{"id":3030,"date":"2022-01-09T11:05:06","date_gmt":"2022-01-09T09:05:06","guid":{"rendered":"https:\/\/webanalyst.ro\/?p=3030"},"modified":"2022-01-09T16:48:47","modified_gmt":"2022-01-09T14:48:47","slug":"google-analytics-in-2021","status":"publish","type":"post","link":"https:\/\/webanalyst.ro\/blog\/2022\/google-analytics-in-2021\/","title":{"rendered":"Cele mai importante update-uri la Google Analytics din 2021"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">A fost un an cu multe nout\u0103\u021bi interesante aduse de produsele din suita Google Analytics. Cele mai importante actualiz\u0103ri la Google Analytics, Google Data Studio, Google Tag Manager, Google Optimize \u0219i Firebase Analytics pot fi g\u0103site mai jos.<\/p>\n\n\n\n<!--more-->\n\n\n\n<h2 class=\"wp-block-heading\">Google Analytics<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">La sf\u00e2r\u0219itul lui 2020, Google anun\u021ba c\u0103 noua sa versiune de GA \u00ee\u0219i va schimba numele din <em>Google Analytics App + Web<\/em> \u00een <strong>Google Analytics 4<\/strong>. Ultimul an a adus multe actualiz\u0103ri la aceast\u0103 versiune. \u00cenc\u0103 nu are toate lucrurile cu care am fost obi\u0219nui\u021bi \u00een Universal Analytics, dar perspectivele sunt \u00eembucur\u0103toare.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Persoanele care trebuie s\u0103 lucreze cu GA4 au la dispozi\u021bie func\u021bionalit\u0103\u021bi noi. Fiind o versiune nou\u0103, Google nu ofer\u0103 suport, motiv pentru care am scris c\u00e2teva articole care s\u0103 \u00eei ajute pe cei care vor sau trebuie s\u0103 foloseasc\u0103 aceast\u0103 versiune:<\/p>\n\n\n\n<figure class=\"wp-block-pullquote is-style-solid-color\"><blockquote><p><a href=\"https:\/\/webanalyst.ro\/blog\/2021\/bounce-rate-engagement-rate\/\" target=\"_blank\" rel=\"noreferrer noopener\">Noul Bounce Rate \u00een Google Analytics \u2013 Engagement Rate<\/a><\/p><cite>Indicatorul Bounce Rate a fost \u00eenlocuit \u00een Google Analytics 4.<\/cite><\/blockquote><\/figure>\n\n\n\n<figure class=\"wp-block-pullquote is-style-solid-color\"><blockquote><p><a href=\"https:\/\/webanalyst.ro\/blog\/2021\/sesiuni\/\" target=\"_blank\" rel=\"noreferrer noopener\">Sesiunile \u00een Google Analytics 4<\/a><\/p><cite>Cum se calculeaz\u0103 o sesiune \u0219i care sunt metricii folosi\u021bi.<\/cite><\/blockquote><\/figure>\n\n\n\n<figure class=\"wp-block-pullquote is-style-solid-color\"><blockquote><p><a href=\"https:\/\/webanalyst.ro\/blog\/2021\/channels-google-analytics\/\" target=\"_blank\" rel=\"noreferrer noopener\">Clasificarea canalelor de trafic \u00een Google Analytics 4<\/a><\/p><cite>Zeci de canale noi de trafic sunt predefinite \u00een noul analytics.<\/cite><\/blockquote><\/figure>\n\n\n\n<figure class=\"wp-block-pullquote is-style-solid-color\"><blockquote><p><a href=\"https:\/\/webanalyst.ro\/blog\/2021\/ga4-search-console\/\" target=\"_blank\" rel=\"noreferrer noopener\">Search Console integrat \u00een Google Analytics 4<\/a><\/p><cite>Integrarea \u0219i rapoartele de Search Console \u00een noul Google Analytics.<\/cite><\/blockquote><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Aceste articole vor fi urmate de altele \u00een perioada urm\u0103toare, pentru c\u0103 Google Analytics 4 este viitorul. Am avut ocazia s\u0103 \u00eel folosesc \u00een ultimii ani \u0219i sunt convins c\u0103 vor urma \u0219i alte actualiz\u0103ri importante la acesta.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Google Data Studio<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Este un produs pe care eu \u00eel consider major. \u00cen ultimii ani a avut cele mai multe actualiz\u0103ri din suita Google Analytics, iar viitorul cred c\u0103 va fi \u0219i mai alert.