{"id":2904,"date":"2021-01-17T19:44:23","date_gmt":"2021-01-17T17:44:23","guid":{"rendered":"https:\/\/webanalyst.ro\/?p=2904"},"modified":"2021-01-17T19:51:19","modified_gmt":"2021-01-17T17:51:19","slug":"google-analytics-2020","status":"publish","type":"post","link":"https:\/\/webanalyst.ro\/blog\/2021\/google-analytics-2020\/","title":{"rendered":"Ce a adus 2020 \u00een Google Analytics"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">\u00cen ultimii ani, am fost obi\u0219nui\u021bi cu un num\u0103r mic de update-uri la majoritatea produselor din suita Google Analytics, excep\u021bie f\u0103c\u00e2nd Data Studio. Ca num\u0103r de anun\u021buri, am putea spune c\u0103 2020 a r\u0103mas la fel, dar nu \u0219i la anun\u021buri majore, fiind anul \u00een care au debutat versiuni majore pentru produse: <strong>Google Analytics 4<\/strong> \u0219i <strong>Google Tag Manager server-side<\/strong>.<\/p>\n\n\n\n<!--more-->\n\n\n\n<h2 class=\"wp-block-heading\">Google Analytics<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u00cen septembrie 2019, a fost anun\u021bat\u0103 versiunea <a href=\"https:\/\/webanalyst.ro\/blog\/2019\/google-analytics-app-web\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google Analytics App + Web<\/a>. A\u0219a cum \u00eei spune numele, este o interfa\u021b\u0103 \u00een care vedem, \u00eempreun\u0103, date din Android, iOS \u0219i Web. Un an mai t\u00e2rziu, \u00een octombrie 2020, au redenimit-o \u00een Google Analytics 4 \u0219i au anun\u021bat c\u0103 nu mai este <em>versiunea urm\u0103toare<\/em> de GA, ci <em>versiunea curent\u0103<\/em>, de\u0219i \u00eenc\u0103 are mari lipsuri. Cred c\u0103 este o metod\u0103 a corpora\u021biilor s\u0103 \u00eenceap\u0103 promovarea produselor importante cu mult timp \u00eenainte ca acestea s\u0103 fie gata \ud83d\ude42 Numele ales, GA4, este de asemenea amuzant, av\u00e2nd \u00een vedere c\u0103 \u00een 2011 lansau GA5.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ca s\u0103 ne reaminteasc\u0103 faptul c\u0103 Google Analytics a fost lansat pentru a \u00eei ajuta s\u0103 v\u00e2nd\u0103 publicitate, printre primele update-uri aduse noii versiuni sunt leg\u0103turile cu Google Ads, precum importarea de web conversions din analytics \u00een ads sau a listelor de web remarketing (observ\u0103m cuv\u00e2ntul web, deci nimic despre apps deocamdat\u0103).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pentru cei care utilizau dimensiuni \u0219i metrice custimizate \u00een versiunea anterioar\u0103 de GA, acestea au fost aduse \u0219i \u00een GA4, dar la nivel de eveniment. Dintre func\u021bionalit\u0103\u021bile vechi a fost adus\u0103 \u0219i m\u0103surarea \u00eentre domenii diferite.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Anul 2020 a adus \u0219i ve\u0219ti rele pentru utilizatorii Google Analytics, indiferent de versiune. Datele utilizatorilor legate de Network Domain li Service Provider nu mai fac parte din analytics de la \u00eenceputul lui februarie 2020.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Google Tag Manager<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Iunie 2020 a fost luna \u00een care s-a anun\u021bat <a href=\"https:\/\/webanalyst.ro\/blog\/2020\/gtm-server-side\/\" target=\"_blank\" rel=\"noreferrer noopener\">GTM server-side<\/a>, venit ca un r\u0103spuns al Google la toate limit\u0103rile privind datele utilizatorilor \u0219i op\u021biunile de intimitate pe care le au, mai nou, \u00een browser.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O alt\u0103 mutare a GTM \u00een aceea\u0219i direc\u021bie este s\u0103 \u021bin\u0103 cont de permisiunea utilizatorilor, adic\u0103 dac\u0103 sunt de acord s\u0103 fie folosite cookies pentru serviciile de marketing online.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Lucrul \u00een GTM a fost simplificat cu noi op\u021biuni precum importul \/ exportul de containere sau ac\u021biunile \u00een mas\u0103, aplicate diverselor itemuri.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Google Data Studio<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Ca \u00eentotdeauna, produsul de raportare \u0219i vizualizare a datelor de la Google, a primit multe func\u021bionalit\u0103\u021bi noi \u0219i anul trecut.