{"id":2983,"date":"2021-11-21T17:50:17","date_gmt":"2021-11-21T15:50:17","guid":{"rendered":"https:\/\/webanalyst.ro\/?p=2983"},"modified":"2022-04-06T11:19:37","modified_gmt":"2022-04-06T08:19:37","slug":"channels-google-analytics","status":"publish","type":"post","link":"https:\/\/webanalyst.ro\/blog\/2021\/channels-google-analytics\/","title":{"rendered":"Noua clasificare a canalelor de trafic \u00een Google Analytics 4"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">S\u0103pt\u0103m\u00e2na aceasta a ap\u0103rut \u0219i raportul de trafic pe canale predefinite \u00een noul Google Analytics. Acesta este diferit de raportul omonim din Universal Analytics.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vedem c\u0103 apar canale noi de trafic, precum \u0219i modific\u0103ri la canalele existente \u0219i \u00een versiunea anterioar\u0103 de analytics. Mai jos, o s\u0103 vedem cum se clasific\u0103 fiecare dintre acestea dup\u0103 <strong>surs\u0103<\/strong> \u0219i <strong>modalitate<\/strong> (\u00een englez\u0103, <strong>source<\/strong> &amp; <strong>medium<\/strong>).<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Surse noi de trafic<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Google este darnic aici \u0219i vine cu nu mai pu\u021bin de <strong>10 surse de trafic<\/strong> care nu au existat p\u00e2n\u0103 acum \u00een Channels! Fiecare dintre acestea va fi detaliat \u00een continuare.<\/p>\n\n\n\n<!--more-->\n\n\n\n<h3 class=\"wp-block-heading\">Organic shopping<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Este traficul la care sursa este un site de shopping sau la care modalitatea con\u021bine cuv\u00e2ntul \u201eshop\u201d, chiar \u0219i c\u00e2nd acesta este o parte din altceva (deci inclusiv \u201eshopping\u201d).<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Paid Shopping<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u00cen primul r\u00e2nd, trebuie s\u0103 avem la surs\u0103 un site de shopping sau campania s\u0103 con\u021bin\u0103 \u201eshop\u201d. Apoi, este obligatoriu ca la modalitate s\u0103 con\u021bin\u0103 \u201eppc\u201d sau lucruri care con\u021bin \u201epaid\u201d sau \u201ecp\u201d (cum ar fi <em>cpc<\/em> sau <em>cpa<\/em>).<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Organic Video<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Este foarte interesant\u0103 diferen\u021bierea canalelor video de toate celelalte. Pentru a intra \u00een acest canal, sursa trebuie s\u0103 fie unul dintre canalele video (de exemplu, YouTube) sau modalitatea trebuie s\u0103 con\u021bin\u0103 \u201evideo\u201d.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Paid Video<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Apare numai atunci c\u00e2nd traficul este din Google Ads, iar re\u021beaua este \u201eYouTube Search\u201d sau \u201eYouTube Videos\u201d.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A\u0219adar, este un canal pentru care este suficient s\u0103 fie legate conturile de Google Analytics \u0219i Google Ads. Restul va face singur.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Audio<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Un alt lucru interesant este desp\u0103r\u021birea canalului audio, probabil datorit\u0103 podcasturilor. Condi\u021bia aici este ca modalitatea s\u0103 fie exact \u201eaudio\u201d.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">SMS<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Un alt canal nou \u0219i cel pu\u021bin interesant. \u0218i aici, condi\u021bia este ca mediul s\u0103 fie \u201esms\u201d. Traficul pe astfel de canale nu va mai ap\u0103rea la Referrals sau la Direct, dup\u0103 cum era etichetat \u00een campaniile anterioare.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Mobile Push Notifications<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">De multe ori, este un canal propriu. Aplica\u021bia mobil\u0103 \u00ee\u0219i trimite singur\u0103 trafic. Condi\u021biile aici sunt ca la surs\u0103 s\u0103 existe \u201epush\u201d sau la modalitate s\u0103 con\u021bin\u0103 \u201emobile\u201d sau \u201enotification\u201d.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aten\u021bie la alte surse de trafic, precum campanii mobile, care ar putea ap\u0103rea, din gre\u0219eal\u0103, tot la Push Notifications!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Paid Social<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Este traficul pl\u0103tit de pe site-uri din social media. Astfel, este nevoie ca sursa s\u0103 fie un site de social media, dar \u0219i ca modalitatea s\u0103 con\u021bin\u0103 \u201eppc\u201d, \u201ecp\u201d sau \u201epaid\u201d.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Paid Other<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Este traficul la care mediul este \u201eppc\u201d, sau con\u021bine orice dintre \u201epaid\u201d sau \u201ecp\u201d (de exemplu, <em>cpa<\/em>), dar care nu au intrat la alte surse Paid.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Poate fi folosit drept canalul pentru alte surse de trafic, cum multe din celelalte se refer\u0103 numai la Google&#8230;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Unassigned<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Este traficul pentru care nu s-au g\u0103sit reguli s\u0103 existe \u00eentr-o alt\u0103 categorie. Acest canal este diferit de <strong>(other)<\/strong> \u0219i este foarte posibil s\u0103 le vede\u021bi pe am\u00e2ndou\u0103 \u00een acela\u0219i timp \u00een rapoarte.