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Am \u00eencercat s\u0103 sintetizez principalele informa\u021bii \u00een 3 articole:<\/p>\n\n\n\n<figure class=\"wp-block-pullquote is-style-solid-color\"><blockquote><p><a href=\"https:\/\/webanalyst.ro\/blog\/2021\/prezentarea-rapoartelor-data-studio\/\" target=\"_blank\" rel=\"noreferrer noopener\">Publicarea \u0219i versionarea rapoartelor \u00een Google Data Studio<\/a><\/p><cite>Versiuni pentru rapoarte, nume pentru versiuni \u0219i versiuni publicate.<\/cite><\/blockquote><\/figure>\n\n\n\n<figure class=\"wp-block-pullquote is-style-solid-color\"><blockquote><p><a href=\"https:\/\/webanalyst.ro\/blog\/2021\/paginarea-data-studio\/\" target=\"_blank\" rel=\"noreferrer noopener\">Paginarea \u00een Google Data Studio<\/a><\/p><cite>Managementul paginilor, sec\u021biuni din rapoarte, stiluri de navigare, iconi\u021be \u0219i prezentarea rapoartelor.<\/cite><\/blockquote><\/figure>\n\n\n\n<figure class=\"wp-block-pullquote is-style-solid-color\"><blockquote><p><a href=\"https:\/\/webanalyst.ro\/blog\/2021\/amazon-microsoft-data-studio\/\" target=\"_blank\" rel=\"noreferrer noopener\">Conectori noi \u00een Google Data Studio<\/a><\/p><cite>Amazon Redshift, Microsoft SQL Server 2017, MySQL 8, PostgreSQL, BigQuery, Maps, Search Console, Google Ad Manager, Google Ads, Display &amp; Video 360 \u0219i Google Analytics 4.<\/cite><\/blockquote><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Alte func\u021bionalit\u0103\u021bi adu\u0103gate de <strong>Data Studio \u00een 2021<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Datele din grafice pot fi afi\u0219ate compact, put\u00e2nd fi aleas\u0103 precizia zecimal\u0103; la atingerea cu mouse-ul, va fi afi\u0219at num\u0103rul \u00eentreg<\/li><li>C\u00e2mpurile boolean pot fi create \u0219i f\u0103r\u0103 a folosi func\u021bia CASE<\/li><li>Colaborarea pe surse de date a fost optimizat\u0103, orice editor put\u00e2nd s\u0103 o editeze<\/li><li>Au fost introduse func\u021biile IF, COALESCE, IFNULL \u0219i NULLIF, iar func\u021biile condi\u021bionale au fost optimizate (condi\u021biile se pot scrie mai simplu dec\u00e2t \u00eenainte)<\/li><li>Vizualiz\u0103rile din comunitate (create de al\u021bi utilizatori) pot fi introduse \u0219i \u00een rapoartele inserate \u00een alte pagini (<em>embeded<\/em>)<\/li><li>Persoanele care vizualizeaz\u0103 rapoarte pot folosi butonul Reset pentru a le aduce la filtrele \u0219i set\u0103rile ini\u021biale<\/li><li>Un email va fi trimis de fiecare dat\u0103 c\u00e2nd un raport ar trebui s\u0103 fie trimis unei adrese (dac\u0103 nu se poate trimite raportul, va veni un email care va anun\u021ba asta)<\/li><li>Func\u021bia CASE poate include \u0219i condi\u021bii non-numerice<\/li><li>C\u00e2mpurile calculate pot fi ad\u0103ugate \u0219i la sursele de date combinate (<em>blended)<\/em>, c\u00e2nd acestea sunt configurate de c\u0103tre editor<\/li><li>Vizualiz\u0103rile din comunitate pot fi folosite cu sau f\u0103r\u0103 compara\u021bii de date<\/li><li>Exportul datelor din rapoarte Data Studio se poate face \u00een rapoarte CVS, Google Sheets sau Excel, iar datele pot fi p\u0103strate \u00een formatul existent prin bifarea op\u021biunii \u201eKeep Value Formatting\u201d<\/li><li>A fost ad\u0103ugate graficul tip instrument de m\u0103sur\u0103 (\u00een englez\u0103, <em>Gauge Chart<\/em>)<\/li><li>A fost ad\u0103ugat\u0103 func\u021bia REGEXP_CONTAINS, iar alte func\u021bii care lucreaz\u0103 cu text au fost optimizate s\u0103 lucreze f\u0103r\u0103 limitele anterioare (CONTAINS_TEXT, ENDS_WITH, LEFT_TEXT, REPLACE, RIGHT_TEXT, STARTS_WITH, SUBSTR, REGEXP_REPLACE)<\/li><li>Rapoartele pot fi g\u0103site folosind numele sau email-ul persoanei care le-a creat<\/li><li>Alegerea surselor de date are o interfa\u021b\u0103 nou\u0103, care ajut\u0103 la alegerea acestora, \u00een special la cele <em>blended<\/em>; mai mult, c\u00e2mpurile vor fi \u0219i ele legate, pentru a vedea exact provenien\u021ba acestora<\/li><li>S-a ad\u0103ugat interac\u021biunea cu rapoartele c\u00e2nd sunt \u00een modul de editare (la fel ca \u00een vizualizare) \u0219i