{"id":2972,"date":"2021-11-17T14:35:37","date_gmt":"2021-11-17T12:35:37","guid":{"rendered":"https:\/\/webanalyst.ro\/?p=2972"},"modified":"2021-11-17T15:10:23","modified_gmt":"2021-11-17T13:10:23","slug":"amplitude-analytics-in-gtm","status":"publish","type":"post","link":"https:\/\/webanalyst.ro\/blog\/2021\/amplitude-analytics-in-gtm\/","title":{"rendered":"Amplitude Analytics \u00een GTM"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">\u00cen urm\u0103 cu 2 ani <a href=\"https:\/\/webanalyst.ro\/blog\/2019\/gtm-templates\/\" target=\"_blank\" rel=\"noreferrer noopener\">scriam<\/a> despre lansarea \u0219abloanelor pentru Google Tag Manager. Erau pe atunci 70 de tag-uri create de ter\u021bi. Recent au lansat \u0219i versiunea server-side de \u0219abloane. \u00cen cele dou\u0103 au aproximativ 600 de tag-uri pe care utilizatorii le pot folosi.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00cen acest articol voi povesti despre \u0219ablonul web pentru Amplitude, care este special pentru c\u0103 folose\u0219te <strong>dataLayer<\/strong>.<\/p>\n\n\n\n<!--more-->\n\n\n\n<h2 class=\"wp-block-heading\">Amplitude Analytics pentru Google Tag Manager<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Amplitude este o companie care vinde servicii de analiz\u0103 \u0219i optimizare. Amplitude Analytics este serviciul de digital analytics, axat pe \u00een\u021belegerea traiectoriilor utilizatorilor \u00een site. Asta ar trebui s\u0103 duc\u0103 la o mai bun\u0103 \u00een\u021belegere a p\u00e2lniilor care clien\u021bii spre conversie.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/tagmanager.google.com\/gallery\/#\/owners\/amplitude\/templates\/amplitude-gtm-template\" target=\"_blank\" rel=\"noreferrer noopener\">\u0218ablonul<\/a> Amplitude Analytics a fost lansat recent \u0219i vine cu posibilitatea de a folosi datele deja utilizate \u00een Google Analytics \u0219i Google Tag Manager \u0219i \u00een scriptul de Amplitude. Viziunea lor este c\u0103 produsul acesta este complementar celor de la Google \u0219i c\u0103 utilizatorii au nevoie de mai multe instrumente \u00een optimizarea digital\u0103.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/webanalyst.ro\/blog\/wp-content\/uploads\/2021\/11\/amplitude-vars.png\" alt=\"\" class=\"wp-image-2974\" width=\"362\" height=\"401\" srcset=\"https:\/\/webanalyst.ro\/blog\/wp-content\/uploads\/2021\/11\/amplitude-vars.png 363w, https:\/\/webanalyst.ro\/blog\/wp-content\/uploads\/2021\/11\/amplitude-vars-271x300.png 271w, https:\/\/webanalyst.ro\/blog\/wp-content\/uploads\/2021\/11\/amplitude-vars-135x150.png 135w\" sizes=\"auto, (max-width: 362px) 100vw, 362px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Astfel, optimiz\u0103rile create deja pentru Google Analytics vor putea fi integrate \u00een c\u00e2teva ore \u0219i \u00een Amplitude Analytics, totul din setarea prin Google Tag Manager. pe l\u00e2ng\u0103 Google, scriptul de Amplitude va mai putea folosi \u0219i date din alte servicii, precum <strong>Tealium<\/strong> sau <strong>Segment<\/strong>. \u00cen imagini poate fi v\u0103zut\u0103 trimiterea unor variabile, cu detalii pe cele de ecommerce:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"370\" height=\"488\" src=\"https:\/\/webanalyst.ro\/blog\/wp-content\/uploads\/2021\/11\/amplitude-revenue.png\" alt=\"\" class=\"wp-image-2975\" srcset=\"https:\/\/webanalyst.ro\/blog\/wp-content\/uploads\/2021\/11\/amplitude-revenue.png 370w, https:\/\/webanalyst.ro\/blog\/wp-content\/uploads\/2021\/11\/amplitude-revenue-227x300.png 227w, https:\/\/webanalyst.ro\/blog\/wp-content\/uploads\/2021\/11\/amplitude-revenue-114x150.png 114w\" sizes=\"auto, (max-width: 370px) 100vw, 370px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Trebuie notat c\u0103 \u0219abloanele GTM pot fi folosite numai de site-uri web, nu \u0219i de aplica\u021bii mobile, deci la fel va fi \u0219i cu tag-ul Amplitude.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Este un mod ideal \u00een care ar trebui s\u0103 lucreze Google Tag Manager. Sper c\u0103 apari\u021bia acestui \u0219ablon \u00eei va inspira \u0219i pe al\u021bii s\u0103 creeze \u0219abloane care s\u0103 foloseasc\u0103 mai multe dintre datele care exist\u0103 deja \u00een GTM.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00cen urm\u0103 cu 2 ani scriam despre lansarea \u0219abloanelor pentru Google Tag Manager. Erau pe atunci 70 de tag-uri create de ter\u021bi. Recent au lansat \u0219i versiunea server-side de \u0219abloane. \u00cen cele dou\u0103 au aproximativ 600 de tag-uri pe care utilizatorii le pot folosi. \u00cen acest articol voi povesti despre \u0219ablonul web pentru Amplitude, care [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2973,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[730,11],"tags":[927,719,485],"class_list":["post-2972","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-tag-manager-2","category-noutati","tag-amplitude","tag-tag-management","tag-tag-manager"],"_links":{"self":[{"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/posts\/2972","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/comments?post=2972"}],"version-history":[{"count":5,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/posts\/2972\/revisions"}],"predecessor-version":[{"id":2980,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/posts\/2972\/revisions\/2980"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/media\/2973"}],"wp:attachment":[{"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/media?parent=2972"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/categories?post=2972"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/tags?post=2972"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}