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O list\u0103 cu cele care merit\u0103 men\u021bionate:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>filtrarea datelor dup\u0103 email-ul \u00een care este autentificat\u0103 persoana care vizualizeaz\u0103 raportul<\/li><li>folosirea unei <a href=\"https:\/\/webanalyst.ro\/blog\/2020\/update-data-studio\/\" target=\"_blank\" rel=\"noreferrer noopener\">scale de culori<\/a> pentru formatarea condi\u021bional\u0103<\/li><li>actualizarea datelor din SQL la fiecare 1, 4 sau 12 ore (la alegerea utilizatorului)<\/li><li>crearea unei teme pentru raport dintr-o imagine &#8211; o modalitate foarte rapid\u0103 de a genera un raport care s\u0103 arate bine<\/li><li>customizarea email-urilor cu rapoarte care sunt trimise automat din Data Studio<\/li><li>inserarea de <a href=\"https:\/\/webanalyst.ro\/blog\/2020\/google-maps-in-data-studio\/\" target=\"_blank\" rel=\"noreferrer noopener\">h\u0103r\u021bi din Google Maps<\/a> \u00een rapoarte; p\u00e2n\u0103 la finalul anului, s-a introdus \u0219i op\u021biunea de zone colorate pe h\u0103r\u021bi, dar \u0219i pentru ad\u0103ugarea de legend\u0103<\/li><li>filtrarea datelor dup\u0103 diverse adrese de e-mail (nu doar adresa \u00een care e\u0219ti autentificat)<\/li><li>ad\u0103ugarea unei linii de referin\u021b\u0103 \u00een grafice (a nu se confunda cu liniile care indic\u0103 tendin\u021ba); linia de referin\u021b\u0103 poate fi \u0219i rezultatul unui calcul<\/li><li><a href=\"https:\/\/webanalyst.ro\/blog\/2020\/metric-sliders\/\" target=\"_blank\" rel=\"noreferrer noopener\">filtrarea graficelor \/ tabelelor dup\u0103 valori<\/a>le din acestea<\/li><li>instrumentul pentru alegerea culorilor \u00een rapoarte a fost extins, av\u00e2nd \u00een prezent op\u021biuni precum HEX, RGB sau nivelul de transparen\u021b\u0103<\/li><li>conectori pentru datele din Google Analytics 4 \u0219i din Google Surveys &#8211; sunt convins c\u0103 vor fi actualiza\u021bi \u0219i cu alte date \u00een viitor<\/li><li>comenzi \u0219i parametri noi, care pot fi folosi\u021bi pentru rapoarte dinamice (\u00een comenzi se pot insera date care pot fi apoi parte dintr-un calcul)<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Cam at\u00e2t despre 2020. Cei interesa\u021bi pot g\u0103si \u0219i recenziile mele pentru anii trecu\u021bi: <a rel=\"noreferrer noopener\" href=\"https:\/\/webanalyst.ro\/blog\/2020\/google-2019\/\" target=\"_blank\">2019<\/a>, <a rel=\"noreferrer noopener\" href=\"https:\/\/webanalyst.ro\/blog\/2019\/google-analytics-2018\/\" target=\"_blank\">2018<\/a>, <a rel=\"noreferrer noopener\" href=\"https:\/\/webanalyst.ro\/blog\/2018\/google-analytics-2017\/\" target=\"_blank\">2017<\/a>, <a href=\"https:\/\/webanalyst.ro\/blog\/2017\/google-analytics-2016\/\" target=\"_blank\" rel=\"noreferrer noopener\">2016<\/a>,\u00a0<a rel=\"noreferrer noopener\" href=\"https:\/\/webanalyst.ro\/blog\/2015\/google-analytics-in-2015\/\" target=\"_blank\">2015<\/a>,\u00a0<a rel=\"noreferrer noopener\" href=\"https:\/\/webanalyst.ro\/blog\/2014\/google-analytics-in-2014\/\" target=\"_blank\">2014<\/a>,\u00a0<a rel=\"noreferrer noopener\" href=\"https:\/\/webanalyst.ro\/blog\/2014\/google-analytics-in-2013\/\" target=\"_blank\">2013<\/a>,\u00a0<a rel=\"noreferrer noopener\" href=\"https:\/\/webanalyst.ro\/blog\/2013\/google-analytics-in-2012\/\" target=\"_blank\">2012<\/a>,\u00a0<a rel=\"noreferrer noopener\" href=\"https:\/\/webanalyst.ro\/blog\/2012\/2011-cel-mai-incarcat-an-pentru-echipa-google-analytics\/\" target=\"_blank\">2011<\/a>,\u00a0<a rel=\"noreferrer noopener\" href=\"https:\/\/webanalyst.ro\/blog\/2011\/google-analytics-n-2010\/\" target=\"_blank\">2010<\/a>,\u00a0<a rel=\"noreferrer noopener\" href=\"https:\/\/webanalyst.ro\/blog\/2010\/google-analytics-n-2009\/\" target=\"_blank\">2009<\/a>. V\u0103 urez un an mai bun!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00cen ultimii ani, am fost obi\u0219nui\u021bi cu un num\u0103r mic de update-uri la majoritatea produselor din suita Google Analytics, excep\u021bie f\u0103c\u00e2nd Data Studio. Ca num\u0103r de anun\u021buri, am putea spune c\u0103 2020 a r\u0103mas la fel, dar nu \u0219i la anun\u021buri majore, fiind anul \u00een care au debutat versiuni majore pentru produse: Google Analytics 4 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2909,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5,867,730],"tags":[],"class_list":["post-2904","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-analytics","category-google-data-studio","category-google-tag-manager-2"],"_links":{"self":[{"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/posts\/2904","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/comments?post=2904"}],"version-history":[{"count":7,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/posts\/2904\/revisions"}],"predecessor-version":[{"id":2912,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/posts\/2904\/revisions\/2912"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/media\/2909"}],"wp:attachment":[{"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/media?parent=2904"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/categories?post=2904"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/webanalyst.ro\/blog\/wp-json\/wp\/v2\/tags?post=2904"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}