s-a ad\u0103ugat fereastra numit\u0103 Data, din care se pot schimba sursele de date \u0219i se pot vedea toate c\u00e2mpurile disponibile<\/li><li>Mai multe date pot fi afi\u0219ate \u00een acela\u0219i timp \u00een tabele; se pot alege p\u00e2n\u0103 la 100 de dimensiuni \u0219i 100 de metrici pentru Google Sheets \u0219i BigQuery, iar pentru alte surse pot fi p\u00e2n\u0103 la 10 dimensiuni \u0219i 20 de metrici; \u00een plus, tabelele pot avea de acum deplasare orizontal\u0103 (<em>Horizontal Scrolling<\/em>)<\/li><li>Pe l\u00e2ng\u0103 sursele noi de trafic despre care am scris \u00een articolul de mai sus, la finalul anului au fost ad\u0103ugate dimensiuni noi din Google Ads:<ul><li>Account Budget Order Amount<\/li><li>Account Budget Order Adjustable Amount<\/li><li>Account Budget Amount Spent<\/li><li>Campaign Bid Strategy Type<\/li><li>Ad Group Bid Strategy<\/li><li>Target CPA<\/li><li>Target ROAS<\/li><li>User Ad Distance<\/li><li>First Position Bid<\/li><\/ul><\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Google Tag Manager<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u00cen 2020, s-a lansat \u0219i aici o versiune nou\u0103, <a href=\"https:\/\/webanalyst.ro\/blog\/2020\/gtm-server-side\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google Tag Manager server-side<\/a>. Anul 2021 a adus func\u021bionalit\u0103\u021bi noi la aceast\u0103 versiune.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00cen 2021, au fost ad\u0103ugate c\u00e2teva tipuri noi de tag-uri pentru server-side:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Google Ads Conversion Tracking<\/li><li>Google Ads Remarketing<\/li><li>Floodlight Sales &amp; Counter<\/li><li>S-a ad\u0103ugat Custom Templates, pentru tag-uri \u0219i variabile customizate (prin cod scris de utilizator)<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Google Optimize<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Din p\u0103cate, este un produs care nu a adus multe actualiz\u0103ri \u00een ultimul an. Google a lansat acest produs, dar se vede c\u0103 focusul s\u0103u nu este aici.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Singura \u0219tire aici este c\u0103, din 2021, Google Optimize poate lucra cu site-uri dimanice. Aici intr\u0103 site-urile create cu AMP, React, Angular \u0219i nu numai.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Firebase Analytics<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Este un alt produs de la care a\u0219teptam optimiz\u0103ri, dar nu am primit. A fost o actualizare care anun\u021ba c\u0103 versiunea rapoartelor Firebase va fi la fel ca cea din Google Analytics 4. Probabil c\u0103 acestea vor fi \u0219i singurele actualiz\u0103ri pe care le vom primi \u00een viitorul apropiat, c\u00e2t timp decid s\u0103 p\u0103streze rapoartele Firebase separate de Google Analytics.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pentru dezvoltatori, pe Android a fost lansat Analytics 20.0.2. Pe iOS, ultima schimbare la analytics s-a petrecut \u00een versiunea 8.10.0 de SDK \u0219i se refer\u0103 la rularea codului pe macOS \u0219i tvOS. Cele mai importante schimb\u0103ri aduse anul trecut, \u00een toate platformele, au fost la ad\u0103ugarea de <em>Enhanced Ecommerce<\/em>, \u00een martie 2021.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">M\u0103 a\u0219tept ca celelalte optimiz\u0103ri la Firebase Analytics s\u0103 fie anun\u021bate de acum la Google Analytics 4. Sunt c\u00e2\u021biva ani de c\u00e2nd au anun\u021bat c\u0103 numele acestui produs va fi <strong>Firebase for Google Analytics<\/strong>, dar cele dou\u0103 produse ar trebui unificate \u0219i disponibile at\u00e2t \u00een Analytics, c\u00e2t \u0219i \u00een Firebase.