/revisions\/3107"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/media\/3104"}],"wp:attachment":[{"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/media?parent=3103"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/categories?post=3103"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/tags?post=3103"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}