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Alte modific\u0103ri \u00een GA4<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">YouTube la Video<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Am vorbit, a\u0219adar, de apari\u021bia canalelor video (Organic Video &amp; Paid Video). Cum era de a\u0219teptat, YouTube se mut\u0103 de la Social la canalele noi.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">CPA \u0219i CPV<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Cele dou\u0103 tipuri de campanii apar de acum \u00eenainte \u00een zonele de paid, ca fel ca \u0219i PPC (CPC). Aceste canale sunt:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Paid Search<\/li><li>Paid Social<\/li><li>Paid Shopping<\/li><li>Paid Video<\/li><li>Paid Other<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Display extins<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Pe l\u00e2ng\u0103 canalele de mai sus, avem pentru advertising \u0219i canalul Display. Acesta va fi extins, incluz\u00e2nd de acum \u0219i modalit\u0103\u021bile \u201eexpandable\u201d \u0219i \u201einterstitial\u201d.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00cen Display r\u0103m\u00e2ne doar traficul din Google Ads, din p\u0103cate. Mi-ar fi pl\u0103cut s\u0103 fi v\u0103zut aici mai multe surse de trafic \u0219i nu cred c\u0103 ar fi fost complicat.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Organic Social vs Organic Search<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Apari\u021bia canalului Organic Social face ca modalit\u0103\u021bile denumite \u201esocial\u201d s\u0103 fie incluse de acum \u00eenainte aici, \u0219i nu \u00een Organic Search. Schimbarea are sens, pentru c\u0103 \u00een SEO nu trebuie incluse UTM-uri de campanii.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Alte canale \u00een Default Channels Grouping<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">R\u0103m\u00e2n nemodificate, sau cu pu\u021bine modific\u0103ri fa\u021b\u0103 de versiunea anterioar\u0103, canalele:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Paid Search<\/strong> &#8211; traficul din motoare de c\u0103utare adus de Google Ads<\/li><li><strong>Organic Social<\/strong> &#8211; anterior s-a numit doar Social; sursa trebuie s\u0103 fie un site de social media sau modalitatea s\u0103 fie una dintre: \u201esocial\u201d, \u201esocial-network\u201d, social-media\u201d, \u201esm\u201d, \u201esocial network\u201d, social media\u201d<\/li><li><strong>Direct<\/strong> &#8211; traficul direct, dar poate fi \u0219i alt trafic c\u0103ruia nu \u00eei cunoa\u0219te sursele<\/li><li><strong>Referral<\/strong> &#8211; r\u0103m\u00e2ne ca p\u00e2n\u0103 acum, dar f\u0103r\u0103 traficul inclus \u00een noile canale, precum Audio, SMS sau Mobile Push Notifications<\/li><li><strong>Email<\/strong> &#8211; trebuie s\u0103 aib\u0103 \u201eemail\u201d, \u201ee-mail\u201d, \u201ee_mail\u201d sau \u201ee mail\u201d, indiferent dac\u0103 la mediu sau la surs\u0103<\/li><li><strong>(Other)<\/strong> &#8211; aproximativ la fel ca \u00eenainte, av\u00e2nd \u00een vedere c\u0103 acum a ap\u0103rut \u0219i Unassigned. Pentru (Other) pot r\u0103m\u00e2ne sursele pentru care Google Analytics este limitat s\u0103 le analizeze<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Google Analytics 4 vine cu optimiz\u0103ri foarte interesante la canale precum Video, Social, Shopping, SMS sau Push.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pentru compara\u021bie, pute\u021bi s\u0103 vede\u021bi \u0219i <a href=\"https:\/\/webanalyst.ro\/blog\/2015\/canale-de-marketing-in-google-analytics\/\" target=\"_blank\" rel=\"noreferrer noopener\">canalele prestabilite din Universal Analytics<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>S\u0103pt\u0103m\u00e2na aceasta a ap\u0103rut \u0219i raportul de trafic pe canale predefinite \u00een noul Google Analytics. Acesta este diferit de raportul omonim din Universal Analytics. Vedem c\u0103 apar canale noi de trafic, precum \u0219i modific\u0103ri la canalele existente \u0219i \u00een versiunea anterioar\u0103 de analytics. Mai jos, o s\u0103 vedem cum se clasific\u0103 fiecare dintre acestea dup\u0103 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2984,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5,4,11],"tags":[436,647,925,897],"class_list":["post-2983","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-analytics","category-marketing-and-advertising","category-noutati","tag-canale","tag-channels","tag-ga4","tag-gaaw"],"_links":{"self":[{"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/posts\/2983","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/comments?post=2983"}],"version-history":[{"count":4,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/posts\/2983\/revisions"}],"predecessor-version":[{"id":2988,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/posts\/2983\/revisions\/2988"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/media\/2984"}],"wp:attachment":[{"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/media?parent=2983"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/categories?post=2983"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/tags?post=2983"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}