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">2022<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A\u0219a cum am scris mai sus, m\u0103 a\u0219tept ca anul acesta s\u0103 avem schimb\u0103ri majore la produsele Google Analytics 4 \u0219i la Google Data Studio. Sunt tare curios cum va evolua Data Studio, pe m\u0103sur\u0103 ce acesta este folosit pentru a vizualiza datele din Google Cloud, lucr\u00e2nd \u00eempreun\u0103 cu Looker \u0219i cu BigQuery.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sunt sceptic cu privire la celelalte produse. Le-au lansat ca s\u0103 anun\u021be c\u0103 de\u021bin o suit\u0103 complet\u0103 de produse de analytics. Nefiind pie\u021be utile pentru Google, se pare c\u0103 nu prea investesc \u00een acestea. Produsele sunt deocamdat\u0103 OK, dar \u00een timp pot ajunge dep\u0103\u0219ite, la fel cum s-a \u00eent\u00e2mplat \u00een trecut \u0219i cu Visual Website Optimizer.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dac\u0103 dori\u021bi s\u0103 vede\u021bi ce au lansat \u0219i \u00een anii anteriori, pute\u021bi consulta articolele mele: <a href=\"https:\/\/webanalyst.ro\/blog\/2021\/google-analytics-2020\/\" target=\"_blank\" rel=\"noreferrer noopener\">2020<\/a>, <a rel=\"noreferrer noopener\" href=\"https:\/\/webanalyst.ro\/blog\/2020\/google-2019\/\" target=\"_blank\">2019<\/a>, <a rel=\"noreferrer noopener\" href=\"https:\/\/webanalyst.ro\/blog\/2019\/google-analytics-2018\/\" target=\"_blank\">2018<\/a>, <a rel=\"noreferrer noopener\" href=\"https:\/\/webanalyst.ro\/blog\/2018\/google-analytics-2017\/\" target=\"_blank\">2017<\/a>, <a href=\"https:\/\/webanalyst.ro\/blog\/2017\/google-analytics-2016\/\" target=\"_blank\" rel=\"noreferrer noopener\">2016<\/a>,&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/webanalyst.ro\/blog\/2015\/google-analytics-in-2015\/\" target=\"_blank\">2015<\/a>,&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/webanalyst.ro\/blog\/2014\/google-analytics-in-2014\/\" target=\"_blank\">2014<\/a>,&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/webanalyst.ro\/blog\/2014\/google-analytics-in-2013\/\" target=\"_blank\">2013<\/a>,&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/webanalyst.ro\/blog\/2013\/google-analytics-in-2012\/\" target=\"_blank\">2012<\/a>,&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/webanalyst.ro\/blog\/2012\/2011-cel-mai-incarcat-an-pentru-echipa-google-analytics\/\" target=\"_blank\">2011<\/a>,&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/webanalyst.ro\/blog\/2011\/google-analytics-n-2010\/\" target=\"_blank\">2010<\/a>,&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/webanalyst.ro\/blog\/2010\/google-analytics-n-2009\/\" target=\"_blank\">2009<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A fost un an cu multe nout\u0103\u021bi interesante aduse de produsele din suita Google Analytics. Cele mai importante actualiz\u0103ri la Google Analytics, Google Data Studio, Google Tag Manager, Google Optimize \u0219i Firebase Analytics pot fi g\u0103site mai jos.<\/p>\n","protected":false},"author":1,"featured_media":3048,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5,867,730],"tags":[932,816,925,897],"class_list":["post-3030","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-analytics","category-google-data-studio","category-google-tag-manager-2","tag-932","tag-firebase","tag-ga4","tag-gaaw"],"_links":{"self":[{"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/posts\/3030","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/comments?post=3030"}],"version-history":[{"count":20,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/posts\/3030\/revisions"}],"predecessor-version":[{"id":3052,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/posts\/3030\/revisions\/3052"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/media\/3048"}],"wp:attachment":[{"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/media?parent=3030"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/categories?post=3030"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/tags?post=3030"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}